Government Promotional Product Case Studies
Unique Promotional Water Bottles Grabs Attention at Wayne National Forest
Branded Leather Padfolios Impress Israeli Consulate Conference Attendees
September 24, 2009
Eco-Friendly Totes and Caps as Annual Conference Giveaways Extend the Brand—and the “Green”—for the National Alcohol Beverage Control Association
Challenge: Keeping an association’s name top-of-mind, promoting a green initiative.
The National Alcohol Beverage Control Association (NABCA) has a long history of representing jurisdictions that control the distribution and sale of alcoholic beverages within their borders. This Washington D.C.-based organization with a national reach acts as an information clearinghouse for and a liaison between NABCA members, research and advocacy groups and federal, state and local governments.
Each year, NABCA hosts an annual meeting that attracts the who’s who of the alcohol control operations, including representatives of federal, state and local governments; alcohol industry professionals; and research experts. For three days, members enjoy informative sessions covering the state and federal activities, alcohol industry developments, case studies and other relevant topics.
During conferences past, the NABCA team has given attendees branded promotional products—visors, T-shirts, hats, coolers—that somehow reflect the conference location, which changes every year, that act as conference mementos and, that, more important, keep the NABCA name top-of-mind all year long. Knowing that past conference giveaways have worked to meet the latter objective, the team set out again to find promotional products for this year’s event in Phoenix, Arizona.
On the team’s giveaway agenda: to find products reminiscent of Arizona’s hot, dry climate, products that not only would keep the NABCA name front-and-center long after the conference had ended but that would also help to extend the organization’s eco-friendly, green initiative. Competitive pricing and superior product quality were also at the forefront of their agenda, which is why the team performed extensive online research, developing a large list of potential products and requesting samples from various vendors—ePromos among them—so they could see and feel the products and compare the quality of the various materials.
Solution: Jumbo, insulated grocery totes and caps crafted from recycled plastic bottles.
After much internal deliberation, two products from ePromos stood out in terms of their Phoenix match, green appeal, pricing and quality: a jumbo, insulated grocery tote and a cap crafted from recycled plastic bottles.
- The Jumbo Reusable Insulated Grocery Shopping Tote Bag, with a non-woven exterior, insulating polyester fiber and coated thermal film, keeps up to 12 cans cold or hot foods hot. Constructed of recycled materials, the tote features a zipper closure, dual reinforced 20-inch carrying handles and a plastic bottom insert.
- The Recycled Plastic Bottle Unstructured Cap with Tuck-Away Fabric Closure, 100-percent crafted of recycled bottles, presents a clean, unstructured look with six sewn eyelets, six-row visor stitching and an adjustable tuck-away fabric strap closure.
Result: Green products open doors to new conversations, elicit much positive feedback.
The NABCA team reports promotional success, with their NABCA-branded products now in the homes and offices of the association’s members across the country. During the conference, the team offered one hat and two bags to each member. Some members who had initially declined the bag, returned later asking for bags because they had seen how other members were using and enjoying them. Overall, the team tells us, recipients provided much positive feedback about both products, which, they add, opened the doors to many new conversations.
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Posted by Mike at 11:01 AM. Permalink: Eco-Friendly Totes and Caps as Annual Conference Giveaways Extend the Brand—and the “Green”—for the National Alcohol Beverage Control Association | Comments (0) | TrackBack
September 3, 2009Branded Golf Balls “Invite” Stakeholders to Deeper Conversations, Stronger Relationships, for the Solar Energy Industries Association
Challenge: Building trusted relationships with association members, prospects and stakeholders.
Golf has been a quintessential business development tool ever since the modern form of the game took root in 12th century Scotland. What’s the attraction? A former executive director of the Executive Women’s Golf Association has been quoted as explaining it this way: “There are so many opportunities for emotional connection on the golf course that don’t exist when you are sitting around a conference table or having lunch. Emotion allows people to open up, to connect. Once you’re connected, you can have meaningful discussion and these meaningful discussions lead to good business.”
