http://ideas.epromos.com/ The Promo Know-how Zone is a blog about how to use creative promotions to enhance your brand. We feature case studies that show how businesses and organizations big and small can use promotional items and business gifts to build brand awareness, drive sales and increase employee satisfaction and loyalty. en Copyright 2008 Thu, 20 Nov 2008 09:34:14 -0500 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss

Objective: To find a highly visible promotional product attractive and useful to women.

The success of an on-campus group depends largely on the group’s ability to inform students about its existence and to recruit participants for various programs. The Harvard College Women’s Center is one such group, connecting and supporting Harvard women by linking faculty, alumni and current students through conferences, workshops, mentorship and a host of networking events, such as community fairs, open houses, film screenings, debates, art exhibits and more.

The Center’s staff recently turned to ePromos Account Executive Nomi Yitzchaki for help in selecting a promotional product that would increase awareness about the Center among new and current students. The team wanted something that wouldn’t be left in a pocket, backpack or drawer and quickly forgotten; instead, they sought a useful promotional product, an item appealing to and desirable among women.

Solution: Attractive, logoed slide tins filled with yummy, useful lip balm.

After reviewing their options, Nomi and the staff selected custom lip balm slide tins, imprinted with the name of the Center. The thin tins, filled with yummy vanilla flavored, high quality lip gloss, featured an easy-to-slide opening. Their small, thin size made them practical and very appealing to Center staff—Harvard women could easily keep the useful tins close by in their purses and pockets providing many, many promotional impressions for the Women’s Center.

Result: Consistently high event-participation and student requests for “seconds” lead to a refill order.

Triple promotional success! First, staff attributes the gift tins to helping them reach their objective of consistently attracting large numbers of women to various events. Second, they also report students’ initial happy responses and many requests for “seconds.” Finally, with demand running high, Center staff quickly depleted their initial inventory and placed a refill order.



Inform your students about other departments on campus with promotional items for the Education Industry.
Take a look at other Promotional Lip Balms.
Find other products to Raise Brand Awareness.]]> http://ideas.epromos.com/industries/education/promotional_slide_tins_filled.html http://ideas.epromos.com/industries/education/promotional_slide_tins_filled.html Education Personal and Healthcare Promotion and Awareness Thu, 20 Nov 2008 09:34:14 -0500

Challenge: To find a useful promotional product that promotes and “improves lives.”

The North Carolina Farm Bureau (NCFB) is a non-profit, grassroots organization serving nearly half a million member families throughout North Carolina. Besides offering traditional banking services to its members—mortgages, student loans, credit cards and deposit services—the NCFB also actively promotes farm and rural issues through governmental relations, marketing, field representation and agricultural education, as well as by offering additional member benefits, such as insurance—from auto and long-term care to workers comp and crop coverage—and discounts on a wide range of products and services of interest to members.

The Bureaus’ overarching goal today is the same as it has been for decades—to improve the lives of Farm Bureau members. That’s why, when they recently turned to ePromos Account Executive Max Katz, for a promotional product to increase name recognition in local communities, as well as to educate the public as to the core values and mission of the organization, the NCFB staff sought a product that, too, would improve the lives of all who received it. The product—whatever they selected—would be given to potential new members and members, as well as to NCFB agents to distribute to various communities at local fairs.

Solution: Logoed pouches of antibacterial wet wipes smell good—and promote well.

After exploring various alternatives, staff selected logoed, promotional packages of lavender-scented antibacterial wet-wipes in a small, re-sealable pouch with the Farm Bureau logo imprinted on a white closure label. Their choice, helping to keep people germ-free and healthy, fit the NCFB mission of improving lives; it was also easy on logistics—the small wipe cases are easy to carry, distribute and mail.

Result: Multiple reorders indicates yet another promotional success.

The NCFB staff reports that agents, members and prospective members alike enjoyed receiving the practical, useful wipes. And staff was so pleased with the overall results of the promotion that they’ve since reordered the wipes numerous times.



