Computer and Internet Promotional Product Case Studies
October 28, 2008
A Promotional Eye-Glass Cleaner Reminds Conference Attendees of Green Guestbooks’ Business Model
Challenge: To find a relevant, brand-building conference giveaway for a tech company that makes web-based guestbook systems.
Green Guestbook, Inc. is an eco-conscious company that creates digital guestbook systems for companies nationwide. Instead of filling out information with paper and pen, customers can use Green Guestbook systems to log-in via the web-based service that provides detailed tracking information and storage capabilities.
To raise awareness about their product, Green Guestbook routinely sets up vendor booths at conferences across the country. At these events they get a chance to talk with prospects and introduce the technology they’ve worked hard to develop. Competition for time is fierce at trade shows, and Green Guestbook knew that nothing would work better than a useful promotional giveaway to draw people to their exhibit. The only problem was picking a relevant promo that would represent their company. To find the perfect giveaway, Green Guestbook teamed up with ePromos Promotions Specialist Jason Wallace.
Solution: Imprinted microfiber glass cleaners are handed out at conferences as a handy reminder of Green Guestbooks unique business model.
Because Green Guestbook’s hardware uses a touch screen interface, the company decided to go with deluxe microfiber glass-cleaning cloths. The cloths were originally intended for eyeglasses, but work equally well on the glass screens of a Green Guestbook. The company had their microfiber cloths branded with their name, logo, and contact information so that conference attendees would have a relevant reminder of their unique services.
Results: Great feedback from recipients; increased inquiries about the company’s products following conferences where the cloths were given out.
Green Guestbooks reported that the microfiber cleaning cloths were a big hit at the tradeshows they went to. Attendees stopped by to find out the meaning behind the novel giveaway, which gave staff members a chance to talk more about their products and services. Interested prospects left the conferences with a reminder of Green Guestbook and their innovative touch screen systems, and the company received numerous e-mails following the event that they attribute to the promotional gift.
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Posted by Mike at 9:07 AM. Permalink: A Promotional Eye-Glass Cleaner Reminds Conference Attendees of Green Guestbooks’ Business Model | Comments (2) | TrackBack
September 16, 2008Promotional Gift Tin Hits A Homerun for DO2 Technologies
Challenge: To find a creative and engaging way to invite company employees to "A Night at the Ballgame” event.
Do2 Technologies is a leading provider of electronic invoicing and procure to pay solutions for businesses in every industry. In order to attract and retain highly qualified and intelligent employees, Do2 places an emphasis on creating an enjoyable corporate culture, and extends special benefits to its employees as much as possible.
As part of their employee rewards and incentives program, Do2 organizes an annual “A Night at the Ballgame” event for all staff members. Each year, Do2 seeks to encourage attendance by using new and unique ways to invite employees and get them excited about the event. Do2 teamed up with ePromos this year to find a unique product that was also mailable in order to reach their attendance goals.
Solution: A customized baseball-themed goodie tin, complete with custom art and informative imprint.
Working with ePromos Promotions Specialist Adam Brown, Do2 Technologies decided on the Ballpark Favorites Tin. This distinctive item is the ultimate baseball-themed product, perfect for Do2’s upcoming event. The tin comes filled to the brim with ballpark goodies such as peanuts, Cracker Jacks, and Big League Chew bubble gum. The outside of the tin was imprinted with event details and RSVP information, as well as eye-catching custom art. Do2 had the option to use pre-designed stock art, but chose to use their own design instead. The custom art added an extra element of personalization to the invitation.
Result: Do2 matched their attendance goals exactly; employees were excited about the gift and the event.
The promotional gift tin was a home run for Do2 and its grateful employees. The "A Night at the Ballgame" event was a complete success, and the company reported that RSVPs matched initial expectations to a tee. The Ballpark Favorite Tin got employees excited about the celebration and many brought the product to enjoy at the event. Do2 was pleased with the campaign and is looking forward to more unique promotions in the future!
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Posted by Mike at 10:06 AM. Permalink: Promotional Gift Tin Hits A Homerun for DO2 Technologies | Comments (0) | TrackBack
July 1, 2008Logoed Mugs, Towels, Caps and Totes—With a Little Help From the ePromos Art Team—Drive Word of Mouth and Traffic for the Human-powered Search Engine Mahalo
Challenge: To transform a 4-color logo into forms suitable for a cost-effective “free stuff” promotional-giveaway marketing strategy
“Free stuff.” These two powerful words, more than any other, get customers talking and people spreading the word about your business like wildfire. And that’s precisely the word-of-mouth strategy the new search-engine entrant Mahalo followed with the launch of its “Show Us Your Mahalo” promotion.