Something akin to “good business” on the green is what staff at the Solar Energy Industries Association (SEIA) seeks. SEIA, being the nation’s leading trade association for the solar energy industry, puts its considerable Washington, D.C.-based muscle into expanding markets, strengthening research and development, removing market barriers and improving education and outreach for solar energy professionals.
Slightly tweaking the “golf as a business development tool” model, the SEIA team uses golf as a relationship-building tool to forge and maintain connections with important members, prospective members, service providers, vendors, industry analysts, journalists and thought leaders. And in a clever use of golf-related promotional products, the SEIA team uses branded golf balls as invitations to the longer, more involved conversations that happen naturally during the game. SEIA representatives offer golf balls along with an invite to the tune of “Let’s play sometime” or “When can we use it?”
And the more relationship-building / golf meetings SEIA staff have with individual members of their audience, the stronger the relationship between them. SEIA ultimately hopes to build trusted connections secure enough that stakeholders and staff both feel comfortable picking up the phone when they need information or to speak frankly on sensitive or hotbed topics.
The challenge was to find the product that would be respected enough on the golf course to actually use, but also fit within the SEIA budget that would allow them to purchase a lot of them.
Solution: SEIA-Branded Callaway® Big Bertha golf balls.
ePromos’ Promotions Specialist Omer Cohen worked with members of the SEIA team, who ultimately chose for their unique “invitations” the Callaway® Big Bertha Golf Balls, a classic packaged and sold by the dozen and pad-printed in two to four colors. The redesigned Big Bertha, with a standard ionomer cover, is designed for distance, features a proprietary core that yields ultra-low compression and has a highly resilient polybutadiene core for a very soft feel. In other words, it is a golf ball of choice among discriminating golfers—the kind courted by the SEIA team.
Result: Stronger relationships, increased brand awareness and goodwill among audiences.
The SEIA team looks forward to reaping the full potential of the “golf invitation” program as they flesh it out over time. But they tell us that they believe it is already working, positively impacting staff-to-stakeholder relationships. Today, members of SEIA staff give “golf ball invitations” to important guests who stop by their office, as well as to key stakeholders they encounter in meetings around the country. The balls not only serve as keys to strong relationships; they also enhance brand awareness as recipients take the SEIA-branded balls back home and use them on their local courses. And because golfers love free golf goodies—one can never have enough golf balls and tees, after all!—recipients also take home with them a positive impression of SEIA as well. That’s an “ace” any day in our book!
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Solar Energy Industries Association (PDF Version).
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August 13, 2009Branded, Bound Journals Complete Sophisticated Employee Welcome Kits for Custom Governmental Software Developer, Platinum Solutions
Challenge: To make employees feel like a special part of the team from day one.
The team at Platinum Solutions, Inc. considers the employee welcome kit an essential element of successful new-hire initiations. The Virginia-based Platinum, an award-winning custom software and systems developer for the federal government specializing in law enforcement, healthcare, intelligence, defense and national security, uses employee welcome kits to give something back—in advance—and to make employees feel like a special part of the team from their first day on the job.
While evaluating the products in the existing new-hire welcome kit, one member of the Platinum team remembered how, at her former company, she had used a branded journal notebook from ePromos with great success—so much so that the team decided to incorporate that same product into the next edition of their new-hire kits. Platinum’s new-hire kits already outshined those given by most other companies: in addition to the standard pen and coffee mug, the Platinum kit also included a high-quality logoed fleece and golf polo. And now, just in time for the company’s latest growth-spurred hiring spree, the kits would emanate even more professionalism and class with the addition of the out-of-the-box yet functional journal book.
Solution: Embossed Diplomat Bound Journal Book with lined pages and a ribbon page-marker.
Promotions Specialist Valerie Bogucharova facilitated Platinum Solutions’ order for the Diplomat Bound Journal Book, an attractive ultrahyde notebook with 100 pages of bound, lined paper and a ribbon page-marker. The handsome, black journals would also be tastefully embossed with the Platinum name and logo.