Check out other products to promote the Insurance Industry.
Find other Healthcare Promotional Items.
Take a look at other products to help you Build Brand Awareness.]]> http://ideas.epromos.com/industries/insurance/logoed_pouches_of_scented_anti.html http://ideas.epromos.com/industries/insurance/logoed_pouches_of_scented_anti.html Brand Awareness/Promotional Marketing Insurance Personal and Healthcare Tue, 18 Nov 2008 10:27:00 -0500

Challenge: Use engaging promotions to attract new members to a non-profit conservation group.

California Trout, also known as CalTrout, is a statewide conservation group that aims to protect trout, steelhead, and the waters they live in with the help of donations from local Californian citizens. The money raised by the organization is put towards advocacy, education, and restoration efforts to ensure a healthy future for fish and fishing in the Golden State!

In order to raise funds to help achieve mission objections, California Trout relies on the annual dues and donations of its members. To recruit new members, the non-profit group needed some engaging promotional products that would get new prospects interested in the cause. CalTrout turned to ePromos Account Executive Jennifer Chernoff for help with the campaign.

Solution: Imprinted hats and t-shirts emblazoned with the California Trout logo sent out to hundreds of fly anglers as part of a direct mail campaign.

Jennifer has worked with CalTrout for a long time and new exactly what they needed. For the latest campaign, California Trout decided to focus on a specific target audience: recreational fly anglers who would understand first-hand the importance of trout and steelhead conservation. The non-profit company eventually decided to send hundreds of local anglers some promotional gifts to raise awareness about the organization. Imprinted caps and custom t-shirts featuring the California Trout logo were mailed to these contacts in hopes of recruiting new dues-paying members to contribute to the worthwhile cause.

Results: Membership visibility increases; the hats and t-shirts are appreciated and well-received.

California Trout reported that after the hat and t-shirt campaign, a significant number of new members joined the organization. Many of them had great things to say about the promotional apparel, and were pleased to now be a part of the conservation group. The non-profit continues to give their extra hats and t-shirts to new members that join as an added bonus. CalTrout also sells their promotional caps and t-shirts on their website, proceeds from the sales go to protecting the trout population.



Check out other products to promote your Nonprofit Organization.
Find other Promotional T-shirts and Custom Hats.
Take a look at other products that you can use to raise money for your Fundraiser.]]> http://ideas.epromos.com/industries/nonprofit-organizations/californian_fish_conservation.html http://ideas.epromos.com/industries/nonprofit-organizations/californian_fish_conservation.html Apparel Caps & Hats Fundraising Nonprofit Organizations Promotion and Awareness Thu, 13 Nov 2008 10:04:28 -0500

Challenge: A beautiful national forest in southeastern Ohio needed a unique promotional item to raise awareness of its many attractions.

The Wayne National Forest in Ohio has over 300 miles of forested trails open to hiking, mountain biking, ATVs, and horseback riding. In order to promote the forest and attract more visitors, officials wanted a promotional product that would be relevant and unique. Since so many people are engaged in various physical activities at the park, the forest staff wanted to give out an imprinted water bottle. However, they wanted something more innovative than a plain old plastic model — something that would grab visitors attention and deliver the message!

Solution: The team at Wayne National Forest decided on the new computerized Hydracoach Sports Bottle – a cutting-edge hydration tool for outdoor enthusiasts!

When Wayne Forest officials started searching for a water bottle, they knew they wanted something that would be different and memorable – but they weren’t sure if they would be able to find a water bottle to match that description. However, when ePromos Promotions Specialist Ryan Artega suggested the Hydracoach Sports Bottle, they knew they had found the perfect promotion.

This innovative device keeps track of how much water you are drinking on a digital screen, and features a calculator feature that makes water intake recommendations based on your hydration goals. You can also determine how much fluid you have consumed per hour to ensure proper pacing. The Wayne National Forest logo was imprinted directly on the bottle to create an impressive marketing tool that was given out to park visitors.

Results: Happy campers! Visitors were captivated by the computerized bottles; Forest officials reported high demand for the unique gadget.

Wayne National Forest was thrilled with the finished product. The one-of-a-kind water bottle was the perfect way to engage visitors and get them educated about all the park had to offer to them and their families. Forest officials were excited about the response to the unique promotion and they are looking forward to running more innovative campaigns in the future.



