Hospitality Promotional Product Case Studies
Uniquely Designed Promotional Plaque Wins “Promotional Gold” for Skate America
A Stylish Calendar Sparks Sales for a Hotel and Convention Center
A Hotel Uses a Captivating Calendar to Attract New Reservations
A Tote Bag Filled With Spa Goodies Generates Business for Hotel Chain
August 5, 2009
Imprinted Antibacterial Hand Sanitizer Spray Pen Improves Satisfaction with New Courtland Elder Services
Challenge: How to help family members who admit their loved ones into nursing homes feel comfortable at the care center.
The New Courtland Network offers a full range of high-quality medical services to meet the specific needs of its nursing home residents, varying from dementia specialty care to long-term care. However, due to the perceived threat of constant exposure to germs, New Courtland struggled to help family members of admitted residents feel comfortable in its compassionate environment. New Courtland wanted a promotional product that would ease visitors’ concerns about the potentially contagious environment, while highlighting their commitment to providing for the physical, social, emotional, and spiritual needs of the residents at New Courtland. While there are many healthcare related products available, the New Courtland team concluded that the antibacterial hand sanitizer spray pen was the answer.
Solution: Antibacterial hand sanitizer spray pen.
When confronted with the seemingly endless options for a potential giveaway, New Courtland worked with Account Executive Michael Bloomenthal to select the most practical product for visitors. While instant care kits and anti-bacterial sprays were all viable options, New Courtland team members realized that a product with an immediate impact on the family members’ visit would have the greatest impact and decided to go with the antibacterial hand sanitizer spray pen. Because visitors are typically uncomfortable with the idea of being surrounded by ailing residents, New Courtland staff members believed that the antibacterial hand sanitizer spray pen could dispel vistors’ fear of germs. Not only does the multifunction pen provide visitors with a means of instantaneously cleaning their hands when visiting the nursing home, but it also gives visitors a pen to fill out any medical forms at the care center. The combination effectively illustrates the tremendous care and thought their staff puts into every aspect of their care for their residents and visitors.
Result: Visitors thrilled about versatile pen, sets up identical giveaway program at five other nursing homes.
The New Courtland team’s instincts were right, and family members of admitted residents loved the giveaway. The convenience of having a hand sanitizer and pen in one is invaluable in a setting like this. By giving away a product that made family members feel more comfortable during their visit, New Courtland reinforced the idea that its staff is making every effort to make every resident feel just as safe and comfortable. Following the success of the giveaway at its first nursing home location, New Courtland launched an identical giveaway at five other care centers, winning over even more family members and visitors.
Check out other items to promote your business in the Healthcare Industry.
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Posted by Mike at 12:28 PM. Permalink: Imprinted Antibacterial Hand Sanitizer Spray Pen Improves Satisfaction with New Courtland Elder Services | Comments (0) | TrackBack
June 30, 2009Branded Luxury Robes Lavish Top-Tier Advertisers Invited to the Sundance Film Festival by the Social Media Giant, MySpace
Challenge: How to care for and feed top-tier clients with unexpected goodwill gestures.
Pareto’s Principle proposes that, at most companies, 20 percent of customers account for 80 percent of revenue. If your firm is among “most,” then you will likely agree that the care and feeding of your top client tiers is often essential to the health and welfare of your business. Larger firms, especially, tend to treat uppermost client tiers to extravagant appreciation and goodwill gifts such as an annual subscription to a gourmet food or beverage delivery service, a season’s worth of access to the corporate luxury box at a favorite sporting event, or even a Mediterranean cruise.
The team at the social giant MySpace knows a thing or two about how to make exceptional clients feel exceptionally special: each year for the last three years, the team has treated their top advertisers, their spouses and salespeople to a trip to the Sundance Film Festival, the largest independent event of its kind in the United States. While in mountainous Park City, Utah, for the cold, January event, clients stay at condominiums procured by the MySpace team and are greeted upon arrival by MySpace-branded promotional gifts that help keep MySpace in mind during the trip and act as an added goodwill gesture. In years’ past, the team has given branded bags, fleece jackets, scarves, neck warmers, lip balm and hand warmers, gifts suited to travel and to the cold Utah weather.
