Theme-Branded Mugs Aid in Message Retention and Increase Likelihood of Reaching Sales Goals for Exclusive Adidas Accessory Licensee, Agron, Inc.
Challenge: Finding hip, functional promotional products for quarterly sales meeting giveaways.
Getting a message across is one thing; getting a message to stick, quite another. Psychologists, marketing communicators and others who study message retention tell us that messages stick best when we create connections between the new information to be retained and the information already existing in long-term memory.
The team at Agron, Inc. believes strongly in the power of promotional products to aid in message reinforcement and retention; Agron is the exclusive accessory licensee for Adidas America and one of the largest suppliers of sports and children’s products to retailers like Modells, Dicks and Kohls.
Each year, Agron sales representatives gather for three sales meetings, each with a theme or key message related either to a new technology or product to push in the upcoming quarter or new sales or service techniques to help the firm’s sales machine increase efficiency, productivity and revenue. During each meeting, the team gives theme- or message-related promotional products to help sales reps remember the new thrust until the next meeting—without constant reminders from management. The team has learned that products like pens and mugs work well because people continue to use those products, which keeps the message in eye-view and top-of-mind. The strategy works, tipping the scales favorably: the Agron team says reps are ten percent more likely to remember their message to the next meeting when message-related promotional products are used.
“Who’s the boss?” was the theme of one recent sales meeting, with the boss being the end consumer. This message was to remind sales reps that, while retailers may have opinions about what they should be selling based on historic data, it is the consumer who should drive what the retailers actually carry. Sales reps are thus instructed to educate retailers on external research that identifies future consumer wants and trends rather than to simply fill orders based on retailers’ sales histories.
Solution: 11-Ounce Budget Mug Reminiscent of One Made Famous in TV Show “The Office”.
In their search for a promotional product for the upcoming sales meeting, the team again considered pens, notebooks and mugs, all of which are easy on the budget and functional, all of which they’ve given in the past. However, the team has also found that products with “wow factor,” those considered hip, cool or unique, quickly become the “new favorites” and replace similar items given in the past. This time, the team selected the 11-ounce Budget Mug in white, which, when branded with this quarter’s “Who’s the boss?” message, reminded them of the “World’s Best Boss” mug made famous by actor Steve Carrel in the hit show “The Office.” This added recognition factor would increase message retention even more as it would work to connect new information—this quarter’s “Who’s the Boss?” theme—with information on the famed Office mug already secure in most people’s long-term memory. This particular mug provides long-lasting promotional value and comes with a free second-side or wraparound imprint, in optional gold or platinum if desired.
Result: Message-branded mugs remind team of “The Office,” help to meet sales goals again.
Promotions Specialist Omer Cohen managed the Agron team’s order from start to finish, ensuring delivery in time for the January meeting in the Los Angeles area. Both the team and staff enjoyed their new mugs, which immediately brought actor Steve Carrel and his show “The Office” to mind, and have done their duty to help reps remember their message and meet sales goals for another quarter.
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Posted by Mike at 2:09 PM. Permalink: Theme-Branded Mugs Aid in Message Retention and Increase Likelihood of Reaching Sales Goals for Exclusive Adidas Accessory Licensee, Agron, Inc.
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Branded Luxury Robes Lavish Top-Tier Advertisers Invited to the Sundance Film Festival by the Social Media Giant, MySpace
Challenge: How to care for and feed top-tier clients with unexpected goodwill gestures.
Pareto’s Principle proposes that, at most companies, 20 percent of customers account for 80 percent of revenue. If your firm is among “most,” then you will likely agree that the care and feeding of your top client tiers is often essential to the health and welfare of your business. Larger firms, especially, tend to treat uppermost client tiers to extravagant appreciation and goodwill gifts such as an annual subscription to a gourmet food or beverage delivery service, a season’s worth of access to the corporate luxury box at a favorite sporting event, or even a Mediterranean cruise.
