Branded Microwavable Popcorn Bags as Event Invitation Consistently Serve Up Excellent Results for Servus Credit Union in Alberta, Canada
Challenge: Increase awareness for and attendance at a community-based event.
Because community events create positive emotional connections between brands, consumers and communities, companies of all shapes and sizes host and sponsor local events to build relationships with prospective customers wherever they live, work and play.
Servus Credit Union Ltd, Canada’s first province-wide credit union and Alberta’s largest, is no stranger to the event strategy: with 100 locations in 63 communities across Alberta, the financial institution has long used events to establish deep, solid roots in each of the communities it serves. Based in Edmonton and with two regional offices, Servus provides a complete line of financial offerings including loans, deposits, investments, financial planning, insurance, trust, agricultural and commercial services.
In 2008, Servus’ regional office in Red Deer, some 80 miles north of Calgary, began experimenting with a new event: a “Give Food, See a Movie” theme night for Servus members in developing community markets. In partnership with a local food bank and several local non-profits, the credit union scheduled five movie nights, the entry fee for which would be a donated food item.
The Servus team brainstormed for ways to generate awareness for the events using tactics other than print, television and radio advertising—methods they feel are much overdone. They eventually decided to use a tangible product, which would act as a conversation starter and members could take home with them. The team knew a tangible product that potentially involved all the senses—touch, taste, sight, hearing and smell—would, in turn, amplify top-of-mind awareness for the movie events.
The team was correct: we also know from our experience that using a physical product as an event reminder or invitation can substantially increase attendance, particularly if the product is relevant to the event, whether trade show, happy hour, festival or—as in Servus’ case—outdoor community movie.
Solution: Commercial microwave popcorn bags branded with event invitations.
After a few brainstorming sessions, the Servus team discovered a perfect product—branded popcorn bags. Not only is popcorn obviously related to movie events; the bags would also be easy to store and easy to get into the hands of members. In thinking about the ease of popcorn, the team also recalled another successful food promotion they ran earlier in the year: the “Piece of the Pie” promotion during which credit union staff gave visiting members a piece of pie to illustrate how Servus’ offerings could help members have a “bigger piece of pie” at year’s end.
“Popcorn wouldn’t have to be refrigerated,” the team mused, reflecting back on the successful pie experience.
A quick search for “microwavable popcorn bags” on Google led the team to ePromos’ site, where they found Commercial Microwave Popcorn Bags with a large branding area, perfect for their purpose. Green labels affixed to the white bags invited recipients to “Servus Night at the Movies.” Along with the showing date, location and time, the labels also said, “Bring your friends and family and join us for a movie on a giant screen. It’s a great way to spend a summer evening and support a worthy local cause.”
Result: Branded popcorn bags open doors to conversations, help to draw ever-larger audiences to increasingly successful movie night event.
The result—major success! A note from our contact at Servus says it best: “Thanks for everything…. I appreciate you making it happen on your end so that we could make it happen on ours. I’ve had nothing but positive feedback from branch staff who handed out the bags this summer and I’m confident the use of these promo items in our branches has helped contribute to the success of the outdoor movie campaign,” which was designed to help Servus give back to the community and raise awareness of the Servus brand in growing markets.
Servus tellers distributed the bags to visiting members, asking, “Have you heard about our movie night?” thus opening the door to conversations about the event, its purpose and the “when and where” details. Drawing more than 1,200 people, the team raised a half-ton of food plus financial donations for the non-profits during their first five events.
Following a merger late in 2008 and on the tails of the season’s movie event success, the team decided to expand the promotion into 2009, now with more branches to work with and to raise awareness for. Beginning earlier, in April, Servus hosted 18 movie nights in 2009 and collaborated with even more community non-profits for even bigger and better results—more than 10,000 movie-goers and more than $20,000 raised for the non-profits. “None of this would have been possible without the microwaveable popcorn bags!” says our contact, whose team is already working on plans for 2010’s movie events, which will start even earlier for more showings—and even greater results.
