August 28, 2008
High-value, attractive USB drive informs and draws potential advertisers for the Wall Street Journal Americas
Challenge: To find a high-value promotional product suitable for a targeted, direct mail campaign.
Advertising isn’t advertising in every language. In Spanish, it’s publicidad. In Portuguese, anúncio. In Guaraní, the official language of Paraguay, advertising is momarandu. But to business owners around the world who wish to reach prospective customers in Latin American markets, advertising is advertising—especially advertising in The Wall Street Journal (WSJ) Americas. The WSJ Americas comprises 18 leading Latin American newspapers wearing the Journal’s banner from Ecuador and Paraguay to El Salvador to Mexico to the Dominican Republic. All told, the papers give advertisers a way to touch nearly two million savvy readers across the mid and lower Americas. To reach these potential advertisers, the WSJ Americas team reached out to ePromos. Their goal: to find an easy to mail yet high-value promotional product to include in a mailer to companies interested in advertising in the WSJ Americas.
Solution: Ultra-slim, stainless-steel, laser-engraved one GB locking flash drive.
Working with ePromos, the team selected a high-tech, high-value winner: the ultra-slim, stainless-steel one gigabyte USB combination-lock flash drive, laser-engraved with the WSJ Americas name. On this model, the flash head retracts into its casing, to be released only when the user enters the correct two-digit combination: this fit well with the WSJ team’s message to potential advertisers—that the WSJ Americas “unlocks your potential.” The drives, pre-loaded with information about advertising in the WSJ Americas, were gift-wrapped with a printed card provided by the WSJ team. And to “tie” the mailer up nicely, ePromos printed a custom ribbon and prepared the packages for shipping to over 200 locations.
Result: Recipients impressed with promotion; ask, “May we have another?”
The WSJ Americas team reports that recipients were duly impressed, especially by the attractive stainless-steel, locking version of the now ubiquitous USB drive. One agency, the team reports, even wrote in asking for another drive for the company President, who wanted one for himself—always a sign of an effective promotion!
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Posted by Mike at 8:45 AM. Permalink: High-value, attractive USB drive informs and draws potential advertisers for the Wall Street Journal Americas
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August 26, 2008
Clear Luggage Tags with Custom Inserts Promote the Centennial Conference of the NAACP for New York City’s Official Tourism Organization
Challenge: To develop and deliver—on a tight timeline—a promotional product representing the centennial conference of the NAACP for New York City’s official tourism organization.
NYC & Company, the official tourism organization for New York City, is responsible for, among other things, attracting major events to the City: both the 100th anniversary conference and the centennial celebration of the nation’s largest civil rights organization—the NAACP—certainly qualify. The NAACP carries an active membership of more than 600,000, with more than 200 college chapters, 500 youth councils and 1,700 adult branches, plus overseas branches in Germany, Italy, Korea and Japan. Events of this magnitude not only bring revenue boons to businesses throughout the city; they also enhance the City’s reputation and encourage future tourism.
Marketing for a centennial conference begins far in advance, which is why NYC & Company turned to ePromos for a promotional product representing both the upcoming centennial conference and New York City to distribute during the NAACP’s 99th annual convention, held in Cincinnati.
Solution: A clear luggage tag and two custom inserts showcasing New York City landmarks and details about the NAACP’s upcoming centennial conference.
The NYC & Company team selected a clear luggage tag with two custom inserts—not a standard promotional product represented on the ePromos Web site, but one we were able to source easily. One insert featured the Statue of Liberty, the other the Apollo Theatre—both recognized New York City landmarks. The flip side of the inserts reminded conference attendees of the upcoming centennial convention with big, bold text proclaiming: “See you next year in New York City.” The cards were also imprinted with the conference dates and a Web address where attendees could find more information.
The only potential snafu: NYC & Company was on a tight budget and timeline—they needed the tags in-hand within three days. To ensure a timely delivery, ePromos also provided fulfillment for NYC & Company—we not only designed and ordered the tags and inserts; we also placed the custom inserts into the tags so they’d be ready for distribution right away.
Result: A promotions trifecta--tags delivered on time, to a happy team, with future promotions promised.
The result of this was triple good news: first, the NYC & Company team received their tags on budget and even earlier than expected; second, the team was thrilled with the quality of both the tags and the inserts; and third, they report that they’re looking forward to future promotion projects with ePromos.