Result: Journals spotted at desks and in meetings; smooth ordering process leads team to consider using ePromos exclusively.
The team tells us that the journals, which are frequently spotted at desks and in meetings, perfectly complement the other welcome-kit products and help make new hires at Platinum feel special and valued from day one. They also report that, because the ordering experience at ePromos was as great as had been remembered, they will consider ordering all products for future welcome kits exclusively from ePromos. But don’t just take our word for it: “They’ve done a great job in ensuring our order arrived on time and have gone above and beyond the call of duty in answering our questions and concerns,” says our contact at Platinum. “Overall, it’s been a pleasure working with ePromos and we would not hesitate to use them for future reorders.”
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Platinum Solutions Journal Book New Hire Kit Program (PDF Version).
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April 2, 2009Outdoor Games Gift Set Encourages Children to Exercise and Incents Participation in Mock Election for Alaska’s Largest Private Landowner, Doyon Limited
Challenge: Finding a child-approved, fun promotional product to gift during an annual shareholders’ meeting.
Most firms are attuned to the nuance of corporate etiquette, notably as related to management: particularly the ins and outs and dos and don’ts of personnel management, customer management, investor management, shareholder management. But few firms extend shareholder management etiquette practices to shareholder families, even fewer to the children of shareholders. Doyon Limited, the Native regional corporation for Interior Alaska, is one such firm that does; it is also the largest private landowner in Alaska and one of the largest in North America, operating both in Alaska and the Lower 48 a diverse family of companies in the oil and gas, government contracting and tourism industries. The firm has strong ties to and a deep connection with the land and its people; members consider themselves to be “trustees” of their grandchildren’s inheritance.
Against this backdrop, it is no surprise that Doyon considers the children of its 17,500+ shareholders as vital, future contributors to the company, the community, the nation. And it is with this in mind that the Doyon team turned to ePromos in their search for suitable products to serve as children’s gifts and incentives during the upcoming annual shareholders’ meeting, an all-day affair. The team regularly gives gift bags to attending shareholders and their children, the latter to incent the youth to participate in a mock voting session, which teaches the importance of being involved in the decisions that shape the company, the community and its land.
Solution: The Dunes Game Set with frisbee, beach ball, kite and more.
Working with ePromos Account Executive Nomi Yitzchaki, the Doyon team explored their options. In years’ past, they had given the children fun items like Sudoku games and water bottles; this year, however, in an increasingly wired world, the team wanted a product that would take the kids outside, away from the wires and near to the land. Soon they found the perfect gift: the Dunes Game Set, a playful promotional kit made for the outdoors. Inside the durable, polycanvas carrying case, recipients find a Frisbee, beach ball, kite and Velcro ball and glove set. The case also features a Velcro pocket on the front and a carabiner for easy belt loop or backpack transport. Nomi also helped the team design a layout that would accommodate the Doyon logo to be imprinted on the case.
Result: High quality game set voted most popular gift ever.
The Doyon team reports excellent results and reaching their promotional goal: the Dunes Game set was their most popular gift ever, receiving kudos from parents and children alike. The adults were pleased that the simple, thoughtful kits encouraged children to exercise and play outdoors, away from the TV and computer. The team was pleased that parents and children were pleased, as well as with the product quality, which is even more obvious once the kits are live and in hand. Pleased gift givers, pleased recipients—an even more pleased ePromos!
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Doyon Limited Dunes Game Set Business Gifts (PDF Version)
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March 26, 2009Reusable Water Bottles Imprinted with Unit Name Cement a Sense of Family for U.S. Army Parachute Infantry Regiment
Challenge: Finding a Durable, Reusable Water Bottle Fit for “Branding” with Features Required by the U.S. Army
“Be all that you can be.” “An army of one.” “Army strong.” You might recognize one or more of these slogans used in recruitment efforts over the years by the United States Army. As Army marketers will tell you, the slogans worked and still work because they tap the attributes of strength, honor, character and teamwork that attract men and women to military careers. And because Army soldiers typically don’t fight for “the cause,” instead fighting for “brothers,” or individuals in their units, it is equally critical to continually strengthen and renew a sense of family among the enlisted corps.