Take a look at other products to promote your Government Agency.
Check out other Sports Bottles & Water Bottles.
Find other items to help you Promote Your Brand.]]> http://ideas.epromos.com/products/mugs-drinkware-barware/unique_promotional_water_bottl.html http://ideas.epromos.com/products/mugs-drinkware-barware/unique_promotional_water_bottl.html Government Mugs, Drinkware & Barware Promotion and Awareness Tue, 11 Nov 2008 08:53:13 -0500

Challenge: To thank bank customers for their loyal patronage during a 1-year anniversary promotional campaign.

After one year in business, American Plus Bank wanted to celebrate their anniversary by thanking the local customers who had made the milestone possible. The small independent bank was founded in 2007 to serve businesses and individuals in the San Gabriel Valley and surrounding Los Angeles County. When the venture became a resounding success, bank officials knew they had only loyal customers to thank.

American Plus Bank wanted to find a suitable token of their appreciation that they could give to bank customers during the one-year anniversary celebration. To get started on the project, they decided to dial ePromos to gather some expert advice.

Solution: Colorful high-quality glass mugs imprinted with the American Plus Bank logo distributed to a receptive customer base.

American Plus Bank worked with Promotions Specialist Valerie Bogucharova to find the perfect item to give to the customers they owed their success to. After some careful consideration, the bank chose colorful 13 oz. glass mugs for the one-year anniversary giveaway. This colorful version of one of the most popular promotional gifts provided value to recipients while showcasing the American Plus Bank brand.

Result: The popular mugs were a huge hit with bank customers; a re-order had to be placed only 2 weeks after the first!

Just two weeks after the anniversary celebration, American Plus Bank had already run out of mugs! The handsome drinkware was an undeniable hit with customers, and American Plus Bank was happy to place a re-order to replenish their stock. The bank loved the mugs from the very start, but hadn’t expected the campaign to be so successful! Those who had planned the giveaway agreed that promotional products were an effective and inexpensive way for small companies to generate goodwill and brand name awareness.



Take a look at other items for the Financial Services Industry.
Check out other Promotional Glassware.
Find other Loyalty Program Gifts.]]> http://ideas.epromos.com/industries/financial-services/local_bank_invests_in_customer.html http://ideas.epromos.com/industries/financial-services/local_bank_invests_in_customer.html Business Gifts Financial Services Mugs, Drinkware & Barware Thu, 06 Nov 2008 09:48:07 -0500 Challenge: To select and design a t-shirt meant to unify a Walk Team and spread a message long after the Walk is over.

When Ed and Kim Buonocore of North Branch, New Jersey, discovered that their 6-year-old son Michael had Type I diabetes, they refused to take the diagnosis lying down. Instead, the family learned all they could and began to prime themselves for the fight of their lives. “We’re not a business or organization,” explains Ed. “But we are dedicated to doing everything possible to raise money for diabetes research with the dream that someday our son (and the 23 million others affected by diabetes in the U.S.) will be cured.”

One way families, friends and communities successfully rally to raise funds for research is to start a team and “walk” for a cure. Ed and Kim launched their team, Michael’s Miracles, with the help of the Juvenile Diabetes Research Foundation (JDRF), the leading charitable funder and advocate of type 1 diabetes research worldwide. This year alone, the JDRF expects families across the U.S. to raise nearly $21 million.

And since you can’t have a team without a team t-shirt, Ed set out to have a shirt designed for Michael’s Miracles—and he knew just where to turn: to ePromos’ Promotions specialist Omer Cohen. Ed and Omer had worked together before on a project for New Jersey Probation. He knew that Omer had done a great job for his employer then—and that he would do a great job for his son now.

Solution: A heavy-weight, heavy-duty t-shirt by Fruit of the Loom® screen-printed with a special message.

With literally 100s of t-shirts to choose from in all colors and price ranges and with options galore—with pockets or without, jersey or not, organic or not—Omer guided Ed to his final selection: a heavyweight t-shirt by Fruit of the Loom® in blue with a ribbed crew collar, deep armholes and hemmed short sleeves and bottom for a neat finished look. The shirt would tell the Buonocore’s story with a very special screen-printed message: “A thousand-mile journey begins with a single step.” That message resonated with Ed because, he says, “Our journey has begun.” The shirts would also be sturdy enough to stand up to repeated wear, which would help people remember the fight long after the walk was over.

