Human Resources Promotional Product Case Studies
Logoed Duffels as Employee Appreciation Gifts Boost Morale in Turbulent Times for Deutsche Bank
Fun Holiday Desktop Gift Doubles as an Effective Internal Promotion for PEO Firm NELCO
November 10, 2009Staffing Agency Recruits New Business With Promotional Gifts
Branded Microwavable Popcorn Bags as Event Invitation Consistently Serve Up Excellent Results for Servus Credit Union in Alberta, Canada
Challenge: Increase awareness for and attendance at a community-based event.
Because community events create positive emotional connections between brands, consumers and communities, companies of all shapes and sizes host and sponsor local events to build relationships with prospective customers wherever they live, work and play.
Servus Credit Union Ltd, Canada’s first province-wide credit union and Alberta’s largest, is no stranger to the event strategy: with 100 locations in 63 communities across Alberta, the financial institution has long used events to establish deep, solid roots in each of the communities it serves. Based in Edmonton and with two regional offices, Servus provides a complete line of financial offerings including loans, deposits, investments, financial planning, insurance, trust, agricultural and commercial services.
In 2008, Servus’ regional office in Red Deer, some 80 miles north of Calgary, began experimenting with a new event: a “Give Food, See a Movie” theme night for Servus members in developing community markets. In partnership with a local food bank and several local non-profits, the credit union scheduled five movie nights, the entry fee for which would be a donated food item.
The Servus team brainstormed for ways to generate awareness for the events using tactics other than print, television and radio advertising—methods they feel are much overdone. They eventually decided to use a tangible product, which would act as a conversation starter and members could take home with them. The team knew a tangible product that potentially involved all the senses—touch, taste, sight, hearing and smell—would, in turn, amplify top-of-mind awareness for the movie events.
The team was correct: we also know from our experience that using a physical product as an event reminder or invitation can substantially increase attendance, particularly if the product is relevant to the event, whether trade show, happy hour, festival or—as in Servus’ case—outdoor community movie.
Solution: Commercial microwave popcorn bags branded with event invitations.
After a few brainstorming sessions, the Servus team discovered a perfect product—branded popcorn bags. Not only is popcorn obviously related to movie events; the bags would also be easy to store and easy to get into the hands of members. In thinking about the ease of popcorn, the team also recalled another successful food promotion they ran earlier in the year: the “Piece of the Pie” promotion during which credit union staff gave visiting members a piece of pie to illustrate how Servus’ offerings could help members have a “bigger piece of pie” at year’s end.
“Popcorn wouldn’t have to be refrigerated,” the team mused, reflecting back on the successful pie experience.
A quick search for “microwavable popcorn bags” on Google led the team to ePromos’ site, where they found Commercial Microwave Popcorn Bags with a large branding area, perfect for their purpose. Green labels affixed to the white bags invited recipients to “Servus Night at the Movies.” Along with the showing date, location and time, the labels also said, “Bring your friends and family and join us for a movie on a giant screen. It’s a great way to spend a summer evening and support a worthy local cause.”
Result: Branded popcorn bags open doors to conversations, help to draw ever-larger audiences to increasingly successful movie night event.
The result—major success! A note from our contact at Servus says it best: “Thanks for everything…. I appreciate you making it happen on your end so that we could make it happen on ours. I’ve had nothing but positive feedback from branch staff who handed out the bags this summer and I’m confident the use of these promo items in our branches has helped contribute to the success of the outdoor movie campaign,” which was designed to help Servus give back to the community and raise awareness of the Servus brand in growing markets.
Servus tellers distributed the bags to visiting members, asking, “Have you heard about our movie night?” thus opening the door to conversations about the event, its purpose and the “when and where” details. Drawing more than 1,200 people, the team raised a half-ton of food plus financial donations for the non-profits during their first five events.