Solution: Cashmere-soft, eco-friendly luxury robes of soy and bamboo.
While preparing for this year’s upcoming Sundance Festival, the team learned that their chosen condominium would not provide bathrobes as had other accommodations in the past—a fact that immediately positioned luxury robes at the top of the team’s gift-giving list. They turned to their promotional expert, ePromos Account Executive Stephanie Kraut, who led the team to their choice: the embroidered Eco Micro Chenille Robe, our largest, most luxurious, cashmere-soft soy and bamboo robe with a double-layered lapel and a generous fit. Not only is this robe soft, cozy and eco-friendly; it is also anti-microbial, extremely durable and easy to care for.
Result: Warm, happy advertisers before and after the festival—a worthy investment.
The MySpace team tells us that, because advertisers loved their plush new gifts, designed to please the senses as well as to say “Welcome to the Festival!” in an extra-special way, they consider them a worthy investment and a product that will definitely keep Myspace in the minds of their best clients. And we consider that a promotional success!
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MySpace Robes Corporate Gift (PDF Version)
Posted by Mike at 2:24 PM. Permalink: Branded Luxury Robes Lavish Top-Tier Advertisers Invited to the Sundance Film Festival by the Social Media Giant, MySpace | Comments (0) | TrackBack
May 28, 2009Recycled Flyer Branded with a Public Service Message Drives Web Traffic and Program Awareness for The State of Utah’s Anti-Meth Campaign Led by the Marketing and PR Firm, RIESTER
Challenge: To drive web traffic and program awareness with a kid-friendly promotional product.
Public service messages that require broad consumption, such as those related to literacy, obesity, drug abuse and other social concerns, typically rely on integrated marketing campaigns to deliver one, key audience-oriented message through the media most likely to be heard, seen and experienced by targets. The idea is that the various media together will make a synergistic impact that is larger and stronger than the impact of its individual components.
RIESTER, a full-service marketing and public relations firm, one of the largest in the Western United States, recently launched an integrated campaign for the State of Utah designed to raise awareness about the hazards of methamphetamine use. The campaign included television, radio and print ads in English and Spanish, an educational website, www.endmethnow.org and a community outreach program with education materials to bring the campaign home to residents of Utah’s counties.
For the campaign, RIESTER worked with members of the Utah Methamphetamine Joint Task Force, formed by Governor Jon Huntsman Jr. and the Utah Association of Counties. As a part of the community outreach program, the task force team wanted a promotional product that would work to raise awareness and drive traffic to the website—a product kids would play with instead of throwing away or tucking into a drawer, never to be seen again.
Solution: A 9.25-inch recycled flyer with high fun-potential—and a large space for branding.
With those goals in mind, RIESTER browsed ePromos’ extensive web catalog and suggested a few playful products to their client. Their choice? The 9.25-inch recycled flyer, recycled so the Task Force could do their part to help the environment, a flyer because parents, kids, social workers and other concerned citizens attending county awareness programs would be likely to take them, and their branded message, home. A non-recycled version of the flyer is available on ePromos’ website as well.
Result: Wellness centers across Utah quickly deplete inventory of messaged awareness flyers.
RIESTER tells us that the flyers succeeded in driving people to the campaign website and contributed to the program’s success. The flyers, with a large area available for branding, were imprinted with the campaign’s bold black and yellow “warning” colors and a key campaign message—“Your loved one on meth isn’t a lost cause. They have you.”—as well as a phone number to call for more information and the campaign web address. The team also reports that staff members at wellness facilities in 13 counties across Utah enjoyed giving the fun flyers out and have already depleted their supplies.