Result: Walk Team “Michael’s Miracles” raises over $6,000 for juvenile diabetes research.

Team Michael’s Miracles raised over $6,000 to advance the cause of the Juvenile Diabetes Research Foundation. Ed believes the t-shirts, given to participants who raised at least $100 and sold to non-participants, played a large part in the Walk’s success. “The shirts symbolize our unity and dedication to seeing our dream come true,” says Ed. “When people wear their shirts, they remember how important our fight is and are proud to be part of a team inching its way closer to the dream … a cure.”



Find other items to help you raise money for your Non-Profit Organization.
Check out some other Promotional T-shirts.
Take a look at other items to promote Fundraising.]]> http://ideas.epromos.com/uses/fundraising/screenprinted_tshirt_heps_a_ne.html http://ideas.epromos.com/uses/fundraising/screenprinted_tshirt_heps_a_ne.html Apparel Fundraising Personal Tue, 04 Nov 2008 09:48:06 -0500 Challenge: A mystery author needed a one-of-a-kind promotion to introduce a new novel series to convention-goers.

Wendy Roberts is a popular fiction author best known for her captivating tales of mystery. With a new book series to introduce and the popular BoucherCon mystery genre convention coming up, Wendy wanted to find a thrilling giveaway that would help showcase her new “Ghost Dusters” mystery series to fans and aficionados at the show. For assistance with her campaign, Wendy turned to ePromos Assistant Sales Manager Caren Aardema.

Solution: Scary coffin pens imprinted with information about Wendy’s novels were given to BoucherCon attendees.

Since Wendy’s specialty is the mystery genre, she decided to go with a promotional product that fit well with this theme. The final choice was a Coffin Flip-Open Billboard pen, which featured a coffin that could be flipped open to reveal hidden messages. The spooky giveaway was the perfect choice for a mystery novelist. Wendy took her stash of pens to the conference where they helped her engage attendees and introduce her new book series.

Results: BoucherCon was a big success; recipients loved the coffin pen as well as Wendy’s new novels!

Wendy was delighted with the final product, and evidently, so were the conference attendees who were lucky enough to get their hands on one! Wendy reported that the coffin pens were definite attention-getters that had people coming to her display throughout the event. The pens gave her a chance to talk to mystery fans who were the primary audience for her new book. Overall, the conference campaign was a resounding success.



Take a look at our Arts & Entertainment Industry category.
Check out other Promotional Novelty Pens for your next event.
Find Trade Show Giveaways to help promote your new product at a conference.]]> http://ideas.epromos.com/industries/arts-entertainment/mystery_genre_novelist_wendy_r.html http://ideas.epromos.com/industries/arts-entertainment/mystery_genre_novelist_wendy_r.html Arts & Entertainment Pens, Pencils & Highlighters Trade Show Promotion Thu, 30 Oct 2008 11:30:17 -0500

Challenge: To find a relevant, brand-building conference giveaway for a tech company that makes web-based guestbook systems.

Green Guestbook, Inc. is an eco-conscious company that creates digital guestbook systems for companies nationwide. Instead of filling out information with paper and pen, customers can use Green Guestbook systems to log-in via the web-based service that provides detailed tracking information and storage capabilities.

To raise awareness about their product, Green Guestbook routinely sets up vendor booths at conferences across the country. At these events they get a chance to talk with prospects and introduce the technology they’ve worked hard to develop. Competition for time is fierce at trade shows, and Green Guestbook knew that nothing would work better than a useful promotional giveaway to draw people to their exhibit. The only problem was picking a relevant promo that would represent their company. To find the perfect giveaway, Green Guestbook teamed up with ePromos Promotions Specialist Jason Wallace.

Solution: Imprinted microfiber glass cleaners are handed out at conferences as a handy reminder of Green Guestbooks unique business model.

Because Green Guestbook’s hardware uses a touch screen interface, the company decided to go with deluxe microfiber glass-cleaning cloths. The cloths were originally intended for eyeglasses, but work equally well on the glass screens of a Green Guestbook. The company had their microfiber cloths branded with their name, logo, and contact information so that conference attendees would have a relevant reminder of their unique services.

