Solution: A heavyweight beach towel was chosen for the event.
For the Luau, promotional towels in bright colors were placed on the back of every chair. They were the best choice because they added color to the event, as well as the fact that they were functional for all attendees at the conference. Not only were they useful, but the beach towels items that conference goers could transport home and use all over the world, promoting their company well after the conference was over.

Result: The towels were aesthetically pleasing and a large success among attendees.
The sponsoring company loved the impact the towels had on the Luau, and the attendees were extremely enthusiastic about receiving them.