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Posted by Mike at 12:24 PM. Permalink: Branded Microwavable Popcorn Bags as Event Invitation Consistently Serve Up Excellent Results for Servus Credit Union in Alberta, Canada
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Biodegradable, Branded Water Bottles Help a Civic Design Collaborative Raise Funds and Spread the “Green” during Eco Event for Tampa Bay Event Planner and Caterer, Mise en Place
Challenge: Finding “green” water bottles at a pleasing-enough price point to serve as an effective fundraiser.
When members of the non-profit, civic design collaborative Urban Charrette needed an event-planning firm for ECOlution ’09, a week-long series of events focused on building a greener Tampa Bay, they turned to the region’s premier purveyor of modern American cuisine, Mise en Place.
The main ECOlution event, named Eco Festival, is a free, outdoor “green” information fair and fundraiser along downtown Tampa’s waterfront, where festival-goers sample local music, local eats, green seminars and green products hailing from the Tampa Bay area and beyond. This festival’s “green” goes beyond just skin deep: Urban Charrette had determined that, as much as possible, everything used in and for the festival would be eco-friendly, self-sustaining, recyclable or biodegradable. This included utensils, plates and cups—even water bottles.
To encourage hydration in the hot Florida sun, the Mise en Place team played it smart—environmentally and health- and fundraising-wise—by deciding to sell biodegradable water bottles, the proceeds of which would return to Urban Charrette. The team connected with another green, civic-minded Tampa business, Kimmins Contracting Group, which agreed to sponsor the bottles in exchange for logo placement to help defray the cost.
Solution: Local sponsor helps defray cost of the 24-ounce eco-aware biodegradable sport bottle.
Finding biodegradable water bottles locally, however, proved to be a challenge, sending the Mise en Place team to the Internet. After speaking to and viewing the products of several suppliers, the team decided to work with ePromos because they loved the clean-looking, sleek, biodegradable (and reusable!) water bottle available on our site, as well as its pleasing price point, which would ensure a successful fundraiser.
Result: Branded bottles raise funds for a non-profit, spread “green” awareness to Tampa Bay and beyond.
On the day of the festival, 30-some booths representing 30-some green businesses and local organizations welcomed 1,000-some environmentally conscious and curious people from the Bay area and beyond. Local bands played. Beer and wine flowed, served and enjoyed in cups made from corn. Local food was sampled on plates and with utensils also made from corn. And festival-goers drank water in their new biodegradable water bottles courtesy of Kimmins to support the Urban Charrette. The Mise en Place team reports that the bottles hit the mark: the Mise en Place, Kimmins and Urban Charrette staff, as well as vendors and attendees, loved the bottles and considered them “cool.” The fundraiser also hit the mark, proving the bottles a great investment and an excellent way to promote the Urban Charrette’s sustainable economic, social, and environmental way of thinking. The Urban Charrette team was pleased with the overall results and impact of the festival as well—they’ve already engaged Mise en Place to make next year’s ECOlution, their third annual, bigger and better than ever.
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Posted by Mike at 11:23 AM. Permalink: Biodegradable, Branded Water Bottles Help a Civic Design Collaborative Raise Funds and Spread the “Green” during Eco Event for Tampa Bay Event Planner and Caterer, Mise en Place
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Branded Binoculars Tangibly Express Company Appreciation and Enhance Employee Outing for Earthlink
Challenge: To give employees a tangible reminder of a fun employee event—and the good feelings surrounding it.
Each year, human resources professionals at countless companies explore countless ways to help employees feel good about being part of the corporate team: employee recognition programs, training and advancement opportunities and “fun” events such as parties and company picnics and outings. The HR team at Earthlink also taps this strategy with annual “earnings” and “summer” workday events designed to get employees out of the office; events in years’ past have included trips to the Atlanta Aquarium and barbeques in nearby parks. Earthlink, a leading Internet service provider headquartered in Atlanta, provides dial-up, high speed, voice, web hosting, networking and security services to millions of subscribers nationwide.