Results: Great feedback from recipients; increased inquiries about the company’s products following conferences where the cloths were given out.

Green Guestbooks reported that the microfiber cleaning cloths were a big hit at the tradeshows they went to. Attendees stopped by to find out the meaning behind the novel giveaway, which gave staff members a chance to talk more about their products and services. Interested prospects left the conferences with a reminder of Green Guestbook and their innovative touch screen systems, and the company received numerous e-mails following the event that they attribute to the promotional gift.



Find other products for the Computer and Internet Industry.
Check out other Promotional Computer Accessories.
Take a look at other items for Event Marketing Giveaways.]]> http://ideas.epromos.com/industries/computer-and-internet/a_promotional_eye-glass_cleaner.html http://ideas.epromos.com/industries/computer-and-internet/a_promotional_eye-glass_cleaner.html Brand Awareness/Promotional Marketing Computer and Internet Personal and Healthcare Trade Show Promotion Tue, 28 Oct 2008 09:07:30 -0500

Challenge: Find attention-grabbing promotional giveaways to attract students to an engineering company at a job fair.

Engineered Solutions, Inc. is a multi-specialty engineering firm that provides clients with cutting-edge solutions to their nuclear, mechanical, and electrical engineering projects. In order to maintain their success, Engineered Solutions is always on the lookout for top talent in universities across the country. As part of their recruitment efforts, staff members regularly set up information tables at job fairs to meet with undergraduate and graduate students working in all fields of engineering.

Because the current engineering workforce is moving closer to retirement, Engineered Solutions decided it was time to step up their recruitment efforts. The company needed fun, unique, and attention-grabbing giveaways for an upcoming job fair at The University of Tennessee at Knoxville. Staff members hoped that these giveaways would attract students to the table where company representatives would get the chance to meet them, accept resumes, and hand out information about job opportunities with the company.

Engineering Solutions turned to ePromos Promotions Specialist Omer Cohen for help with their job fair campaign.

Solution: A diverse selection of fun promotional giveaways were decided on and handed out to eager students at the job fair.

To draw in crowds of job prospects at the career fair, Engineered Solutions armed themselves with a wide array of fun promotional giveaways. Items included promotional pens, CD opener keychains, mini magic 8-ball keychains, Murphy’s Law novelty desk calendars, water bottles, morphing puzzle balls, and t-shirts. Each of these items was imprinted with the company logo so that students could easily remember them and stay in touch once the event was over.

Engineered Solutions hoped that the ample selection of free giveaways would help staff members engage more students at the fair, and give them a better opportunity to open up conversation with the attendees.

Results: A busy table, lots of great conversations, and awesome feedback from the students who received giveaways!

Engineered Solutions was extremely pleased with the results of their promotional campaign at the University of Tennessee job fair. Not only was the table packed with students from the start of the event to its finish, but lots of people who stopped by for information had great things to say about the unique giveaways that were available. Engineered Solutions was able to get in touch with plenty of great prospects and believes the imprinted items will keep their brand in mind when students apply for jobs in the future.

Take a look at other products for the Engineering Industry.
Find other Promotional Pens, Imprinted Keychains, and Custom Games & Toys.
Check out other products for your next Career Fair.]]> http://ideas.epromos.com/industries/engineering/engineered_solutions_inc_build.html http://ideas.epromos.com/industries/engineering/engineered_solutions_inc_build.html Apparel Engineering Games & Toys Keychains Mugs, Drinkware & Barware Office & Business Supplies Pens, Pencils & Highlighters Recruiting Trade Show Promotion Thu, 23 Oct 2008 11:30:20 -0500

Objective: To find a unique stress ball for an ongoing stress ball campaign.

Zucker, Goldberg & Ackerman (ZG&A) represents a unique clientele in New Jersey and Pennsylvania: mortgage servicers, banks and investors in all aspects of defaulted residential loans, including foreclosures, bankruptcies, loss mitigation, evictions, REO closings and litigation. Because of the fast-paced nature of their practice, the firm is devoted to technology, innovation and automation to help meet client needs—fast.

To stress the firm’s speed of service and quick turnaround time, each season the ZG&A team purchases new stress balls imprinted with various messages related to speed of service. This time, they turned to ePromos Account Executive Nomi Yitzchaki, in search of the next stress ball for the firm’s ongoing campaign.