The team at the social giant MySpace knows a thing or two about how to make exceptional clients feel exceptionally special: each year for the last three years, the team has treated their top advertisers, their spouses and salespeople to a trip to the Sundance Film Festival, the largest independent event of its kind in the United States. While in mountainous Park City, Utah, for the cold, January event, clients stay at condominiums procured by the MySpace team and are greeted upon arrival by MySpace-branded promotional gifts that help keep MySpace in mind during the trip and act as an added goodwill gesture. In years’ past, the team has given branded bags, fleece jackets, scarves, neck warmers, lip balm and hand warmers, gifts suited to travel and to the cold Utah weather.
Solution: Cashmere-soft, eco-friendly luxury robes of soy and bamboo.
While preparing for this year’s upcoming Sundance Festival, the team learned that their chosen condominium would not provide bathrobes as had other accommodations in the past—a fact that immediately positioned luxury robes at the top of the team’s gift-giving list. They turned to their promotional expert, ePromos Account Executive Stephanie Kraut, who led the team to their choice: the embroidered Eco Micro Chenille Robe, our largest, most luxurious, cashmere-soft soy and bamboo robe with a double-layered lapel and a generous fit. Not only is this robe soft, cozy and eco-friendly; it is also anti-microbial, extremely durable and easy to care for.
Result: Warm, happy advertisers before and after the festival—a worthy investment.
The MySpace team tells us that, because advertisers loved their plush new gifts, designed to please the senses as well as to say “Welcome to the Festival!” in an extra-special way, they consider them a worthy investment and a product that will definitely keep Myspace in the minds of their best clients. And we consider that a promotional success!
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Posted by Mike at 2:24 PM. Permalink: Branded Luxury Robes Lavish Top-Tier Advertisers Invited to the Sundance Film Festival by the Social Media Giant, MySpace
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Branded Laptop Backpack Opens Team-Building Meeting for Banking and Credit Union Management-Consulting Firm, Cornerstone Advisors
Challenge: To add an extra, practical dose of goodwill and care to a fun learning event.
Team-building meetings are all the rage for good reason. They help staff form and tighten bonds and develop more effective working relationships. They facilitate the sharing of knowledge, vital for developing deeper understandings among disparate teams and groups. Team-building meetings also give staff a greater awareness of how to make even good teams work better.
Cornerstone Advisors is a management consulting firm providing strategic planning, benchmarking, process reengineering, technology assessment and planning, and system selection and conversion services, among others, primarily to banks and credit unions. Cornerstone recently tapped a team-building strategy with a special, two-day corporate knowledge-sharing event.
This meeting would be above and beyond the regular annual shindig, where corporate strategy for the next year is typically introduced and discussed. First, it would be held at a new location—the Sanctuary on Camelback Mountain in Phoenix, billed as a luxury boutique hideaway with dramatic mountain and spa “casitas” and spectacular valley views. Second, it would carry a completely different feel from that of the regular corporate meetings. Instead, the Cornerstone team decided, this knowledge-sharing event would be dubbed “GonzoPalooza,” letting loose the spirit of the renowned “Gonzo Banker,” the firm’s alter ego and online information resource serving up a weekly reprieve from the necessarily dry and stuffy world of finance with “a good helping of irreverence to thousands of readers around the world.” To extend the GonzoBanker’s mission of learning, each employee would be charged with presenting on a topic of interest to them.
Two weeks before the event, management decided that a promotional gift was also in order, to get employees excited, to thank them for their work in preparing their presentations and to show an extra dose of goodwill and care. Because the team wanted a gift that would appeal both to frequent-flyers who travel with laptops (Cornerstone has very few local clients) as well as to more close-to-the-nest staff who love hiking, camping and the outdoors, a backpack quickly moved to the top of the list. The team landed on the ePromos website after a Google search for “logoed backpacks.”
Solution: Branded deluxe super sonic compu-pack by High Sierra® with pockets galore.
They liked what they saw at our site, particularly the Deluxe Super Sonic Compu-Pack by High Sierra®. This backpack, constructed of mini-hexagon ripstop nylon, features a zippered rear compartment and padded sleeve large enough for a 17-inch laptop, a deluxe organizer with a zippered mesh pocket, pen pockets and key fob, a side mesh water-bottle pocket, a lined DVD/CD/Mp3 player pocket with custom headphone port, and an easy-access media pocket for a cell phone, smart phone or PDA.
