Education Promotional Product Case Studies
Suite of Colorful, Magnetic Bookmarks Carry Co-Branded Message Home for North Carolina Farm Bureau
Grill and Cooler Set Raises the Bar for Donation Program Incentive Gifts at Woodbury University
Replicated Lapel Pins Help Georgetown University Law Center Keep a Commencement Tradition Alive
Debossed Photo Bookmark Marks New Branch Opening for Western Town Library
Let’s Go Learn, Inc Shows That There Is No Magic Pill For Education
Promotional Jotter Arrives Right On Time To Thank Utica College Alumni
Awareness Ribbon Pens Used for Drug Abuse Awareness Campaign in Schools
Online Store Helps Non-Profit Citizen Schools Reach New Levels of Success
Stevens Institute of Technology Taps Tech Interest of Prospective Students with Music Download Card
Norwich University Develops a Memorable Graduation Give-away
Georgetown University Alumni Association Uses Luggage Tags for Outreach
Promo Incentive Turns One-time Donors Into Repeat Givers For Calvin College
Univeristy of Chicago Enhances Convention with a Special Giveaway
Custom Desk Calendars Increase Customer Relations At Campus Bookstore
A Customized Desk Planner Helps Local Restaurants Draw Tourists
Promotional Booklights Help Children Become Enthusiastic About Reading
Promotional Calculators Thank Students for Successful Tsunami Fundraiser
Private College Gets Public Funds with Effective Promotional Campaign
Promotional Anti-Bacterial Spray Helps Stop The Spread of Classroom Germs
October 22, 2009
Sleek Branded Pens Make a Bold Aesthetic Statement and Congratulate Graduating Students in Style for New York University’s School of Continuing and Professional Studies
Challenge: Finding an affordable yet sophisticated graduation gift that appeals broadly to an entire graduating class.
The New York University School of Continuing and Professional Studies (NYU-SCPS) is home to more than 4,500 students pursuing 14 master’s and 26 undergraduate degrees. NYU-SCPS is also NYU’s fourth largest graduate school and fifth largest undergraduate college, maintaining a reputation of high standards and excellence that makes it one of the most respected post-baccalaureate continuing education programs in the country.
Accordingly, in keeping with its reputation and with tradition, the NYU-SCPS team planned to honor this year’s graduates with school-branded commencement gifts at the annual school-wide convocation ceremony. The grand celebration would take place at the Grand Hyatt Hotel near Grand Central Station; the gift, they knew, would be NYU-SCPS-branded pens. The team has long given pens to NYU-SCPS graduates, pens being cost-effective in large numbers and appreciated keepsakes that last—and are useful—for years.
But with nearly 1,600 pens cataloged on ePromos’ extensive website alone, the team needed help. They called on ePromos’ Promotions Specialist Valerie Bogucharova, who provided several samples she felt might align well with the team’s requirements: cost-effective, classy, professional and sophisticated. The pen also had to write well and appeal to both men and women. When the initial samples did not suit, Valerie dove deeper, turning to our extensive offsite catalog in search of the perfect graduation pen.
Solution: The Zara RollerBall Pen with laser engraving on both body and cap.
This time, her choice—the Zara RollerBall Pen—hit home. The team found the Zara, with its metallic finish, black and chrome trims and brass cap and barrel—available in gunmetal and satin nickel—attractive, high quality and comfortable; it also wrote well and felt good in the hand. The team opted for the satin-nickel finish and laser engraving on both the pen body and cap. The school’s website address marked the cap; on the body, the text “NYU SCPS Class of 2009” sat alongside an engraving of the Washington Square Arch, the unofficial but widely-recognized symbol of NYU.
Result: NYU-SCPS-branded pens, carried with pride, thank students for choosing NYU-SCPS and invite future involvement.
In early May, 900 NYU SCPS graduates gathered at the Grand Hyatt to celebrate their achievement in grand style. Students came to the stage one by one, shook hands with school dignitaries, smiled for the cameras and received a rolled-up “paper” wrapped in ribbon and pen. The rolled paper signifies a student’s official diploma, mailed to the student later. The team tells us that the sleek NYU-SCPS-branded pens made a bold, aesthetic statement that not only “wowed” students and gave them a sense of pride in belonging to the NYU-SCPS student body. The pens also served to thank students for their investment in the college and to invite them to stay involved with the school in the future.
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Posted by Mike at 10:30 AM. Permalink: Sleek Branded Pens Make a Bold Aesthetic Statement and Congratulate Graduating Students in Style for New York University’s School of Continuing and Professional Studies | Comments (0) | TrackBack
September 15, 2009Conference Theme-Branded Tape Measures Signify Accreditation Achievement for Western Kentucky University’s Gordon Ford College of Business
Challenge: To identify a message-matching, affordable and useful conference promotion.
Western Kentucky University’s Gordon Ford College of Business (COB), located in beautiful Bowling Green, Kentucky, offers more than just lush scenery and rolling green hills; the school also offers undergraduate degrees, graduate certificates and select master’s degrees, as well as experiential learning opportunities through six specialized Centers of Excellence.
Each year, the COB team attends the annual conference of the Association to Advance Collegiate Schools of Business (AACSB), a multi-day event that brings together more than 1,000 educators and business leaders from around the world for sessions on pressing issues and new initiatives, keynote presentations and networking opportunities galore.
The team, following a long-accepted conference tradition, gives COB-branded promotional products during the event to promote the school and keep its name in recipients’ minds. In years’ past, passersby received gifts such as padfolios and keychains. This year’s conference in Orlando, however, would be special: the college, already accredited by the AACSB, would announce that it had also received its accreditation in accounting. Considering that less than five percent of all business schools worldwide are AACSB accredited, and that less than one percent of accounting programs worldwide have received both business and accounting accreditation, this is no small achievement.
To celebrate, the dean of the college and the new accounting department chair wanted to brand the upcoming event promotions with a message that both revolved around the achievement and equated the quality of education provided to the quality of the school’s professors. With that thought in mind, the team developed their AACSB theme and slogan: “A True Measure of Quality.” Next on the agenda: to find a promotional product that matched both the message and the school’s red color—something of quality that would not break easily, something affordable, something that recipients would want and keep and use.
Solution: A quality 12-Foot, translucent message-branded tape measure.
It was not long before the team discovered just the right something—a tape measure, which perfectly suited their new event theme and slogan. After examining samples from various vendors, the team decided to trust their order to ePromos since they had worked with us before. They selected the 12-foot Translucent Tape Measure—in red—a durable product with a metal blade just like those in the tape measures used by professionals. Featuring a belt clip and power lock, the tape measure is also available in translucent clear and blue.
Result: Tape measures “measure up” and help the business school reach its goals.
Promotions Specialist Jason Wallace managed the order from start to finish. Once at the conference, the College of Business team handed out the newly branded tape measures to deans, associate deans and professors from other universities as they entered the room. The team reports that the tape measures helped the school achieve its goals. They also shared several recipient comments that illustrate the promotion’s success: “This is great” and “I can really use this” and, even better, “Can I have another?”
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Western Kentucky University Tape Measure Event Promotion (PDF Version).
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September 3, 2009Branded Golf Balls “Invite” Stakeholders to Deeper Conversations, Stronger Relationships, for the Solar Energy Industries Association
Challenge: Building trusted relationships with association members, prospects and stakeholders.
Golf has been a quintessential business development tool ever since the modern form of the game took root in 12th century Scotland. What’s the attraction? A former executive director of the Executive Women’s Golf Association has been quoted as explaining it this way: “There are so many opportunities for emotional connection on the golf course that don’t exist when you are sitting around a conference table or having lunch. Emotion allows people to open up, to connect. Once you’re connected, you can have meaningful discussion and these meaningful discussions lead to good business.”
Something akin to “good business” on the green is what staff at the Solar Energy Industries Association (SEIA) seeks. SEIA, being the nation’s leading trade association for the solar energy industry, puts its considerable Washington, D.C.-based muscle into expanding markets, strengthening research and development, removing market barriers and improving education and outreach for solar energy professionals.
Slightly tweaking the “golf as a business development tool” model, the SEIA team uses golf as a relationship-building tool to forge and maintain connections with important members, prospective members, service providers, vendors, industry analysts, journalists and thought leaders. And in a clever use of golf-related promotional products, the SEIA team uses branded golf balls as invitations to the longer, more involved conversations that happen naturally during the game. SEIA representatives offer golf balls along with an invite to the tune of “Let’s play sometime” or “When can we use it?”
And the more relationship-building / golf meetings SEIA staff have with individual members of their audience, the stronger the relationship between them. SEIA ultimately hopes to build trusted connections secure enough that stakeholders and staff both feel comfortable picking up the phone when they need information or to speak frankly on sensitive or hotbed topics.
The challenge was to find the product that would be respected enough on the golf course to actually use, but also fit within the SEIA budget that would allow them to purchase a lot of them.
Solution: SEIA-Branded Callaway® Big Bertha golf balls.
ePromos’ Promotions Specialist Omer Cohen worked with members of the SEIA team, who ultimately chose for their unique “invitations” the Callaway® Big Bertha Golf Balls, a classic packaged and sold by the dozen and pad-printed in two to four colors. The redesigned Big Bertha, with a standard ionomer cover, is designed for distance, features a proprietary core that yields ultra-low compression and has a highly resilient polybutadiene core for a very soft feel. In other words, it is a golf ball of choice among discriminating golfers—the kind courted by the SEIA team.
Result: Stronger relationships, increased brand awareness and goodwill among audiences.
The SEIA team looks forward to reaping the full potential of the “golf invitation” program as they flesh it out over time. But they tell us that they believe it is already working, positively impacting staff-to-stakeholder relationships. Today, members of SEIA staff give “golf ball invitations” to important guests who stop by their office, as well as to key stakeholders they encounter in meetings around the country. The balls not only serve as keys to strong relationships; they also enhance brand awareness as recipients take the SEIA-branded balls back home and use them on their local courses. And because golfers love free golf goodies—one can never have enough golf balls and tees, after all!—recipients also take home with them a positive impression of SEIA as well. That’s an “ace” any day in our book!
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Solar Energy Industries Association (PDF Version).
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September 1, 2009Branded Condom-in-a-Keychain Helps Spread the Word about an Emergency Contraceptive Hotline for Wisconsin’s Family Planning Health Services
Challenge: Garnering statewide awareness for a public-health-related, toll-free hotline.
Family Planning Health Services, Inc. (FPHS), a community-based, non-profit reproductive health care provider in central Wisconsin, offers family planning and health services, such as screenings for sexually transmitted disease, pregnancy education, prescription and over-the-counter birth control supplies and emergency contraception (EC) services. Several years ago, FPHS launched its Wisconsin EC Hotline, where Wisconsin women interested in emergency contraception can call for information and arrange for services.
Since the hotline’s launch, the FPHS team has been promoting it through brochures, business cards and coasters. To round-out the promotion, they sought to add one more promotional tool: a low-cost product, to allow them to give away many; also a product that would be relevant to the hotline. In addition, the team wanted a product that people would use often and keep handy—something that would be available to the individuals to remind them of the hotline when they might need it most.
Solution: On-message, refillable condom-in-a-keychain branded with hotline phone number.
Their solution, the Condom-in-a-Keychain, met criteria in every way. Made of durable, clear acrylic, the keychain, which holds one high-quality condom and a custom graphic, is coin-opened and refillable, making it a long-lasting and useful promotion that ties in well with FPHS’s reproductive health and promotional missions. The keychain is available with a multicolor screen print or a four-color-process imprint; its condoms, too, are available in a multitude of eye-catching colors. Promotions Specialist Valerie Bogucharova worked with the FPHS team to produce their order, which included an imprint of the hotline’s toll-free number in bold, blue print, along with two imprinted messages: “Because a little peace of mind goes a long way” and “Emergency Contraception. Get it today.”
Result: Keychain successfully promotes reproductive health, achieves hotline awareness goals.
For the past three years, the branded keychains have proven very popular at health fairs, baby fairs and conferences hosted by the Wisconsin Poverty Committee, Wisconsin Public Health Services, county hospitals and FPHS in the 72 Wisconsin communities it serves. FPHS purchases the product and distributes it, free of charge, to organizations and individuals willing to help spread the product—and word of the hotline.
