Arts & Entertainment Promotional Product Case Studies

October 30, 2008

Mystery Genre Novelist Wendy Roberts Make Use of Spooky Promotional Giveaways in a Frighteningly Successful Conference Campaign

Challenge: A mystery author needed a one-of-a-kind promotion to introduce a new novel series to convention-goers.

Wendy Roberts is a popular fiction author best known for her captivating tales of mystery. With a new book series to introduce and the popular BoucherCon mystery genre convention coming up, Wendy wanted to find a thrilling giveaway that would help showcase her new “Ghost Dusters” mystery series to fans and aficionados at the show. For assistance with her campaign, Wendy turned to ePromos Assistant Sales Manager Caren Aardema.

Solution: Scary coffin pens imprinted with information about Wendy’s novels were given to BoucherCon attendees.

Since Wendy’s specialty is the mystery genre, she decided to go with a promotional product that fit well with this theme. The final choice was a Coffin Flip-Open Billboard pen, which featured a coffin that could be flipped open to reveal hidden messages. The spooky giveaway was the perfect choice for a mystery novelist. Wendy took her stash of pens to the conference where they helped her engage attendees and introduce her new book series.

Results: BoucherCon was a big success; recipients loved the coffin pen as well as Wendy’s new novels!

Wendy was delighted with the final product, and evidently, so were the conference attendees who were lucky enough to get their hands on one! Wendy reported that the coffin pens were definite attention-getters that had people coming to her display throughout the event. The pens gave her a chance to talk to mystery fans who were the primary audience for her new book. Overall, the conference campaign was a resounding success.

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April 17, 2008

Latin Film and Recording Star Jaime Camil Uses Promo Product to Welcome and Bond with Supporting Show Staff

Challenge: To find the perfect gift item to welcome new staff

Television viewers all across Latin and North America know him as Dr. Santiago Lopez Carmona, the handsome and charismatic plastic surgeon on the popular Mexican telenovela Las Tontas No Van al Cielo or, in English, Dumb Women Don’t Go to Heaven. Others know him as Jaime Camil, a successful film and recording artist who has held leading roles in the Mexican stage production of West Side Story, as well as in several popular television shows and the films 7 Dias and Zapata.

Solution: Previous order makes the choice a whole lot easier

Because Jaime Camil had worked with ePromos Promotions Specialist Jason Wallace in the past, selecting a useful logoed backpack for support staff, he once again turned to Jason when he began production on Las Tontas. Jaime and his previous staff appreciated and enjoyed the logoed backpacks so much that he ordered the same once again for his Las Tontas staff, although this time with the Las Tontas logo imprinted on the back.

Result: The promotion was a success and the bags were much loved

Jaime contacted Jason shortly after the backpacks arrived to share how much he loved the product and beautiful stitched logo, as well as to share how happy his crew was to receive the thoughtful gift. This successful promotion was a win-win-win: it strengthened not only the bond between Jaime and his staff, but also between Jaime, Jason and ePromos.

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Jaime Camil Backpack (PDF Version)

Posted by mark at 9:59 AM. Permalink: Latin Film and Recording Star Jaime Camil Uses Promo Product to Welcome and Bond with Supporting Show Staff | Comments (0) | TrackBack

August 9, 2007

Mood Card Giveaway Helps Launch Film Festival

FourFront, a marketing service company for Hypnotic, a New Media Film Studio with ties to Universal Pictures.

Objective: Launch Hypnotic's Million Dollar Film Festival in movie multiplexes of five major U.S. cities, create awareness and drive traffic to site where movie fans can vote for the best independent films.

Solution: Stress Monitor Card

A plastic business card with sensor that changes color when touched. Often used as a stress level indicator in various promotions. ePromos along with the client, creatively used the product to indicate the recipient's “movie mood,” comedy, drama, romance, documentary etc. The card was given out on the way into the theatre so moviegoers had time to discuss the subject matter; the promotional product was complemented by on-screen slides shown prior to the feature presentation.

Over 2,000 Hypnotic Mood Cards were distributed each night of the promotion. The audience loved the cards, describing them as “cool, original, and creative.” Hypnotic.com experienced spikes in their evening and weekend Web site traffic following the distribution of the cards and increased the size of their member file.

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August 3, 2007

College Radio Station Boosts Listeners with Fun Promo

WFAL, student-run radio station of Bowling Green State University.

Objective: Build email list for special promotions and increase number of on-campus listeners.

Solution: Round Promo Spring WFAL staff set up a sound system in the middle of the BGS campus and broadcast music to draw a crowd. In exchange for a signing up for the WFAL email list, the students were given a free SpringThing. The brightly colored springs were points of discussion all over campus and even those out of the range of the music went out of their way for the free gift.

