Automotive Promotional Product Case Studies
September 30, 2008
Branded, Multi-use Divot Repair Tool Helps Drive Tradeshow Booth Traffic For Tradeshow Favorite NAVTEQ
Challenge: To identify a tradeshow giveaway with high perceived value for favored customers and qualified leads
One marketing strategy—more than any other—presents incredible opportunities to promote products old and new, to fill the funnel with qualified leads and to increase brand visibility. That strategy: the tradeshow. According to the Incomm Center for Trade Show Research and Sales Training, up to 60 percent of booth visitors are part of decision-making teams—80 percent of which make decisions about products and providers while at the show. Also, according to Incomm, 52 percent of show attendees are more likely to stop by your exhibit if you offer samples and giveaways.
The tradeshow strategy is an ongoing effort for NAVTEQ, a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation systems, Internet-based mapping applications, as well as government and business solutions. With more than 3,800 employees in 194 offices in 42 countries around the world, NAVTEQ is a regular at highly attended industry-specific national and international tradeshows, including the Oracle Openworld in San Francisco, ExpoComm in Buenos Aires, GITEX in Dubai, the Mobile Asia Congress in China and SITL in Paris.
For one of its recent upcoming shows, the NAVTEQ team tapped the tradeshow-know-how of ePromos Promotions Specialist Valerie Bogucharova for help in identifying and selecting a unique, high quality product that would drive booth traffic—and thus leads and sales. The team wanted a promotional product with high perceived value to impress current customers and qualified leads, as well as with an upscale appearance in keeping with the firm’s image and brand.
Solution: Aluminum divot repair multi-tool to extend promotional reach
Their selection: an imprinted, aluminum divot repair multi-tool in NAVTEQ’s corporate blue complete with ball marker, knife, nail file, screwdriver and divot fixer. Being a multi-tool extends the use of a typical on-course-only golf companion to that of an on-the-go, anytime-anywhere pocket companion. And where companion goes—the NAVTEQ names goes as well.
Result: Tradeshow success—many new people met, many great impressions left
The NAVTEQ team reports tradeshow success: gift recipients were duly impressed with the high quality giveaway, helping to drive high, steady booth traffic throughout the event. The team thanks the divot tool as an indispensible part of their show success, crediting the promotion for many opportunities to meet and speak with prospects and customers alike.
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Navteq Golf Divot Tool Tradeshow Giveaway (PDF Version)
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May 13, 2008Employee Appreciation Gift Shows Where Rubber Meets the Road for Porsche
Challenge: To find an employee appreciation gift worthy of a highly anticipated employee appreciation week “track day”
At Porsche, mediocrity is rejected, the status quo, shunned, both in products and people. In fact, Porsche considers people the real engine behind its success, claiming that each staff member “…can proudly state that there is a piece of them in every Porsche.” Porsche also shuns mediocrity in how it recognizes and rewards employees, offering what is perhaps one of the best employee appreciation days ever: employee track day, where Porsche employees experience the speed and performance of the magnificent cars they help to create. To further enhance this highly anticipated day and further demonstrate to employees the true Porsche brand, Porsche’s employee appreciation team contacted ePromos in search of an employee appreciation gift worthy enough to be presented during employee track day.
Solution: A heavyweight, spacious and heavily-pocketed business and travel bag imprinted with the Porsche logo
Our Major Account Specialist team worked with Porsche to identify just the right employee appreciation gift, something unique, a gift reflective of the Porsche persona and brand: professional, high quality, luxury—a gift where the rubber meets the road in employee appreciation. The Porsche team soon discovered a product entirely apropos: the Phantom Messenger bag, a heavyweight, durable and spacious business organizer / travel case with accessory pockets for just about every conceivable notion and imprinted with the Porsche logo.
Result: Porsche receives employee kudos for “the best bag ever”
Both the Porsche team and employees attending employee track day were thrilled with the logoed bags; the team forwarded to us an e-mail from one happy recipient, with permission to share a portion of it here:
This is where the promotional rubber meets the road—and the stuff promotional-products and employee-appreciation-gift success is made of.