For one recent event at Zoo Atlanta, held specifically for the Atlanta staff, Earthlink’s HR team went a step further by directing budget and effort toward giving employees not only a special day off filled with good feelings, but also an enduring, tangible reminder of those good feelings. In the team’s collective mind was the thought that with just a small additional cost, they could also give staff a product that would enhance the experience, show appreciation and provide a long-lasting reminder of their day at Zoo Atlanta.
Solution: Ultra-sport compact binoculars with neck rope and carrying case.
The brainstorming began. The team searched ePromos’ extensive web catalog, considering products that would work for outdoor events and that would make the trip to Zoo Atlanta more enjoyable. Plenty of items would make nice giveaways, the trick was finding something that would be relevant and really enhance the experience they were providing for their employees. Ideally, they wanted something beyond the everyday, just like the Zoo event was something beyond the average company picnic. Binoculars were the perfect fit—employees could use them to view animals, and would likely keep and enjoy them for many years to come.
Account Executive Michael Bloomenthal helped the team locate from our extended catalog, binoculars that fit their budget: the Ultra-Sport Compact Binoculars with a neck rope and carrying case. The team ordered 350 in silver, with a delicate imprint of the Earthlink logo.
Result: Binoculars make Earthlink’s Zoo Atlanta Day more enjoyable and memorable.
On zoo day, the team arrived early to set up a registration booth outside Zoo Atlanta, where 200 Earthlink employees and their families could check-in and receive entry tickets, an itinerary, a map to the zoo and a new pair of Earthlink-branded binoculars. Recipients loved the gift, which made a memorable day more memorable and served to cement in their minds that it is a very good thing to be part of the Earthlink team.
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Posted by Mike at 3:04 PM. Permalink: Branded Binoculars Tangibly Express Company Appreciation and Enhance Employee Outing for Earthlink
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GSATi Finds Perfect Eco-friendly Expo Gift by Asking Recipients Directly
Challenge: Finding a truly “green,” truly desired promotion in tune with core values.
The team at Global Solutions and Technology, Inc. (GSATi) took this year’s tradeshow marketing strategy to a new level, implementing a step traditionally used by few firms: they questioned their audience pre-show to learn which promotional products would truly resonate most.
Smart move, considering the venue’s forum and audience: members of the Direct Selling Association (DSA) at the industry’s premier, three-day DSA Annual Meeting. More than 2,500 DSA members and 150 supplier members gather and share at this yearly gala, complete with receptions, seminars, an awards banquet and what has been touted as “the most comprehensive exhibition of goods and services to support direct-selling companies found anywhere.”
GSATi, a 100-percent women-owned business, helps businesses of all shapes and sizes design and implement Green IT initiatives from server virtualization and consolidation to telecommuting and IT equipment recycling. Naturally then, “green” was strong on the team’s mind when they began their research; they had initially considered recycled tote bags but discovered that roughly 25 other vendors would be doing the same. The team, thoroughly green, realized that if they gave the same product as other firms, then their product—or those used by other companies—would likely be thrown away instead of used, an unsatisfying prospect that clashed with the firm’s core values.
Solution: Bypass tote bags for GSATi-branded recycled junior notebooks & pens instead.
The team also discovered—by asking staff, sales people and clients which products they’d prefer, keep and use most often—that paper for jotting notes was very often at the top of “most wanted” lists. A recycled notebook then quickly came to mind; a simple Google search quickly led the team to ePromos.
Not just any notebook would do though: the team wanted a notebook constructed of no less than 50 percent recycled materials, ideally 100 percent or as close to it as possible. They also required a quality notebook that DSA members would want to keep and use—and one that would fit within their budget. The Recycled Junior Notebook & Pen fit the bill, with 60 sheets of recycled, lined paper, making it a truly green product rather than one with but a token percent of recycled material.
Result: Branded, recycled notebooks prove successful, will be used at future events as well.
The team’s strategy of passing over popular “green” products in lieu of a product more aligned with their core values and audiences desires worked well. They tell us that the GSATi-branded notebooks helped to extend and achieve brand awareness among existing and potential new clients; they have also ordered more to use at future events as well.
