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September 24, 2007Promotional Calendar Increases Donations From Alumni
Challenge: To raise funds and increase Alumni contributions.
A private university wanted to create an exceptional gift for alumni and students while using it as a fundraiser as well.
Solution: A custom drop ad appointment calendar was chosen
The university used full-color campus photos for the cover and months. The custom calendar was promoted to alumni and encouraged contributions by sparking memories. The calendars were mailed to all active alumni organization members that were registered with the university. An extra insert sheet with a letter from the University President was also included.
Result: The President was very pleased with the way the calendar turned out
The University saw an increase in donations. The President of the University plans on expanding the concept in the upcoming years to include surrounding communities and current students.
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Posted by mark at September 24, 2007 1:26 PM
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