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Porsche Messenger Bag (PDF Version)
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March 4, 2008A Magnetic Globe Puzzle Pieces Together A Key Chevron Conference’s Success
Challenge: Pick out a fun, noteworthy handout for an upcoming corporate conference
Chevron, the global energy giant, was in the middle of preparing for an upcoming conference it was going to hold when it suddenly came upon a minor problem—it needed to come up with a giveaway for its attendees, but event organizers weren’t sure what to pick. Considering the potentially dry material on tap at the conference and the assembled workforce of Chevron Law Managers, the company wanted to find an item that would be fun, clever, tasteful, eye-catching, and serve as reminder of the conference years after it was over. The client wanted attendees to take away not just important company matters discussed at the conference, but a sense of camaraderie, good will, fun and pride as well.
Businesses need to ensure that they always take advantage of opportunities where they can utilize promotional products to their benefit. Although in this situation, the item was to serve as a memento, Chevron would still have its logo imprinted on it, which does wonders for brand reinforcement and loyalty among employees and helps to reinforce positive impressions of the company.
Solution: A desk puzzle globe solves Chevron’s problem
With expertise from seasoned ePromos account executive, Corey Boyer, Chevron was able to select the perfect item to fit the conference’s theme. Since the motto of the event was “Compliance-A Brave New World,” Chevron went with a desktop globe puzzle. The magnetic puzzle would make a great souvenir for the law managers to take home with them after the event, live on their desks as a reminder or to play with in moments of downtime. Its simplicity of design and relevant reminder of Chevron’s position in a global economy would ensure that it would be prominently displayed in attendees’ workspaces, serving as a constant reminder of their experience at the conference.
Result: The globe adds to the conference’s success
Conference attendees appreciated the item and its clever tie-in with the event’s theme and the company’s identity. They applauded Chevron for its strategic item selection. The company itself was especially gratified that everything ran so smoothly, and relished the opportunity to reach out to the law managers—an exacting group--at the conference. With help from ePromos’ sales, operations, design and strategic planning departments, Chevron was able to effectively enhance and leverage this special event and broaden its scope.
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Chevron Puzzle Globe (PDF Version)
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November 5, 2007Auto Parts Supplier Revs Up A Successful Fundraiser
Challenge: Auto Supplier wants to raise money for Boys & Girls Clubs of America
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A national auto parts supplier needed to devise a fundraising plan to support Boys & Girls Clubs in the community. At the same time, the company wanted to drive traffic to their store and increase sales figures.
Solution: Reach out to customers with a vintage-style calendar.
Promotions specialists helped the auto parts supplier develop a custom appointment calendar to be sold to current and new customers. The concept took an old-fashioned spin, with photos for each month showing vintage automobiles. Of course, the auto parts supplier was featured in a band at the top page and on the front cover with the company’s logo. Each calendar grid had three coupons on the bottom that customers could bring in for a percentage off their purchases. At retail stores, the calendars were displayed in a customized display box on countertops to be sold for $10.00 each.
Result: An effective duo of fundraising and promotion!
The custom calendar successfully reached customers, with attractive coupons for nationally-known products, which helped drive sales for the auto parts supplier and bring customers back into the store. This annual campaign has enjoyed continued success, working for years, and they now order 650,000 calendars! A portion of the proceeds goes to the Boys & Girls Clubs of America and the manufacturers of the advertised products pay for a portion of the calendar. All parties benefit from this relevant promotion.
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August 9, 2007Auto Parts Supplier Raises Money For Boys & Girls Clubs
Challenge: To raise money for Bys & Girls Clubs and increase business sales
An Auto Parts supplier wanted to raise money for the Boys & Girls Clubs as well as increase business sales.
Solution: A custom calendar with photographs of vintage cars was chosen..
A national auto parts supplier used a custom calendar with coupons to reach their customers. The calendars are displayed in a customized display box at retail stores. The stores position the display box on their countertops and sell the calendars for $10.00 each. A portion of the money goes to the Boys & Girls Clubs of America.
Result: Promotion proves successful year after year This successful campaign has been working for years and they now order 650,000 calendars. The coupons are for nationally-known products and the manufacturers of the products pay for a portion of the calendar. The coupons on the calendar drive additional sales for the auto parts supplier and bring customers back into the store.
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June 27, 2007Promotional Key Holders Make a Successful Giveaway at a Company's Anniversary Celebration
Challenge: Give Away a Promotional Product for Car Rental Company Anniversary Celebration Sale.