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Posted by Mike at 10:46 AM. Permalink: GSATi Finds Perfect Eco-friendly Expo Gift by Asking Recipients Directly
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Rechargeable Lanterns Motivate Company Picnic Attendance for Arista Air Conditioning
Challenge: Maximize the impact of the employee gift at the 10th anniversary picnic.
Arista Air Conditioning Corporation prides itself on treating employees like family. The firm, providing air conditioning, heating and refrigeration services to the New York tri-state area, boasts a low turnover, with almost one-third of employees having been with the company for 10-plus years.
This is no accident; the Arista team has long been devoted to making the firm an enjoyable place to work, offering, among other benefits, the quintessential company annual picnic complete with horseshoes, an air castle for the kids, a live band and collegial softball games.
Since launching the picnic 10 years ago, the Arista team has learned to maximize the effect of their annual company picnic giveaway, which they see not as an incentive, but as a reward to employees who take the time to attend. Two such tricks of the trade: first, the team promotes their chosen promotion in advance of the picnic to generate excitement; second, employees know they will receive the product only if they attend the event, which increases attendance and makes the gift and picnic more special.
Solution: Gift lanterns please employees and set a positive tone on picnic day.
This year’s selection: the Liberty Camping Rechargeable Lantern. On the day of the picnic, the Arista team implemented yet another smart strategy by giving the lanterns to employees at the sign-in booth. This strategy not only gets people excited, but also puts employees and family members alike in a good frame of mind. Since then, the team reports, they’ve received much praise on their decision to choose the lanterns, which have also proved useful to several employees on camping trips.
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Posted by Mike at 10:26 AM. Permalink: Rechargeable Lanterns Motivate Company Picnic Attendance for Arista Air Conditioning
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Sleek Branded Pens Make a Bold Aesthetic Statement and Congratulate Graduating Students in Style for New York University’s School of Continuing and Professional Studies
Challenge: Finding an affordable yet sophisticated graduation gift that appeals broadly to an entire graduating class.
The New York University School of Continuing and Professional Studies (NYU-SCPS) is home to more than 4,500 students pursuing 14 master’s and 26 undergraduate degrees. NYU-SCPS is also NYU’s fourth largest graduate school and fifth largest undergraduate college, maintaining a reputation of high standards and excellence that makes it one of the most respected post-baccalaureate continuing education programs in the country.
Accordingly, in keeping with its reputation and with tradition, the NYU-SCPS team planned to honor this year’s graduates with school-branded commencement gifts at the annual school-wide convocation ceremony. The grand celebration would take place at the Grand Hyatt Hotel near Grand Central Station; the gift, they knew, would be NYU-SCPS-branded pens. The team has long given pens to NYU-SCPS graduates, pens being cost-effective in large numbers and appreciated keepsakes that last—and are useful—for years.
But with nearly 1,600 pens cataloged on ePromos’ extensive website alone, the team needed help. They called on ePromos’ Promotions Specialist Valerie Bogucharova, who provided several samples she felt might align well with the team’s requirements: cost-effective, classy, professional and sophisticated. The pen also had to write well and appeal to both men and women. When the initial samples did not suit, Valerie dove deeper, turning to our extensive offsite catalog in search of the perfect graduation pen.
Solution: The Zara RollerBall Pen with laser engraving on both body and cap.
This time, her choice—the Zara RollerBall Pen—hit home. The team found the Zara, with its metallic finish, black and chrome trims and brass cap and barrel—available in gunmetal and satin nickel—attractive, high quality and comfortable; it also wrote well and felt good in the hand. The team opted for the satin-nickel finish and laser engraving on both the pen body and cap. The school’s website address marked the cap; on the body, the text “NYU SCPS Class of 2009” sat alongside an engraving of the Washington Square Arch, the unofficial but widely-recognized symbol of NYU.
Result: NYU-SCPS-branded pens, carried with pride, thank students for choosing NYU-SCPS and invite future involvement.