It was this desire to cement a sense family and bolster morale that led the leaders of the Army’s 2-505th Parachute Infantry Regiment, 3rd Brigade Combat Team, 82nd Airborne Division, on their search for a water bottle that could be imprinted with the regiment’s name and given to troops. The mission of this rapid deployment battalion, counted among “America’s Guard of Honor,” is to deploy, conduct forcible-entry parachute assault and secure key objectives—all within 18 hours of notification. While the army rations a canteen to each solider, it is standard issue, without personality, without the ability to help individuals feel like part of a family.
Solution: Unit-Branded Aluminum Sports Bottle with Carabiner and Strap
The army team presented ePromos’ Account Executive Caren Aardema with their challenge: to find a water bottle that lives up to the U.S. Army’s high quality standards while meeting unique Army requirements. The bottle had to be durable, able to stand up to repeated, rough use without cracking or breaking. It also needed a carabiner or other method for belt-fastening to keep a soldier’s hands free while in the air and on the ground. Caren, as always, was up to the task: she immediately dipped into our large product inventory and quickly found the bottle they were looking for: the 20-ounce Aluminum Sports Bottle with Carabiner and Strap. Like the world-famous SIGG bottle, this reusable bottle resists absorbing beverage odors and tastes—and bacteria build-up as well. Crafted of lightweight aluminum, the promotional sports bottle also comes with a hinged cap and a deluxe push/pull spout.
Result: Colonels Surprise Soldiers by Hand-Delivering Water Bottles
The Colonels lined up the soldiers and, as a surprise, personally delivered the new water bottles, imprinted with the regiment’s signature image and name: “2-505th PIR, 3BCT, 82nd ABN DIV.” The soldiers loved the look and metal feel of the water bottles, and were especially happy that the bottles were personalized with their unit on it—something special most other units don’t have. Now, when the men and women of the 505th Parachute Infantry Regiment head out on a mission, they literally carry with them a tangible piece of their army family. This makes the Colonels happy, which, in turn, makes ePromos happy!
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US Army Water Bottles Team Building Promos (PDF Version)
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January 22, 2009Unique Giveaway Attracts University Students, Enhancing Employee Recruitment Strategy for Veteran Affairs Canada
Challenge: To Identify a Recruitment Giveaway with Key Success Traits—Able to Attract, Engage and Create Positive Memories
If your goal is to develop a strong employee recruitment strategy, several topics invariably surface time and time again: building a prequalified talent pool, developing relationships with universities and staffing firms, increasing your firm’s appeal to potential new hires. In implementing those and other recruitment strategies, savvy HR professionals commonly tap a tactic known to attract and engage potential talent: using branded promotional products. The same products that work well at tradeshows—products that attract and engage people and create memorable links in their minds—also work well as recruitment tools.
The recruitment team at Veteran Affairs Canada (VAC), the “True North’s” official provider of benefits and services to members of the Canadian Forces and the Royal Canadian Mounted Police, are veteran users of promotional products, leveraging them regularly in their post-education recruitment efforts. And because the VAC team expects significant labor force shrinkage over the next decade as boomers retire, they’ve ramped up university recruitment efforts, visiting universities across Canada, from Prince Edward Island to British Columbia. The team’s typical promotional arsenal has included pens, post-its and alarm clocks—products they intend to continue using. But for this next push, the team wanted something new to add to their recruitment toolbox, something that would attract students to the booth, hold their attention and engage them while there, and remind them of the VAC when their minds wandered down the career-choice road.
