Solution: Award Program Encourages On-The-Job Safety
The company created an award program consisting of quarterly campaigns featuring pre-established safety criteria. Because many of the construction workers were required to travel to out-of-town job sites, the company decided to reward the winners of the campaign with shaving accessory bags. The bags were multi-functional, and could hold things other than shaving supplies for their employees. The bags were embroidered with the company's slogan, and contained a promotional sticker for them to display on their hardhats.

Result: Record-breaking drop in company-recorded accidents!
During the three-year campaign period, company-recorded accidents dropped from 201 to 47. The employees greatly enjoyed their bags and were so focused on meeting their goals, that the company had to place a re-order for more bags for the next quarter! Awards for other quarterly campaigns included promotional sweatshirts and belt buckles with matching hard-hat stickers to add to the winner's collection.