Following a merger late in 2008 and on the tails of the season’s movie event success, the team decided to expand the promotion into 2009, now with more branches to work with and to raise awareness for. Beginning earlier, in April, Servus hosted 18 movie nights in 2009 and collaborated with even more community non-profits for even bigger and better results—more than 10,000 movie-goers and more than $20,000 raised for the non-profits. “None of this would have been possible without the microwaveable popcorn bags!” says our contact, whose team is already working on plans for 2010’s movie events, which will start even earlier for more showings—and even greater results.
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Posted by Mike at 12:24 PM. Permalink: Branded Microwavable Popcorn Bags as Event Invitation Consistently Serve Up Excellent Results for Servus Credit Union in Alberta, Canada | Comments (0) | TrackBack
May 12, 2009Branded Briefcase, Desk Organizer and Portfolio Headline at Employee Recognition Night for Robins Federal Credit Union
Challenge: Finding Useful, New Employee Appreciation Gifts for a Long-Standing Employee Recognition Program
The right employee recognition gifts do more than thank people for a job well done—they also foster a positive work environment, enhance loyalty and ignite performance. The team at Robins Federal Credit Union (RFCU) knows this well; they’ve been expressing appreciation with promotional gifts for many years during the annual Robins Employee Recognition Night. RFCU, with more than 130,000 members, 17 branches, 42 ATMs and in excess of $1 billion in assets, is the fourth largest credit union in Georgia, offering lending, credit, banking and investment services to individuals and businesses across 16 middle Georgia counties.
This work doesn’t happen by itself—it takes the coordinated, collaborative effort of each member of Robins’ staff, who eagerly anticipate Recognition Night for the good feelings, good food and good gifts it brings. Although Team Robins has always enjoyed shopping for annual employee appreciation gifts, this year the task seemed more challenging: when you’ve been running the same program for many years it becomes increasingly difficult to find new and exciting products that employees haven’t received before. With their choice finally narrowed to products employees could use in the office and during training, the team turned to ePromos’ extensive Web catalog and further focused their choice to three product categories: bags, portfolios and desk organizers.
Solution: A “Manly” Briefcase, Debossed Desk Organizer and Contemporary Portfolio
But which bags? Which portfolios? Which organizers? And which type of imprint would best express management’s appreciation to staff? Enter Promotions Specialist Nicole Shebloski, who led the team to just the right products and imprinting choices. On their shopping list for this year: the Economic Force Briefcase, the Memo Pad Desk Organizer and the Contemporary Portfolio.
- Because a past year’s baby blue bag proved a wee too effeminate for male staff, the Economic Force Briefcase, affectionately and appropriately dubbed the “man bag” by the team, had extra special meaning. It also looks great, projects a professional presence and, crafted of strong, 600 denier poly-canvas with fabric-wrapped handle grips, lasts for a long time as well. The Economic Force Briefcase also features an adjustable shoulder strap and dual-gusseted pockets for a cell phone or water bottle.
- The Memo Pad Desk Organizer, small enough to fit into a teller’s cash box and practical enough to be used every day, includes two sticky pads, five sticky flags of assorted colors, 40 colorful rubber bands and paper clips (20 each), and a four-year reversible calendar. The team also debossed the organizers with the RFCU name, a small splurge they felt was well worth its weight in panache.
- The Contemporary Portfolio, perfect for taking notes during training sessions and conferences, is crafted of PVC and features colored trim with a small metal plate in the center and stitching in a choice of six colors. This jotter also includes a 30-page, 8.5 x 11 inch writing pad, an elastic pen loop, card holders and an inside flap pocket.
Result: Debossed Organizers Steal the Show; Staff and Team Looking Forward to Next Year’s Event
Team RFCU recounts overwhelmingly positive comments from staff, who were pleased that they could use the selected gifts both in the office and at home. Staffers in the human resources department carry their new, non-bulky portfolios to training sessions for easy note-taking. And while male and female staffers alike thoroughly enjoyed their new “man bags,” the debossed organizers stole the show. Not only did they love the unique gift, which tellers regularly use in their cash boxes, but employees also affirmed the team’s decision to deboss as well by sharing that they felt the debossed organizer communicated that the team thought hard about the gift—and thus about them—and that the firm as a whole really cared. Today Team RFCU is thinking about next year’s program; and staff can’t wait to see what great surprises the team comes up with as well.