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Riester Frisbee-type Flyer Cause Awareness Promotion (PDF Version)
Posted by Mike at 10:28 AM. Permalink: Recycled Flyer Branded with a Public Service Message Drives Web Traffic and Program Awareness for The State of Utah’s Anti-Meth Campaign Led by the Marketing and PR Firm, RIESTER | Comments (0) | TrackBack
April 28, 2009Branded, Promotional Grow Cups Help Spread an Idea—and a Campaign—for the Non-Profit Child Care Southwest Florida
Challenge: To locate a plant-themed promotional product to advance an idea for a non-profit.
“Eureka!” Greek for “I found it!” this exclamation is music to the ears of product development, engineering and marketing folk, proclaiming the birth of a bright idea that will ultimately help company, clients and community. The sound of “Eureka” was recently heard in the offices of Child Care Southwest Florida, Inc. (CCSWFL) when brainstorming generated a metaphor that in turn yielded a theme staff could use in their work: the idea of children as plants. They (children and plants) begin as seeds and, if properly nourished and loved, are encouraged to sprout, bloom and grow.
The CCSWFL team, which initiates, coordinates, promotes and provides high-quality childcare for families and businesses in Southwest Florida, most recently wanted to spread the message of their non-profit’s new theme as it related to the USDA childcare food program. CCSWFL manages the USDA’s program for the region, helping childcare providers establish and operate successful food programs, from development through implementation, including assistance with menus and the paperwork required for federal program-cost reimbursement.
To encourage the metaphor to spread and grow at an upcoming, annual food program meeting attended by 400+ childcare center directors and other concerned individuals in the region, the team turned to ePromos’ extensive Web catalog. They were thinking of a plant-related promotional product, perhaps a pot they could imprint and then fill with soil and seeds obtained elsewhere. The thinking was that childcare providers and others supportive of the firm’s mission would keep the potted plants on their desks, thus providing fertile ground for conversations about children—and about CCSWFL.
Solution: Branded, dishwasher-safe Grow Cups complete with flower seeds and instructions.
But when they arrived at our site, they found something better than an empty pot: the Grow Cup, an all-in-one solution and a creative idea for growing businesses and environmentally friendly campaigns. ePromos Promotions Specialist Amanda Ammirato worked closely with the CCSWFL team to bring into production this promotional garden set that includes a recyclable, dishwasher-safe, full-color cup packed with soil wafer, a seek packet and instructions. The Grow Cup comes with a choice of four flower seed varieties (zinnia, daisy, forget-me-not and marigold), three fun face stock designs and your logo screen-printed on the back. The CCSWFL team opted for assorted fun faces and flower seeds.
Result: Grow Cups spark discussions, cause promotional campaign to grow.
The result was a fun, memorable, and long-lasting means of sparking discussions about CCSWFL and their programs and services, as well as a great medium for communicating the idea that children, like plants, need the right nutrition to grow. While the team initially used the Grow Cups for the USDA nutrition program, they are planning on extending the success to draw on the product’s unique promotional power for other CCSWFL programs and services as well. And that proves our informal theorem: great promotional campaigns tend to grow!
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Child Care of Southwest Florida Grow Cups Event Promotion (PDF Version)
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April 21, 2009Year-End Employee Gift Mugs Help Leading New England Rehab Provider Motivate Personnel, Cut Costs and Go Green
Challenge: Find a green way to express appreciation to employees.
Rehabilitation Hospital of the Cape and Islands (RHCI) provides medical, nursing and therapy services throughout southeastern Massachusetts. This 60-bed, not-for-profit specialty hospital operates from a home campus and three satellite outpatient facilities; it is the only comprehensive, hospital-level rehabilitation provider in Cape Cod.
Taking to heart the wisdom that an appreciated employee is a happy, productive employee, the RHCI team has been administering an annual holiday gift program for years. Through the program, the team provides branded, promotional gifts to say “thank you for a job well done” to staff, doctors, nurses and therapists. And because this year’s gift program would coincide with the launch of the hospital’s new “Go Green” initiative, the team set out to find a gift supporting that theme.
Solution: 14-ounce, dishwasher and microwave-safe mug with travel lid.
