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June 28, 2007
Opera House Hits a High Note With Promotional Products
Challenge: Thank annual opera subscribers for their patronage.
An opera house wanted to offer an incentive to renew annual subscriptions and thank customers for their business. The item would also be sold in their gift shop for those who weren't eligible for the renewal promotion.
Solution: A promotional travel mug with imprint featuring a popular opera scene.
The opera subscription office, during a recent telephone campaign to renew annual subscription holders, were able to entice current subscribers to renew early but offering a memento of their favorite opera. Once they renewed, the opera house sent an Acrylic Travel Mug with Sipping Lid by VisionUSA along with other promotional gifts in a beautiful keepsake case. The opera gift shop also sold the imprinted mugs to other patrons. The mug itself was imprinted with a full color scene from a popular opera.
Result: Increased renewal rates and numerous gift shop sales.
The mug was well-received by renewal subscribers and was a popular item at the gift shop. Not only did the mug increase the renewal rates, but it prompted current subscription holders to renew before the deadline. It also produced additional revenue through sales in the gift shop.
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Posted by mark at June 28, 2007 10:23 AM
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