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Robins Federal Credit Union Employee Appreciation Gifts (PDF Version)
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May 5, 2009Natural Gas Leader PT Badak Marks Significant Company Milestone, Encourages Safe Behavior & Boosts Productivity with Brand Name Imprinted Gift
Challenge: Finding a Promotional Product Worthy Enough to Mark a Significant Corporate Milestone
When a firm reaches a major milestone, a celebration is certainly in order – and so is a promotional product worthy enough to mark the significance of the special event. When liquid natural gas leader PT Badak’s Indonesian facility achieved a major milestone, 10 million man-hours without a disabling injury, they knew they needed to connect with a promotional product expert.
Members of the PT Badak team wanted two things from there special milestone acknowledging gift. First, they wanted a product that their employees could carry with them in the facility – which would serve as a constant reminder of their accomplishment. Second, the team wanted to give their employees something that would keep them hydrated in the hot Indonesian climate – the team set their sights on drink-ware. While an ordinary mug or other drink-ware product would have worked to meet the team’s primary goals, it would not have matched the significance of the milestone, nor would it have worked well to incent employees to want to strive toward their next goal. That’s when the PT Badak representative office in the USA (Indophil International Services LLC) turned to their promotional product expert: ePromos Account Executive Stacey Lewis.
Solution: A Badak and Milestone-Branded Jumbo ThermoCafe by Thermos®
After numerous rounds of samples and suggestions, Stacey, drawing from her extensive knowledge of milestone programs, incentive promotions, and brands, presented the jumbo ThermoCafe stainless steel bottle with a twist and pour stopper by Thermos®. This unbreakable, double-walled vacuum insulated thermos, designed with an easy to carry folding handle for convenience and portability, keeps hot things hot and cold things cold. PT Badak knew right away that this was the product they’d been searching for. The internationally renowned Thermos brand exemplifies quality, longevity and stick-to-itiveness – making it the perfect celebration reward and incentive for Badak employees. The team also knew that employees would readily recognize the traditionally expensive brand from retail venues, thus giving the gift added cachet. And, to make a great gift even better, the Thermos’ surface area would accommodate more text than could an everyday, ordinary mug. The team was able to imprint not only the PT Badak logo, but also an encapsulated version of their story as well: “10,000,000 Man Hours without a disabling injury 2008”—an added, valuable bonus.
Result: Thermoses Presented at Special Ceremony Mark Milestone, Boost Morale, Increase Productivity and Enhance Plant Safety
5,000 Badak- and milestone-branded thermoses were delivered to staff during a special milestone celebration ceremony. Today, the team regularly sees the thermoses around the plant, reporting that most employees use them every day. As added benefits, the thermoses allow employees to stay at their work stations longer and make fewer trips to the water cooler, which further reduces the risk of accidents that happen when traveling to and from work stations while also improving productivity. Above all, employees now have a daily visual reminder of their achievement and further encouragement to reach the next goal—after all, goes the thinking,if we received a gift as nice as this for the last milestone, what could possibly be in store for us when we reach the next one?
The team has been quick to acknowledge Stacey’s value. They came to the ePromos Web site in search of a promotional product but received much more, including a connection with a professional advisor who listened to what they wanted to achieve, understood the significance of their milestone and delivered a product that marked the moment, boosted morale, increased productivity, enhanced safety, and brought Team Badak that many man-hours closer to their next safety goal. Mission accomplished!
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PT Badak Safety Awareness Milestone Program (PDF Version)
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March 26, 2009Reusable Water Bottles Imprinted with Unit Name Cement a Sense of Family for U.S. Army Parachute Infantry Regiment
Challenge: Finding a Durable, Reusable Water Bottle Fit for “Branding” with Features Required by the U.S. Army
“Be all that you can be.” “An army of one.” “Army strong.” You might recognize one or more of these slogans used in recruitment efforts over the years by the United States Army. As Army marketers will tell you, the slogans worked and still work because they tap the attributes of strength, honor, character and teamwork that attract men and women to military careers. And because Army soldiers typically don’t fight for “the cause,” instead fighting for “brothers,” or individuals in their units, it is equally critical to continually strengthen and renew a sense of family among the enlisted corps.