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Posted by Mike at 11:35 AM. Permalink: Clear Luggage Tags with Custom Inserts Promote the Centennial Conference of the NAACP for New York City’s Official Tourism Organization
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August 21, 2008
Attractive Canvas Cotton Totes Turn A Zero-return Promotional Cost Into The Potential For Positive Promotional Returns For Prosperity Firm ThoughtsAlive
Challenge: Turning a throw-away, zero-return promotion into one with potential for positive yields—and quick!
Where there’s a will … there’s a way: a truism that holds equally for individuals, for businesses—and for people who turn to ePromos for promotional products in a hurry. The owners of ThoughtsAlive, a firm dedicated to helping families achieve financial prosperity by changing the way people think, discovered this truth for themselves when they reached out to ePromos for a product they needed very quickly: plastic take-home bags for an in-person training seminar designed to whet participants’ appetite for the firm’s and founders’ ideas and philosophy.
Solution: Goodbye blank, disposable bags; hello logoed cotton canvas reusable totes.
Promotions Specialist Omer Cohen took the call for blank, unprinted plastic bags to hold brochures and audio recordings—the ThoughtsAlive team requested blanks as they thought time was too short for logos to be imprinted. Omer explained that plastic bags were unlikely to yield a return on investment, offering advice about the benefits of branded bags. Omer also explained that ePromos could rush the project so that ThoughtsAlive would have very nice bags in time for the event.
The ThoughtsAlive team agreed—and selected ePromos’ best-selling Classic Cotton Meeting Tote, screen printed with a three color logo boldly visible in the large imprint area. The slim design cotton canvas tote is specially designed for easy carrying by shoulder or hand, encouraging people to carry it—and the ThoughtsAlive brand—with them to the library, to school, to work and while out and about on the town.
Result: With a promotional twist, canvas bags add value to giveaway; increase potential for return on promotion investment.
The ThoughtsAlive team, pleased with the evolution of the project and in keeping with the ThoughtsAlive philosophy, added a very smart twist to the time-honored tradition of giving promotional products away: registering attendees were asked to provide a $10 deposit to hold their seats. After the event, they received either a $29 audio set and the attractive, useful imprinted tote—or their $10 back. ThoughsAlive reports that most attendees chose the audio and the beautiful three-color bag, which elicited many positive responses and increased the potential for a positive return on promotion investment.
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Posted by Mike at 9:57 AM. Permalink: Attractive Canvas Cotton Totes Turn A Zero-return Promotional Cost Into The Potential For Positive Promotional Returns For Prosperity Firm ThoughtsAlive
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August 19, 2008
Screen-printed Promotional T-shirts Carry an Upbeat Message to Employees at One of New York City’s Largest, Busiest Healthcare Centers
Challenge: To find and design the right promotional shirt to spread a positive “kick the habit” health message to a healthcare center’s employees.
New York City is serious about helping its residents quit smoking. Mayor Michael Bloomberg proclaimed June 3rd “NYC Quits Day.” The NYC Health Department regularly gives away nicotine patches to help New Yorkers kick the habit. And readers, watchers and listeners of various NYC media are frequently encouraged to quit by stories comparing the price of a pack a day over a year’s time—estimated at $3,000—to other, less hazardous pleasures: season major league baseball tickets, $2,025; a quarter-carat diamond engagement ring, $2,799; a ten-day Caribbean cruise, $1750.
Gouverneur Healthcare Services, operating one of New York City’s largest and busiest diagnostic and treatment centers and serving upwards of 300,000 patients each year, also helps the City promote its smoking cessation agenda by offering a QuitSmoking clinic known for its individualized treatment plans that include drug therapy, counseling and case management. In a recent effort to promote “NYC Quits Day,” particularly among the center’s employees, the Gouverneur team contacted ePromos’ Account Executive Michael Bloomenthal with an idea for a promotional t-shirt in mind.
Solution: A heavyweight, preshrunk cotton t-shirt in bright yellow screen printed front and back.
After reviewing various promotional t-shirt options, the team selected a heavyweight, preshrunk cotton t-shirt in bright yellow by Anvil, which may be screen printed in various ways: full front, full back, left chest, upper back, and left and right sleeves. The Gouverneur team chose for their shirts the full back and left chest options to maximize the visibility of the Gouverneur name—and the promotion’s key message: “I Quit! And so can you!” And Michael, realizing that many people who quit smoking gain weight, recommended skewing the sizes to be larger than normal so they’d fit after they quit.
Result: Happy, motivated employees; plans to repeat the program for years to come.