The FPHS team tells us that the condom keychain giveaways are a sound investment—and that they have become a key component of their ongoing hotline promotion. At one recent hospital fair held in a local mall, where more than 1,400 people attended, the FPHS team distributed information about their services—and their hotline promotional products—from a booth. The team reports that the keychains attract people to the booth, where they examine them and look at the information, many times opening the doors to conversation about EC and the EC hotline.
The team is also pleased to report that, thanks to their promotional efforts, many health organizations, teachers and coaches throughout the State have called and continue to call FPHS to request a supply of condom keychains, - which the team sends for free. Also, with parents picking up the hotline-branded product for their children, and teachers taking handfuls for their students, at events throughout the state, the FPHS team is moving closer to their mission of encouraging safe-sex practices, as well as their ultimate goal of generating statewide awareness for their toll-free EC hotline.
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Family Planning Health Services Condom-in-a-Keychain Brand Awareness Promotion (PDF Version).
Posted by Mike at 12:51 PM. Permalink: Branded Condom-in-a-Keychain Helps Spread the Word about an Emergency Contraceptive Hotline for Wisconsin’s Family Planning Health Services | Comments (0) | TrackBack
August 27, 2009Deluxe Mousepad Successfully Incents Teen Girls to Register on an Internet Safety-Oriented Website for the Girl Scouts of San Gorgonio Council
Challenge: Communicating a vital internet safety message to teen girls and driving registrations for and traffic to a new website.
Because “if we build it, they will come” seems to apply only to fast-food restaurants and discount retailers, website owners continually wrestle with the challenge of driving both live and virtual audiences to online venues. This struggle for traffic exists whether a website promotes products, services or, as in the case of the Girl Scouts of San Gorgonio Council (GSSGC), a public service message about Internet safety.
The GSSGC, with the help of some 5,000 dedicated adults, serves more than 15,000 girls between the ages of 5 and 17 in the Riverside-San Bernardino area of southeastern California, providing life skills and education in financial literacy, healthy living, outdoor skills, entrepreneurship, leadership and even science and engineering.
Thanks to a recent Girl Scouts and Microsoft Windows® partnership, girls aged 11 to 17 in southern California and all over the country now have online opportunities to learn life skills as they relate to Internet safety through a new interactive website called LMK, which stands for Let Me Know.
LMK, written primarily by girls, for girls, provides a way for girls to give each other the information they need to understand and safely navigate an online life—the thought being that youth are more receptive to such information when it comes from their peers rather than from parents or other adults. The site, filled with tips, polls and discussions, invites girls everywhere to register and participate by saying, “Go ahead: explore the site, create a profile, and make an impact.” The LMK program also includes a separate website for the parents of Girl Scouts, who more often than not know less about the realities of life online than do their girls.
Whereas Microsoft created and hosts the LMK website, local Girl Scout councils, like the GSSGC, promote it and find unique ways to incent girls to sign up. The GSSGC, already an ePromos customer whose team members have tapped the power of promotional products in the past, turned to a promotional giveaway that would not only incent girls to sign up but, also, drive new traffic to the site. The GSSGC team tells us that, for this promotion, they returned once again to ePromos because our web catalog offers an extensive variety of products—not 1,000 versions of the same-style pen—and consistently high quality products they can count on.
Solution: An ultra-thin, dye-sublimated, full-color SoftTouch® plush mousepad.
For the LMK promotion, the team primarily considered cost, product quality and product size: cost because their chosen product needed to fit within the confines of the LMK grant; size because the product they selected must hold the Council’s four-color-process logo and large LMK message; quality because it must also withstand the rough-and-tumble of a teen girl’s world, whether at the bottom of her book-bag, in her locker, or in her purse. They quickly determined that the best product to meet their criteria would be a Council/LMK-branded mousepad.
After exploring our website and identifying the highest-quality mousepad they could afford, the team called Promotions Specialist Jason Wallace, who managed their order from start to finish. Their choice: the ultra-thin, dye-sublimated, full-color SoftTouch® Plush Mousepad. This 7.5 x 8.5-inch pad, which starts with a white surface onto which colors are permanently dyed, feels as soft as a fresh, ripe peach or your favorite pair of flannel pajamas. On the pad, the team would have imprinted a teen-friendly yet provocative message: “Your friend. Your enemy. Your teacher. Your neighbor. {We R online 2.}” followed by “What are you revealing online? lmk.girlscouts.org has it covered.”
Result: Mousepads prove a sound investment, incenting signups in live and virtual campaigns.
After the pads arrived, the team launched an e-mail campaign offering girls a free mousepad in exchange for signing up on the LMK site. To keep the campaign fresh, the team uses an on-again-off-again approach, sending e-mails for a few weeks and then none at all. Local troop leaders also got involved with helping the girls signup to receive their mouse pads by forming a line in front of a computer where they could sign up. The Council team will also promote both their organization and the LMK site during an upcoming State women’s conference, where more than 11,000 women and girls are expected. The team will bring several computers to the event so girls can sign up immediately and receive their free mousepads.
The team reports that the mousepads were a great program investment, incenting girls to sign up, being easy to transport and hand-out, and providing a unique way to distribute information over the ubiquitous paper product, postcard or flyer. They have ordered 2,000 so far—and with continued program success, could use them all up before the end of September!
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Girl Scouts of San Gorgonio Council Mouse Pads Internet Safety Campaign (PDF Version).
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August 26, 2009Promotional Floral Seeded Bookmark Encourages Family Bonds at Hosted Young Presidents Organization Events
Challenge: Finding the right promotional products to drive traffic to its events booth and generate awareness about its family programs and activities.
The Young Presidents Organization (YPO) is comprised of more than 20,000 leaders in 100 countries and exists so experienced CEO’s and the like can share ideas and pursue learning; encouraging personal and professional growth. YPO not only brings business peers closer together, but it aims to create family bonds as well; making careers and networking more rewarding. In order to develop strong family relationships, the organization hosts numerous events so that family members of the YPO constituents can each other further meet that help these newly formed families spend more time with each other and meet others with different career backgrounds.
When family members of a YPO constituent browse the organization’s website, they gain a much better understanding of the extensive networking and learning opportunities they can experience by joining YPO. To solve this problem, the organization turned to ePromos to identify the proper promotional products to inform family members of these benefits at forums and networking events. YPO needed a product that would describe what the company stands for and something that would also appeal to the whole family.
Solution: An imprinted bookmark featuring the URL to the website’s family page and a house-shaped removable seed paper to reinforce the family theme.
YPO turned to ePromos Account Executive Stephanie Kraut, to find a product that would symbolize the family theme and help drive traffic to the organizations website.
After searching ePromos' vast network of promotional suppliers, Stephanie went beyond the ePromos website to help the YPO team find a unique promotional item that would generate awareness about YPO’s family member benefits. The choice was an imprinted bookmark with removable seed paper - in the shape of a house.
The "house" shaped seed paper reinforced the home/family theme and was able to tie in their chosen colors scheme. The house is removable and can get planted, while the bookmark remains a useful reminder of the benefits YPO offers.
Result: The bookmark functions as an eye-catching giveaway that serves as a constant reminder of YPO’s family member benefits.
Recipients were drawn to the removable seed paper bookmark, since they could use it to plant flowers in the yard with their kids. They viewed it as a fun product that appeals to the whole family; the kind of response that YPO was looking for. The YPO team liked that the end result of the bookmark was flowers, because this gets more people involved in the promotion, making it more memorable. The imprinted message “Grow with YPO-WPO” would also be seen constantly by readers using the bookmark, helping to reinforce YPO’s attempt to help more families benefit from its organization.
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August 6, 2009Affordable, Branded Lanyards Boost the Professional Face of Recruitment Events for The Master’s College
Challenge: Finding a lanyard to fit the look, feel and budget of college recruitment events.
If there’s a need for identification, then there’s likely a need for a lanyard: employee IDs, class reunions, campus and company recruitment events, conferences, tradeshows, seminars … the list goes on and on. The Master’s College team successfully uses lanyards as part of their promotional repertoire for on-campus special activities and recruiting events. This non-denominational liberal arts Christian College, presided over by internationally-known author, pastor, teacher and Grace to You radio program host Dr. John MacArthur, had previously used name tags alone.
When their former lanyard supplier went out of business, the team needed to find another company to provide a similar product. A Google search for “lanyards and name tags” brought the team to the ePromos Web catalog; they then worked with Account Executive Corey Boyer to identify a suitable replacement lanyard that would hold names badges and help to identify parents and students during nearly a dozen annual one-day, weekend and special events, as well as during two major College View Weekends held in the spring and fall semesters. The lanyards would also serve to identify students and parents to café staff, who knew to charge the admissions office for meals and drinks sold to lanyard-wearing customers.
Solution: Wide, silk-screened, 2-ply lanyard emerges as winner from received samples.
Corey sent the team several lanyard samples, from which they selected their ultimate choice: the 3/8-inch wide Silk-Screened, 2-Ply Lanyard, a value-priced, shoelace-style lanyard with a breakaway release, available in six colors and with a choice of bulldog or swivel-hook clip; the Master’s College team chose navy blue with white, repeating print proclaiming “The Master’s College,” along with the bulldog clip.
Result: Master’s-branded lanyards look sharp and prove a solid recruitment investment.
The team at The Master’s College is pleased with the result, considering the lanyards a solid investment. The Master’s-branded lanyards provided by ePromos not only look sharp, thus helping the school maintain its professional recruitment presentation; they were also priced right, with “rates … the best for our budget,” making for a promotion that didn’t break the bank.
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Master's College Lanyards Student Recruitment (PDF Version).
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July 28, 2009Five-Colored Circle Highlighter Serves as Effective Educator Conference Giveaway for Digital Curricula and Tool Provider, Discovery Education
Challenge: Identifying useful, teacher-friendly products to keep a brand in mind year-round.
Discovery Education, a sister of the Discovery Channel and a division of Discovery Communications, delivers IT systems, learner assessment tools and standards-based digital curriculum resources that help “…over one million educators and 35 million students harness the power of broadband and media to connect to a world of learning.”
One way the Discovery Education team reaches those millions—one educator at a time—is by exhibiting at educational tradeshows and conferences, such as those held by the National Science Teachers Association (NSTA). Education-related shows and conferences are prime venues that attract the team’s target audience; for instance, each NSTA regional conference, with some 300 sessions and 200 exhibits, regularly draws up to 4,000 attendees. The NSTA national conference provides an even greater reach, with up to 1,500 sessions and 1,100 exhibits, and draws up to 15,000 participants each year. According to the NSTA, exhibits, which give educators opportunities to sample and buy the latest in teaching tools and materials, are one of the most popular NSTA conference attractions.
Because conference attendees look forward to browsing the exhibition booths—and because it’s conference “etiquette” to give branded freebies and promotional giveaways to participants—the Discovery team stocks their booth with branded items that get—and keep—the Discovery Education name into the hands of booth visitors. Also, because the team selects gifts that teachers will find useful inside the classroom, their promotional choices serve not only to thank individuals for stopping by the Discovery Education booth, but also to keep the Discovery Education name all year long.
To keep the giveaways fresh and new, the team likes to vary the product lineup each year—they’ve given branded pens, t-shirts and DVDs, among other products teachers love. This year, again searching for a useful product teachers would use over and over again in the classroom—thus keeping the name Discovery Education top of mind—the team turned to ePromos.
Solution: A Discovery Education branded five-pronged, five-color circle highlighter.
Promotions Specialist Omer Cohen managed their order for this year’s selection: the 5-Prong Circle Highlighter, a charming, teacher-friendly giveaway that’s really five highlighters in one: yellow, pink, green, orange and blue. For double the branding, or to carry more messages, you may also opt for double-sided printing.
Result: Teachers attracted to recognizable highlighters; team budget and marketing goals-met.
The team tells us that they have received much positive feedback from their highlighter promotion, reporting that recipients recognized and were attracted to the fun, useful product immediately. This news, coupled with the fact that the circle highlighters are “made to order” for budget-conscious organizations, resulted in an effective promotion that met Discovery Education’s criteria and, even today, continues to help the team achieve their marketing goals.
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Discovery Education Highlighters Conference (PDF Version).
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July 8, 2009ePromos Donation of Imprinted Carabiner Watches Immediately Reduces Student Tardiness at Morrow High School
Challenge: How to reduce tardiness among incoming high school freshmen with very limited resources.
It’s a new school and completely different social environment. The last thing on the minds of incoming high school freshmen is whether they’re going to be a few minutes late for class. Each year, Morrow High School struggled with the tardiness of its incoming freshmen. With a significant number of students coming from at risk, under-privileged homes, Morrow High School experienced difficulty gathering the resources to implement a program to promote more punctual tendencies and to create a more efficient learning environment.