Result: Bags delivered on time and welcome staff to conference room for learning event.
The team connected with Promotions Specialist Amanda Ammirato, who immediately went to work to ensure their short-notice order would be produced quickly enough. The team was pleased with Amanda’s responsiveness, and thanked her for all the hard work that enabled their bags to be delivered in time.
Before the launch of the Sanctuary meeting, the team hung the bags on the backs of chairs so staff would see them when they first entered the conference room. The team reports that staff loved both the thoughtful, surprise gift and the (soon to be annual) “GonzoPalaooza” meeting—according to the team, a silly name for a not-so-silly event.
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Posted by Mike at 12:23 PM. Permalink: Branded Laptop Backpack Opens Team-Building Meeting for Banking and Credit Union Management-Consulting Firm, Cornerstone Advisors
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Message-branded Reusable Totes Successfully Ignite Green Living and Practices for Californian Commercial Landscaping Firm, Cagwin & Dorward
Challenge: Launching a corporate-wide green marketing strategy to aid in market recognition and encourage green practices internally and in the community.
“Green” is more than smart environmental strategy; it is also smart business strategy. Green-minded clients tend to seek like-minded vendors to provide needed products and services. Sowers of green practices reap measurable, long-term efficiencies and cost savings. And green organizations often enjoy great business windfalls, such as generous grants, rebates and tax incentives.
Cagwin & Dorward is working to “become part of the solution”. The commercial landscaper, with its own Green Office Team, uses eco-products to provide tree care, erosion control, environmental restoration, water management, landscape maintenance and construction through 13 service centers in the greater San Francisco Bay Area. The Green Office Team, helping to carry out Cagwin & Dorward’s environmental vision statement, maintains on the firm’s website a content-rich section dedicated to green: green living, green projects, green challenges and green ideas for green-minded individuals, organizations and community outreach.
Among the firm’s earliest and still-ongoing green challenges, designed to help themselves and others reduce their carbon footprint, was the BYOB (Bring Your Own Bag) campaign, which asks individuals to pledge to forgo paper and plastic grocery bags in exchange for reusable bags manufactured with recycled materials. To help employees and members of the community abide by that promise—as well as to highlight the firm’s commitment to and encourage environmentally sound practices at sales meetings, tradeshows and community and company-sponsored events—the team turned to the Internet for a supplier of reusable grocery totes.
Solution: ePromos best-selling non-woven, 100 percent recyclable, long-handled market tote.
Googling “reusable bags” brought the team to the ePromos website and Promotions Specialist Kristan Bullard. Kristan helped the team sift through dozens and dozens of bags in every color, size and material to find the perfect one: our bestselling Non-Woven Market Tote. This 13 x 13 x 5-inch tear-resistant and water-repellant tote constructed of soft-textured polypropylene includes 20 percent post-industrial recycled materials and features 18-inch reinforced sewn handles, stitched seams and side and bottom gussets. Also, in keeping with Cagwin & Dorward’s green agenda, the bags are 100 percent recyclable, 100 percent hand washable, and 100 percent re-usable. The team also liked this bag because it is smaller than typical grocery totes so as not to overwhelm the products they planned to put inside, as well as because it is available in hunter green to match the Cagwin & Dorward brand.
Result: Branded totes continue to bring firm recognition for—and continue to incent—Green Practices
The BYOB-branded bags have been—and still are—a tremendous success, prompting regular reorders. The team uses the totes in myriad ways, using them as gift bags or to deliver business documents to corporate centers, homeowners associations, estates and wineries, as well as during tradeshows and community events, such as the first Earth Day Events held at Marin General Hospital and San Francisco’s famed Ghirardelli Square. Used as gift bags, the Sales team members include marketing materials in the bags during one-on-one customer meetings, while staff members receive them, filled with green swag, as rewards for participating in green projects and initiatives, such as coastal clean-up programs and creek restoration efforts. The team tucks wildflower seeds inside the bags and uses them to incent and reward children for asking questions during events. They tell us that recipients love the tote’s extra-long handles, which make for easy and comfortable shoulder carrying. The team also reports that the bags have had such a tremendous impact in spreading their green message that eco-conscious clients now regularly ask Cagwin & Dorward to participate in their green activities, events and forums as well. Brand message—spread.
