Solution: A promotional auto mug acting as an invitation to a free bank-sponsored breakfast.
Accounts that were inactive for the past six months were sent a direct mail package that contained a promotional auto mug along with an invitation to attend a breakfast meeting to review new services the bank provided for businesses. The ThermalPro Travel Tumbler featured the new bank slogan: "Personal Attention ... You can bank on it!" The customers were invited to bring their travel mug with them to the breakfast so they could use it at the seminar and get a free refill for their trip home.

Result: 6% of inactive accounts reactivated their business with the bank.
The branded travel mug really helped to make the invitation stand out. The seminar resulted in 6% of inactive accounts reactivating their business with the bank. Customers were thrilled with their free gifts and even contacted the bank to request additional mugs.