It was this desire to cement a sense family and bolster morale that led the leaders of the Army’s 2-505th Parachute Infantry Regiment, 3rd Brigade Combat Team, 82nd Airborne Division, on their search for a water bottle that could be imprinted with the regiment’s name and given to troops. The mission of this rapid deployment battalion, counted among “America’s Guard of Honor,” is to deploy, conduct forcible-entry parachute assault and secure key objectives—all within 18 hours of notification. While the army rations a canteen to each solider, it is standard issue, without personality, without the ability to help individuals feel like part of a family.
Solution: Unit-Branded Aluminum Sports Bottle with Carabiner and Strap
The army team presented ePromos’ Account Executive Caren Aardema with their challenge: to find a water bottle that lives up to the U.S. Army’s high quality standards while meeting unique Army requirements. The bottle had to be durable, able to stand up to repeated, rough use without cracking or breaking. It also needed a carabiner or other method for belt-fastening to keep a soldier’s hands free while in the air and on the ground. Caren, as always, was up to the task: she immediately dipped into our large product inventory and quickly found the bottle they were looking for: the 20-ounce Aluminum Sports Bottle with Carabiner and Strap. Like the world-famous SIGG bottle, this reusable bottle resists absorbing beverage odors and tastes—and bacteria build-up as well. Crafted of lightweight aluminum, the promotional sports bottle also comes with a hinged cap and a deluxe push/pull spout.
Result: Colonels Surprise Soldiers by Hand-Delivering Water Bottles
The Colonels lined up the soldiers and, as a surprise, personally delivered the new water bottles, imprinted with the regiment’s signature image and name: “2-505th PIR, 3BCT, 82nd ABN DIV.” The soldiers loved the look and metal feel of the water bottles, and were especially happy that the bottles were personalized with their unit on it—something special most other units don’t have. Now, when the men and women of the 505th Parachute Infantry Regiment head out on a mission, they literally carry with them a tangible piece of their army family. This makes the Colonels happy, which, in turn, makes ePromos happy!
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US Army Water Bottles Team Building Promos (PDF Version)
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March 24, 2009Logoed Duffels as Employee Appreciation Gifts Boost Morale in Turbulent Times for Deutsche Bank
Challenge: To find an employee appreciation gift meeting the approval of a board selection committee and within a set budget.
Some companies respond to tough economic times by reigning in spending on morale-boosting employee pleasures like holiday parties and employee appreciation gifts. Others, however, like the leading global investment bank Deutsche Bank, believe that morale is at its lowest during times of economic turmoil—and thus when morale-boosting pleasures are needed most.
That’s why, despite an uneasy economy, Deutsche Bank Florida pushed forward with plans for its annual holiday party. Of roughly 78,000 employees in 76 countries, nearly 20 percent of Deutsche Bank’s people work in Florida, where the banking giant offers account-keeping, cash and securities investment-advisory and asset-management services to private clients, as well as payment processing and initial-public-offering and mergers and acquisitions support to corporate and institutional clients.
The Deutsche Bank team connected with ePromos Account Executive Caren Aardema, whose goal is to make the process of selecting and purchasing corporate gifts as easy as possible. Presented with the project overview and budget, Caren drew on her promotional products expertise to develop recommendations for employee appreciation gifts she thought might work; gifts she knew would be attractive to individuals from the lowest levels to the executive suites. Because a Board committee had to approve the selected product, the Deutsche Bank team returned to Caren several times with budget changes and requests for new product ideas that might satisfy everyone’s needs and desires—a difficult task but, she knew from experience, entirely feasible.
Solution: A roomy, branded coil duffel bag with zippers and pockets galore.