The promotion was a huge success and the radio station met its goals faster than originally planned.

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July 3, 2007

Oscar-worthy High-end Gift for Heaven Hill

Objective: Find a unique high-end giveaway to promote their product amongst urban stars. Solution: Shawl Collar Terry Robe. To promote their Hypnotiq brand liqueur, “the drink of choice of celebrities,” Heaven Hill wanted a unique giveaway that was classy enough for even top celebrities in the entertainment industry. Although it may seem like an unusual promotional product, deluxe robes are a symbol of success and this robe hit the spot with its extra-soft, extra-thick Turkish terry cloth and double cuffs. Perfect for relaxing at home after a night at the Oscars.

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June 28, 2007

Opera House Hits a High Note With Promotional Products

Challenge: Thank annual opera subscribers for their patronage.

An opera house wanted to offer an incentive to renew annual subscriptions and thank customers for their business. The item would also be sold in their gift shop for those who weren't eligible for the renewal promotion.

Solution: A promotional travel mug with imprint featuring a popular opera scene.
The opera subscription office, during a recent telephone campaign to renew annual subscription holders, were able to entice current subscribers to renew early but offering a memento of their favorite opera. Once they renewed, the opera house sent an Acrylic Travel Mug with Sipping Lid by VisionUSA along with other promotional gifts in a beautiful keepsake case. The opera gift shop also sold the imprinted mugs to other patrons. The mug itself was imprinted with a full color scene from a popular opera.

Result: Increased renewal rates and numerous gift shop sales.
The mug was well-received by renewal subscribers and was a popular item at the gift shop. Not only did the mug increase the renewal rates, but it prompted current subscription holders to renew before the deadline. It also produced additional revenue through sales in the gift shop.

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May 10, 2007

Promotional Products Put Museum On Display

Challenge: To raise awareness about a new museum location.
While renovations were underway at the permanent location of a museum, managers wanted to find a unique way to educate cab drivers about the temporary address so they knew where to bring visitors.

Solution: Offer a free promotional travel mug to drivers that visited the new location.
In order to familiarize drivers with the new location, the museum offered a gift to anyone who visited it. The museum used a quick radio commercial to inform the drivers that if they visited the temporary location, they would receive an Arrondi Travel & Desktop Mug by VisionUSA. The mug was imprinted with the museum logo and new address. In addition, the museum offers visitors a discount on admission.

Result: Imprinted travel mugs were gone within a week, as admissions to the museum increased 20%.
The promotion created quite a buzz with cabbies, tourists, and locals alike. The branded travel mugs were gone within the first week, and admissions to the museum increased 20%. The museum was thrilled with the response and placed a second order to promote the newly renovated space when construction was finished.

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April 10, 2007

Radio Station Boosts Morale After Relocation

Challenge: How to keep employees committed and excited about a company during relocation. A popular radio station was relocating to a new building in the downtown area of the city. The downtown area of the city was facing a restoration period to bring back old charm with a modern touch. The station CEO chose to move downtown in an effort to unite with city officials and help revitalize the downtown area. The station CEO also wanted to ensure that management remained loyal, motivated, and committed during the labor-intensive relocation. Solution: A crystal award is given as a gift to the station's managment. At the beginning of the relocation, the station CEO threw a kick-off celebration to get management excited about the move, and to increase morale. During the celebration, the station CEO presented a promotional crystal award to each manager. The award was hand etched with the radio station logo and city skyline with the tagline “Relocate, Revival, Real Radio.” Result: The award keeps employees happy and dedicated to the company. The relocation was very labor-intensive. However, management was thrilled to receive the crystal award and their loyalty and motivation did not waiver. Once the relocation was complete, the crystal Trenton Crescent symbolized the core purpose and values of the radio station.

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April 7, 2007

Mummy-Themed Television Show Uses Promotional Products to Boost Numbers

Challenge: To encourage television stations to promote affiliate’s programming. An affiliate wanted to promote its show about mummies, and needed an enticing way to get other television stations to promote it as well.   Solution: A custom chocolate gift is sent to affiliates. To capitalize on the subject of the program, the advertiser sent out a package to each affiliate containing chocolate mummies inside a clear acrylic pyramid. The pyramid was silk-screened with logos of the program and the station. Collateral materials explaining the promotion accompanied the package. The local affiliates found the mummies so intriguing and so much fun that they not only promoted the program but returned a much higher than normal number of response cards.

Result: The program is more successful than expected, with a significantly higher response rate from the affiliates.
The television station recorded a six percent response rate from affiliates, a significant increase above previous rates of less than one percent. Additionally, a higher than normal viewer rate for the program attested to the fact that affiliates promoted the show locally.