One product idea quickly came to light while the team discussed practical ways to become more eco-friendly: using branded, washable mugs to stop the endless consumption of paper cups. Not only do disposable cups burden already overflowing landfills; they also burden already stretched budgets by continually needing to be restocked.
With eco-savings and long-term cost efficiencies in mind, the RHCI team turned to ePromos Promotions Specialist Nicole Shebloski for help in finding a mug. Nicole soon led them to their choice: the acrylic / plastic Courier Mug by VisionUSA®. This attractive 14-ounce mug holds extra capacity for fewer trips to the drinking fountain, and is designed for comfort to encourage daily use. The Courier Mug, also shatter-resistant and BPA-free, is microwave and top-rack dishwasher safe as well. The team also selected the optional slide-snap lid for added value and to provide staff with the flexibility to use their mugs on the go.
Result: Mugs bring unexpected employee savings, serve as partner gifts.
The team reports impressive results. Employees agreed with the need to save money and reduce waste by eliminating paper cups; they were also delighted with the quality of the mugs, which were imprinted with RHCI’s logo, website and new message: “Go Green!” Even better, the team also arranged for employees to receive a $.10 discount on cafeteria beverage purchases if they filled up in their new mugs—a further incentive designed to help staff save money as well. The team also gave the mugs as partner gifts during a corporate partner summit in Boston; partners enjoyed the mugs, especially the value-add travel lid. Another unexpected result, another successful promotion!
Check out other products that are perfect for promoting in the Healthcare Industry.
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Rehabilitation Hospital of the Cape and Islands Mugs Internal Promotion (PDF Version)
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March 3, 2009Perpetual Calendars in Modern, Minimalist Style Promise Long Brand Exposure for New York’s Hip Shoreham Hotel
Challenge: To find a year-end corporate gift fit for VIP customers in keeping with an upscale hotel’s hip brand.
Chic, sophisticated, modern, stylish: if these words capture the essence of your brand, then they likely paint a portrait of your customers as well. This is true of the Shoreham Hotel, a Willow Hotel property voted Best Boutique Hotel by CitySearch.com and one of the Best Business Hotels by Forbes. Business clientele are bread and butter to a boutique property like the Shoreham, fresh from a multi-million dollar makeover that transformed what once was weathered lodging space into a showpiece of art and contemporary style.
The Willow Hotels team connected with ePromos Account Executive Stephanie Kraut as they set out to find a stylish, modern promotional gift to say “Happy Holidays” and “Thank you” to Shoreham VIP corporate accounts in a decidedly Shoreham way. While many ePromos’ customers turn to our extensive Web site and tap the knowledge of our Promotions Specialists and Account Executives to discover new ideas for their projects, Team Willow went one further by accepting Stephanie’s invitation to an in-person brainstorming session at the ePromos’ showroom.
Solution: Team Willow discovers modern, artsy desktop calendar during brainstorming session at ePromos’ showroom .
During the meeting products passed hands, ideas bounced. And Team Willow identified just the right corporate gift for their purposes: the acrylic Museum of Modern Art (MoMa) perpetual calendar, a lasting work of desktop art in modern form and function, with a back panel that slides to reveal the proper weekday. Team Willow selected red and orange calendars, with “MoMa” imprinted on the lower right, a minimalist “Shoreham” imprinted left center. The team especially liked the idea of gifting calendars since the best gifts are products people enjoy but don’t usually buy for themselves—such as calendars. Also, while traditional calendars keep your company’s brand and name in mind all year long, the perpetual calendar does so this year and every year. And, a perpetual calendar like the MoMa that also functions as desktop art guarantees brand impressions each and every day for many years to come.
Result: Stylish calendars wow teams Willow and Shoreham—and VIP customers as well.
Team Willow reports promotional success: not only did they and the Shoreham corporate sales team love the stylish calendars, which well-reflected the Shoreham brand, but Shoreham customers did as well. The team reports many positive comments, such as this one: “Oh wow, it’s a calendar I actually like!” And because “actually liking” a product often equates to “actually using” a product, ePromos considers the Shoreham promotion a promotional success as well.
