Solution: Provide promotional mugs imprinted with a map of the campus for quick reference.
One month prior to the school semester, all new students received their orientation package by mail. Included along with the basic forms and materials was a ThermalTraveller Full Color Travel Tumbler with a 4-color process imprint of the campus map. The coffee shop chain had placed their logo on the map to the show the location of their stores. In addition, a coupon inside the mug offered students a discount on their first purchase

Result: Students found it easy to navigate the new environment, the campus was able to get retail stores to provide 100% of the cost the following semester.
The reaction from students was overwhelming. The imprinted map mug provided to be a discreet and functional tool for finding their way in the new environment while the coffee shop increased its activity to such a degree that they offered to provide 100% of the cost the following semester.