In early May, 900 NYU SCPS graduates gathered at the Grand Hyatt to celebrate their achievement in grand style. Students came to the stage one by one, shook hands with school dignitaries, smiled for the cameras and received a rolled-up “paper” wrapped in ribbon and pen. The rolled paper signifies a student’s official diploma, mailed to the student later. The team tells us that the sleek NYU-SCPS-branded pens made a bold, aesthetic statement that not only “wowed” students and gave them a sense of pride in belonging to the NYU-SCPS student body. The pens also served to thank students for their investment in the college and to invite them to stay involved with the school in the future.
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Posted by Mike at 10:30 AM. Permalink: Sleek Branded Pens Make a Bold Aesthetic Statement and Congratulate Graduating Students in Style for New York University’s School of Continuing and Professional Studies
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Eco-Friendly Totes and Caps as Annual Conference Giveaways Extend the Brand—and the “Green”—for the National Alcohol Beverage Control Association
Challenge: Keeping an association’s name top-of-mind, promoting a green initiative.
The National Alcohol Beverage Control Association (NABCA) has a long history of representing jurisdictions that control the distribution and sale of alcoholic beverages within their borders. This Washington D.C.-based organization with a national reach acts as an information clearinghouse for and a liaison between NABCA members, research and advocacy groups and federal, state and local governments.
Each year, NABCA hosts an annual meeting that attracts the who’s who of the alcohol control operations, including representatives of federal, state and local governments; alcohol industry professionals; and research experts. For three days, members enjoy informative sessions covering the state and federal activities, alcohol industry developments, case studies and other relevant topics.
During conferences past, the NABCA team has given attendees branded promotional products—visors, T-shirts, hats, coolers—that somehow reflect the conference location, which changes every year, that act as conference mementos and, that, more important, keep the NABCA name top-of-mind all year long. Knowing that past conference giveaways have worked to meet the latter objective, the team set out again to find promotional products for this year’s event in Phoenix, Arizona.
On the team’s giveaway agenda: to find products reminiscent of Arizona’s hot, dry climate, products that not only would keep the NABCA name front-and-center long after the conference had ended but that would also help to extend the organization’s eco-friendly, green initiative. Competitive pricing and superior product quality were also at the forefront of their agenda, which is why the team performed extensive online research, developing a large list of potential products and requesting samples from various vendors—ePromos among them—so they could see and feel the products and compare the quality of the various materials.
Solution: Jumbo, insulated grocery totes and caps crafted from recycled plastic bottles.
After much internal deliberation, two products from ePromos stood out in terms of their Phoenix match, green appeal, pricing and quality: a jumbo, insulated grocery tote and a cap crafted from recycled plastic bottles.
- The Jumbo Reusable Insulated Grocery Shopping Tote Bag, with a non-woven exterior, insulating polyester fiber and coated thermal film, keeps up to 12 cans cold or hot foods hot. Constructed of recycled materials, the tote features a zipper closure, dual reinforced 20-inch carrying handles and a plastic bottom insert.
- The Recycled Plastic Bottle Unstructured Cap with Tuck-Away Fabric Closure, 100-percent crafted of recycled bottles, presents a clean, unstructured look with six sewn eyelets, six-row visor stitching and an adjustable tuck-away fabric strap closure.
Result: Green products open doors to new conversations, elicit much positive feedback.
The NABCA team reports promotional success, with their NABCA-branded products now in the homes and offices of the association’s members across the country. During the conference, the team offered one hat and two bags to each member. Some members who had initially declined the bag, returned later asking for bags because they had seen how other members were using and enjoying them. Overall, the team tells us, recipients provided much positive feedback about both products, which, they add, opened the doors to many new conversations.
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Posted by Mike at 11:01 AM. Permalink: Eco-Friendly Totes and Caps as Annual Conference Giveaways Extend the Brand—and the “Green”—for the National Alcohol Beverage Control Association
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Promotional Drill Sets as Gift with Purchase Incentive Increases Average Order Size and Improves Conversion for Online Retailer Blinds.com
Challenge: To raise the average order size and incent customers to buy now.