The team agreed; the shirts (leaning toward larger) were designed, ordered and delivered; and, we’ve learned, the t-shirt promotion was a success: Gouverneur employees loved the shirts; the Gouverneur team plans to continue the program for many years to come.
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Posted by Mike at 8:22 AM. Permalink: Screen-printed Promotional T-shirts Carry an Upbeat Message to Employees at One of New York City’s Largest, Busiest Healthcare Centers
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August 14, 2008
Promotional Flyers, Drawstring Backpacks Draw Crowds and Drive Brand Awareness for Educational Firm Sports Equation
Challenge: To find affordable, tiered promotional products ideal for a large trade-show type event.
If you knew your firm and its products would soon be introduced to thousands upon thousands of potential new customers—what would you do? Perhaps review inventory, perhaps double check systems and processes to prepare them for the new load—or perhaps, find a way to use promotional products to enable those potential new customers to take your name and message with them when they go?
That’s the situation the owners of the upstart Sports Equation—a firm that produces educational products to strengthen basic learning skills through children’s love of sports—found themselves in when they landed a spot at the DHL All-Star FanFest, the largest interactive baseball spectacular in the world. Over five days, thousands of moms, dads and kids of all ages—Sports Equation’s target market all—would participate in the firm’s Major League Baseball Math Challenge, where kids answer a series of math questions correctly to win a prize. But what prize? And what gift could they give to those who participated but didn’t win?
Solution: Everyone’s a winner with frisbee flyers and drawstring backpacks
That’s when the Sports Equation team reached out to ePromos Promotions Specialist Adam Brown, who helped identify the perfect giveaway gifts for participants: a soaring promotional flyer and a drawstring backpack. The flyer, an affordable promotion alternative, is loads of fun and includes a matching bag for storing the disc when folded. Also, because its standard design is a baseball, the flyer, overlaid with the Sports Equation logo, matched the event theme to a baseball tee. Math Challenge winners received a cinch-up drawstring tote emblazoned with the Sports Equation logo—great for school, summer events—and for collecting other giveaways at FanFest.
Result: Promotional “prizes” draw crowds and drive home brand awareness.
The Sports Equation team reports that the Math Challenge hit a home run in the Rookie Challenge area of FanFest: long lines of fans watched and waited for their turn to test their knowledge—and for their chance to win a promotional prize. The promotions also drove home brand awareness for increased brand recognition and encouraged recipients to learn more about the firm by directing them to the Sports Equation Web site.
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Posted by Mike at 8:30 AM. Permalink: Promotional Flyers, Drawstring Backpacks Draw Crowds and Drive Brand Awareness for Educational Firm Sports Equation
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August 12, 2008
Uniquely Designed Promotional Plaque Wins “Promotional Gold” for Skate America
Challenge: To find a tasteful promotional product that double-duties as a sponsor “thank you” and as an event marketing tool.
Scott Hamilton … Brian Boitano … Kristi Yamaguchi … Michelle Kwan. If these names sound familiar, it’s likely because they are: all are names of professional figure skaters who, at one time or another, brought home the gold, silver or bronze during Skate America, the premier, invitation-only international figure-skating competition held in the United States each year. This Olympic-style annual features 60 elite skaters from 15 countries competing in ladies, men’s pairs and dance competitions—and brings to the local economies that host the roving event significant boosts.
Each year Skate America seeks partners and sponsors to not only help promote the event locally and internationally, but also to support Skate America in hosting the fans who travel far and wide to attend its acclaimed event. One set of sponsors is Signature Hotels, hotels representing brands from Hilton and Marriott to others in between, located near the event venue and providing special rates and services to event travelers.
Solution: A uniquely designed wooden plaque to please sponsors and viewers alike.
In anticipation of this year’s event, the Skate America team reached out to ePromos for help in finding the perfect way to thank their top-level Signature Hotels, as well as to tastefully let Signature Hotel guests know that their hotel sponsors Skate America. ePromos’ Promotions Specialist Jason Wallace led the charge, suggesting various promotional products that would do double-duty as a both a “thank you” and an event marketing tool.
The team ultimately chose a refined wooden plaque in classic black. And while a plaque along is a great promotional tool, the Skate America team added a unique touch that made for an extra special promotion: the plaque was finished with a full color photo of dancing Skate America skaters above the event year and location with the distinction “Signature Hotel” in an elegant script.
Result: Promotional success—Skate America extends plaque program to all sponsoring hotels.