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Shoreham Hotels Calendars Business Gifts (PDF Version)
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August 12, 2008Uniquely Designed Promotional Plaque Wins “Promotional Gold” for Skate America
Challenge: To find a tasteful promotional product that double-duties as a sponsor “thank you” and as an event marketing tool.
Scott Hamilton … Brian Boitano … Kristi Yamaguchi … Michelle Kwan. If these names sound familiar, it’s likely because they are: all are names of professional figure skaters who, at one time or another, brought home the gold, silver or bronze during Skate America, the premier, invitation-only international figure-skating competition held in the United States each year. This Olympic-style annual features 60 elite skaters from 15 countries competing in ladies, men’s pairs and dance competitions—and brings to the local economies that host the roving event significant boosts.
Each year Skate America seeks partners and sponsors to not only help promote the event locally and internationally, but also to support Skate America in hosting the fans who travel far and wide to attend its acclaimed event. One set of sponsors is Signature Hotels, hotels representing brands from Hilton and Marriott to others in between, located near the event venue and providing special rates and services to event travelers.
Solution: A uniquely designed wooden plaque to please sponsors and viewers alike.
In anticipation of this year’s event, the Skate America team reached out to ePromos for help in finding the perfect way to thank their top-level Signature Hotels, as well as to tastefully let Signature Hotel guests know that their hotel sponsors Skate America. ePromos’ Promotions Specialist Jason Wallace led the charge, suggesting various promotional products that would do double-duty as a both a “thank you” and an event marketing tool.
The team ultimately chose a refined wooden plaque in classic black. And while a plaque along is a great promotional tool, the Skate America team added a unique touch that made for an extra special promotion: the plaque was finished with a full color photo of dancing Skate America skaters above the event year and location with the distinction “Signature Hotel” in an elegant script.
Result: Promotional success—Skate America extends plaque program to all sponsoring hotels.
The Skate America team reports that recipients at each of its Signature Hotels loved the plaques, which are today displayed prominently behind reception counters and on walls in places where guests are sure to see them. The plaque program proved so successful that the Skate America team asked for seconds to thank not only top-level Signature Hotels, but all Signature Hotels.
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Skate America Thank You Gift (PDF Version)
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January 27, 2008A Stylish Calendar Sparks Sales for a Hotel and Convention Center
Challenge: A hotel and convention center needs promotional item to revive customer interest.
Sales, albeit high, had stagnated for this large hotel and convention center, and they sought to revive interest with a promotional item. They especially wanted to lure in a huge source of revenue: large conference booking. A giveaway to attract conference bookers had to fit within a tight marketing budget but still give an impression of status and professionalism. It also had to continually remind bookers of the hotel’s luxurious accommodations
Solution: Give corporate meeting planners a ten year pocket planner, stylishly imprinted with the hotel logo and other information.
To accommodate the hotel's needs for a superior product on a budget, ePromos designed a luxurious calendar. It’s sleek leatherette exterior showcased the hotel’s imprinted logo in gold foil, while the inside contained a city map clearly showing the hotels location and empty notes. Furthermore, it featured ten span-a-year calendars and holiday lists, ensuring that the item would be used for years to come. When potential clients came to assess the accommodations, they were presented with the elegant gifts. Additionally, the planners were mailed to the top fifty industries in the city, along with a letter detailing the hotel’s services
Result: Planners adore their promotional gifts and business increases by almost a quarter!!
The hotel was thrilled with the results of their chic calendars. The inexpensive but hugely influential marketing technique was a smashing success. Potential leads gushed over their gifts, and there were overwhelming requests for more. The best result, however, was the boost in the bottom line: the marketing tactic increased convention and meeting bookings by an estimated 22%, aptly illustrating what a huge difference an expertly designed promotional product can make!
Looking for more products related to hospitality?
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Mugs also make great hospitality industry giveaways.