Solution: ePromos donates promotional digital carabiner watches as a means of combating lateness and spreading brand awareness.
After sifting through ePromos’ substantial collection of time-telling products, ePromos concluded that the 360 Digital Carabiner Watch offered the perfect solution to Morrow High School’s tardiness dilemma. Understanding that the Morrow High School administration and student body had few resources to address its lateness issue, ePromos took this as an opportunity to take a more active role in the community by donating 200 carabiner watches in its first back to school program. While the gifts undoubtedly make students more accountable for their attendance, the durability of these watches also provided a great medium for advertising as students and teachers would be reminded of the ePromos brand every time they take a glance at the time. With features including a spring loaded release clip, long-life battery, and sturdy high impact construction, ePromos can be sure that its brand will remain with students and teachers long after the school year is over.
Result: Carabiner watches significantly reduce tardiness among students
Teachers and members of the Morrow High School administration report positive results, with lateness among incoming freshmen declining immediately after the distribution of the carabiner watches. The gifts were “well received and appreciated by our students and teachers alike.” Direct results like these demonstrate that this donation was successful and reinforce ePromos commitment to becoming more active in various communities.
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Posted by Mike at 4:38 PM. Permalink: ePromos Donation of Imprinted Carabiner Watches Immediately Reduces Student Tardiness at Morrow High School | Comments (0) | TrackBack
July 7, 2009Branded, Eco-Friendly Umbrellas Act as a Pleasing Honoraria for Lecturers at Suffolk University Law School’s Center for Advanced Legal Studies
Challenge: Appreciating unpaid lecturers—faculty, judges, lawyers and experts in their fields.
The Center for Advanced Legal Studies at Suffolk University Law School, a century-old Boston institution that has produced some of the nation’s most distinguished legal professionals, provides practical, intellectually challenging and varied continuing legal education (CLE) through conferences, symposia and educational programs. Through such forums, curricula on topics ranging from litigation and ethics to family and elder law are developed and delivered twice per week during each semester via vigorous, open discussion methods by leading academics, experienced lawyers and judges, and practicing professionals in concentrations supported by Suffolk, including Intellectual Property, Financial Services, Health and Biomedical, and Civil Litigation.
Although lecturers invest significant time researching, preparing and presenting their programs, they are unpaid, contributing only for the benefit of “the bench and the bar.” Suffolk’s CLE staff, however, has traditionally given lecturers a useful, branded promotional gift an honorarium to thank them for their time and effort. Since the gift program started, the staff has purchased several products, including Suffolk-branded umbrellas, attaché cases, memory sticks and deluxe pens; they consider a fresh rotation of gifts especially important for thanking repeat lecturers. But even returning speakers seemed to favor one gift above all others, indicated by how many times they have asked, “What happened to the umbrellas?”
Solution: 44-inch umbrella with a canopy of recycled plastic and a handle of shredded wood.
When their most recent gift inventory ran low, the staff once again decided to use umbrellas. This time, however, in keeping with their desire to offer a fresh, new product—and since they give out so many of them—they would search for an environmentally responsible umbrella that would ultimately minimize environmental impact. But where to find an environmentally friendly umbrella?
Enter ePromos. The staff found our website and those of several other promotional product companies. After a few comparisons and determining that ePromos had the best selection, the best prices and what seemed to be the easiest ordering process, the staff requested a product sample from Promotions Specialist Jocelyn Cohen. Because Jocelyn also happened to be a law school graduate, and so understood the staff’s needs and objectives, they were happy to work with her and ePromos.
The staff chose the sample Jocelyn sent: our large, 44-inch Eco-Friendly Auto Open/Close Umbrella with a canopy of recycled plastic and a handle of shredded wood and plastic. The Suffolk University Law School name and logo, as well as the program name—Advanced Legal Studies—would be imprinted in white into one black panel for maximum brand visibility.
Result: Crowd-pleasing umbrellas contribute to the success of continuing legal education forum.
The staff has since given the new umbrellas to many presenters, who say that the gifts make them feel special and appreciated. First-time presenters have been especially surprised, since they participate in the program expecting nothing at all in return. Staff members tell us that promotional products are an important contributor to the success of the CLE forums. And while they will likely change the product again in the future, they plan to always keep a supply of the crowd-pleasing umbrellas on hand.
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Suffolk University Law Umbrella Thank You Gifts (PDF Version)
Posted by Mike at 10:35 AM. Permalink: Branded, Eco-Friendly Umbrellas Act as a Pleasing Honoraria for Lecturers at Suffolk University Law School’s Center for Advanced Legal Studies | Comments (0) | TrackBack
April 30, 2009User Group Workshop Gift Becomes Trade Show Winner and Staff Morale Booster for Medical Communications Technology Leader, Online Business Applications
Challenge: To source just the right fleece jacket for workshop attendees.
While there is no standard rulebook for the care and feeding of user groups, there is common knowledge of their win-win nature: members win by gaining access to unique educational, networking and career opportunities; companies win by nurturing customer champions and letting actual customer desires drive product direction and development.
Online Business Applications (OBA), a provider of advanced software solutions for the pharmaceutical, biotech and medical device industries, taps the power of the user group for its flagship product, the Information Request Management System (IRMS). IRMS is the leading medical information software package in use today. The IRMS User Group, enhancing the desirability and value of its namesake, gives customers a forum through which they may access OBA-led education and exchange practical implementation and usage experiences with other IRMS customers.
Each spring and fall, the OBA team hosts the IRMS Workshop, a two-day event during which customers mix and mingle while learning about product enhancements, attending break-out sessions and customer presentations, and discovering new ways to use IRMS to its fullest potential. During past workshops, the team has provided promotional products as a gesture of goodwill and to thank customers for attending, items like water bottles, clocks and branded bags.
This year, armed with a larger budget, the team purposefully veered in a new direction—fleece jackets. Considering the notoriously cold workshop and session spaces, fleece made perfect sense: while customers in the know typically come prepared with sweaters or jackets; first timers often shiver with regret, wishing they’d brought jackets as well. Branded gift jackets would not only insulate customers from the cold; they’d also increase brand awareness and communicate a more meaningful, grander “thank you.”
Solution: Generously cut 100-percent non-pilling full zip fleece jacket.
While identifying the right product type might be easy, it is just the first step in a longer production process. The next step—sifting through a haystack of seemingly similar products to hone in on the one that best meets requirements—calls for expert advice, which is precisely why the OBA team turned to ePromos Promotions Specialist Caitlin Powers.
Caitlin listened, researched fleece options, recommended several products for the team’s consideration and sent a sample as requested. The team loved the sample and, soon after, asked Caitlin to place their order for the Full Zip Fleece Jacket. This 365-gram, 100 percent non-pilling fleece is generously cut and ideal for layering. It also features two zip front pockets, a full zip front and custom embroidery on the front.
Result: Overwhelmingly favorable response leads team to order more jackets and add giveaway venues.
The team reports that workshop attendees and OBA staff alike loved their new OBA-branded fleece jackets, happily donning them during the chilly breakout and networking sessions. Recipient response was so overwhelmingly favorable that the team ordered more jackets and added tradeshows and client meetings as giveaway venues, thus creating even greater brand awareness and a fleet of walking billboards for OBA. Most recently, the team also gave the jackets to staff as a company gift, to boost morale, as well.
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Online Business Applications Custom Fleece Tradeshow Promotion (PDF Version)
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April 14, 2009Strategic Selection of Promotional Products Announce New Web Address for Chic Student Apartment Communities by Campus Habitat
Challenge: To find quality promotional products appealing to students—and budget holders.
New company name, new brand, new website—all the reason to blanket your market with promotional products bearing the image, likeness and address of your new-new thing. The team at Campus Habitat understands this strategy - Campus Habitat being a reincarnation of an old firm taking on a new, modern life with a new name and a new website. Campus Habitat acquires, renovates, and manages upscale student apartment communities near universities nationwide; the firm currently operates chic student residences in New York, Illinois, Indiana, Michigan, Pennsylvania, North Carolina and Wyoming.
Solution: Promotions Specialist points the way to student-friendly, budget-friendly promotional tools.
To get word to students at neighboring universities—and to drive prospective tenants to their new Web site—the Campus Habitat team, already armed with a supply of key-chains and other small gifts, turned to ePromos for help in building a reserve of strategic, website-driving promotional products. And while the team knew in advance which promotional tools they wanted, ePromos Promotions Specialist Kristan Bullard led them to specific products that fit their budget.
On the team’s promotional agenda:
- The Retractable Comfort Grip Pen, available in four translucent colors, with a clear clip and accents and a comfort rubber grip. The team chose pens imprinted with the Campus Habitat Web address because students need and want them—and because pens are easy to carry and to give to large numbers of students.
- The Clip-and-Go Carabiner Key Holder, laser-engraved with the Campus Habitat site, with a gate-style latch for easy attaching to duffel bags, book bags, belt loops and purse straps. Carabiners, like pens, are also easy to transport, easy to give and desirable to students.
- One-ounce Hand Sanitizer branded the Campus Habitat way, small enough to fit in students’ book bags, pockets and purses. The team selected hand sanitizers because a little goes a long way—thus maximizing brand and web address exposure. Plus, although most students typically don’t buy hand sanitizer for themselves, most do like to carry it with them.
- The 15 x 18-inch Drawstring Backpack, in black, with the Campus Habitat web address emblazoned on one side. This all-purpose, mid-weight drawstring backpack with a large main compartment can be carried over the shoulder. Since they’re perfect for the beach, for the gym, for school and for work, students love them—thus so do teams that want to reach students!
- The 36-inch Telescoping, Folding, Automatic Umbrella, also in black, also emblazoned with the Campus Habitat web address. This 36-inch umbrella folds down to a neat 15-inches, making it easy for students to carry them along in their book bags and backpacks.
- Two-Color Custom Playing Cards come standard in bridge size; poker size is available for an additional fee. The team liked the idea of playing cards with their web address on the reverse because every home needs a deck of cards, and students within the Campus Habitat communities often meet for poker and casual card games.
Result: Branded drawstring backpacks, pens, playing cards and hand sanitizer win most student votes.
The team, pleased with their new promotional tools, first delivered them among student tenants who cheerfully help spread the word about Campus Habitat. The team then surveyed those students to see which products they liked best. In first place, as we expected, were the branded drawstring bags. The team tells us that the bags are a favorite; they regularly see students wearing their bags both on and off property. Following closely behind were the Campus Habitat-branded pens and playing cards, both of which tied for second place. The logoed hand sanitizer won third place, with carabiners not far behind. An “A” lineup in all!
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Campus Habitat Brand Awareness Promos (PDF Version).
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April 7, 2009Co-Branded T-Shirts Help North Carolina Farm Bureau Raise Brand Awareness and Capitalize on Co-Brand Relationship
Challenge: To increase brand awareness—and pack pride—with a wolfpack-colored tee.
The North Carolina Farm Bureau, with offices in all 100 North Carolina counties, is practically a State institution, with deep roots in local communities and among the people, places and pastimes North Carolinians love. Take, for instance, the Wolfpack, comprising the beloved athletics teams of North Carolina State University.
To increase brand awareness among the Wolfpack fan base, the Farm Bureau team sponsors a Wolfpack basketball game each year, distributing promotional gifts and information about the Bureau’s products and services. This year, with an idea for a t-shirt already in mind, the team turned to ePromos promotional products expert and Account Executive Max Katz, who has worked with the Bureau team on several past projects. Max agreed that a t-shirt seemed fitting: it would be appealing and useful to parents, students and others attending the game, and would carry the co-branded message far beyond the final countdown for many games, seasons and semesters to come.
Solution: Mr. Wuf finds a home on cherry-red t-shirts by Gildan.
The t-shirt the team had in mind would be imprinted with image of Mr. Wuf, the Wolfpack’s “lean, mean tar-heel-eating machine” and mascot, as well as the North Carolina Farm Bureau and BlueCross BlueShield logos. The ultimate goal of the co-brand relationship is for people to think “North Carolina Farm Bureau” whenever they see the well-known BlueCross BlueShield name. Tapping our vast network of product suppliers, Max helped the team identify and source a cherry-red t-shirt by Gildan that both matched the NC State color and would showcase the logos well.
Result: Students become walking billboards, help the North Carolina Farm Bureau win the brand game.