Solution: A fire-truck-shaped stress ball imprinted with the firm’s logo and a clever message.

Their choice: a fire truck stress ball imprinted with the firm’s logo and its latest message “We’ll put out your fires,” drawing a vivid comparison between the quick response of fire fighters during fire and safety emergencies and the quick response of the ZG&A team during legal emergencies. The truck’s bright red color, impressive four-inch-long size and bold, imprinted message would make a lasting, memorable impression on clients and prospective clients alike.

Result: Good, and better, as stress “trucks” are well-received by clients.

The ZG&A team tells us that they were pleased with the quality of the product, happy to have selected the fire engine for their ongoing stress ball campaign and happier still that the stress “trucks” continue to be well-received by clients and prospective clients.



Find other products for the Legal Industry.
Take a look at our full collection of Promotional Stress Balls.
Check out other ways to Promote Brand Awareness.]]> http://ideas.epromos.com/industries/legal-industry/logoed_stress_balls_carry_an_e.html http://ideas.epromos.com/industries/legal-industry/logoed_stress_balls_carry_an_e.html Games & Toys Legal Industry Promotion and Awareness Tue, 21 Oct 2008 09:03:44 -0500

Objective: To find high quality promotional products easy on logistics yet attractive to donors

Charity golf tournaments top the minds of non-profit fundraisers for good reason: tournaments help charities identify new donors, garner lots of press and—if managed well—raise significant dollars. The Bixby Community Health Foundation directs charitable contributions on behalf of Bixby Medical Center in Adrian, Michigan, 30 miles southwest of Ann Arbor. One of the Foundation’s most popular fundraisers is the Bixby Pro-Am Golf Tournament, this year marking its 21st season. Because the annual tournament is so important to Bixby Medical Center, each year tournament organizers give participants a memorable gift to thank them for their generosity.

Solution: American Classic leather gifts by the upscale Cutter & Buck

This year, Team Bixby turned to ePromos with an idea for promotional picnic tables—gifts of substance sure to please the tournament’s generous participants, sponsors and donors. However, after consideration and reviewing many promotional product samples suggested by ePromos, the Bixby team changed direction, instead selecting two smaller, yet still high quality items: a leather travel wallet and leather valuables pouch. The smaller products would not only make logistics easier, but they’d also more closely match the refined air surrounding the prestigious event.

Both products would be debossed with the tournament and hospital system logos; both would also carry the name of Cutter & Buck, a clothier known for its upscale golf and other sports apparel. In addition:

• The American Classic travel wallet, crafted of genuine top grain leather and lined with Cutter & Buck’s signature lining, closes with a front buckle and features an interior organizer and a hidden pen loop.


• The American Classic valuables pouch—also of top grain leather and lined with the firm’s signature lining—provides roomy interior storage for golf accessories, as well as a rear, zippered compartment large enough for three golf balls.

ePromos’ art department proved helpful during the Bixby campaign, as the original tournament logo was finely detailed. Small details reproduce well when imprinting a logo on a large product—like a picnic table. But when reproduced on smaller items, like the travel wallet and valuables pouch, much of the detail would be lost. Thanks to our talented designers, the Bixby tournament logo was adjusted to fit the newly chosen gifts.

Result: Happy donors, happy golf tournament fundraisers

In the end, the tournament and the promotion were great successes. The products looked great, donors were pleased, and the Foundation reached its fundraising goals.



Check out other items for the Healthcare Industry.
Find other Golf Products.
Plan your next Golf Event.
Promote your next Fundraiser.]]> http://ideas.epromos.com/industries/healthcare/leather_travel_wallet_and_valu.html http://ideas.epromos.com/industries/healthcare/leather_travel_wallet_and_valu.html Fundraising Golf Accessories Healthcare Travel Accessories Thu, 16 Oct 2008 09:05:01 -0500

Challenge: To select promotional products attractive and desirable enough to serve as program rewards and prizes

Mottos mean more when they’re actually lived out, as is the case with Florida Commerce Credit Union (FCCU), a financial institution serving six counties on the eastern side of Florida’s Panhandle. FCCU, with literally dozens of programs and products and services and tools and incentives and educational opportunities for members, lives out the motto of credit unions everywhere: “Not for profit, not for charity, but for service.”