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Posted by Mike at 10:13 AM. Permalink: Message-branded Reusable Totes Successfully Ignite Green Living and Practices for Californian Commercial Landscaping Firm, Cagwin & Dorward
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Branded Umbrellas with a Modern Flair Say “Thank You” to Tenants and Introduce Rebranded Logo for Louisiana’s North Shore Square Mall
Challenge: To find a promotional product capable of double duty, both as an appreciation gift and a highly visible rebrand canvas.
After 25 years, North Shore Square Mall in Louisiana decided to update its brand. North Shore, the fifth largest mall in the New Orleans area and the eleventh largest in the state, hosts anchors Dillard’s, Sears, J. C. Penny’s and the Burlington Coat Factory, as well as 70 other stores, give or take a few. The rebrand effort, first focusing on a fresh, new logo on new billboards, monuments and landscaping, was designed to rejuvenate the mall, boost traffic and help retain key tenants.
As another “keep the tenants happy” tactic, the North Shore team also hosts a themed, annual tenant meeting for store owners and management to thank them for their tenancy, to give tenants an opportunity to network and mingle with other tenants and to share information about new policies and the latest mall happenings. This year’s event would be held at a large, local restaurant; this year’s theme would be the new logo.
To add to the “thank you” gesture and to give back to tenants who support the mall owners all year long, the team also likes to give branded appreciation gifts during the annual meetings. In years’ past, the team has given spa products, massagers and luggage. This year, they chose a product as appropriate for its utility and brand-reach potential as for its ability to showcase a large version of the new logo—an umbrella.
Solution: The 48-inch fashion style umbrella with a large arc and contemporary lines.
Working with ePromos Account Executive Caren Aardema, the team quickly honed in on their choice: the custom 48-inch Fashion Style Umbrella, which would harmonize well with the modern, hip feel of the mall’s refreshed brand. This nylon promotional umbrella with a large, keep-dry arc features an aluminum shaft and an aluminum hook handle. While the team selected brown to best offset their new white logo, this umbrella is also available in black, gray, lime, pink, mocha and navy. It is also fully customizable, with a variety of handle and shaft materials to choose from.
Result: First promotional product to carry the new logo brings promotional success.
Tenants and the team alike were pleased with their gifts, which were deemed surprisingly lightweight and easy to open. The team feels that the umbrellas, the first promotional products to carry their new logo, were a solid investment and, with such large, easy-to-see logo placement, will continue to successfully promote the mall’s new image as the rebranding campaign continues.
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Posted by Mike at 11:42 AM. Permalink: Branded Umbrellas with a Modern Flair Say “Thank You” to Tenants and Introduce Rebranded Logo for Louisiana’s North Shore Square Mall
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Tastefully Branded Ruler/Paperweight from the Museum of Modern Art Collection Sends an Elegant “Thinking of You” Holiday Message to Clients for Aircraft and Engine Investment Firm, Vx Capital Partners
Challenge: To maximize the reach of holiday gift-giving promotional dollars—and to do so in style.
Long before the season approaches, before the sights and sounds of the coming New Year fill the air, corporate gift givers are considering their holiday gift-giving strategies. How do we show our large number of clients that we care, but also pick a product that is consistent with our brand persona? What adjectives do we want our gifts to conjure in clients’ minds this year? Funky? Innovative? Classy? Sophisticated? And what response do we hope to achieve? Warm feelings? Word of mouth? The extension of our brand?
These questions and many more crossed the minds of the team at Vx Capital Partners as they gathered round the table to develop this year’s holiday gifting approach. Vx Capital is a private investment firm that actively invests in aircraft, engines, leases and loans; it acquires, remarkets, restructures, refinances and sells aircraft and leases, counting airlines, leasing agents and banks among its client base.
