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October 14, 2008Logoed Promotional Products Encourage Participation In and Help Promote a Financial Fitness Program Offered By Florida Commerce Credit Union
Challenge: To select promotional products attractive and desirable enough to serve as program rewards and prizes
Mottos mean more when they’re actually lived out, as is the case with Florida Commerce Credit Union (FCCU), a financial institution serving six counties on the eastern side of Florida’s Panhandle. FCCU, with literally dozens of programs and products and services and tools and incentives and educational opportunities for members, lives out the motto of credit unions everywhere: “Not for profit, not for charity, but for service.”
One of FCCU’s newest initiatives, iLiveFit!, was designed to help members eliminate debt and achieve financial fitness. The internal goal is to empower staff to never have to say “Sorry, we CAN’T help you” to a member or a potential member, but instead to say “Here’s how we CAN help you.” According to the iLiveFit! program plan, the FCCU team would assess a member’s financial status and then offer a prescription of savings plans, debt management tools and even educational classes. Members and potential members entering the program and reaching varying new levels of financial freedom would receive promotional rewards and prizes to encourage ongoing participation.
Solution: Matching caps, duffels and blankets imprinted with the program logo
For help in identifying and selecting various levels of prizes, the FCCU team reached out to ePromos. Their ultimate prize choices, all matching in color and style, included:
- A cotton twill, six panel cap with an adjustable Velcro® strap and a unique wave design sandwich visor—emblazoned with the iLiveFit! logo;
- A roomy sport duffel with front mesh water bottle pockets, a large zippered main compartment, two front zippered accessory compartments and an adjustable strap—the iLiveFit! logo boldly screen-printed on a front pocket; and
- A 54” x 84” logoed sweatshirt blanket, again imprinted with the iLiveFit! logo—this time enlarged to 15” x 21” for prominent placement and easy viewing.
Results: Early feedback is positive; the program logo is spotted across town
Although the initiative is still in its early stages, the FCCU team reports positive feedback from program participants—as well as what we consider promotional success: “We’re excited to see people all across Tallahassee donning the Florida Commerce and iLiveFit! products!” shared one team member. And if the FCCU team is noticing—it’s a good bet that members of the community are noticing, too.
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Florida Commerce Credit Union iLive Fit Promotion (PDF Version)
Posted by Mike at October 14, 2008 10:37 AM
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