Advertising & PR Promotional Product Case Studies
September 19, 2008
Promotional “Pops’ Corn” Helps Action Marketing Spread The Word About A Hilarious Sitcom
Challenge: To increase awareness of the new season of Tyler Perry’s House of Payne.
Action Marketing is a marketing agency that specializes in building the power and presence of top consumer brands. When Action Marketing was approached by TBS to help them promote the new season of the popular TV show “Tyler Perry’s House of Payne,” the marketing experts went to work to create a comprehensive promotional plan that would generate a healthy buzz for the hilarious sitcom.
Agency employees knew that there was a big preview launch coming up in New Orleans, so they decided to focus some of their efforts on the event. In order to spread the word at the screening, Action Marketing wanted a fun promotional product that was unique enough to catch attention and get people talking. They turned to ePromos for help locating the best product for this purpose.
Solution: A promotional box of carmel corn and peanuts for preview attendees to munch on.
For the House of Payne promotion, Action Marketing worked closely with ePromos Account Executive Michael Bloomenthal. After carefully browsing their promotional product options, the marketing firm chose a custom box of carmel corn and peanuts. The box was imprinted with detailed information about the new season, including the dates and times it would air. The front of the box displayed a picture of Curtis Payne, the show’s main character, who is referred to affectionately as “Pops,” in each episode.
These “Pops’ Corn” boxes were handed out to all attendees at the New Orleans launch. The free giveaways were intended to raise awareness of the upcoming season and get people talking about the show.
Result: Pops’ Corn hits the sweet spot: Action Marketing and TBS are thrilled with the final product!
The House of Payne promotion was a huge success. Those who were lucky enough to receive a promotional peanuts and popcorn box enjoyed the food gift as they laughed along to the sitcom preview. TBS was thrilled with the finished product, especially its overall appearance.
Action Marketing had this to say: “The event was a huge success and our client [TBS] is very excited about how the product looks.”
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Posted by Mike at 9:53 AM. Permalink: Promotional “Pops’ Corn” Helps Action Marketing Spread The Word About A Hilarious Sitcom | Comments (0) | TrackBack
May 14, 2007A Marketing Firm Increases Tradeshow Traffic with BBQ-Themed Promotions
| Challenge: How to increase trade show traffic for a marketing firm. A marketing and advertising company needed a way to distinguish itself from the other trade show booths. Solution: Use promotional direct mail before the show to target attendees. Other items in the mailing were a pig-shaped promotional jar opener (which the recipient was instructed to redeem for a prize at the show), a corn butterer (recipients were challenged to guess what it was) and a paper place mat (containing directions to the show and other pertinent information). Upon arrival, attendees received several other items: decorated plush pig, large custom tote bag, and an imprinted pen and notebook set that captured the flavor of the meeting. The entire campaign was relatively inexpensive, perfectly supporting the meeting’s message. |  |
Result: The promotion is a huge success, generating many attendees before the booth even opens!
With an attendance goal of 25 percent of the mailing, attendees topped that by 12 percent. Eighty-six percent of the attendees registered online, driving scores of clients to the website for further product review. In addition, many clients appreciated the value of the promotion and purchased the “can” idea for their own programs.
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Posted by mark at 3:08 PM. Permalink: A Marketing Firm Increases Tradeshow Traffic with BBQ-Themed Promotions | Comments (0) | TrackBack
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