The Skate America team reports that recipients at each of its Signature Hotels loved the plaques, which are today displayed prominently behind reception counters and on walls in places where guests are sure to see them. The plaque program proved so successful that the Skate America team asked for seconds to thank not only top-level Signature Hotels, but all Signature Hotels.
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Posted by Mike at 11:21 AM. Permalink: Uniquely Designed Promotional Plaque Wins “Promotional Gold” for Skate America
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August 7, 2008
Unique “Stix and Stones” Game Wins Employee Favor During—and After—One Communication’s Team-Building Events
Challenge: To find a promotional product useful for internal team-building and for communicating a key corporate message.
Strong teams, woven together, are the fabric of a strong internal brand. A strong internal brand, in turn, underlies the foundation of a positive, productive work environment, which in turn sets the stage for the consistent delivery of high levels of service to customers. Building strong teams takes a whole lot of work, a whole lot of commitment—and a whole lot of fun!
One Communications, an advanced telecommunications solutions provider with more than 2,000 team members serving 160,000+ customers in 16 states, believes in the power of teams. The firm’s motto—Be the One—challenges team members to “be the one to step up when they see a chance to make a difference,” “be the one who brings new ideas to the table,” as well as to “be the one who just makes a fresh pot of coffee.”
To further instill in employees the desire to “Be the One,” the One Communications team reached out to their ePromos’ Account Manager Carrie Sleva. Their goal: to find an internal promotional product for various team-building events that would help to build stronger internal teams. Carrie and the One team explored various options, seeking a promotional product appropriate for employees at every level—something to reiterate the firm’s key message while encouraging creativity and new idea development.
Solution: Fidget-worthy, creativity-encouraging, Stix and Stonz magnet game imprinted with a key message.
The team selected the Stix and Stonz magnet game, imprinted with their latest key team-building message in the form of a cycle diagram, showing the continual process from “[can’t read this] to customers to operational excellence to integrity to [can’t read this].” The Magnet Game, a great fit both for internal and external promotions, is a hands-on, interactive promotional product that requires participation and reiterates a key message while consistently winning valuable desktop real-estate as a favored “fidget” toy during prime “fidget” activities—such as speaking on the phone or mulling over internal or customer issues.
Result: Magnet game encourages operational excellence—wins valuable desktop real estate One-wide.
The One team reports an internal promotion success: employees responded well to the unique promotional item and its relevant message, which proved useful for One’s team-building exercises—and the games today dot desktops across the company as employees kept the giveaway games as a “thank you” for their participation.
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Posted by Mike at 5:15 PM. Permalink: Unique “Stix and Stones” Game Wins Employee Favor During—and After—One Communication’s Team-Building Events
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August 5, 2008
Die-cast, Toy Garbage Truck Model “Picks Up” Promotional Success for Family-owned Smith’s Disposal
Challenge: To find an “out of the bin” promotional product designed to encourage word of mouth and improved customer retention.
Customer satisfaction … customer loyalty … customer retention … key phrases oft-heard from the break room to the board room in firms across America. And small firms are no exception—even small, family-owned garbage disposal services like Smith’s Disposal in Clarkstown, Michigan, serving several Detroit suburbs for nearly three decades.
The Smith’s team, to aid in customer satisfaction and retention, practices not only listening to customers—but also acting on what customers say. The firm, in response to customer requests, recently rolled out a new “Going Green” initiative that enables curbside pickup and recycling of tin, paper, glass and plastics. Tying in with their on-going customer-first efforts, the Smith’s team reached out to ePromos’ Promotions Specialist Jason Wallace for a “thank you for doing business with us” promotional product designed to spread good cheer, word of mouth and, ultimately, to lift customer retention.
Solution: A 1:64-scale, die-cast automotive model garbage truck imprinted with the firm’s name and phone number.
The Smith’s team wanted to look “out of the bin” so to speak—they felt that the typical pens, notepads and magnets wouldn’t justly express the firm’s real appreciation for its customers. They wanted something fun, something that would get their logo on people’s tables and desktops, something neighbors would tell neighbors about and friends, friends.
The team selected the perfect promotion, which would be mailed to all customers: a die-cast toy garbage truck, in 1:64-scale, boldly imprinted with the firm’s name and phone number on both sides. Promotional die-cast metal automotive model vehicles are a great way to commemorate new product launches, to ensure valuable desktop real estate, as well as to give customers happy reminders of why it’s so good to do business with you.
Result: The imprinted trucks “pick up” promotional success, garnering customer and team praise.