Mahalo, Hawaiian for thank you, is a human-powered search engine that organizes and categorizes search results, which, according to Mahalo, “…never links to spam, mediocre content or deceptive sites. It’s that simple.” Through its new promotion, Mahalo would leverage the dual thrust of “free stuff” and social networking to drive users to its site by offering free swag to those who would help to build the service. In planning the promotion, the Mahalo team turned to ePromos for help selecting several high-quality yet cost-effective “thank you” promotional products to drive site traffic and build the brand.
Solution: The ePromos art team reworks 4-color logo for professional, high-quality printing and embroidery on a mix of giveaway products.
Team Mahalo selected a mix of useful promotional giveaways, including two not listed on the ePromos site but easily sourced by our team—a beach towel and coffee mug. The Mahalo team also selected, this time from ePromos’ extensive online inventory, an eco-friendly tote with 28-inch handles crafted from 25 percent post-consumer recycled materials, as well as a high-quality promotional cap made from lightweight, brushed cotton.
The Mahalo logo, a 4-color process logo, momentarily presented a challenge, as 4-color logos mean higher imprint charges and setup fees for each color. To keep the budget in check while retaining the quality needed for embroidered hats and screen-printed beach towels, ePromos’ talented art team reworked the Mahalo logo in several ways for the best imprinting on the various products.
Result: Promotional success! New logos save money and look great; promotional products drive word of mouth and increase search engine usage.
Team Mahalo reports—and you can see for yourself at Mahalo’s “Show Us Your Mahalo” page—that as Mahalo users around the world began receiving and photographing themselves with their giveaways, word quickly spread driving more and more folks to Mahalo to see what all the fuss was about and to join the promotion. Team Mahalo also reports another key indicator of promotional success: that they plan to launch other promotional products campaigns in the future.
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Mahalo Giveaways (PDF Version)
Posted by Mike at 9:00 AM. Permalink: Logoed Mugs, Towels, Caps and Totes—With a Little Help From the ePromos Art Team—Drive Word of Mouth and Traffic for the Human-powered Search Engine Mahalo | Comments (0) | TrackBack
June 17, 2008Branded USB Multi-Kit for Laptop Users Launches Nationally Important Grand Opening for Jordan’s First and Largest BPO Firm Extensya
Challenge: To identify a promotional product suited to the launch of a new enterprise—and the launch of a national strategy.
When Extensya, the first and largest Jordanian business process outsourcing (BPO) firm, launched early this year, it was with more fanfare than is found in your typical ribbon-cutting, grand-opening: instead this launch, representing the implementation of a national strategy designed to promote the nation of Jordan as a regional hub for BPO services, would be held under the patronage of Jordan’s Prime Minister Nader Al Dahabi and attended by many local and regional media representatives.
The Extensya team, seeking a high-quality corporate giveaway for this important launch event, contacted ePromos based on a recommendation from Globitel, another Jordanian technology firm providing telecom solutions—and a satisfied ePromos customer. Because Extensya the brand represents both a step forward in the competitiveness of the Jordanian service sector and best-in-class technological innovation, the Extensya team wanted a giveaway representing the same: a technology-related promotion to which recipients would attach a high-perceived value and view as innovative and high-quality as is desired for the brand.
Solution: Logoed USB multi-kit with high perceived value successfully merges brand characteristics of innovation, technology and quality.
Despite the challenges inherent with working across time zones and half a world apart, ePromos’ Account Executive Max Katz and the Extensya team soon discovered a launch promotion in sync with the Extensya brand: a promotional USB multi-kit in a logoed, black carrying-case filled with critical accessories for laptop users, including a USB extension, a mini-connector for digital cameras and PDAs, and a mini-mouse with a retractable cord. Interior spine straps also provide space for extra storage or a USB memory stick.
Result: USB-kits arrive in Jordan on time, duly impress recipients.
