« Library Gives Away Promotional Booklights at Fundraiser | Main | Promotional Calculators Thank Students for Successful Tsunami Fundraiser »
May 10, 2007Promotional Products Put Museum On Display
Challenge: To raise awareness about a new museum location.
While renovations were underway at the permanent location of a museum, managers wanted to find a unique way to educate cab drivers about the temporary address so they knew where to bring visitors.
Solution: Offer a free promotional travel mug to drivers that visited the new location.
In order to familiarize drivers with the new location, the museum offered a gift to anyone who visited it. The museum used a quick radio commercial to inform the drivers that if they visited the temporary location, they would receive an Arrondi Travel & Desktop Mug by VisionUSA. The mug was imprinted with the museum logo and new address. In addition, the museum offers visitors a discount on admission.
Result: Imprinted travel mugs were gone within a week, as admissions to the museum increased 20%.
The promotion created quite a buzz with cabbies, tourists, and locals alike. The branded travel mugs were gone within the first week, and admissions to the museum increased 20%. The museum was thrilled with the response and placed a second order to promote the newly renovated space when construction was finished.
Browse Promotional Desktop Mugs
Browse New Product/Service Launch Promotional Merchandise
Browse Arts & Entertainment Promotional Products
Posted by mark at May 10, 2007 11:19 AM
Tags:Trackback Pings
TrackBack URL for this entry:
http://blog.epromos.com/cgi-bin/mt-tb.cgi/1341
Comments
Post a comment
Looking for promos? Find promotional items, business gifts and promotional marketing advice at ePromos Promotional Products, Inc.
Copyright 2005-2008 - ePromos Promotional Products, Inc.