Caren was right. It was not long before the committee and the Deutsche Bank team agreed on the perfect employee appreciation gift—the Coil Duffel Bag in royal blue with the Deutsche Bank logo prominently screen-printed on the front pocket. This tough 19 x 13 x 14-inch poly-canvas duffel has loads of room, with a large, zippered main compartment, a zippered front pocket, zippered end pockets and a right-side pouch. And with a bottom board for support and structure, and a detachable, adjustable padded shoulder-strap and haul-handles, it’s a gift favored by travelers, picnickers, gym enthusiasts and even on-the-go working moms and dads.
Result: Duffels do double duty as holiday party centerpiece and employee appreciation gifts.
The team was pleased with Caren’s work, which made what could have been a difficult process very easy. On the day of the party, held at Deutsche Bank Florida, employees enjoyed a catered dessert, inspirational words from Deutsche Bank managers—and their new, branded duffels, which beforehand the team had arranged in an attractive, eye-pleasing table display. Today, Deutsche Bank staffers are often seen carrying their bags on travels between New York and Germany, where the firm is headquartered. Others remarked on both the huge size of the bag and its quality, while others report keeping the bag in their cars with a change of clothes for trips to the gym or impromptu, after-work socials. The end result, says team Deutsche Bank, is improved morale and, therefore, a successful employee appreciation promotion.
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Deutsche Bank Duffel Bag Holiday Gifts
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December 11, 2008“Welcome Kit” of Promotional Products Helps Smooth Employee Transition During Office Move and Promotes New Eco-friendly Campaign for Prominent Law Firm, Akin Gump Strauss Hauer & Feld LLP
Challenge: How to leverage promotional products to help employees feel at home quickly during a time of transition while also introducing new eco-sensitive policies.
With more than 900 lawyers in 13 offices from Abu Dhabi to London, and from Beijing to both coasts of the U.S., Akin Gump Strauss Hauer & Feld LLP is one of the largest law firms in the world.
When Akin Gump’s New York City branch outgrew its space and moved to a bigger, better, greener office building (one of the greenest skyscrapers thus far), the Akin Gump HR team had three things in mind. First, they wanted to successfully bring together their 390 employees, who had been physically divided in the old building. Second, they wanted to make everyone feel at home in the new space. And third, the team also wanted to unveil a cool, new “Go Even Greener” campaign inspired by their new office home. That’s when the Akin Gump HR team reached out to ePromos Account Executive Stacey Lewis for help in creating a “welcome kit” worthy of accomplishing this multi-faceted feat.
Solution: Jumbo reusable shopping totes, microwaveable 15-ounce coffee mugs and branded LifeSavers candies.
The team’s choices for the kit certainly fit: jumbo reusable shopping tote bags, microwaveable coffee mugs and logoed rolls of LifeSavers candies. The hefty grocery totes, 100 percent recyclable and reusable, in the firm’s traditional blue, are both tear resistant and water repellant, encouraging years’ of use. The 15-ounce microwavable, dishwasher-safe mugs, also in Akin Gump blue, come with comfort-grip handles and rotating, locking signature lids that disassemble for easy cleaning. And while the LifeSavers—given for a boost of energy—aren’t available through the ePromos Web site, we were able to easily source and deliver them, branded the Akin Gump way.
Some assembly required. Anticipating the team’s need for help assembling the kits (and to minimize stress—things are busy enough just before a move!) Stacey also offered ePromos fulfillment services. This way, the products from various vendors were delivered to an ePromos’ warehouse, where our team put the kits together before shipping them to Akin Gump’s new office before the big day arrived.
Result: Less HR stress, happy employees despite a typically tumultuous time of transition—promotional success!