Since students love free apparel, the shirts were a great hit on the day of the game. Even today, the Farm Bureau team tells us that they’re pleased to see their walking billboards on campus whenever they visit. That’s two points for the promotion—and another two for the brand awareness game!
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North Carolina Farm Bureau Brand Awareness T-shirts (PDF Version)
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March 10, 2009Insulated Logoed Lunchboxes Serve as Economically Smart Holiday Gifts for Faculty and Staff of Rollins College
Challenge: To identify a recession-smart holiday gift appropriate for staff from the basement to boardroom.
Your organization’s annual event, be it holiday party, corporate picnic or hoedown shindig. One of your many tasks is to select and source gifts that act to welcome new staff, show appreciation to the team and foster a renewed sense of community. In years’ past, your firm gifted food and other consumable products with rave reviews, but this year you’d like to try something different. For one, at this year’s event your firm will unveil something new—be it a new logo, new product or new partnership. For two, you’d like to show sensitivity to a troubled market by gifting a budget-conscious product people will repeatedly use and remember rather than consume and forget.
This scenario is playing out across corporate America as organizations seek to cut costs while providing added value to staff through their gift programs. And as colleges and universities respond to the pinch of decreased funding and donor support, the scenario will play out across academia as well. Rollins College near Orlando, Florida, is one such institution seeking to make a difference with its holiday gift program. Rollins, the oldest college in Florida, is ranked as the top regional university in the South by U.S. News and World Report and is consistently recognized by Peterson’s, Barron’s and The Princeton Review as being among the finest private, liberal arts colleges in America.
With their holiday faculty and staff party fast approaching—and the first party in many years to be held during a recession—the Rollins team set out to find an appropriate promotional gift: one that would showcase the college’s newly unveiled logo while providing long-lasting utility to staff from the basement to the boardroom and beyond. Their search led them to ePromos’ extensive online catalog, where the team needed to find the perfect item.
Solution: Roomy, easy access insulated lunchbox with top-loading flap.
Solution: the Easy Access Insulated Lunch Box in royal blue – one of the school’s corporate colors. This particular promotional cooler has a top-loading flap, which makes getting drinks and snacks in and out while on the go a snap. Crafted with durable 70d Nylon, the lunchbox also features a front pocket and padded web carrying handle to provide years of comfortable use. The committee felt staff would find the product useful, as they’d noticed many more people bringing lunches rather than eating out due to the economic crunch. ePromos Promotions Specialist Amanda Ammirato placed the team’s order and managed production to ensure a prompt, trouble-free delivery.
Result: Lunchboxes spotted across campus; help college, staff save money.
The Rollins team predicted correctly: staff not only commented on how well the new logo looked on the bag; they also remarked on their plans to use the new lunchbox as bringing lunch from home has become much more common these days. Staff also liked that the lunchboxes are roomy and insulated to help keep cold foods cold and hot foods hot. The team is also pleased to see the new logoed lunchboxes on campus each day—yet another sign of a successful promotion.
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Rollins College Cooler Bag Employee Holiday Gifts (PDF Version)
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February 12, 2009Economical Badge Holders Boldly Proclaim the Not-for-Profit Elderhostel Brand across Hundreds of Providers Worldwide
Challenge: To find a cost-effective method for consistent branding despite program provider diversity.
If your company is in small or large part responsible for events hosted, arranged or co-sponsored by others, then you may be interested in effective methods of branding and spreading the word about your company during and after events. Elderhostel is a firm doing just that; the not-for-profit provides learning adventures to 160,000 older adults each year through 8,000 programs in 90 countries. Some 500 worldwide providers facilitate Elderhostel programs, working with the Elderhostel team to launch and coordinate activities. With so many hands in the pie, there is bound to be diversity both in strategy and approach—including in how program providers use name badges.
The Elderhostel team had been searching for a way to consistently present their brand in every area in which programs run when a story from Utah Valley State College, an Elderhostel program provider, trickled up. As the story goes, a gal skiing in Utah spotted a Utah Valley State College group on the slopes and, seeing their name badges, began asking questions about the trip. When she discovered she could ski more for less—and with more friends and fun—by joining the Utah Valley State group, she did. When the Elderhostel team heard this story from the program coordinators at Utah Valley—also an ePromos customer—they knew they had found their way to brand the events and contacted Account Manager Lonni Ornstein for their name badges.
Solution: The Elderhostel-branded tradeshow vylon badge holder.
Lonni showed the team the most popular name badge on the ePromos site: the Tradeshow Vylon Badge Holder, a name badge and so much more. This particular badge holder, woven of vinyl and nylon for durability, comes with a clear plastic badge window, a four-and-a-half-inch-deep zippered compartment for money and identification, a business card pocket, two pen loops and an adjustable neck cord—making skiing on the slopes or maneuvering through exhibition halls a pleasure and allowing badge holders to leave their wallets and purses safely behind at the lodge or hotel. The Elderhostel team was hooked—their badge holders, imprinted with the Features Image Bonding™ process, would boldly display the Elderhostel logo, tagline, phone number and Web address at Elderhostel events around the world.
Result: Name badges provide high visibility and increased marketing and advertising opportunities.
The Elderhostel team is pleased with their name badges, an excellent marketing and advertising tool and an economical way to consistently brand events across hundreds of individual program providers. They report that the badges are highly visible; people tend to stop and look when they see a large group traveling with matching name badges, which instantly declare that, with Elderhostel, you, too, can join the fun.
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Elderhostel Badgeholder Brand Awareness Promos (PDF Version)
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February 10, 2009Imprinted Drink Insulators Highly Successful as Party Favors for Sorority Delta Gamma’s Winter Formal
Challenge: A sorority had to find a long-lasting, gender-neutral giveaway for guests at an upcoming formal dance.
With their winter formal rapidly approaching, the sisters of the Delta Gamma sorority at Cornell University racked their brains to come up with the perfect party giveaway. As they reflected on the gift choices from the years before - customized martini glasses and other "girly" items - they decided that this year they would pick something more gender-neutral so that the sisters' dates could enjoy the party favors as well. They also wanted a promotional item that would get the name of the sorority out there and increase campus-wide recognition. The sisters knew that the more people who were aware of the sorority, the easier it would be to recruit new pledges year after year.
As they threw around some ideas, one of the Delta Gamma sisters noticed a shark fin can cooler sleeve on her desk which she had received at a beverage promotion nearly a year earlier. Surprised with the long-lasting staying power of the can cooler, she ran the idea by the rest of the sorority. All of the sisters agreed that a Delta Gamma cooler sleeve would be a fun party favor that everyone could enjoy. Delta Gamma sought the expertise of The Promo Know-How People to find the perfect can cooler sleeve for their formal dance and future promotions!
Solution: Delta Gamma chose an inexpensive beverage cooler sleeve that put their name on display!
Delta Gamma was paired up with Promotions Specialist Caitlin Powers for their can cooler campaign. Armed with plenty of knowledge about the top-selling beverage coolers, Caitlin recommended a basic model that was both inexpensive and highly customizable. The Folding Can Cooler Sleeve that Caitlin recommended was a perfect match for the sorority's needs, and they decided to go with it right away. Delta Gamma chose a royal blue drink insulator imprinted with their sorority name and an anchor logo in green ink. The large imprint area allowed the girls to create a highly-visible promotional item that could be easily seen.
Result: The cooler sleeves were a big hit - even after the formal was over. To this day the sisters spot their branded drink insulators all over.
The cooler sleeves arrived on time for the December 7th formal dance and there were plenty of extras that would eventually find their way into the hands of prospective pledges all over the Cornell campus!
The Delta Gamma custom drink insulators were a huge success and a big hit with everyone who attended the formal. The sisters’ dates in particular appreciated this year's lack of martini glasses and have been making use of their can coolers ever since!
Since the sorority had plenty of extra cooler sleeves, they began to give them away as part of a general promotional campaign. As the drink insulators spread around campus people started to come out of the woodwork asking how they could get their hands on one! Even weeks after the formal was over the girls reported spotting their custom cooler sleeves all over campus and were thrilled with the amount of inexpensive exposure the sorority was getting. Delta Gamma was very pleased with their investment and plan to run similar campaigns for future events.
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Delta Gamma Cooler Sleeve Brand Awareness (PDF Version)
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February 5, 2009Suite of Colorful, Magnetic Bookmarks Carry Co-Branded Message Home for North Carolina Farm Bureau
Objective: To identify an education-related promotional product with child-appeal to carry a message home to parents.
See Bacardi; think Coke. See Intel; think Compaq. See BlueCross BlueShield North Carolina; think North Carolina Farm Bureau. At least that’s the plan. Cross marketing, brand endorsement, joint promotion … co-branding by any other name smells as sweet to brand marketers, offering synergies, smart strategies and opportunities to effectively piggyback your brand on the success and reputation of another.
North Carolina Farm Bureau taps this strategy as an authorized agent of BlueCross BlueShield North Carolina (BCBS), offering the insurer’s products exclusively to its membership, nearly half a million strong. The Bureau provides BCBS insurance products through a select network of 800 Farm Bureau agents, ranking it among the leading property and casualty insurance firms in the state.
And because the Bureau’s co-brand with BCBS is only as good as the number of co-brand impressions it makes, the goal is to maintain a high enough level of impressions so that when North Carolinians think of BCBS, they think also of the Farm Bureau. The Bureau’s marketing team regularly uses promotional products to promote all member services—insurance is but one—so it was only natural to consider promotional products to promote the co-brand as well. And because a key consumer base for the Bureau’s BCBS auto, home, health and life insurance products is parents of school children, the Bureau team sought a fun, education-related promotional product appealing to children to deliver via schools, county and community fairs and other child-friendly venues.
Solution: Durable magnetic character bookmarks with billboard bodies provide perfect promotional form and function.
After reviewing ePromos’ extensive product library of education-related promotional products, the Bureau team found the perfect one for their segment: vinyl character magnetic bookmarks. These sturdy, fun reading companions hold a child’s place between two sheets of white vinyl with a magnet at the bottom. And the large imprint area provides an excellent mini-billboard for co-branding: the Farm Bureau’s bookmarks included both the Farm Bureau and BCBS names. The bookmark is available in many fun foam personalities, including a frog with big googly eyes, a red foam tongue and a wide froggy smile. Other characters include happy apples, penguins, lions, suns, smiley faces, teddy bear, funny faces and clowns.
Result: Bookmarks still much-requested by teachers even two years later, effective in other Farm Bureau campaigns as well.
Since the team placed their order over two years ago, they’ve distributed many thousands of the Bureau and BlueCross BlueShield co-branded magnetic bookmarks at fairs and through schools, using assorted characters to keep the campaign fresh. Even today, school teachers and administrators continue to request the popular bookmarks through local Farm Bureau insurance agents, using the colorful promotional products as door prizes and rewards for good behavior. And, even better, the Bureau team has expanded the campaign as well, using the bookmarks in various ways in several other unrelated promotions.
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North Carolina Farm Bureau Bookmarks Brand Awareness Products (PDF Version)
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January 22, 2009Unique Giveaway Attracts University Students, Enhancing Employee Recruitment Strategy for Veteran Affairs Canada
Challenge: To Identify a Recruitment Giveaway with Key Success Traits—Able to Attract, Engage and Create Positive Memories
If your goal is to develop a strong employee recruitment strategy, several topics invariably surface time and time again: building a prequalified talent pool, developing relationships with universities and staffing firms, increasing your firm’s appeal to potential new hires. In implementing those and other recruitment strategies, savvy HR professionals commonly tap a tactic known to attract and engage potential talent: using branded promotional products. The same products that work well at tradeshows—products that attract and engage people and create memorable links in their minds—also work well as recruitment tools.
The recruitment team at Veteran Affairs Canada (VAC), the “True North’s” official provider of benefits and services to members of the Canadian Forces and the Royal Canadian Mounted Police, are veteran users of promotional products, leveraging them regularly in their post-education recruitment efforts. And because the VAC team expects significant labor force shrinkage over the next decade as boomers retire, they’ve ramped up university recruitment efforts, visiting universities across Canada, from Prince Edward Island to British Columbia. The team’s typical promotional arsenal has included pens, post-its and alarm clocks—products they intend to continue using. But for this next push, the team wanted something new to add to their recruitment toolbox, something that would attract students to the booth, hold their attention and engage them while there, and remind them of the VAC when their minds wandered down the career-choice road.