Solution: Touchable, Twistable Tangle Jr. Puzzle Imprinted with Key Web Address
Working with ePromos Promotions Specialist Caitlin Powers, the VAC team selected the Tangle Jr. puzzle to add to their collection of giveaways. The Tangle Jr., with its unique twisting and swiveling action, is hard to put down—and harder still not to take apart and put back together. The first link, imprinted with “Canada” and a stylized version of the Canadian flag, is followed by four additional links, each imprinted with the VAC’s Web address—the thought being that repetition of a single address would be more potent than including different messages on each link. And while the Tangle is available in several colors and models, including metal models for executive-level promotions, the VAC team selected the traditional Tangle in traditional blue.
Result: Branded Puzzle Drives Career Fair Traffic and Helps More Students Learn about VAC Career Opportunities
Since the Tangles arrived, the VAC team has had opportunity to put them to the ultimate test at university fairs in Sherbrooke, Quebec and Victoria, British Columbia. The result? Another promotional success! The VAC team reports that the Tangle was a great hit with students, attracting them to the kiosk and keeping them there, while also exposing them to exciting career opportunities within Veteran Affairs Canada.
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Veterans Affairs Canada Tangle Jr. Puzzle Recruitment (PDF Version)
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November 11, 2008Unique Promotional Water Bottles Grabs Attention at Wayne National Forest
Challenge: A beautiful national forest in southeastern Ohio needed a unique promotional item to raise awareness of its many attractions.
The Wayne National Forest in Ohio has over 300 miles of forested trails open to hiking, mountain biking, ATVs, and horseback riding. In order to promote the forest and attract more visitors, officials wanted a promotional product that would be relevant and unique. Since so many people are engaged in various physical activities at the park, the forest staff wanted to give out an imprinted water bottle. However, they wanted something more innovative than a plain old plastic model — something that would grab visitors attention and deliver the message!
Solution: The team at Wayne National Forest decided on the new computerized Hydracoach Sports Bottle – a cutting-edge hydration tool for outdoor enthusiasts!
When Wayne Forest officials started searching for a water bottle, they knew they wanted something that would be different and memorable – but they weren’t sure if they would be able to find a water bottle to match that description. However, when ePromos Promotions Specialist Ryan Artega suggested the Hydracoach Sports Bottle, they knew they had found the perfect promotion.
This innovative device keeps track of how much water you are drinking on a digital screen, and features a calculator feature that makes water intake recommendations based on your hydration goals. You can also determine how much fluid you have consumed per hour to ensure proper pacing. The Wayne National Forest logo was imprinted directly on the bottle to create an impressive marketing tool that was given out to park visitors.
Results: Happy campers! Visitors were captivated by the computerized bottles; Forest officials reported high demand for the unique gadget.
Wayne National Forest was thrilled with the finished product. The one-of-a-kind water bottle was the perfect way to engage visitors and get them educated about all the park had to offer to them and their families. Forest officials were excited about the response to the unique promotion and they are looking forward to running more innovative campaigns in the future.
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April 29, 2008Teen-friendly Promotional Products Carry a Strong Message about HIV/AIDS Prevention to Pacific Islander Youth
Challenge: To strongly impress upon Pacific Islander teens the importance of condom usage in HIV/AIDS prevention
Kei na tu mai ta o! Let us rise up and go forward together! Such was the call of Falani Aukuso, Deputy Director-General of the Secretariat of the Pacific Community (SPC), during his keynote at a recent HIV/AIDS alliance meeting in Fiji. Although HIV/AIDS has been slower to reach the Pacific Island community, infection rates are on the rise, especially in Papua, New Guinea where HIV infection rates are at epidemic levels.
The SPC, an intergovernmental organization working to help Pacific Islanders make informed decisions about their futures, provides various developmental land, marine and social resources and services—including information and education about public health issues and disease prevention—to 22 Pacific Island countries and territories from American Samoa and Fiji to Papua New Guinea and Vanuatu.
