Architecture & Design Promotional Product Case Studies
January 10, 2008
The Promo That Almost Wasn't: Quick-thinking and Industry Connections Save a Promotion for a Customer's Customer's Customer
Background: A promotional towel thanks high-end clients
Confused? Let us un-muddy the waters: Signature Designs, a well-regarded design firm, needed a high-end promotional product for its customer—a property management firm that, in turn, wanted to gift its customers—buyers of condominiums.
All the normal back and forth associated with selecting a promotional gift happened without bump or delay: calls were made; ideas were shared; products were researched and presented. Finally, with the guidance of ePromos' Account Executive Linda Page, the Signature Designs team selected a beautiful, luxury towel that would be imprinted and given to the property management firm's new property owners as a token of gratitude and appreciation.
Challenge: A stocking issue stands in the way of success
The order was placed—and that was that; or so everyone involved in the promotion thought. Then, just two days before the towels were due, we received distressing news from the production factory: the towels were out of stock. From the look of things, with the promotion set to begin just two days away, there was no way either ePromos or Signature Designs could deliver on our mutual promise to deliver the towels to the property management firm on time. Or was there?
Thinking quickly, Linda moved production of the towels to a new vendor at a new factory. And using her connections, she arranged for the factory to keep its doors open an extra half day just so the towels would arrive when promised.
Result: The towels are successfully able to improve relations for Signature Designs
And arrive on time, they did. Signature Designs was grateful to Linda for her fast thinking; it not only made ePromos look good; but her efforts helped ensure that the Signature Designs team look good to their customer. The Signature team also reports that the property management firm and its customers were pleased with the end result—and neither ever realized that their towels were the promotion that almost wasn't.
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Signature Designs Beach Towel (PDF Version)
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September 8, 2007Architecture Company Promotion Saved by Exemplary Customer Service
Challenge: Find a Way to Save an Order at the Last Minute
When executives at the prestigious architecture firm, BBG-BBGM, received their promotional tote bags in the mail, they were a little concerned. The imprinted bags, which the company was going to give out at an upcoming trade show, somehow came out in the wrong color. GASP!
They quickly called ePromos to figure out what had gone wrong with their order. Their rep, Omer Cohen, quickly rushed to their service. Somehow, someway, there had been a slight mix-up in the order. With the tradeshow only days away, would Omer be able to salvage things?
Solution: Quick thinking and customer service skills save the day
In order to smooth the problem over, and maintain client satisfaction, Cohen went beyond his call of duty as a sales rep. He quickly fixed the order and offered her the printing cost at a discounted rate. To further apologize for the mix-up, he gave the company free rush shipping, ensuring that the tote bags would reach the tradeshow on time. On top of all this, he took the company’s contact out for complimentary drinks and dinner.
Result: The tote bags are a hit and ePromos gains a loyal client
The tote bags—now in the right color—quickly arrived at the company, and soon after made their grand tradeshow debut. BBG-BBGM’s contact was so impressed and pleased with the exemplary service she received, that she sent out Cohen’s name to all of her colleagues. She also pledged to work solely with ePromos for all of her company’s promotional product needs. For the past two years, BBG-BBGM has been a loyal ePromos client, all due to the actions of one dedicated sales rep.
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August 10, 2007Promos Build Offline Brand Awareness for Interactive Agency
Four Eyes Production, a Web site design and development agency.
Objective: To find items that could serve multiple brand-building purposes. At least one product had to be able to be mailed, and all items had to be usable both internally for employees and externally for clients and prospective clients.
Solution: Round 1/8 inch Mousepad, 3-1/2 inch Memo Cube
The mousepad is used as a thank-you gift for clients. The 1/8-inch mousepad was selected over thicker pads to minimize mailing costs.
ePromos suggested memo cubes as part of the core brand strategy. With 700 sheets, their use becomes habitual for many recipients. On average they last about a year and like mugs, keep the brand name in front of the customer day after day.
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