The Vx Capital team has always searched for gifts representative of the aviation industry that enable a tasteful logo display: the last thing they want is an overtly branded gift that shouts “advertising!” loudly enough to compel clients to keep it hidden away, forgotten, in a closet or drawer. Previously, the team had given personalized CDs, ornaments and plastic airplanes, all of which proved successful as “thinking of you” gifts in years’ past. This year, the team wanted to increase their budget and preserve the precedent of quality in keeping with Vx Capital’s brand persona.
The team turned to ePromos vast web catalog in search of the perfect “thinking of you” gift: something tasteful yet different, a product that clients have not seen before and would be pleased to use and keep on their desks. After gathering many different product suggestions from our site, the team initially considered an iPod Nano but quickly decided against it, the iPod now being ubiquitous, not to mention expensive enough to mandate giving only 50, a significantly narrower-than-desired reach.
Solution: Laser-engraved, aerodynamic airplane ruler and paperweight with a subtly placed logo.
The product they ultimately did select fit their promotional agenda like a glove in terms of aesthetic appeal, industry match, client reach and functionality: the 12-inch Museum of Modern Art (MoMA) Airplane Ruler and Paperweight. From the design archives of the world-renowned MoMA, this ruler-slash-paperweight commands desktop display by transforming an everyday object into an eye-pleasing work of art. With debossed centimeters and inches, a brushed stainless-steel finish and a laser-engraved MoMA logo on the side, this aerodynamic gift also allows clients to measure in style. The team decided to discreetly place the Vx Capital logo on the side of the ruler without the company name, adding to the gift’s contemporary, elegant feel.
Result: Clients respond to stylish gift with compliments and many well-wishes in return.
Promotions Specialist Ryan Arteaga managed the teams’ order from beginning to end; resulting in a timely pre-holiday gift delivery to 250 of Vx Capital’s esteemed clients. The team reports receiving many compliments about the sophisticated, relevant gift and many well-wishes in return, thus allowing Vx Capital to end the year on a high note while conveying to clients that the team is thinking fondly of them during the holiday season.
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Posted by Mike at 8:29 AM. Permalink: Tastefully Branded Ruler/Paperweight from the Museum of Modern Art Collection Sends an Elegant “Thinking of You” Holiday Message to Clients for Aircraft and Engine Investment Firm, Vx Capital Partners
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Translucent Business Card Holders Differentiate the Brand and Help Green Team Cut Tradeshow Paper Use by 25 Percent for Virtual Access Control Provider, Salto Systems
Challenge: Finding a green-friendly promotional product that says “We are a leading innovator in our space.”
The tradeshow is a prime setting for waste—think countless brochures and spec sheets; think undesirable trinkets that end up filed under “T” for trash. Yet that hasn’t stopped eco-friendly firms from exploring new ways to tap the power of the tradeshow while minimizing impact to the environment. Salto Systems is one such self-confessed green firm; the company provides innovative access-control technology through locks and swipe cards that exchange information during employee use, which keeps things simple for employees—who only want to open doors—while enabling the virtual management of thousands of doors and users at once. Today, Salto’s virtual access-control technology provides security for major hotels, universities, airports and other organizations in 60 countries.
The Salto team are tradeshow experts, attending numerous, worldwide events each year. In keeping with Salto’s green agenda and desire to be known as an innovator, Salto’s Marketing Manager Alexandra O’Brate thinks long and hard about the promotional products she uses. To balance the need to be innovative and green with her belief in the necessity of using promotional products at tradeshows, Alexandra strives to find unique products that rank high on the “that’s clever” meter, relate to Salto and its mission, nudge recipients toward greater eco-consciousness—and products people actually want to keep and use. Also high on her radar is a desire to market with innovative, paradigm-shifting promotional products unlike those used by Salto’s competitors: similar to how Salto Systems is innovating and changing the way in which access-control systems operate.
Solution: Translucent business card holders stuffed with accordion brochures.