The Smith’s team reports that the trucks “picked up” their share of promotional success: customers of Smith’s enjoyed receiving the gifts, with comments like, “novel,” “unique” and “impressive!” And the Smith’s team was satisfied as well—both with the quality of the promotional product and with their customers’ reactions.
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Posted by Mike at 4:58 PM. Permalink: Die-cast, Toy Garbage Truck Model “Picks Up” Promotional Success for Family-owned Smith’s Disposal
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July 31, 2008
Specially Designed, Imprinted Headbands Cross the World in Time for CoverGirl’s Circle of Champions Sweepstake Events
Challenge: To design, source and deliver a promotional giveaway in time for CoverGirls’ olympic-related sweepstake events.
Only a select group of highly skilled athletes from all over the world will participate in the Beijing 2008 Olympic Games; in the Artistic Gymnastics category, 98 men and 98 women, 196 in all. Of those 98 women, six represent the USA; of those six, three represent the fresh, natural beauty and fresh new faces of the makeup giant CoverGirl: Nastia Liukin, Shawn Johnson and Alicia Sacramone.
And three lucky entrants in CoverGirls’ Circle of Champions Sweepstakes will each win an opportunity to meet one of those three CoverGirl-sponsored Team USA Gymnastics Olympiads—not to mention receiving round trip airfare, hotel accommodations and lots of other goodies. But CoverGirl, a child of Procter & Gamble, whose purpose is to provide superior quality and value to consumers, also wanted to provide something of value to participants who attended Circle of Champions events across the country.
Solution: “Easy Breezy Covergirl” headbands—but will they arrive in time?
The CoverGirl team worked with ePromos’ Account Executive Stephanie Kraut to source and design an “easy breezy Covergirl” custom headband tastefully imprinted with the CoverGirl name. Timing was at issue as the custom headbands, which the team needed within 30 days for upcoming events, are manufactured overseas—and typically with a 90-day production time.
Result: Overseas connections tapped; headbands in hand with time to spare.
Stephanie tapped her relationships with overseas contacts; the CoverGirl team received their custom headbands in time. Team CoverGirl, satisfied with the final product, reports that the promotional gifts were well-received by event attendees. Even better, the team also reports that they’re planning more promotions for the future—that’s a Gold for ePromos’ in the Promotions category!
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Posted by Mike at 9:51 AM. Permalink: Specially Designed, Imprinted Headbands Cross the World in Time for CoverGirl’s Circle of Champions Sweepstake Events
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July 29, 2008
Imprinted Hand Sanitizer Bottles a Promotional Product Cure for Large Physician Practice Colorado Springs Health Partners
Challenge: To locate a useable, affordable healthcare-related promotional product for distribution at health fairs and charity events.
Colorado Springs Health Partners(CSHP), a multidisciplinary group practice with more than 90 physicians, 20 mid-level practitioners and almost 600 support staff at 11 facilities, brings together many specialties under one practice umbrella, including family physicians, pediatricians, cardiologists, surgeons, neurologists, ophthalmologists and podiatrists, to name a few. The group is a fixture at local health fairs and a regular contributor to local events including March of Dimes’ fundraisers, Race for the Cure, Relay for Life and more.
With community outreach a primary means of raising and maintaining brand awareness, the CSHP team turned to Promotions Specialist Valerie Bogucharova for help in identifying a relevant promotional product that would represent their brand at various events throughout the year. Neither electronic gizmos nor gadgets would work—too techie; nor would drink coolies or squishy balls—too sporty. The team wanted a promotional product that would represent the healthcare industry—and that would match the themes of the various events they would be attending as well.
Solution: No gizmos, gadgets or squishy balls—just imprinted hand sanitizer. bottles.
The teams’ ultimate choice—a perfect fit, and affordable, too: imprinted two-ounce bottles of hand sanitizer, displaying both the CSHP name and Web address. Highly useful, easy to distribute and small enough to fit in totes and purses, their selection would bring increased exposure and brand recognition throughout the region.
Result: Imprinted hand sanitizers carry the CSHP brand via intended channels—and more!
Both the CSHP team and gift recipients were—and are!—pleased with the logoed bottles of hand sanitizer. The team distributes the giveaway at health fairs and charity events as intended, but has increased the reach even more by giving the bottles to students on facilities tours, as well as to nonprofit health organizations agreeing to include the CSHP-branded bottles in their goodie bags.
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Posted by Mike at 9:00 AM. Permalink: Imprinted Hand Sanitizer Bottles a Promotional Product Cure for Large Physician Practice Colorado Springs Health Partners
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