Solution: Touchable, Twistable Tangle Jr. Puzzle Imprinted with Key Web Address
Working with ePromos Promotions Specialist Caitlin Powers, the VAC team selected the Tangle Jr. puzzle to add to their collection of giveaways. The Tangle Jr., with its unique twisting and swiveling action, is hard to put down—and harder still not to take apart and put back together. The first link, imprinted with “Canada” and a stylized version of the Canadian flag, is followed by four additional links, each imprinted with the VAC’s Web address—the thought being that repetition of a single address would be more potent than including different messages on each link. And while the Tangle is available in several colors and models, including metal models for executive-level promotions, the VAC team selected the traditional Tangle in traditional blue.
Result: Branded Puzzle Drives Career Fair Traffic and Helps More Students Learn about VAC Career Opportunities
Since the Tangles arrived, the VAC team has had opportunity to put them to the ultimate test at university fairs in Sherbrooke, Quebec and Victoria, British Columbia. The result? Another promotional success! The VAC team reports that the Tangle was a great hit with students, attracting them to the kiosk and keeping them there, while also exposing them to exciting career opportunities within Veteran Affairs Canada.
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Veterans Affairs Canada Tangle Jr. Puzzle Recruitment (PDF Version)
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December 16, 2008Grill and Cooler Set Raises the Bar for Donation Program Incentive Gifts at Woodbury University
Challenge: Finding the right incentive gift to encourage greater program retention and increased program participation among faculty and staff.
To encourage planned giving among faculty and staff (alumni and community friends are but two sources of ongoing donations to colleges and universities), Woodbury University administers a donation program, kicked-off each year for the past 12 years with an annual donation campaign. Faculty and staff may opt for a one-time donation, periodic donations or regular donations via payroll deduction. Either way, when a member has participated for three years, they receive an incentive “thank you” gift—and they continue to receive a new, different gift each year thereafter if they choose to remain in the program. Woodbury’s donation program coordinator contacted ePromos’ Promotion Specialist Jason Wallace for help in finding this year’s incentive gift to encourage greater program retention and increased participation among members not currently enrolled.
Solution: A wood- and charcoal-burning grill and cooler set large enough to hold a 12-pack.
In years’ past, participating donors took home logoed blankets, umbrellas and backpacks—all quality incentives, all bearing the fruit of good response. This year, however, Woodbury wanted an even better gift, a more costly gift, a more wow-worthy gift—and an even better response. After reviewing several options, the program coordinator selected one of the most unique promotional gifts to cross our desks in some time: the Explorer Grill and Cooler Set perfect for camping, tailgating and picnicking. The set is part cooler, part grill, featuring heavy gauge steel set atop charcoal or wood. The outer chamber holds the 12-inch grill; the insulated, lined inner cooler compartment holds up to ten 12-ounce cans. And logoed with Woodbury’s selected graphic, the set made a handsome and substantial incentive gift.
Result: Bar-raising grill and cooler set desired by non-participating faculty and staff—and even students!
Another campaign success! Woodbury’s donation program coordinator loved the imprinted graphic, not to mention the size and heft of the product, which drew mass desire and attention even among students, and even among faculty and staff not participating in the program. This year’s “wow” promotion also created a sense of anticipation about next year’s gift: the bar has been raised and Woodbury’s coordinator is already looking forward to the promotional surprises ePromos will recommend next year.
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Woodbury University Grill and Cooler Set Fundraising Gift (PDF Version)
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December 9, 2008Top-of-the-line Highlighter Spreads Positive Word-of-mouth and Attracts More Participation in Free Tutoring program at the University of Colorado at Boulder
Challenge: To meet student and tutor requests for a better highlighter—and to increase foot traffic in the tutoring office.
“Wow, where’dja get that pen?” Thanks to a promotional incentive campaign sponsored by the University of Colorado at Boulder’s Academic Support Assistance Program (ASAP), such is the question on increasingly more and more lips of students living in residence halls. The University offers free small-group and drop-in tutoring to on-campus dwellers; of roughly 6,000 students living on campus, 1,200 now take advantage. Wanting to further spread the word about the free tutoring services, the ASAP team had, in the past, worked with ePromos’ Promotions Specialist Jason Wallace to procure logoed highlighters.
The team recently called on Jason again to replenish their supply, but this time they wanted something different, something better, based on feedback from the last campaign. While tutors and students found the old highlighter useful—no student has ever made it through college without yellowing at least one meaningful phrase!—they also said they wished for different colors and thicker ends.
Solution: A high-end writing instrument with an ink pen at one end, a bold and thick highlighter at the other.
That’s why, this time, the ASAP team selected the slim roller/highlighter combo pen, a sleek and comfortable promotional pen with a translucent barrel, silver wrap and black and gray accents. One side is a smoothly flowing black roller-ball ink pen, the other a chisel point liquid highlighter in a choice of six neon colors—the ASAP team picked neon pink. Even better, a yellow spring hidden inside the pen cap prevents the highlighter ink from drying.
Result: High word-of-mouth, more foot traffic, an A+ promotion.
When the pens arrived, the ASAP team gave several to each of their 65 tutors, who then hand out the pens to help promote the free tutoring program. The overall tutor/student response has been great, typically along the lines of “I can’t believe you’re giving these out for free!” This also translates to higher than ever positive word-of-mouth among students, and more new faces in the ASAP tutoring offices. We at ePromos call that an A+ promotion!
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University of Colorado at Boulder Highlighter/Pen Program Recruitment (PDF Version)
Posted by Mike at 1:02 PM. Permalink: Top-of-the-line Highlighter Spreads Positive Word-of-mouth and Attracts More Participation in Free Tutoring program at the University of Colorado at Boulder | Comments (0) | TrackBack
November 20, 2008Promotional Slide Tins Filled with Lip Balm Raise Awareness and Draw Participation for Harvard College Women’s Center
Objective: To find a highly visible promotional product attractive and useful to women.
The success of an on-campus group depends largely on the group’s ability to inform students about its existence and to recruit participants for various programs. The Harvard College Women’s Center is one such group, connecting and supporting Harvard women by linking faculty, alumni and current students through conferences, workshops, mentorship and a host of networking events, such as community fairs, open houses, film screenings, debates, art exhibits and more.
The Center’s staff recently turned to ePromos Account Executive Nomi Yitzchaki for help in selecting a promotional product that would increase awareness about the Center among new and current students. The team wanted something that wouldn’t be left in a pocket, backpack or drawer and quickly forgotten; instead, they sought a useful promotional product, an item appealing to and desirable among women.
Solution: Attractive, logoed slide tins filled with yummy, useful lip balm.
After reviewing their options, Nomi and the staff selected custom lip balm slide tins, imprinted with the name of the Center. The thin tins, filled with yummy vanilla flavored, high quality lip gloss, featured an easy-to-slide opening. Their small, thin size made them practical and very appealing to Center staff—Harvard women could easily keep the useful tins close by in their purses and pockets providing many, many promotional impressions for the Women’s Center.
Result: Consistently high event-participation and student requests for “seconds” lead to a refill order.
Triple promotional success! First, staff attributes the gift tins to helping them reach their objective of consistently attracting large numbers of women to various events. Second, they also report students’ initial happy responses and many requests for “seconds.” Finally, with demand running high, Center staff quickly depleted their initial inventory and placed a refill order.
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Posted by Mike at 9:34 AM. Permalink: Promotional Slide Tins Filled with Lip Balm Raise Awareness and Draw Participation for Harvard College Women’s Center | Comments (0) | TrackBack
October 9, 2008Replicated Lapel Pins Help Georgetown University Law Center Keep a Commencement Tradition Alive
Challenge: To find a manufacturer to replicate lapel pins on short notice.
When law firms and other employers of legal minds set out to recruit new staff, they often turn first to Georgetown University Law Center, one of the most prestigious and selective law firms in the United States. Each year, more students apply to Georgetown Law than to any other law school in the U.S.; each year, the esteemed school offers admissions to only 20 percent of applicants—give or take a percent.
Because Georgetown Law, set in the heart of Washington, D.C., gives its students a rich sense of stature, atmosphere and history, graduates carry with them a lifelong sense of distinction and honor that is recognized by peers everywhere. With this in mind, the Georgetown Law team began, several years ago, a tradition of presenting graduates with Georgetown Law lapel pins during commencement ceremonies. The pins not only congratulate graduating students; they also welcome students to the Georgetown Law alumni family and provide a positive reminder of good times on campus.
Solution: An old pin is replicated as quickly as possible
This year—and with commencement quickly approaching—the Georgetown Law team turned to ePromos Account Executive Max Katz for help in replicating the lapel pin they had previously purchased from another provider. Max, with a sample of the pin in hand, and by working his ePromos connections with various product manufacturers, found a factory able to replicate the pin post-haste.
Result: Thanks to Quick Work and Connections, Pins Proudly Grace the Lapels of 2008 Georgetown Law Graduates.
Thanks to Max’s expeditious work, the Georgetown team received their pins in time for graduation ceremonies. The pins gifted to the Class of 2008 matched those received by grads from years past, thus successfully carrying forth the Law Center’s meaningful lapel pin tradition.
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Posted by Mike at 9:30 AM. Permalink: Replicated Lapel Pins Help Georgetown University Law Center Keep a Commencement Tradition Alive | Comments (0) | TrackBack
October 2, 2008Debossed Photo Bookmark Marks New Branch Opening for Western Town Library
Challenge: To identify a “reader-friendly” promotional product appealing to library patrons and friends
Since 1923, the Western Town Library has made its home in the tiny town of Westernville, New York, some 50 miles northeast of Syracuse and with a population just tipping 800. But the library serves more locals than that—its 8,000+ volume collection is available to 2,000 people living in and around the Westernville area.
As the library’s service area and collection grew over the years, so, too, did its need for more space—thus the opening of a new branch. To promote the new branch—big news in a small town—the Western Town Library staff turned to ePromos Promotions Specialist Valerie Bogucharova, for a promotional memento that would appropriately promote and mark the occasion.
Solution: Elegant Alicia Klein bookmark with a wallet-sized photo holder
Their choice: an elegant photo bookmark by Alicia Klein, known for her upscale and richly colored executive leatherwork collections. This particular Alicia Klein piece, in full pebble grain vinyl, holds a wallet-sized photo of the recipient’s choice. Debossed with the text “Western Town Library, Est. 1923,” the promotional bookmark would make an apropos gift choice.
Result: Friends of the library and patrons alike enjoy their new branch—and new bookmarks
The Western Town Library staff reported a successful branch grand opening, with friends of the library and patrons alike remarking on the fine quality of the bookmarks—which, since they’re given primarily to avid readers, will enjoy years of good use.
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Western Town Library Grand Opening Bookmark (PDF Version)
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September 25, 2008Affordable Jersey Style T-shirts Turn Students into Walking Advertisements for College Success Foundation
Challenge: Finding an affordable, attractive t-shirt to cap off a “college life” experience for rising high school seniors / scholarship candidates
The College Success Foundation provides scholarships and mentoring to low-income, high-potential students, administering scholarship programs funded by the Bill and Melinda Gates Foundation, Costco and hundreds of other organizations and individuals. Thanks to the Foundation’s work to date, 4,600+ scholarships have been granted and 900+ students who might not have gone to college proudly hold bachelor’s degrees.
Each year, rising high-school-senior candidates for the Foundation’s Achievers scholarships take part in the Achievers College Experience, or ACE. ACE is a four-day, three-night “intensive” offered by the Foundation to give students the information and resources they need to be successful high school seniors, as well as an opportunity to experience the richness of campus life—from lectures and dining halls to dorm rooms and recreational activities.
As part of the experience, the Foundation has provided, for the past several years, promotional t-shirts for students and teachers to wear on the last day of the program. This year, the Foundation team turned to ePromos Account Executive Lonni Ornstein, who has worked on the Foundation’s t-shirt campaign in years past. For earlier programs, the team has relied on basic, short-sleeved t-shirts; although a solid choice, this year they wanted something different.
Solution: Heavyweight cotton baseball t-shirt with three-quarter length sleeves
Lonni showed the team various shirts available to them through ePromos—100 percent cotton, heavyweight cotton, poly-cotton blends, jerseys, long sleeve, tank tops and more. Their choice? A preshrunk, 100 percent heavyweight cotton baseball / jersey-style t-shirt with three-quarter length raglan sleeves, a seamless neck rib, contrasting neck and sleeve color and double-needle stitching on the bottom hem for a neat, clean, finished look.