Max closely monitored both communications and production closely so Extensya’s USB kits would be delivered in time for the launch event. Thanks to his efforts, the kits arrived at Extensya’s Jordanian headquarters with a day to spare. The Extensya team reports that the launch event was without hitch; and that gift recipients were much impressed with the quality and usefulness of Extensya’s first corporate promotion.
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Extensya USB Multi-Kit (PDF Version)
Posted by Mike at 8:54 AM. Permalink: Branded USB Multi-Kit for Laptop Users Launches Nationally Important Grand Opening for Jordan’s First and Largest BPO Firm Extensya | Comments (0) | TrackBack
December 6, 2007Picture Frames Encourage Word-of-Mouth Referrals for Online Dating Service
Challenge: How to boost offline word-of-mouth referrals for an online dating site
The dating game has long been online—and dating Web sites continue to prosper. Many of today's dating Web sites serve niche markets: enter J-Date, a online dating site that brings Jewish singles together. J-Date, recognizing the power of word-of-mouth referrals, turned to ePromos for help in finding a cost-effective way to increase Web traffic using word of mouth.
Solution: One promotion—a logo'd magnetic photo frame—to serve two purposes
The company's promotion tactic was twofold: 1) generate more testimonials for use on the Web by encouraging successful customers—happy couples—to share their stories and photos on the J-Date site, and 2) boost visibility and traffic based on word-of-mouth referrals from these same happy couples.
To fulfill both of those objectives, the J-Date team selected an attractive, magnetic photo holder imprinted with the J-Date logo. Targeting successful customers was a smart move: since the happy couples already felt indebted to J-Date, a free gift would only enhance positive perceptions and encourage them to share their stories with others. In addition, the frame is a high-visibility item; happy couples proudly display photos of their newfound loved ones in prominent, visibile locations—thus prompting them to tell family, friends and coworkers to visit J-Date for themselves.
Result: J-Date gathers hundreds of new testimonials; boosts Web traffic
Since the frame giveaway began, J-Date has collected hundreds of new success stories for its Web site, providing uplifting, motivational testimonies to others who are still searching for their special someone. Web traffic has increased as well. But the true sign of the promotion's success is J-Date's determination to continue to use the logo'd frames for a long time to come.
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J-Date Magnetic Frames (PDF Version)
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September 28, 2007Clever Promotional Mailer Wins New Customers for ioTech
Challenge: Find a unique way for direct mail to lure new customers
Yes, it’s true: despite the birth of the Internet and ever increasing postal fees, direct mail lives! And it isn’t just hanging on; it is thriving: the latest stats tell us that direct mail spending is expected to grow by 6.75% in 2007 and by 6% in 2008. The trick to today’s direct mail success is in finding new, compelling ways to capture and keep a prospect’s attention. And that’s why ioTech, the global leader in portable data acquisition solutions, turned to ePromos: for help in going beyond the typical sales letter to a unique promotion that would effectively reach potential customers.
Solution: Stand out with a four-color flyer with an innovative, useful promo item attached
After exploring various options, the ioTech team decided to send a promotional flyer with a unique and useful egrips appliqué attached. The adhesive egrips are made from a protective silicon material that sticks to cell phones, iPods and other small devices to prevent them from sliding on car seats, dashboards, consoles, countertops, desktops and other flat, smooth surfaces. We gave the flyer a kick of color with a four-color process imprint, and boldly positioned the ioTech logo and Web site in center of the egrips appliqué for maximum readability and impact.
Result: The e-grip latches onto customer interest
ioTech gripped new customers thanks to its mailer and the convenient, high visibility promo attached. The ioTech team reported that the campaign was a more productive investment of time and resources than other traditional methods of new customer acquisition, such as cold calling and regular sales letters; they also said they’ll be pursuing similar campaigns for future new customer outreach programs.
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ioTech Direct Mail Piece (PDF Version)
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September 15, 2007Sticky Note-pad Promotes Earthlink Company Store
Challenge: Drive sales for a new company merchandise store across multiple Earthlink subsidiaries and brands.
Imagine being charged with raising awareness about a new service and policy within your company. Further imagine that your company has offices spread across the country. And to make things more complicated, imagine also that your company is parent to three subsidiaries, each with its own brand and management.
That was the challenge facing staff at parent company Earthlink when it launched an internal store offering a seemingly limitless amount of branded merchandize to buyers at all three companies: Earthlink, PeoplePC, and New Edge Networks.