One of FCCU’s newest initiatives, iLiveFit!, was designed to help members eliminate debt and achieve financial fitness. The internal goal is to empower staff to never have to say “Sorry, we CAN’T help you” to a member or a potential member, but instead to say “Here’s how we CAN help you.” According to the iLiveFit! program plan, the FCCU team would assess a member’s financial status and then offer a prescription of savings plans, debt management tools and even educational classes. Members and potential members entering the program and reaching varying new levels of financial freedom would receive promotional rewards and prizes to encourage ongoing participation.

Solution: Matching caps, duffels and blankets imprinted with the program logo

For help in identifying and selecting various levels of prizes, the FCCU team reached out to ePromos. Their ultimate prize choices, all matching in color and style, included:

• A cotton twill, six panel cap with an adjustable Velcro® strap and a unique wave design sandwich visor—emblazoned with the iLiveFit! logo;


• A roomy sport duffel with front mesh water bottle pockets, a large zippered main compartment, two front zippered accessory compartments and an adjustable strap—the iLiveFit! logo boldly screen-printed on a front pocket; and


• A 54” x 84” logoed sweatshirt blanket, again imprinted with the iLiveFit! logo—this time enlarged to 15” x 21” for prominent placement and easy viewing.

Results: Early feedback is positive; the program logo is spotted across town

Although the initiative is still in its early stages, the FCCU team reports positive feedback from program participants—as well as what we consider promotional success: “We’re excited to see people all across Tallahassee donning the Florida Commerce and iLiveFit! products!” shared one team member. And if the FCCU team is noticing—it’s a good bet that members of the community are noticing, too.



Search for other items for the Credit Union Industry.
Check out other Promotional Blankets.
Find other Promotional Bags.
Take a look at some Promotional Hats.
Find other ways to Promote Your Event.

Florida Commerce Credit Union iLive Fit Promotion (PDF Version)]]> http://ideas.epromos.com/industries/financial-services/logoed_promotional_products_en.html http://ideas.epromos.com/industries/financial-services/logoed_promotional_products_en.html Bags & Backpacks Caps & Hats Event Promotion Financial Services Outdoors & Sports Tue, 14 Oct 2008 10:37:01 -0500

Challenge: To find a manufacturer to replicate lapel pins on short notice.

When law firms and other employers of legal minds set out to recruit new staff, they often turn first to Georgetown University Law Center, one of the most prestigious and selective law firms in the United States. Each year, more students apply to Georgetown Law than to any other law school in the U.S.; each year, the esteemed school offers admissions to only 20 percent of applicants—give or take a percent.

Because Georgetown Law, set in the heart of Washington, D.C., gives its students a rich sense of stature, atmosphere and history, graduates carry with them a lifelong sense of distinction and honor that is recognized by peers everywhere. With this in mind, the Georgetown Law team began, several years ago, a tradition of presenting graduates with Georgetown Law lapel pins during commencement ceremonies. The pins not only congratulate graduating students; they also welcome students to the Georgetown Law alumni family and provide a positive reminder of good times on campus.

Solution: An old pin is replicated as quickly as possible

This year—and with commencement quickly approaching—the Georgetown Law team turned to ePromos Account Executive Max Katz for help in replicating the lapel pin they had previously purchased from another provider. Max, with a sample of the pin in hand, and by working his ePromos connections with various product manufacturers, found a factory able to replicate the pin post-haste.

Result: Thanks to Quick Work and Connections, Pins Proudly Grace the Lapels of 2008 Georgetown Law Graduates.

Thanks to Max’s expeditious work, the Georgetown team received their pins in time for graduation ceremonies. The pins gifted to the Class of 2008 matched those received by grads from years past, thus successfully carrying forth the Law Center’s meaningful lapel pin tradition.



