Solution: Follow The Customers
The company decided to send their representatives to Cancun during Spring Break. The representatives took a variety of promotional products to give to bar employees. They handed out imprinted t-shirts, hats, shot glasses, and lanyards. All of the products were imprinted with their logo.

Result: Trendy Bartenders
The promotional products were a big success for the alcohol company's advertising campaign. When the company's representatives returned to the bars later that week, they saw many employees wearing their apparel which was a great way to gain important visibility for their product