With another annual campaign on the horizon, this time to promote the use of condoms in HIV prevention among teenagers, the SPC team turned to their ePromos Promotions Specialist Brent Mittleman. This year’s campaign would be bigger than most, as risk factors for HIV/AIDS among the Islands’ predominantly young population are on the rise. With a stronger awareness push in mind, the SPC team wanted to use a variety of promotional items to communicate one clear, consistent message to teens: “If it’s not on, it’s not on! Put it on! Protect yourself from HIV.”
Solution: Multiple teen-friendly promotional products carry one clear message for the awareness campaign
With a few promotional items already in mind, the team selected several others Brent recommended as particularly fun, memorable and useful to teens. Among the campaign-branded bounty: a legal-sized clipboard with clock, tri-panel sports duffel, awards trophy, water bottle, sun visor, awareness bracelet, golf towel and fanny pack—all imprinted with the campaign mascot and message, making for a strong and vivid picture in the minds of impressionable teens. Three of the items the team selected were not available through the ePromos’ Web site, but Brent easily sourced them with his ePromos’ connections.
Because of the time difference between New Caledonia in the southwest Pacific and mainland New York, Brent and the SPC team communicated through e-mail, which required an extra level of attention to detail and clarity in communications. Brent also stayed in touch with customs’ officials to ensure SPC’s products would reach the islands in time for the campaign launch.
Result: More SPC awareness campaigns in the works; ePromos becomes a true promotional partner to the Pacific Islands
The SPC team received their promotional products in time for the campaign launch, and reported back to us that they were thrilled with the selected items. The team also intends to continue to work with ePromos on future awareness campaigns—including additional campaigns to promote condom usage, such as customized condoms, condom accessories, etc. Because the SPC team has often struggled to find affordable sources for promotional products, they also asked Brent to keep watch for new, different and cost-effective items that might fit with future SPC promotions. And because ePromos is much more than just a provider of promotional products—we are, instead, a true promotional partner—we will be doing just that.
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Secretariat of the Pacific Community HIV Awareness Campaign (PDF Version)
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February 1, 2008A Colorful Safety Promotion For Children
Challenge: Promote traffic safety with school children.
Due to several recent pedestrian accidents in the local school district, the Municipal Police and Board of Education got their heads together and decided they needed to reinforce safety precautions to youngsters. They needed to come up with a way to appeal to children and strongly convey the message in a way they would understand and take to heart.
Solution: Distribute fun, promotional desk caddies and coloring books to classrooms.
The Municipal Police and Board of Education devised a plan to emphasize safety while crossing the street. They custom ordered 800 desktop caddies with 4-color inserts illustrated with safety cartoon characters, a crossing guard and school kids. Volunteers and local police officers made special visits to children in kindergarten through fifth grade, all throughout the local school district, to hand out the caddies filled with various crayons. In addition, the officers gave the children a themed coloring book containing the same safety characters.
Result: Children loved the animated approach and received the message well!
The imaginative approach resonated with the young students, who found the safety cartoon characters to be heroic and amusing. They loved using the desk caddies to organize their school supplies and grasped the intended message fully. A lesson learned, stay inside the lines when you color and when you cross the street!
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January 15, 2008Branded Leather Padfolios Impress Israeli Consulate Conference Attendees
Challenge: Find a promotional product that makes, and leaves, a good impression on attendees of an important conference
The Consulate General of Israel to the Southeast serves as a diplomatic and cultural portal to Israel—right in the heart of Atlanta. The office manages U.S.-Israeli collaborative initiatives in the realms of commerce, academics and the arts, and also provides consular services such as the processing of visas and passports.
More important to the Consulate mission, however, is building and establishing relationships with ministers and others in official capacities; work that happens while hosting and attending myriad conferences and other events. Staff at the Israeli Consulate recently called on ePromos for help in selecting the right promotion for a particularly special conference they would soon be hosting.
Solution: Branded, leather padfolio—but which one?