Find other ways to award students for the Education Industry.
Take a look at some other Promotional Lapel Pins.
Check out other ways to Market Your Event.]]> http://ideas.epromos.com/industries/education/replicated_lapel_pins_help_geo.html http://ideas.epromos.com/industries/education/replicated_lapel_pins_help_geo.html Awards & Recognition Brand Awareness/Promotional Marketing Education Thu, 09 Oct 2008 09:30:12 -0500

Challenge: Finding a promotional product to serve as an “eyes only” quick reference guide for Banc of America staff

Bank of America’s Equity Linked Solutions group designs and markets a broad suite of equity linked investments, which are sold through Banc of America Investment Services to retail and institutional investors seeking to invest funds, raise capital, grow portfolios and manage exposure in worldwide equity markets.

Keeping the various investment offerings and their nuances straight proved not to be an easy task for the Investment Services team—with products like EAGLES®, CYCLES®, STEEPLS™ and Buffered STEEPLS™, each with its own unique principal protection provision, maturity, coupon option and equity exposure upsides and downsides, team members often kept customers waiting while they repeatedly researched these and other Equity Linked product options.

Solution: Mouse-pads imprinted with product specs in easy-reading columns

Enter ePromos. The Banc of America team turned to Account Manager Elizabeth Stollmer to locate an “eyes only” promotional product team members could reference easily for need-to-know product information, thus increasing employee efficiency and providing better customer service. After researching various options, the team selected a custom mouse-pad, not available through the ePromos’ Web site but easily sourced through one of our suppliers, to be imprinted with detailed Equity Linked product and contact information for quick and ready reference.

Result: Highly visible mouse-pads win valuable desktop real estate and keep information on Equity Linked products within reach

Today the imprinted mouse-pads dot desktops throughout Banc of America’s Investment Services offices. Both Banc of America and Equity Linked staff were pleased with the promotion as well, as the mouse-pads, being both highly visible and therefore deserving of valuable desktop real estate, serve to keep the Equity Linked products and brand always top-of-mind.



Find other products for the Financial Services Industry
Take a look at some other Promotional Mousepads.
Check out some other ways to brand your business with Internal Promotions.

Banc of America Internal Promotion Mousepads (PDF Version)]]> http://ideas.epromos.com/industries/financial-services/imprinted_informational_mouse-pads_keep_investment_product_details_top-of-mind_at_banc_of_america_investment_services.html http://ideas.epromos.com/industries/financial-services/imprinted_informational_mouse-pads_keep_investment_product_details_top-of-mind_at_banc_of_america_investment_services.html Computer Accessories Employee Relations & Internal Promotion Financial Services Tue, 07 Oct 2008 13:38:56 -0500 Challenge: To identify a “reader-friendly” promotional product appealing to library patrons and friends

Since 1923, the Western Town Library has made its home in the tiny town of Westernville, New York, some 50 miles northeast of Syracuse and with a population just tipping 800. But the library serves more locals than that—its 8,000+ volume collection is available to 2,000 people living in and around the Westernville area.

As the library’s service area and collection grew over the years, so, too, did its need for more space—thus the opening of a new branch. To promote the new branch—big news in a small town—the Western Town Library staff turned to ePromos Promotions Specialist Valerie Bogucharova, for a promotional memento that would appropriately promote and mark the occasion.

Solution: Elegant Alicia Klein bookmark with a wallet-sized photo holder

Their choice: an elegant photo bookmark by Alicia Klein, known for her upscale and richly colored executive leatherwork collections. This particular Alicia Klein piece, in full pebble grain vinyl, holds a wallet-sized photo of the recipient’s choice. Debossed with the text “Western Town Library, Est. 1923,” the promotional bookmark would make an apropos gift choice.

Result: Friends of the library and patrons alike enjoy their new branch—and new bookmarks

The Western Town Library staff reported a successful branch grand opening, with friends of the library and patrons alike remarking on the fine quality of the bookmarks—which, since they’re given primarily to avid readers, will enjoy years of good use.



Promote other areas of the Education Industry.
Check out other Promotional Bookmarks
Take a look at other ways to promote your New Product or Service Launch.

Western Town Library Grand Opening Bookmark (PDF Version) ]]> http://ideas.epromos.com/industries/education/debossed_photo_bookmark_marks.html http://ideas.epromos.com/industries/education/debossed_photo_bookmark_marks.html Education New Product/Service Launch Office & Business Supplies Thu, 02 Oct 2008 10:14:20 -0500