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April 6, 2007

New Musical Group Uses Promotional Products to Launch Themselves to Stardom

Challenge: To introduce a new musical group and their first record. A new band needed a creative way to urge the decision makers in the music industry to play their record and make it popular.   Solution: A themed promotional gift set was sent to radio and video program directors. A new group put out a record and with specific lyrics in mind, distributed a barn-shaped box filled with hay, a corn cob pipe, and promotional box matches, imprinted with the band's name, along with the band's CD and biography. To introduce the band and encourage play, the boxes were sent to radio and video program directors and record label executives, all considered decision-makers in the music industry.   Result: The promotion helped to quickly boost the band to stardom. The group's record moved to the top of the charts and went gold within two months.

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April 5, 2007

Promotional Products for a Television Program Service 

Challenge: How to introduce a television program service as the new syndicator of an already popular show. After a television program service took over an already popular show, it needed a way to make about 800 television stations across the country aware of the switch and get them to buy the program.   Solution: The service targets general managers and program directors with themed promotional materials to get them to come to their tradeshow booth. Because this show in particular had been available previously through networks, it was critical for program directors to know it was now under another network and convince them to buy. Program buyers were sent a pre-show mailing of a large black and white zebra-print box, which read "How to get from NATPE to KENYA in just five minutes" on the outside. Inside the top flap, recipients saw the message "Proper dress required" and the subtle graphic of a large animal. Inside the box was a sturdy promotional helmet, nestled in straw, and a booklet that explained the new ownership of and invited readers to visit the booth and register to win the safari, or opt for a trip to the Amazon or Alaska, simply watching a five-minute sales tape.   Results: The promotion is a success, getting stations across the country to sign up. 250 individuals registered for the safari (31% response rate). It was also reported the program has cleared in nearly 80% of the markets across the country.

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March 20, 2007

Concert Safety Issues Illuminated by Promotional Products

Challenge: To deter the use of lighters at pop music concerts. Fire hazards are a major concern for a national safety awareness program for kids and adults. Many members of the audience use lighters at concerts to show appreciation during performances or when the crowd wants an encore. In order to deter kids and teens from wanting to use lighters at concerts (a fire hazard), this national safety awareness program decided to set up a booth at major concerts. They needed a promotional item that would help spread their message and reduce the fire hazards at each concert. Solution: Distribute keyring flashlights to concert attendees. The safety awareness program purchased thousands of promotional key ring lights and sold them from their booth at major concerts. The lights were imprinted with the band's name on the barrel of the light, increasing the odds that fans would want to purchase one. Result: Concert attendees were pleased with the free giveaway, and a threatening fire hazard was eliminated. Fans and concert attendees purchased huge amounts of they key ring lights, reducing the usage of lighters (unnecessary fire hazards). Fans were pleased with the item which was an inexpensive souvenir. The safety organization was pleased with the impact of the promotion and is coordinating similar campaigns for other safety issues.

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February 9, 2007

New Website Off To A Good Start with The Use of Promotional Products

Challenge: How to successfully promote the launch of a new internet site. A popular Public Radio show, "Tech Talk," wanted to promote a new internet site with streaming audio access to their archived shows. The idea was to send a promotional product with the quarterly information packet mailed out to current station donors. Since the show's content was mainly geared towards a technologically-minded audience, they wanted a promotional product that would appeal to such “tech heads.” Solution: A computer screen sweep proves to be the best choice for the technology oriented show. Promotional computer screen sweeps, items that clean computer monitors, were ultimately chosen for the promo. The products have a relatively large imprint area and come in multiple bright colors, making them eye-catching and easy-to-read. The items are extremely useful for those who work with computers, whether as a job or as a hobby. The promotional screen sweeps are also relatively inexpensive, which allows them to fit into a tight budget. This particular station placed an order for 8,000 screen sweeps, imprinted with their company and website information. Result: The promotion is successful and makes the new website popular right off the bat. The promotion was even more successful than expected – within the first 3 hours of the new site launch, the station had counted 20,000 hits!

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February 4, 2007

Promotional Concert Apparel That Lasts

Challenge: How to create attractive apparel for a popular band. For their unique demographic of concert-goers, the client wanted an apparel option that would strike the right chord with loyal fans. Solution: A 3D T-shirt was chosen because it stands out even more then other logoed apparel. Rather than go with a typical apparel solution, they opted for 3D promotional apparel, which uses different materials to raise the imprint on the shirt. A sleek long sleeve t-shirt was produced with an attached hood. The end-product was unlike any other. Result: The shirts are a success, with demand high enough to reorder. The 3D apparel solution was the perfect fit for the client's needs and turned into an incredible payoff for them. Not only were these shirts sold at all concerts but due to high demand are now being sold on the band's website. As one fan commented, the shirt is a “great addition to any collection, everyone who sees it loves it. A must have!”

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