Result: Students and staff leave with a sense of camaraderie—and carrying the foundation’s message to future program participants
The smart-looking shirts were a hit with students, staff and members of the Foundation’s team. When students and staff gathered on closing day in their new ACE “uniform,” they felt a special bond and sense of achievement. Foundation staff liked that the shirts looked great—plus that they’d also turn students into walking advertisements for next year’s program.
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College Success Foundation T-shirts (PDF Version)
Posted by Mike at 8:40 AM. Permalink: Affordable Jersey Style T-shirts Turn Students into Walking Advertisements for College Success Foundation | Comments (0) | TrackBack
September 23, 2008Let’s Go Learn, Inc Shows That There Is No Magic Pill For Education
Challenge: Find a memorable promotional product to be used as a sales force leave-behind gift.
Educating young children isn’t a one-size-fits-all process. Kids learn at different rates and respond to different techniques, but it’s often difficult to determine what works best for a specific child. That’s where Let’s Go Learn, Inc. comes in. Let’s Go Learn has developed precise testing methods which give teachers the data they need to make helpful changes in their instruction methods. LGL products give detailed assessments of students’ strengths and weaknesses based on diagnostic testing. The results of these tests can then be used to create better ways of helping kids learn!
In order to expand their customer base, Let’s Go Learn, Inc. wanted a unique promotional product that could be tied in to a simple marketing message: There’s no magic pill that can solve education problems, only effective teaching.
Members of the sales team would take this promotion to meetings, where they could use it as a leave-behind item to keep prospects thinking about the opportunity. To find an unforgettable item, they called up ePromos Promotions Specialist Valerie Bogucharova.
Solution: Promotional prescription pill bottles filled with candy — just what the doctor ordered!
Valerie knew that in this case, a typical promotional product like pens or post-it notes just wouldn’t cut it. Let’s Go Learn needed a creative promotion that would stick in the minds of their prospects and encourage them to make the purchase. After careful deliberation, Valerie and Let’s Go Learn decided on custom prescription pill bottles filled with candy. The item was certainly unique, but it was the label imprint on the bottles that really sealed the deal:
Warning: We wish there was a magic reading or math pill to give our students, but in reality we can only change the way we teach. By using true diagnostic data like that gained from DORA and DOMA, we can differentiate instruction and truly help students achieve long-term success.
The label also included a free trial offer of Let’s Go Learn’s services. Recipients could follow a URL link on the bottle to take a sneak-peak at the incredible products offered by the company.
Result: Prospects loved the novel promotional item; many were excited to take advantage of the free trial offer.
The candy pill bottles were a huge hit with clients and prospects, who continuously remarked on the creativity of the idea. Let’s Go Learn was thrilled to have such a useful marketing tool, and was excited about the effectiveness of their message. The company reported that many people took advantage of the free trial offer after they were given a pill bottle. Let’s Go Learn plans to use the same pill bottle promotions at industry events and trade shows in the future.
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Let's Go Learn Pill Bottle Salesforce Leave Behind (PDF Version)
Posted by Mike at 9:22 AM. Permalink: Let’s Go Learn, Inc Shows That There Is No Magic Pill For Education | Comments (0) | TrackBack
September 17, 2008Promotional Jotter Arrives Right On Time To Thank Utica College Alumni
Challenge: To beat the clock and find a handsome gift for college alumni in time for the start of an upcoming event.
Utica College is a private educational institution that has been transforming lives since it was founded by Syracuse University in 1946. Although there are only about 3,000 students enrolled each semester, there are nearly 20,000 Utica College alumni — many of whom are active and regularly give back to the school in whatever ways they can. Maintaining a good relationship with alumni is supremely important to the college, so events are regularly held to attract people back to their alma mater.
In August, Utica College needed to find a quality gift for alumni that were attending an upcoming event. However, time was not on their side! In order to get products rushed to the campus before the start of the event, Utica College sought the promotional expertise of ePromos Promotions Specialist Valerie Bogucharova.
Solution: A handsome leather jotter delivered as fast as humanly possible!
Both Utica College and Valerie knew that there wasn’t any time to waste. If they wanted the products in their hands before the deadline, they would have to sacrifice the luxury of a lengthy gift selection process. With this in mind, Valerie and Utica worked quickly and found a high-quality leather jotter that could be imprinted and shipped in 1 day. The combination of quick turnaround time and the quality of the gift suited Utica’s needs exactly!
Utica College gave a leather jotter to each alumnus who attended the event. The classy gift sent a message to all students – even those who had graduated years ago – that the school would always appreciate them.
Result: The leather jotters arrived just in the nick of time; alumni were happy to be back and happy to receive the free gift.
Utica officials were thrilled when they received the shipment of jotters just before the start of the event. Impressed by the quality of the product and the imprint, they were happy to distribute them to the deserving alumni as they arrived on campus. Recipients raved about the gifts as well — little did they know that they had been ordered just a few days prior! In the wake of such positive feedback Utica has planned additional campaigns to thank active alumni members in the future.
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Utica College Alumni Thank You Gift (PDF Version)
Posted by Mike at 9:35 AM. Permalink: Promotional Jotter Arrives Right On Time To Thank Utica College Alumni | Comments (0) | TrackBack
June 26, 2008Golf-themed Promotional Giveaways Drive Tournament Donations for the Mission Viejo High School Diablos Football Team
Challenge: To find interest-generating, golf-related promotional products for tournament giveaways.
Need to raise money, awareness and publicity fast? Consider the golf tournament, a fundraiser that promises to quickly generate significant revenue and community awareness over traditional fundraising alternatives typically held over weeks or months. The Mission Viejo High School Diablos football team experienced their first tournament-fundraiser success last year: thus this year’s 2nd Annual Diablo Classic Golf Tournament, a day of golf on what’s known as one of the finest courses in California’s South Orange County, plus lunch, dinner and opportunities to win hole-in-one prizes and on-course contests—not to mention opportunities to receive free Diablos’-branded, golf-related promotional gifts. Funds raised in the 2nd Annual event would pay for new training and safety equipment, skills development and facilities improvements.
Solution: A branded golfer’s gift-pack including shoe bag, divot fixer and tee pouch.
And because no golf tournament is complete without “thank you” gifts that encourage golfers to golf and donors to donate, members of the Diablos’ tournament planning team contacted ePromos in search of appropriate giveaway promotional products. The team, working with Promotions Specialist Brent Mittleman, selected several promotional products that together, once branded, made for a perfect Diablos’ golf package:
• A promotional shoe bag with padding, vents and an exterior zippered pocket
• A handsome logoed divot fixer
• And a logoed tee pouch with a club-shaped zipper pull, ready to affix to a golf bag and large enough to hold tees for a full round of play
Result: Diablos exceed fundraising expectations and stay on golfers’ minds year-round.
The fundraising team tells us that tournament participants and donors alike enjoyed the promotional, branded gifts, which helps keep the Diablos’ top-of-mind even after football season ends. The team also reports that the tournament itself was reason for cheer, as the team exceeded their fundraising expectations, raising enough money to cover the season’s expenses—and then some.
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Mission Viejo Golf Giveaways (PDF Version)
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April 25, 2008Awareness Ribbon Pens Used for Drug Abuse Awareness Campaign in Schools
Challenge: Teachers need an incentive prize for students
D.A.R. E. (Drug Abuse Resistance Education) is an awareness program designed to educate children and teens about the dangers of drug and alcohol abuse. A group of school teachers needed an incentive gift to hand out to students as prizes during the last week of school and throughout the school’s D.A.R.E. campaign. They wanted a gift that would be cost-effective, tie into the D.A.R.E. theme and peak the interest of students.
Solution: Teachers choose Ribbon Pens to promote anti-drug message and reward students.
Teachers knew that students were tired of the same old prizes and ribbons as part of D.A.R.E. and wanted something new to excite their students. They decided to order Promotional Ribbon Pens in bright red, complete with the D.A.R.E. logo. The pens were awarded to students who had performed particularly well in certain areas as well as to students who won various games at the end-of-year gathering.
Result: Ribbon Pens become popular amongst students and encourage student’s enthusiasm for activities.
The pens became the most sought after and popular prize at the end-of-year gathering. Students loved the color and novelty of the pen and appreciated being rewarded for their hard work. The teachers saw an increase in student enthusiasm when pens were used as incentives. Their only regret is that they didn’t order more! Next year, the teachers plan to order the pens earlier in the year so that eventually, every student can earn one. These pens make great tools for education and awareness.
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March 25, 2008Online Store Helps Non-Profit Citizen Schools Reach New Levels of Success
Challenge: Leverage an online store to increase visibility and brand impact
Citizen Schools comprise a national network of middle school apprenticeship programs that connect adult volunteers and youth through hands-on learning projects after school. The non-profit operates at 37 program sites throughout California, Massachusetts, New Jersey, New Mexico, North Carolina and Texas—with more sites on the way.
ePromos has worked with Citizen Schools since 2003; over the years our staff and theirs have developed a close business relationship. That’s why, when the Citizen Schools marketing team set out to ramp up visibility with an aggressive branding campaign and a new online store, they turned to their ePromos account executive Lonni Ornstein.
Solution: Fill the store with promotional products to please many stakeholders
Lonni helped the Citizen Schools’ team get the store up and running, and filled with just the right selection of promotional products in categories geared toward different groups and purposes. Various sections of the store would offer:
- Outreach and appreciation gifts for volunteers and investors, including imprinted hats, picture frames, travel mugs, memo cubes and gift bags;
- Gifts and products to increase visibility on campus, including bumper stickers, polo shirts and folders; and
- Useful promotional products perfect for students, including pencils, notebooks, shirts and water bottles.
The new online store had a major impact on name recognition and branding. Citizen Schools’ investment in the online store has been attributed to helping raise student enrollment from 2,000 to 3,500—it has also been attributed to nearly doubling the volunteer base from 1,500 to 2,800. The Citizen Schools’ team also expects that, as the store is introduced to more and more users, the apprenticeship program will continue to grow—and to touch the lives of more and more children nationwide.
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Citizen Schools Company Store (PDF Version)
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February 14, 2008Stevens Institute of Technology Taps Tech Interest of Prospective Students with Music Download Card
Challenge: Build relations, be top-of-mind with college-going high school seniors
College marketers know that admissions is, when you get right down to it, a numbers game. To increase the likelihood of admitting the best students, simply increase the applicant pool by increasing the stream of applicants. Easier said than done—but, decidedly do-able, as the Stevens Institute of Technology discovered during its holiday campaign to high school seniors who had previously expressed interest in the college. Stevens, founded in 1870, is one of the leading technological universities in the world, offering Bachelor’s, Master’s and doctoral degrees through its schools of engineering and science, technology management, systems and enterprises, and arts and letters.
The Stevens team turned to ePromos associate Valerie Bogucharova for help in developing a promotion in tune with the holiday for what is a discerning—and notoriously fickle--crowd. Ideally, to appeal to high school seniors, the promotion would tap into students’ love of the latest and greatest while reflecting the technological savvy of the school. Ultimately, the goal was to push Stevens’ name top-of-mind as the college application season ended.
Solution: Funky music download cards to appeal to the techie in students
After exploring various options, Valerie and the team selected a senior-perfect promotion: music download cards, which the school would send in lieu of traditional holiday greeting cards. With a funky image of Institute founder Edwin Stevens donning headphones, the card invited students to visit a customized Web page where they could choose and download from a library of more than 1.5 million songs.
Result: Free music downloads play the right promotional note for the holidays
With only a small window remaining to get the promotion in the mail in time for the holidays, Valerie leveraged her sales finesse and marketing and merchandising expertise to rush the process, completing a production that normally takes fifteen days in just eight. The Stevens staff reported that students welcomed the thoughtful holiday gift—as evidenced by responses received and downloads made. Staff also expressed their appreciation to Valerie, who helped ensure the successful completion of Stevens’ holiday promotion: and a measurable spike in visibility and ROI.
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Stevens Institute of Technology Music Download Cards (PDF Version)
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January 22, 2008Fun, Promotional ‘Stress Men’ Drive Web Traffic and Activities Awareness for Carnegie Mellon University
Challenge: How to cost-effectively drive students to a resourceful Web site
Alumni aren’t born at graduation, which is precisely why colleges and universities seek to engage students in various social, intellectual and recreational activities—the goal being to give students a strong, lasting sense of belonging to a campus community and culture. Carnegie Mellon University is no exception: its Office of Student Activities boasts over 225 recognized student organizations designed to impact students’ growth and development while building a sense of Tartan pride.