Posted by Mike at 12:24 PM. Permalink: A Stylish Calendar Sparks Sales for a Hotel and Convention Center | Comments (0) | TrackBack
January 8, 2008A Hotel Uses a Captivating Calendar to Attract New Reservations
Challenge: A large hotel needs an advertising vehicle that will be both visible and useful
Promotional giveaways shouldn’t become promotional throwaways, and no one understands this better than the experts at ePromos! We’ve a passion for creating products that will endure the test of time, and won’t end up in the trash can. In this case, a major hotel needed something to keep their facilities first and foremost on travel agents and corporate contacts minds. More exposure equals more booking! The travel business is extremely competitive, so the promotional product had to be highly visible and useful---- much more than just a one time deal.
Solution: ePromos created a dateless Span a Year calendar featuring a breathaking image of the hotel
Every business can use a good calendar and some decoration! ePromos took advantage of these needs by creating a top quality, gorgeous calendar featuring a dazzling image of the hotel as a background. Not only was the calendar as aesthetically pleasing as a poster, but it was literally timeless: the dates could be written in and erased time and time again with a dry erase marker. The gifts were mailed to travel agents and corporate contacts, and distributed personally at the hotel by management.
Result: Travel agents and corporate contacts adore the functional and attractive calendars, and some even request more!
The dramatic promotional calendars completely entranced recipients, to the point where many even requested more. The attractiveness of the pictures prompted clientele to display them prominently in their offices. This increased the visibility of the hotel name and conveyed the luxury of its facilities; in turn, reservations increased! Furthermore, the durability of material and dateless quality ensures that the calendars will be just as functional and well loved for years to come.
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Coasters also make great restaurant industry giveaways.
Posted by Mike at 4:12 PM. Permalink: A Hotel Uses a Captivating Calendar to Attract New Reservations | Comments (0) | TrackBack
June 29, 2007A Tote Bag Filled With Spa Goodies Generates Business for Hotel Chain
Challenge: How to reward repeat customers and generate new business.
A hotel chain decided to reward its best customers by providing them with a promotional thank-you gift. The company also wanted to use the promotion to direct attention and generate business towards its spa services.
Solution: A tote bag featuring spa items were used as a gift for customers.
To acheive their objective of both promoting the spa and expressing their gratitude, hotel managers arranged for a piccolo mini tote by Gemline to be left in the rooms of frequent hotel guests before check-in. Each tote included select products from the hotel spa along with coupons for reduced rates on spa services.
Result: The bags are a hit, and the coupons generated new business at the spa.
Guests were thrilled to find the thoughtful gift, and many ventured into the spa for some relaxing treatments.
Promotional Tote Bags
Promotional Products for Hotels
Promotional Products for Spas
Promotional Loyalty Program Gifts
Posted by mark at 9:23 AM. Permalink: A Tote Bag Filled With Spa Goodies Generates Business for Hotel Chain | Comments (0) | TrackBack
May 17, 2007Lip Balm Helps Promote New Vodka Flavor
| Challenge: Promote a new flavored vodka to women Absolut Vodka had just come out with a new mandrin flavor, and was looking for a unique way to market it. Social research had suggested that women would be the target audience to specifically advertise their product to. Solution: Custom flavored lip balm was created to raise brand awareness Result: A dramatic increase in Absolut Mandrin sales
Posted by mark at 3:00 PM. Permalink: Lip Balm Helps Promote New Vodka Flavor | Comments (0) | TrackBack May 13, 2007Promotional Products Build Brand Awareness
Posted by mark at 3:12 PM. Permalink: Promotional Products Build Brand Awareness | Comments (0) | TrackBack February 17, 2007Beer Brewery Bolsters Ale Sales
Browse Bartending Service Promotional Products Posted by mark at 2:48 PM. Permalink: Beer Brewery Bolsters Ale Sales | Comments (0) | TrackBack Looking for promos? Find promotional items, corporate gifts and promotional marketing articles at ePromos. Copyright 2007-2008 - ePromos Promotional Products, Inc. |