When the employees arrived at the new building on the first day, they were greeted with a breakfast and lunch event—and with their official Akin Gump Welcome Kits—complete with eco-friendly products. The HR team’s manager tells us the kits were a hit: he still sees employees using the bags and mugs everywhere—and when he does, he offers a comment of “Nice mug!” or “Nice bag!” Staff members report leaving the bags in their cars so they’re easily available for grocery shopping. And—a surprise to Akin Gump’s HR manager—employees loved the mugs most: they say that the lid stays cool even after microwaving so they can sip their coffee or soup without burning sensitive lips. Both products together make for a more eco-friendly Akin Gump, in the office and out. Most importantly, though, the promotional welcome kit helped employees quickly connect and settle into their new office home—another promotional success!
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Aking Gump Tote Bag Internal Promotion (PDF Version)
Posted by Mike at 12:59 PM. Permalink: “Welcome Kit” of Promotional Products Helps Smooth Employee Transition During Office Move and Promotes New Eco-friendly Campaign for Prominent Law Firm, Akin Gump Strauss Hauer & Feld LLP | Comments (0) | TrackBack
April 22, 2008Recycled, Biodegradable Imprinted Mugs Launch “Going Green” Earth Day Initiative for Swiss Post Solutions
Challenge: To replace disposable paper cups with an earth-friendly alternative
Swiss Post Solutions, the world’s leading provider of outsourcing, administrative and business services, prides itself on:
1) its people—passionate, committed, empowered people
2) its decades-long history of social responsibility.
Swiss Post supports numerous non-profit organizations, partners with special-needs community groups and offers careers counseling resources to people from all walks of life. It is no surprise, then, that this year Swiss Post launched their G2 “Going Green” initiative in tandem with Earth Day. And the first item on the team’s new, green agenda? To replace disposable paper cups in the office with a more Earth-friendly solution.
Solution: Generous 16-ounce recycled, biodegradable auto mug highlights Swiss Post’s commitment to environmental responsibility
Major Account Specialist Carrie Sleva worked alongside the Swiss Post team to select a durable and eco-friendly alternative: a generous 16-ounce recycled and biodegradable auto mug, imprinted with both the Swiss Post and G2 initiative names. The only other catch was time: could the mugs be produced and delivered before Earth Day? With Carrie at the helm, the answer was a resounding, “Yes!”
Result: Swiss Post staff transition from paper to mug with ease; mugs increase brand recognition and reputation of Swiss Post as a firm with a conscious
The Swiss Post team reports that the promotion was a success: employees transitioned from paper to mug with ease; they also liked being able to use their mugs in the office AND on the go—a plus for Swiss Post brand recognition and visibility as well. The team also reports that plans for additional G2 promotional initiatives are in the works, turning, for this firm with a conscious, Earth Day into Earth Year!
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January 31, 2008Fun Holiday Desktop Gift Doubles as an Effective Internal Promotion for PEO Firm NELCO
Challenge: Find a dual-purpose holiday gift for employees
Staff at the PEO firm NELCO, recognizing that employee gift promotions motivate employees and subtly but effectively communicate company brand, recently contacted ePromos for help with their holiday gift promotion. NELCO handles the administrative end of hiring and staffing—functions like HR, payroll administration and taxes, and benefits administration and workers comp—freeing companies to focus instead on the supervision side of staffing.
Solution: A bendable, character clock with note/pen holders, in corporate colors
Our team and their team talked. We strategized. We showed the NELCO team various promotional options. And we loved their choice!—a bendable, character alarm clock with a clip to hold notes, photos or a business card, and with arms that can be posed to hold a pen. The amusing desktop clock, which also happened to be available in NELCO’s corporate colors, was ideal for several reasons:
1. Employees would likely keep the clocks on their desks, thus serving as an effective internal promotion
2. The clocks would reinforce the time-savings theme of the NELCO brand
3. They would also make employees feel good, thus fostering loyalty
The result: happy employees, happy NELCO team, successful promotion!
Reactions to the holiday gift were very favorable. Employees were instantly attracted to the clock’s unique design, which soon appeared on desktops throughout the company. The NELCO team was pleased as well: they say the promotion was a success, and report their intention to work with ePromos on future promotions.
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Nelco Character Clock (PDF Version)
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January 29, 2008Desk Products Create Awareness for a Staffing Agency
Challenge: Staffing Agency needs to boost client relations.