A search on the ePromos’ Web catalog led Alexandra to her latest product choice: the Translucent Business Card Holder, an eco-friendly, creative way to keep the Salto brand top-of-mind during and after a show. Made of TrenDlucent material, similar to polypropylene, the card holder is available in clear, frosty and various “fruity” translucent colors, including lemon, mango, blueberry and raspberry. Promotions Specialist Valerie Bogucharova walked Alexandra through the process, from placing the order to design through production and delivery.
Result: “Cool” card holders differentiate the brand, cut tradeshow paper use by 25 percent.
Alexandra reports promotional and paper-saving success. On the paper-saving end, she inserted accordion, fold-out brochures into the business card holders; the front side featured an explanation of the Salto system, the back side installation details and a pointer to the Salto Web address. This smart move helped Alexandra cut the firm’s use of tradeshow paper 25 percent.
On the promotional end, booth visitors are invited to help themselves to the card holders and other promotional products after viewing a Salto presentation. Alexandra tells us that both she and gift recipients consider the cutting-edge card holders “cool.” Since the products succeeded in differentiating Salto, in giving voice to its green mindset and in marking the firm as an industry frontrunner, we have to agree with Alexandra: cool!
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Posted by Mike at 8:58 AM. Permalink: Translucent Business Card Holders Differentiate the Brand and Help Green Team Cut Tradeshow Paper Use by 25 Percent for Virtual Access Control Provider, Salto Systems
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Coffee Mugs Imprinted with Wraparound, Three-Color Logo for the HealthDay News Service are Perfect Holiday Gifts for a Remote Staff of Writers and Editors
Challenge: Finding a personal, meaningful gift for remote staff, able to accommodate and showcase a three-color logo.
Motivating employees you rub elbows with every day is one thing; motivating a remote or geographically dispersed staff, another. The health news syndicate HealthDay will vouch for that. HealthDay is a leading news organization whose remote journalists and editors produce consumer and professional health news, and custom content for license to media companies, hospitals, group practices, publishers, non-profits and government agencies.
The HealthDay team recently launched a holiday gift program to express appreciation to freelancers and staff, most of who work from home. Appreciation wasn’t the only goal however; the team also intended to foster a sense of community and team spirit among their staff, as well as to fill the innate human need for recognition and importance by reminding staff that they’re a vital part of something bigger than themselves.
But what to give? What product would kickoff the gift program right? The team noted that most of their freelancers and remote staff regularly start their days in front of the computer, sipping coffee, reading news and responding to e-mail—in their pajamas. Since the “morning coffee” is a personal, quiet time cherished by most, the team knew that a HealthDay branded coffee mug would fit the bill.
Solution: Wide-bodied, 12-ounce enzo glass mug in white is a match.
They began their search on ePromos’ extensive Web catalog. But with hundreds of mug styles and colors available, the team found it difficult to find a mug to accommodate and match the three-color HealthDay logo. That’s when the team tapped the ‘promo know-how’ of ePromos Promotions Specialist Caitlin Powers, who quickly honed in on a great-looking white mug that would showcase the logo: the 12-ounce Enzo Gloss Mug, with a wide, round body, a C-handle and wraparound logo imprinting.
Result: Branded coffee mugs a hit with on-location and remote staff.
The mugs were a hit. Not only did they successfully kickoff HealthDay’s new holiday gift program, but the team also thought they looked terrific. In-office editors and freelancers use their mugs everyday; and members of the remote staff start their mornings with a physical reminder of their important role in the ongoing success of HealthDay.
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Posted by Mike at 9:25 AM. Permalink: Coffee Mugs Imprinted with Wraparound, Three-Color Logo for the HealthDay News Service are Perfect Holiday Gifts for a Remote Staff of Writers and Editors
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Tire Gauges Prove Efficient at Conveying Competitive Differentiation on the Tradeshow Circuit for the “GREEN IT” Solutions Firm, DBI (Database-Brothers, Inc.)
Challenge: To source a promotional product that gives voice to a green value proposition.
These days, “green” is good for more than the environment; businesses practicing what’s known as GREEN IT reap cost savings and efficiencies, too, by optimizing their use of technology. For instance, firms employing GREEN IT strategies might consolidate servers to save floor space thus cutting data center power, heating and cooling costs, or defer or avoid hardware upgrades by optimizing and tuning existing assets instead.
