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April 22, 2008Recycled, Biodegradable Imprinted Mugs Launch “Going Green” Earth Day Initiative for Swiss Post Solutions
Challenge: To replace disposable paper cups with an earth-friendly alternative
Swiss Post Solutions, the world’s leading provider of outsourcing, administrative and business services, prides itself on:
1) its people—passionate, committed, empowered people
2) its decades-long history of social responsibility.
Swiss Post supports numerous non-profit organizations, partners with special-needs community groups and offers careers counseling resources to people from all walks of life. It is no surprise, then, that this year Swiss Post launched their G2 “Going Green” initiative in tandem with Earth Day. And the first item on the team’s new, green agenda? To replace disposable paper cups in the office with a more Earth-friendly solution.
Solution: Generous 16-ounce recycled, biodegradable auto mug highlights Swiss Post’s commitment to environmental responsibility
Major Account Specialist Carrie Sleva worked alongside the Swiss Post team to select a durable and eco-friendly alternative: a generous 16-ounce recycled and biodegradable auto mug, imprinted with both the Swiss Post and G2 initiative names. The only other catch was time: could the mugs be produced and delivered before Earth Day? With Carrie at the helm, the answer was a resounding, “Yes!”
Result: Swiss Post staff transition from paper to mug with ease; mugs increase brand recognition and reputation of Swiss Post as a firm with a conscious
The Swiss Post team reports that the promotion was a success: employees transitioned from paper to mug with ease; they also liked being able to use their mugs in the office AND on the go—a plus for Swiss Post brand recognition and visibility as well. The team also reports that plans for additional G2 promotional initiatives are in the works, turning, for this firm with a conscious, Earth Day into Earth Year!
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Posted by mark at April 22, 2008 1:00 PM
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