An established staffing agency LVI wanted to promote business with current clients and acquire business with prospective customers. The agency was in search of a strategy to implement a corporate gift program, with the intent of promoting brand awareness and building lasting relationships with their clientele.
Solution: Establish a continuity program with clients via direct mail.
They developed a long-term continuity program to generate business and strengthen relations with clients; it centered around a direct mailing of giveaways. They customized the Arrondi Apothecary RD900 filled with logoed wrapped candies and the Arrondi Caddy RD700 filled with imprinted pencils. The agency ordered 200 caddies to be mailed to prospective clients as a way to follow up after one-on-one sales visits with clients and thank them for their time.
Result: The caddies captured an 11 percent increase in new clients!
The desktop products functioned well with customers to create brand awareness and build a continual relationship over time. The visibility and practicality of the products served as reminders of the staffing agency and its services. As a result, the agency reported an 11 percent increase in new clients, compared to the same two month period in the previous year. To advance business further, the distributor bundled the desktop set with refill candles for the Apothecary, as well as accessories like rulers, letter openers and highlighters. Overall, these bonus gifts added value to enhance contact between the agency and the clients and promoted the agency’s customer relations.
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August 15, 2007Specially Manufactured Promotional Giveaway Drives Student Recruitment for LeBoeuf, Lamb, Greene & MacRae, LLP
Challenge: How to fill seats in an associate class in the highly competitive on-campus law student recruitment market
With summer fast approaching, LeBoeuf, Lamb, Greene & MacRae, a leading full-service, global law firm, was seeking a giveaway that would help their firm stand out in the noisy and competitive atmosphere of on-campus recruiting for summertime associate classes. Because the firm had stringent brand requirements, we knew that an off-the-shelf promotional item wouldn’t work—not only did the firm need something hardworking law students could actually use, but it also had to adhere to brand regulations.
Solution: A folder fitted with a USB swing drive in corporate colors and preloaded with class information shows the firm’s attention to detail and how highly it thinks of associates
The USB swing drive, normally available only in black, was specially manufactured overseas to match the firm’s signature teal green as well as its custom packaging. Each drive was also preloaded with details about the firm’s summer associate class so students would have easy access to the information they needed.
Result: LeBoeuf draws the largest-ever summer associate class in its history
The custom designed USB drives set LeBoeuf apart from other law firms and, combined with the custom packaging, painted a professional picture of the firm for students. Students loved the swing drives and showed it in class participation: following that recruitment drive, LeBoeuf had the largest summer associate class in its history, with nearly 70 students from over 30 colleges. Expecting a repeat performance this year, the company recently ordered another set of custom USB swing drives.
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Lebeouf On-Campus Recruiting (PDF Version)
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May 6, 2007Staffing Agency Recruits New Business With Promotional Gifts
Challenge: Promote business with both prospects and current clients.
An established staffing agency was looking for a practical office/desktop accessory to promote business with both current clients and prospects. The agency wanted a series of gifts that would constitute a continuity program for long-term exposure.
Solution: Promotional apothecary jars filled with pencils and candy.
A continuity program consisting of two different Arrondi Acrylic 14oz. Apothecary Jars by VisionUSA was implemented. One jar was filled with wrapped candies, while the other contained imprinted pencils. At the conclusion of every 'face-to-face' sales visit, an imprinted apothecary jar was presented to the client or prospect as a thank you for their time. At the time of their next or first placement with the firm, the second apothecary jar was mailed to create continuity. Both products provide excellent function on the desk or workstation and are certain to generate name awareness for an extended period of time.
Result: 11% increase in new clients compared to the previous year's 60 day period.
Not only did the products create a fantastic reminder of the staffing agency, but they helped contribute to an 11% increase in new clients compared to the previous year's 60 day period. The agency eventually purchased other promotional merchandise such as imprinted rulers, logo letter openers, and promotional highlighters to give to clients to put in their apothecary jars. This meant the agency's logo stuck around for even longer, creating long-lasting beneficial exposure.
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