Texas-based DBI (Database-Brothers, Inc.) helps firms green it by providing data auditing and performance solutions that identify and resolve performance issues, manage performance change and trends, and control runaway upgrades, service levels, performance reliability and costs. One key way in which DBI promotes its green corporate philosophy and competitive differentiation is by attending conferences and tradeshows, such as the IBM Information On-Demand conference, Oracle Open World and various, international database user group events.
In preparation for an upcoming series of shows, the DBI team turned to the web in search of a tradeshow giveaway unlikely to be found at typical IT event venues: tire gauges. Kudos for this out-of-the-box idea belong to the firm’s CEO, who recognized that companies practicing GREEN IT also tend to find “green thinking” seeping into other areas of operations as well—such as in programs supporting carpooling and telecommuting or vehicle maintenance initiatives—like those that call for employees to maintain proper tire pressure for optimal gas efficiency.
Solution: Laser-engraved aluminum tire gauge key ring in corporate colors.
The team pointed their browser to ePromos’ extensive online catalog, where they soon found just the right gauge in terms of style, color and budget: the Aluminum Tire Gauge Key Ring. This promotional tire gauge on a split ring, a perfect traveling companion, features chrome accents and a 10 to 50 PSI scale. It is also available in several colors, including DBI’s corporate green. Account Executive Caren Aardema helped the team with their order, which also included a laser-engraved message, “Efficient GREEN IT,” and the address of the DBI website.
Result: Tire gauge creatively illustrates business benefits and value of DBI’s solutions.
The team reports that recipients are, initially, both puzzled and intrigued by the uncommon promotion, thus providing a unique opening for DBI staff to discuss their firm’s green value proposition. When staff explains how the gauge optimizes gas efficiency just as DBI’s solutions optimize IT efficiency, heads begin to nod and light bulbs turn on as recipients understand the connection—which stays with them much longer than would a regular keychain or the ubiquitous tradeshow pen. At this writing, the team has used the tire gauges with much success at events in Australia, Colorado, Las Vegas, and San Fransisco. Next stop: Europe.
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Posted by Mike at 11:13 AM. Permalink: Tire Gauges Prove Efficient at Conveying Competitive Differentiation on the Tradeshow Circuit for the “GREEN IT” Solutions Firm, DBI (Database-Brothers, Inc.)
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Promo Awards Celebrate a Revenue Milestone for Wrigley
Challenge: Find a way to celebrate big after hitting a gigantic milestone.
$1 billion is a whole lot of money. So when Wrigley reached the $5 billion revenue goal it had set for itself, it was time for a celebration, to say the least. Wrigley, best known for its chewing gum and other confectionary treats, wanted to honor those in the company who had played a crucial role in attaining the goal. They wanted to use something more than the usual, run-of-the mill certificate or award. In order to help them find the best way to honor this momentous occasion, they contacted ePromos.
Solution: A high-quality, customized commemorative piece makes the event unforgettable.
Wrigley worked with Assistant Sales Manager Caren Aardema to find the best way to award those who helped the company reach its new levels of success. They ultimately settled on a customized commemorative piece, the Sphere Recognition Clock with Global Theme. The item was much more elaborate than a typical award, but wasn’t too flashy to detract from the item’s message, which was simple but to the point: “WRIGLEY 2007 $5 Billion in Revenue”.
Wrigley decided to hand out these imprinted awards to those who worked in the development areas of the company—it felt these people did the most in working to reach this monumental goal. Imprinted with the company logo, the commemoratives ensured that the recipients would remember this historic milestone for years to come.
Result: The items get a warm reception from pleased employees.
The commemoratives reinforced the pride that reaching $5 billion in sales inspired in the employees. With this attractive and inventive employee gift in their possession, the workers at Wrigley were very pleased. This positive attitude will no doubt encourage them to break the $5 billon mark next year!
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Posted by Mike at 10:27 AM. Permalink: Promo Awards Celebrate a Revenue Milestone for Wrigley
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