E-commerce giant Blinds.com is consistently ranked by Internet Retailer Magazine as the number one online window-covering purveyor in the world. With customers customizing over 4,200 blinds online every day, it sells twice as many blinds as its closest competitor. To increase average order size and convince people to buy now, they wanted the right item to use as a gift with purchase for all orders over a certain size.
Solution: 29-piece cordless drill toolset with a Blinds.com-branded cover as purchase incentive.
The answer was a gift with purchase item that their customers found valuable: a custom 29-Piece Cordless Drill Toolset. Lightweight and compact, Blinds.com customers can actually use the promotional drill set to install their new blinds. The kit’s 29 pieces include a 150-rpm, 2.5 max-torque-force drill with a standard-head, flat-head and Phillips-head screwdriver attachment, plus various other attachments to match up to any screw, nut or bolt a customer might try to remove or place. The kit cases were Blinds.com-branded with a full-color epoxy color dome. ePromos also handled the warehousing and distribution of the gifts as the orders arrived so Blinds.com could focus on their business, not running their promotion.
Result: Drill set purchase-incentive promotion achieves e-tailers’ sales goals.
The Blinds.com team reports a successful purchase-incentive promotion that helped to raise the average order size, even during a tough time economically when many other companies were experiencing decreasing average orders. They received many compliments about the free drills and the team is looking forward to their next promotion in the future.
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Posted by Mike at 1:10 PM. Permalink: Promotional Drill Sets as Gift with Purchase Incentive Increases Average Order Size and Improves Conversion for Online Retailer Blinds.com
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Elegant, Foil-Stamped Gift Bags Dress-Up and Generate Anticipation for Product Samples during Brand Launch for the Nutritional Product Firm, TriVita
Challenge: How to make a free product sample seem more like an elegant, anticipated gift.
TriVita, an Arizona-based firm that develops nutritional products and offers health and wellness services, recently launched a new product line called Sonoran Bloom—“Sonoran” for the Sonoran Desert, the largest and hottest desert in North America, stretching from Arizona and California into the Mexican states of Sonora and Baja; “Bloom” for the rich sources of natural food supplements that flower and bloom among plants in the region and are captured in the Sonoran Bloom product line.
Nopalea, a health drink whose primary ingredient is the fruit of the Nopal cactus, was the first product TriVita released from its Sonoran Bloom product line. As part of the launch, the TriVita team hosted a multi-month Sonoran Bloom Tour to promote the new product in 14 cities across the United States and Canada, including Orlando, Tampa, Atlanta, Portland, Toronto and Ontario. In each city, the TriVita team hosted celebratory and informational lunch and dinner meetings for hundreds of people, including health professionals, entrepreneurs and their guests—anyone interested in learning more about the Sonora Bloom opportunity and product line.
The TriVita team planned to give, at each event, 32-ounce samples of the new Nopalea drink to all attendees. And because they wanted the free sample to appear more as “gift” rather than as “giveaway,” the team put much thought and effort into the sample presentation, deciding to individually wrap the bottles in tissue paper and present them in attractive gift bags. At first, the team had considered using wine bags, but felt that wine bags wouldn’t generate the mood and sensation of “unwrapping a gift” they were hoping for. In addition to a bag that would highlight and “dress” the sample, the team also wanted a bag that would be easy to handle, both for them and for recipients.
Solution: Foil-stamped, glossy and laminated shopping bags with macramé handles.
In their continued search for the right bag, the TriVita team turned to ePromos’ Account Executive Mark McLane, who sent samples and suggestions of possible bags from our extensive bag inventory. It was not long before the team made their decision: the Custom Glossy, Laminated Shopping Bag, featuring matching color macramé handles, a reinforced fold-over and a cardboard bottom insert. While the bag is also available in black, hunter green, royal blue, red, silver and chocolate brown, the team chose white for an elegant look that would perfectly offset the hot pink color of the Nopalea bottle. The team also liked that this particular bag could be foil-stamped, adding even more grace and style to an already elegant presentation.