Earthlink staff turned to ePromos for a promotion that would 1) announce the store launch, 2) encourage people to start using the new service, and 3) build a sense of family by incorporating all three logos.
No problem! Although the order was “tall,” it was not impossible!
Solution: Develop a handy, desktop book filled with sticky notes
People at most corporations log many desk hours each day. With that in mind, we recommend a desktop promotion Earthlink, PeoplePC, and New Edge staff could use and would see often: a small branded desktop book filled with varying sizes and colors of sticky notes.
• For family building and to drive web traffic, we imprinted the book cover with the eStore’s web address and logo, as well as with the logos of the three subsidiaries.
• A postcard tucked inside the book welcomed employees to the new store; it also invited them to visit, browse, and shop, and provide feedback for improvement.
• And to drive sales immediately, we also included a limited time, free-shipping offer on all orders.
Result: The notes let the message stick in employees’ minds all day long.
Within a few days after the “sticky book” was delivered, orders flooded in—as was expected. And because the promotional book remained within reach and eyeshot on desktops, merchandise orders continued at a steady pace. Earthlink considers the promotion a success; not only did it drive sales, but it also helped create a sense of unity among staff at all three subsidiaries.
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Earthlink Internal Promotion (PDF Version)
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August 27, 2007Jam-packed Employee Welcome Kit Cuts New Hire Turnover by 50% for EarthLink
Challenge: How to reduce employee churn across multiple company locations
If your company is spread across the country, and if new hire churn seems to be spiraling out of control, you might consider whether or not your new hires have ever embraced—or been embraced by—the corporate culture.
EarthLink faced that very same situation: with offices across the nation, it wasn’t always easy for new employees to feel connected to the broader EarthLink family. And, EarthLink knew, if new hires aren’t feeling like part of the family, they’re that much more likely to leave.
Solution: Hug new hires with special “welcome” gifts—before day one begins!
Since people are more likely to be enthused and excited about their jobs if they feel appreciated and valued, we customized a new hire kit that now surprises new employees at home a day or two before they begin their new jobs. The eye-catching kit includes:
- A warm welcome letter from EarthLink’s CEO expressing the company’s commitment to its employees
- Loads of branded goodies for the home and office — water bottle, mouse pad, baseball cap and drawstring backpack
- Custom packaging, also in EarthLink’s corporate orange, to complete the kit’s visual impact
Result: Employee churn down by 50%; new-hire promotional gift program expanded
Today, EarthLink’s new hires show up for their jobs with that warm and fuzzy “I love being a part of this!” feeling, which is reflected in a turnover rate that’s 50% lower than before the program began. In fact, the welcome-kit program was such a hit that the company now gives branded gifts during the interview process as well to encourage more candidates to say “yes” to begin with!
Take Away Message:
It’s never too early to make employees feel a welcome part of your corporate community. A program that targets new employees early can have a huge impact on turnover without being complicated or expensive.
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Earthlink New Hire Kit (PDF Version)
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August 13, 2007Sales Training Kit Big Hit at Conference
QRS Corporation, an e-commerce solutions provider for the retail industry.
Objective: A giveaway for the company's salespeople attending their 2000 sales training conference that would both excite the troops and creatively tie-in to the theme, Sales Improvement (based on the TV show, Home Improvement).
Solution: Eight products assembled by ePromos into a red tool box which was obtained exclusively for QRS. Hanes Beefy-T Roll-A-Matic Tape Measure Squeeze-a-Light Keytag The Soho Translucent Pen 4” x 6” 50 Sheet Post-It® Notes Retractable Modem Cord Altoids® Type Mint Tin 6-in-1 Pocket Tool Kit
The tool boxes were placed in the hotel rooms of each attendee prior to arrival. They were a big hit, not only because of the unique presentation but also because they were consistent with the conference theme. The sales people commented on how creative the gift was and the company reaped the benefits of improved morale.
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January 30, 2007Company Says Aloha to Promotional Beach Towels
| Challenge: How to spice up an Information Technology convention and provide a promotional gift to attendees. An International IT corporation was hosting a conference in Hawaii. They needed a well chosen promotional item that went with their Gala Luau to give to all the participants, speakers, and honored guests. Solution: A heavyweight beach towel was chosen for the event. Result: The towels were aesthetically pleasing and a large success among attendees. |  |
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