Consulate staff spoke to ePromos representative Omer Cohen about their choice: an imprinted padfolio that they felt would make and leave a good impression on the large number of attending ministers and other officials. With a solid working knowledge of literally thousands of promotional products available—including nearly 100 different padfolios of varying shapes, styles and sizes—and knowing that padfolios serve a higher promotional purpose than just holding paper, Omer knew right away that Consulate staff—and the gift recipients—might prefer a more luxurious, higher quality leather padfolio for such an important event.
Result: High quality padfolio impresses conference attendees; ePromos’ extra care and attention to detail impresses Consulate staff
Omer was right. Both Consulate staff and conference officials were very pleased with the imprinted padfolios, remarking about their quality, presentation and professionalism. The Consulate staff was also extremely happy with Omer’s extra care and attention to detail, as well as with the free one-day rush service he provided to ensure the padfolios arrived in time for the conference. With such a good experience behind them, staff at the Israeli Consulate has pledged to patronize ePromos for all future promotional endeavors.
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Israeli Consulate Padfolios (PDF Versions)
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January 3, 2008Custom Calendar Catches Tourist Attention
Challenge: A community commerce organization needs a novel way to attract more tourists to the local restaurants.
The restaurant business is notoriously difficult, making well done marketing especially crucial. In the cutthroat food industry, promotions can make or break a restaurants success! Thus, when the Community Commerce Organization sought to increase tourist patrons, it turned to the ultimate promo-know-how people at ePromos. They needed a new, interesting way to pique consumer interest and bring in the crowds; anything trite and typical wouldn’t fly!
Solution: Distribute a custom weekly desk planner showcasing local chefs and restaurants.
The ePromos team found just the fix: a custom weekly desk planner. We all know a picture is worth a thousand words, so each month featured vivid, eye-catching photos of a different restaurant's interior and a savory specialty dish served there. The back cover listed the Chef’s name along with a photograph of them and their signature recipe. These stunning and convenient promotional items were sold in local gift shops, the local winery, and the restaurants themselves.
Result: The calendar sparks visitor interest and boosted sales of local restaurants.
The calendars transcended the status of normal giveaways, becoming beloved souvenirs of their tourist recipients. Correspondingly, visitor interest in the showcased restaurants dramatically picked up-- no one could resist the mouthwatering photographs! The promotional calendars became appreciated emblems of the town’s culinary delights. One customer liked one of the month’s features so much, he brought it into the restaurant, ordered the pictured recipe, and had the chef sign it! Thus, the calendars connected restaurants to tourists on a whole new level.
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September 4, 2007Promotion Helps Attract Police to a Special Training
Challenge: How to get police officers to attend a voluntary training session
When you’re in charge of police force, you want to make sure your officers are as prepared to fight crime as they possibly can. Phillip Holbrook from the Pennsylvania Narcotics Officers Association began a series of useful, but voluntary training sessions for his officers. He was worried that not enough of his people would show up; he needed to find a way to make sure they received this extra training that would really help them in their fight against drugs.
Solution: Lure them in with a fun, but useful product
Holbrook contacted us to help him with this issue. Account Executive Kristan Bullard helped him decide to utilize an incentive gift to convince the officers to attend the training session. They ultimately decided on Tahoe Binoculars, which was a great choice since surveillance is a big part of the officers’ daily jobs. Since the binoculars were designed for sporting and outdoor events, they were very durable and would be sure to hold up in any situation the officers might find themselves.
Result: The binoculars are a hit and draw large crowds to the event
The allure of a handy tool like the binoculars motivated scores of officers to attend the conference. People loved the gift and found the information at the session to be very helpful. Things went so smoothly that Holbrook has since organized two additional training sessions and plans to give out the binoculars at each one.
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Focus in on a successful promotion with Binoculars.
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March 13, 2007Promotional Gifts Attract New Volunteers
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Challenge: Attract volunteers for a new statewide mentoring program. The State department of human resources wanted to attract volunteers for its mentoring program aimed at assisting small and new businesses in their area. Solution: Distribute a high-visibility promotional mug to help raise awareness. Results: 500 additional volunteers signed up to the program. |  |
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