To accomplish those goals, the Student Activities team at Carnegie Mellon maintains a resourceful Web site where browsers can view a student organization directory and handbook, PR and regulatory information for student organization leadership, as well as an events calendar where students and leadership can easily find and list new and upcoming events. The site was great—a tremendous resource for students and activities leadership—but knowing that ‘build it and they will come’ would not apply, the Student Activities team contacted the promo know-how people.
Solution: Cover the campus with fun and funky imprinted stress balls
Appealing to a student’s inner child and sense of fun, ePromos sales rep Brent Mittleman helped the Activities team select a blue and white cartoon-like, man-shaped stress ball—a ‘stress man’—imprinted with the Student Activities Web site address. The unique promotion appealed to the team for two reasons: first, because the light-hearted giveaways would surely appeal to students, attract attention and drive traffic to the Web site; and, second, because the balls were inexpensive enough to enable the team to order a large quantity—large enough so that they could freely distribute them throughout campus.
Result: ‘Stress men’ swarm campus; drive awareness and a surge of Web traffic
Students loved the promotion! Soon enough, stress men began to appear all over campus: in the classrooms, in the dorms, in the dining hall, in the library. And everywhere the stress men went, they performed their promotional duty of driving Web traffic for the Student Activities team. The team reported a surge of visitors to the site, as well as an increased awareness of events among the student body. And that’s what we call a promo success!
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Carnegie Mellon Stress Ball Men (PDF Version)
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January 8, 2008Attendees of the University of Chicago's Cosmic Cartography Banquet are Star-Struck by Creative Promotion
Challenge: How to best leverage a promotional product in keeping with a cosmic conference theme and luxurious banquet surroundings
The University of Chicago's esteemed Department of Astronomy and Astrophysics hosted the 2007 Cosmic Cartography Conference, a four-day event and the first of its kind devoted to the making of cosmic maps and how they enhance our understanding of the Universe. A highlight of the Conference was the Cosmic Cartography Banquet, a fine dining event at the highly acclaimed Italian restaurant Spiaggia, billed as sublime in grandeur and classic in elegance.
To enhance the banquet even further—beyond Spiaggia's formal décor and lavish dishes—and to take advantage of a strategic marketing opportunity, conference organizers decided to leverage a promotional product. But what kind of product? And where, within the Banquet, could it be used?
Solution: Think product AND placement—conference advertising poster replicated on magnets; served on mini-easels set among banquet table dinnerware
For answers to these and other questions, conference organizers turned to ePromos—the promo know-how people. Account Executive Linda Page worked with the conference team to develop a colorful, fun and lasting promotion for banquet attendees—a conference advertising poster replicated on a magnet. In keeping with the formal nature of the event, the magnets would be presented on mini-easels, which in turn would serve as placeholders on the banquet table.
Result: The guests love the placeholders
The conference team reported stellar results: attendees of the Department's Cosmic Cartography Banquet raved about the creative, imaginative promotion; and both guests and the organizing team alike were impressed by the quality of the printing and product. The University of Chicago has worked with ePromos on numerous other occasions; this project’s success ensures that we will continue our relationship with the prestigious school for many star-dates to come.
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University of Chicago Magnets (PDF Version)
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October 3, 2007Patriots Superstars Partner with ePromos, Boston Non-profit
Challenge: Find a way to get kids excited about education
If you’ve ever wanted to bring a smile to the face of a child, then you’ll know exactly what New England Patriots Adalius Thomas and Randy Moss were after when they launched their “Kick-Off the School Year Rally” this year.
The pair, working with a Boston-area non-profit, held the rally to inspire students from five schools in low-income Boston neighborhoods. They also wanted the inspiration to last, which is why they turned to ePromos for help in selecting just the right Rally gift – something that would be fun, memorable and encouraging to students all year long.
Solution: Urban-style, sling-back bags screen-printed with players’ signatures serve as useful, long-lasting mementos
Andy Bernstein, ePromos’ account executive, worked with the two superstars, who ultimately choose a slick, urban sling-back bag screen-printed with the players’ signatures—the perfect back-to-school gift for students, and a perfect, long-lasting memento of the Rally, the stars’ visit and their message.
Positive feedback and press coverage pave the way for future events Both Thomas and Moss were thrilled with the end result: the bags looked terrific and tied in well with the hip, urban image they sought to portray. The children also loved their gifts, as well as an opportunity to meet and interact with two of New England’s biggest celebrities. Thanks to all the positive feedback and much event-inspired press coverage, Thomas and Moss will be coordinating similar rallies for the kids in the future. |  |
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Randy Moss & Adalius Thomas Rally Backpacks (PDF Version)
Posted by mark at 11:26 AM. Permalink: Patriots Superstars Partner with ePromos, Boston Non-profit | Comments (0) | TrackBack
Patriots Superstars Partner with ePromos, Boston Non-profit
Challenge: Find a way to get kids excited about education
If you’ve ever wanted to bring a smile to the face of a child, then you’ll know exactly what New England Patriots Adalius Thomas and Randy Moss were after when they launched their “Kick-Off the School Year Rally” this year.
The pair, working with a Boston-area non-profit, held the rally to inspire students from five schools in low-income Boston neighborhoods. They also wanted the inspiration to last, which is why they turned to ePromos for help in selecting just the right Rally gift – something that would be fun, memorable and encouraging to students all year long.
Solution: Urban-style, sling-back bags screen-printed with players’ signatures serve as useful, long-lasting mementos
Andy Bernstein, ePromos’ account executive, worked with the two superstars, who ultimately choose a slick, urban sling-back bag screen-printed with the players’ signatures—the perfect back-to-school gift for students, and a perfect, long-lasting memento of the Rally, the stars’ visit and their message.
Positive feedback and press coverage pave the way for future events Both Thomas and Moss were thrilled with the end result: the bags looked terrific and tied in well with the hip, urban image they sought to portray. The children also loved their gifts, as well as an opportunity to meet and interact with two of New England’s biggest celebrities. Thanks to all the positive feedback and much event-inspired press coverage, Thomas and Moss will be coordinating similar rallies for the kids in the future. | |
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Randy Moss & Adalius Thomas Rally Backpacks (PDF Version)
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September 25, 2007Branded Gifts Build School Spirit among Distance Education Students; Open the Way to New Revenue Stream for Norwich University
Challenge: How to build a sense of community and shared spirit among geographically dispersed groups
Leaders of distance education programs will tell you that online learners are more likely to complete their programs—and to become active alumni—when they feel as much a part of the college community as do their on-campus peers. And that’s precisely why Norwich University, an established campus with a growing distance education program, turned to ePromos for branded, promotional gifts.
Solution: Deliver high quality, branded merchandise through a quarterly gift program
It takes more than one gift to build any sense of lasting community, which is why we designed for Norwich a program that delivers quarterly gifts imprinted with the Norwich name and logo to all its distance learners. And these aren’t any old gifts—each quarter, Norwich’s distance students receive a distinctive yet useful item with a high perceived value, such as a travel mug, sweatshirt or backpack—the kinds of gifts that make students feel proud to belong to the Norwich family.
Result: Popular gift program opens the door for a new online marketplace for university-branded merchandise
Today’s distance learners at Norwich University are more likely to complete their programs, and to be more active as alumni as well. Administrative Director Kris Rowley tells us that the vast majority of surveyed distance education graduates want to contribute time and money to their alma mater. And even better, the gifts program led students to request more and more branded merchandise, which in turn led Norwich to engage our assistance in developing an online store that offers all logoed items to all students. Students and graduates proudly promote the Norwich name; Norwich earns additional revenue—another win-win made possible by ePromos!
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Norwich University Gift Program (PDF Version)
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September 24, 2007Promotional Calendar Increases Donations From Alumni
Challenge: To raise funds and increase Alumni contributions.
A private university wanted to create an exceptional gift for alumni and students while using it as a fundraiser as well.
Solution: A custom drop ad appointment calendar was chosen
The university used full-color campus photos for the cover and months. The custom calendar was promoted to alumni and encouraged contributions by sparking memories. The calendars were mailed to all active alumni organization members that were registered with the university. An extra insert sheet with a letter from the University President was also included.
Result: The President was very pleased with the way the calendar turned out
The University saw an increase in donations. The President of the University plans on expanding the concept in the upcoming years to include surrounding communities and current students.
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September 18, 2007Norwich University Develops a Memorable Graduation Give-away
Challenge: Give your graduates a going-away gift they’re going to cherish
If you’re a college, it’s important for you to build strong connections with your graduating students. Making sure the upcoming alumni leave with a favorable impression of you can impact future alumni donations and word-of-mouth promotion for your establishment. The Norwich University Graduate School set out to design a graduation souvenir that would rival the previous year’s gift. That graduating class had received a specially-made plaque with their name and the school’s official coin inserted beneath. It was well received, but the school wanted to make sure that this year’s class got an even better item
Solution: Pick an Attractive and Stylish Award to Praise Their Accomplishments
Norwich contacted us, and with our help they were able to design a quality give-away. The circular award we ultimately decided on displayed the much-loved school coin and the graduate’s name, school, and year emblazoned across the bottom. The school decided on this item because it was both cost-efficient and highly attractive. It was also small enough to conveniently be used as a desktop item, where it could display the Norwich name. The award’s stately look tied in nicely with the military history of the school, and since many of the graduates earned their degrees remotely, the awards could be easily shipped off to them.
Result: The awards are a success and give the graduates an added sense of achievement
Norwich loved the way the awards came out. They received loads of positive feedback from the graduating recipients. They reported that the awards were a great compliment to their diplomas and helped make their time of hard work, study, and sacrifice seem more rewarding. The school loved the outcome so much that they plan on coming to us for their next graduation gift.
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Norwich University Graduation Award (PDF Version)
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September 7, 2007Georgetown University Alumni Association Uses Luggage Tags for Outreach
Challenge: Georgetown University Alumni Association seeks high quality promo gift for new grads
Alumni associations have their work cut out for them: they work tirelessly to keep former students active in university happenings and connected to their alma mater, as well as to encourage ongoing financial support. Georgetown University’s Alumni Association turned to ePromos for a high quality graduation gift that would accomplish those goals while being useful to the Class of 2007 in their future career paths.
Solution: Debossed, oversized luggage tags travel with alumni through life’s journeys
Since students were moving to the next stage of their life’s journeys, we guided Georgetown staff to a promotional gift that echoed the traveling theme. Luxurious leather luggage tags, which new alumni could use on future vacations and business trips, were debossed with the Georgetown seal and sent to every graduate a few weeks after commencement. Georgetown takes great pride in its seal; to make sure even the finest details were visible, we engaged our overseas production partner to custom-enlarge the tags.
Result: Overseas production ensures high quality and low costs
Thanks to ePromos’ overseas connections, the Georgetown tags met precise specifications—and saved the university money as well. Following up on the travel theme, the Georgetown Alumni Association also recently ordered travel wallets with passport cases that complement the luggage tags for an alumni event to be held in Spain.
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Georgetown University Alumni Association New Graduate Gift (PDF Version)
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September 6, 2007Promo Incentive Turns One-time Donors Into Repeat Givers For Calvin College
Challenge: Private college seeks to boost donation frequency and overall giving
Institutions of higher education rely on alumni donations to offset a variety of miscellaneous costs and to support scholarships for incoming students—a key reason why colleges are always looking for new ways to increase donation frequency and overall annual giving. Staff at Calvin College, in Grand Rapids, Michigan, recently called on ePromos for help in turning one-time donors into repeat givers.
Solution: Attractive, easy-to-mail branded LED book-light provides a gift-giving incentive
After discussing their situation with an ePromos account executive, Calvin staff, to maximize their return on promotion, decided to send an incentive gift to alumni who had already donated. But what to send? A branded LED book-light seemed right for Calvin alumni: it would be easy to mail, attractive and, most importantly, something alumni would regularly use—thus something that would remind them of their alma mater often. Our design team also worked alongside Calvin staff to strategize on the book-light’s branding and design.
Result: An alumni-relations success: Increased word of mouth and alumni donations
Calvin staff loved the finished product; they knew as soon as they laid eyes on their new book-light that this alumni-relations promotion would be a success. And it was: alumni responded with much appreciation, favorable word-of-mouth dialogue and, more importantly, increased donations. The promotion was such a success that Calvin staff has already agreed to work with ePromos to develop next year’s alumni relations campaign.