Result: Recipients express pleasure at “gifts” and reuse gift bags to help extend the brand.
The finished bags, foil-stamped with the Sonoran Bloom name and logo in a hot pink to match the color of the Nopalea bottle, looked lovely as a singular table display, which also worked to build a sense of anticipation as attendees wondered when they would receive their gift bags. The TriVita team tells us that they enjoyed the expressions on recipients’ faces as they received their gifts, as well as the words of praise that seemed to fill each room in every city: “great” … “very nice” … and even “beautiful!” The team also reports that recipients continue to use the bags in other ways. Some recycle and reuse them at home, generating more exposure for the firm’s brand; some passed their bags on to prospective TriVita members interested in the Sonoran Bloom product line—both of which are exactly the effects Team TriVita had hoped for.
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Trivita Gift Bag for New Product Launch (PDF Version).
Posted by Mike at 11:56 AM. Permalink: Elegant, Foil-Stamped Gift Bags Dress-Up and Generate Anticipation for Product Samples during Brand Launch for the Nutritional Product Firm, TriVita
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Conference Theme-Branded Tape Measures Signify Accreditation Achievement for Western Kentucky University’s Gordon Ford College of Business
Challenge: To identify a message-matching, affordable and useful conference promotion.
Western Kentucky University’s Gordon Ford College of Business (COB), located in beautiful Bowling Green, Kentucky, offers more than just lush scenery and rolling green hills; the school also offers undergraduate degrees, graduate certificates and select master’s degrees, as well as experiential learning opportunities through six specialized Centers of Excellence.
Each year, the COB team attends the annual conference of the Association to Advance Collegiate Schools of Business (AACSB), a multi-day event that brings together more than 1,000 educators and business leaders from around the world for sessions on pressing issues and new initiatives, keynote presentations and networking opportunities galore.
The team, following a long-accepted conference tradition, gives COB-branded promotional products during the event to promote the school and keep its name in recipients’ minds. In years’ past, passersby received gifts such as padfolios and keychains. This year’s conference in Orlando, however, would be special: the college, already accredited by the AACSB, would announce that it had also received its accreditation in accounting. Considering that less than five percent of all business schools worldwide are AACSB accredited, and that less than one percent of accounting programs worldwide have received both business and accounting accreditation, this is no small achievement.
To celebrate, the dean of the college and the new accounting department chair wanted to brand the upcoming event promotions with a message that both revolved around the achievement and equated the quality of education provided to the quality of the school’s professors. With that thought in mind, the team developed their AACSB theme and slogan: “A True Measure of Quality.” Next on the agenda: to find a promotional product that matched both the message and the school’s red color—something of quality that would not break easily, something affordable, something that recipients would want and keep and use.
Solution: A quality 12-Foot, translucent message-branded tape measure.
It was not long before the team discovered just the right something—a tape measure, which perfectly suited their new event theme and slogan. After examining samples from various vendors, the team decided to trust their order to ePromos since they had worked with us before. They selected the 12-foot Translucent Tape Measure—in red—a durable product with a metal blade just like those in the tape measures used by professionals. Featuring a belt clip and power lock, the tape measure is also available in translucent clear and blue.
Result: Tape measures “measure up” and help the business school reach its goals.
Promotions Specialist Jason Wallace managed the order from start to finish. Once at the conference, the College of Business team handed out the newly branded tape measures to deans, associate deans and professors from other universities as they entered the room. The team reports that the tape measures helped the school achieve its goals. They also shared several recipient comments that illustrate the promotion’s success: “This is great” and “I can really use this” and, even better, “Can I have another?”
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Western Kentucky University Tape Measure Event Promotion (PDF Version).
Posted by Mike at 3:17 PM. Permalink: Conference Theme-Branded Tape Measures Signify Accreditation Achievement for Western Kentucky University’s Gordon Ford College of Business
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