A car rental company needed a promotional product for their anniversary celebration sale. They advertised the event throughout the media and needed many products to give away for the large number of anticipated guests. These giveaways were an important part of the promotion and the celebration itself.
Solution: They Ordered Seperator Key Tag/Key Holders for the Promotion.
The car rental company decided to use the Seperator Key Tag/Holder as giveaways at the sale celebration. The promotional key chain was imprinted with the company's name, contact info, and the anniversary celebration. The key chains were given to 18,000 customers over the duration of the sale.
Result: A Succesful and Joyous Anniversary Celebration.
The company's customers loved the Seperator Key Tag/ Holder and were greatful that they could keep the memory of their rented car on the same chain as the car they own. The promotion helped the company and customers alike.
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Posted by mark at 10:32 AM. Permalink: Promotional Key Holders Make a Successful Giveaway at a Company's Anniversary Celebration | Comments (0) | TrackBack
May 15, 2007Auto Repair Shop Finds Great Success Using Promotional Car Visors as Thank You Gifts
| Challenge: Find a thank you gift for customers at an auto repair shop. An auto repair shop wanted to start a promotion by giving away thank you gifts to anyone who came in for repair or service. They wanted the gift to be something nice, unique, and useful that can accompany the new feel of their repaired car. Solution: Give away visor caddies with each repair. Result: The shop re-ordered twice. |  |
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Posted by mark at 11:03 AM. Permalink: Auto Repair Shop Finds Great Success Using Promotional Car Visors as Thank You Gifts | Comments (0) | TrackBack
May 8, 2007Automotive Tool Set for New Customers
| Challenge: Find a Gift to Give to First-Time Customers to Increase Customer Retention.
A car dealership wanted to promote customer retention by offering a gift with their first service/tune-up that occurs out of warranty. By having an automotive promotional product to give away, their clients will be much more interested in getting the warranty.
Solution: The Imprinted Tool 'n Torch. |  |
Result: A Re-order of the Product Again.
The product was appreciated and used by customers and the dealership was so pleased, that they re-ordered it to continue their successful promotional campaign.
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March 24, 2007Auto Glass Company Shatters Sales Records With Promotional Products
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Challenge: Advertise an auto glass and dent repair company.
An auto glass and dent repair shop knew that volatile springtime weather often resulted in unpredictable hail storms and costly damage to automobiles. In an effort to build awareness of their business during these periods of bad weather, the company began searching for an effective advertising campaign. They wanted to target customers close to the shop in a way they wouldn't be able to overlook.
Solution: Place removable stickers on car windows in parking lots near the business. Result: A spike in new sales. |  |
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Posted by mark at 10:24 AM. Permalink: Auto Glass Company Shatters Sales Records With Promotional Products | Comments (0) | TrackBack
March 22, 2007Car Manufacturer Rewards Safe Customers With Promotional Gifts
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Challenge: Promote safety program and foster positive relationships with customers. A car manufacturer wanted to find a gift to promote their "Fit for a Kid" program and foster positive relationships with customers. The gift would be for consumers who brought their car into a company service center to check that the safety belts were working properly and that the child seats were suited for the children's age and weight. Solution: Offer an inexpensive gel pen to customers who participate in a safety belt check. Result: Consumers were pleased with the gift, the company got a chance to strengthen relationships. |  |
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Posted by mark at 11:28 AM. Permalink: Car Manufacturer Rewards Safe Customers With Promotional Gifts | Comments (0) | TrackBack
January 24, 2007A Car Dealership Increased Their Sales by 4% with Imprinted Giveaway Glove Box Utility Sets
| Challenge: Find a Giveaway Item for All That Come to Test-Drive a New a Arrival at a Pre-Owned Auto Dealership. A pre-owned auto dealership needed a promotional giveaway to anyone who came in to test-drive one of their new vehicles. The dealership needed to increase sales and thought that a promotional "gift-with-test-drive" would increase the amount of prospective buyers and ultimately, increase sales as a whole. Solution: Give Away a Glove Box Utility Set and Advertise Your New Promotion in a Newspaper Ad. |  |
Result: They had a 4% increase in sales the weekend of the promotion.
The promotion and the product were very successful. People cam pouring in to test drive a car and recieve their new, free gift. The increase in test drivers led to more sales as well, as there was a 4% increase in sales during the 1st weekend of the promotion.
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