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Calvin College Direct Mail Promotion (PDF Version)
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August 25, 2007Univeristy of Chicago Enhances Convention with a Special Giveaway
Challenge: How to impress the audience at an annual convention
For their annual Cosmic Cartography convention, the esteemed University of Chicago conservatory wanted to leave the attending astronomers, scientists, and academicswith something memorable. The event is very important for the school and regularly boasts scores of both domestic and international guests. The school wanted to find a way to express its gratitude to these individuals and enhance their experience at the convention
Solution: Give them a bag they can get carried away with
The school contacted us to help them solve this problem. With the help of experienced account executive, Linda Page, the school decided on a computer messenger bag from Verona®. The stylish bag would visually please the recipients, while its functionality would ensure that they would get some good use out of it. The school’s name was imprinted across the bag, which would ensure that everyone would remember the school whenever they used it.
Results: The gifts are well-received and help make the night a success
The bags ended up being the perfect gift choice for the attendees. Because many of them were frequent travelers, they really appreciated the multi-compartment bag. The bags helped the event be a huge success and everyone present raved at how thoughtful the bags were. The school was so indebted to Linda Page for her hours of hard work in helping them choose the item that they pledged to only order from ePromos for all of their future purchases.
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August 22, 2007Custom Desk Calendars Increase Customer Relations At Campus Bookstore
Challenge: To increase campus bookstore traffic through increased campus relations with the student body.
A University campus bookstore wanted to build relations with the student body and increase bookstore sales.>
Solution: A custom 13-sheet stand-up twin-looped desk calendar was chosen.
The bookstore decided on custom calendars designed to run August to August in synchronozation with the school year.Each month had an overprint of information pertaining to the university and the students. The front cover had the logo of the bookstore and services they offered. Sponsored by the university bookstore, this calendar was distributed to each student upon registration.
With helpful reminders of school activities, athletic events, speakers, musicals, social functions, holidays and more, it was a useful item. In addition, they were reminded of the bookstore each time they looked at the calendar. The calendar was convenient enough to display in small dorm rooms or to toss in a backpack for a trek across campus.
Result: An amazing positive response led to increased sales and a re-order of calendars. Many students asked where they could purchase additional calendars so they could send them home to parents who wanted to attend events like homecoming or sporting contests. Due to the positive response, the university bookstore reordered 2,000 additional calendars for distribution and have already placed an order for the upcoming year.
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August 14, 2007A Customized Desk Planner Helps Local Restaurants Draw Tourists
Challenge: Generate tourist crowds to local restauants.
A community comerce organization wanted to promote the cuisine of local restaurants to tourists by offering them a practical promotional product that profiled individual restaurants in the area.
Solution: Customized weekly desk planners were distributed to highlight the restaurants.
The organization promoted the restaurants with customized weekly desk planners, imprinting the back cover of the planner with short profiles of the chosen restaurants for each month of the year, including photographs and recipes provided by the chefs. The desk planners were sold at tourist shops and at the restaurants themselves to generate interest in their cuisine.
Result: Tourists loved the local food.
The promotional desk planners caught the attention of many tourists, and they made visits to the local restaurants to have the actual food rather than just stare at the mouthwatering photographs of it.
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May 25, 2007Promotional Mugs Educate Retailers
| Challenge: Poor communication with distributors A large food distribution company was receiving complaints from consumers that retailers were failing to properly store the company's products. Communication was obviously faulty, and the company wanted to rectify the problem by reminding the retailers of their obligations. Solution: Thank and educate retailers with promotional products Result: Lesson learned and a drop in complaints |  |
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May 24, 2007Promotional Tool Set Builds New Client Base
| Challenge: Attract women to attend weekly classes on home repair. A local women’s club offered weekly classes on home repair and do-it-yourself projects. Organizers wanted a promotional campaign that would attract women with varying degrees of home repair knowledge, and increase awareness of their club. They were looking for a gift to present to participants at the conclusion of the class to help reinforce the overall goals of the program. Solution: Give out a promotional tool set featuring course information and coupons from local hardware stores. |  |
Results: Club members were thrilled with the gift and referred many more people to sign-up.
Club members were ecstatic about their gifts and were excited to use the new tools during home repair projects they had planned. They were so pleased with the club and its instructors that they sent a surge of referrals to sign-up for the next session of classes. The club was overwhelmed by the response and is looking forward to using promotional gifts again in the future.
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May 21, 2007Promotional Travel Mug Helps Put Coffee Shop on the Map
| Challenge: Find a clever way to help new students adjust to a college campus layout. A university orientation committee was searching for a clever way to help new students adjust to the campus layout. With funds in short supply, the campus reached out to an area coffee shop chain that agreed to contribute 50% towards a promotional item for new students. The coffee shop wanted a unique item that would also help drive business to their locations around the campus. Solution: Provide promotional mugs imprinted with a map of the campus for quick reference. |  |
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May 18, 2007Promotional Booklights Help Children Become Enthusiastic About Reading
| Challenge: Promote reading to children at a large clothing retail store. A large retail store was trying to promote reading as part of children’s daily lives. They needed a book related promotional product to encourge students to participate in any of the instructional events they sponsored. These items would be given out to all the children who attended. Solution: Booklights as giveaways to encourage reading. |  |
Result: So successful, more were ordered to continue the promotion.
The promotional booklights went over quite well. So well, in fact, that the retailer ordered an additional 15,000 units because of the success in helping to promote the events. The kids loved them and showed a new desire for reading.
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May 11, 2007Promotional Calculators Thank Students for Successful Tsunami Fundraiser
| Challenge: Reward students for a successful fundraiser An elementary school Parent Teacher Association (PTA) held a student fundraiser for the victims of the Tsunami in 2005. The fundraiser was run by 5th grade students and the PTA wanted a fun and functional promotional school product to reward these young people for all of their hard work and dedication in running a successful fundraiser. Solution: Students receive high-tech school supplies Result: The calculators were a big hit! |  |
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May 9, 2007Library Gives Away Promotional Booklights at Fundraiser
| Challenge: Find a Gift to Give to All Who Donate to the Library Expansion Fund.
A library was looking to expand it's selection of books, music and other products so that students will have more resources available to them. They needed to find a product that will directly relate to books, their main item, so that their imprinted product will be seen when people are reading, leading them to think of the library. The item also has to be cheap as to not spend our donated money on the product.
Solution: The Robo Reader Book Light for a $10.00 retail value. | |
Result:The Products Were Well-Received and Appreciated.
The Robo Reader Book Light was a big hit with the donors and the fund raiser turned out to be a big success. The gifts were appreciated and are said to be being put to good use.
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April 13, 2007Generous Alumni Receive Unique Crystal Award
| Challenge: How to reward the top donors of a private university.
A private university wanted to recognize an elite group of alumni that gave substantial donations to the institution during the preceding year. The university wanted an award that symbolized a solid foundation because the donations that the individuals made strengthened the financial stability of the organization. The university also wanted to ensure that the award emulated the university logo – a silver flame.
Solution: A promotional crystal award was chosen as a thank you gift for the donors. |  |
Result: The award is a success, allowing the university to properly thank the donors.
this custom award was personalized for each of the individual donors and presented at the annual recognition ceremony. At the presentation, the Director of Alumni Relations described the symbolism of the award and stressed the importance of the donations. The alumni were truly grateful to receive such a beautiful award in appreciation of their donations.
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April 2, 2007Private College Gets Public Funds with Effective Promotional Campaign
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Challenge: How to use promotional items to fundraise for a private college. A private college wanted to get funds from a variety of public sources, including state legislatures and city councils, and needed a unique promotion to make it work. Solution: Unique promotional mugs and cookies show creative side of college. |  |
Result: The promotion is a success, raising donations while putting smiles on the legislator's faces.
Through a combination funding from different avenues as well as corporate donations, the college was able to secure $8.7 million in donations. The creative design of the items, combined with offering coffee and treats at key moments during long days of hearing one presentation after another, was the right combination. The mugs were warmly received and many legislators even asked how they could buy more!
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April 1, 2007Promotional Anti-Bacterial Spray Helps Stop The Spread of Classroom Germs
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Challenge: Promote good health practices among students A high school was looking to help stop the spread of germs for the winter season. They needed a product that could both promote the importance of good health and was interesting enough for the students to want. Solution: An Anti-bacterial spray pen was chosen Result: Visits to the clinic increased |  |
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March 26, 2007Bracelets Given as Prom Tickets
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Challenge: Distribute prom tickets in a unique way Prom season was quickly approaching at a local High School, and the prom committee was looking for a memorable way to give out tickets to the dance. Solution: Give bracelets away as invitations The committee decided to print prom information on Neoprene Awareness Bracelets. They had the bracelets imprinted with their school colors and the dance's theme and date. One was given to every student who bought one as entrance into the prom. Result: Students enjoyed the dance and the bracelets The students had a great time at their prom and really loved the bracelets. In fact, they continued to wear them to school even after the dance was over! |  |
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March 21, 2007Hospital Boosts Community Awareness With Promotional Items
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Challenge: Create awareness of hospital services and location. A hospital was concerned that local residents were unaware of it's location and services. After considering it's options, the hospital decided to host a health fair to promote it's services. People would be contacted via a direct mail campaign that would include an affordable promotional gift to encourage them to show up. The hospital also wanted gifts for attendees at the fair to take home with them. Solution: Host a health fair at the hospital and give out promotional merchandise to increase exposure. Result: The hospital gained widespread exposure and stronger relationships with the community. |  |
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Posted by mark at 11:58 AM. Permalink: Hospital Boosts Community Awareness With Promotional Items | Comments (0) | TrackBack
March 10, 2007Bandage Dispenser Day Care Giveaway
A day care center looking for the perfect promotional product for their newly expanded "Toddler Time" program. The center was looking for an item that epitomized what it means to care for a rambunctious toddler - so we recommended our Promotional Bandage Dispenser.  |
With the wide selection of "kid approved" fun colors, large imprint area and the easy refill factor - the center decided that these would be the perfect items to slip into a backpack and keep on hand for even the most curious tots. Parents loved the unique style of the case itself and long after the bandages were gone, the day care workers would see the case in the children's backpacks, filled with an assortment of cartoon creatures. Within the first year, "Toddler Time" expanded to a second location.
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March 5, 2007Promotional Giveaways Build Stronger Community Bonds
| Challenge: Reward the children who attend a police-sponsored bike safety event. Each year, a local police department in Missouri hosted an event where children could bring in their bicycles to be engraved with a serial number and officially registered with the department in order to prevent theft. In cases where bikes were stolen, the registry and serial number information were a big factor in returning the bikes to their rightful owners. Parents, who weren't concerned with the safety of the bikes as much as they were concerned with the safety of their children, asked the department to provide something more. The department wanted a practical promotional item they could give away at this event that would raise awareness about bike safety while keeping parents and kids happy. Solution: Every child who arrived at the event wearing a safety helmet received a promotional first aid kit. |  |
Results: Happy parents and children formed a closer bond with the local police department. Bike safety awareness was raised, and both parents and children made an effort to avoid common safety hazards.
Aside from greater attention being paid to bicycle road safety, the program fostered an important bond between officers and the community. The community was very thankful that their local department was so committed to their safety, and especially the safety of young children. The parents were more than pleased with the promotional gift, and children were eager to participate. The department also received requests for additional first aid kits, and they are looking forward to using other types of promotional merchandise in the future.
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February 11, 2007Brush Buddies Foster Responsiblity Among Students
| Challenge: Find a product that could help teachers better manage their classrooms A private elementary school needed to find a unique way to notify their teachers that they need assistance in computer labs. The students were constantly approaching their computer teachers with questions all at the same time, making it difficult to provide them with individual attention. Solution: A unique and highly functional computer accessory was chosen Result: A stronger school environment was fostered |  |
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January 26, 2007Great Promotions Turn Students Into Teacher's Pets
| Challenge: Create a unique way to say thanks
An elementary school parent organization was looking to include students in an activity for teacher appreciation week. They were searching for a creative approach for students to say thanks to teachers for all their hard work and dedication throughout the year.
Parents decided that an excellent idea would be for students to prepare lunch for all the teachers. The students volunteered to work in the kitchen and they did everything from making sandwiches, to packing lunches, to serving teachers. The lunches were packed in a Connections Collapsible Cooler that was imprinted with the teacher appreciation week logo.
The event was tremendously successful. Teachers were very excited to receive such personal attention from their students, and the lunch cooler made a great memento! |
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