Legal Industry Promotional Product Case Studies
Newly Merged Legal Giant Dewey & LeBoeuf Leverages Promotional Gifts to Celebrate Company Milestone
July 7, 2009
Branded, Eco-Friendly Umbrellas Act as a Pleasing Honoraria for Lecturers at Suffolk University Law School’s Center for Advanced Legal Studies
Challenge: Appreciating unpaid lecturers—faculty, judges, lawyers and experts in their fields.
The Center for Advanced Legal Studies at Suffolk University Law School, a century-old Boston institution that has produced some of the nation’s most distinguished legal professionals, provides practical, intellectually challenging and varied continuing legal education (CLE) through conferences, symposia and educational programs. Through such forums, curricula on topics ranging from litigation and ethics to family and elder law are developed and delivered twice per week during each semester via vigorous, open discussion methods by leading academics, experienced lawyers and judges, and practicing professionals in concentrations supported by Suffolk, including Intellectual Property, Financial Services, Health and Biomedical, and Civil Litigation.
Although lecturers invest significant time researching, preparing and presenting their programs, they are unpaid, contributing only for the benefit of “the bench and the bar.” Suffolk’s CLE staff, however, has traditionally given lecturers a useful, branded promotional gift an honorarium to thank them for their time and effort. Since the gift program started, the staff has purchased several products, including Suffolk-branded umbrellas, attaché cases, memory sticks and deluxe pens; they consider a fresh rotation of gifts especially important for thanking repeat lecturers. But even returning speakers seemed to favor one gift above all others, indicated by how many times they have asked, “What happened to the umbrellas?”
Solution: 44-inch umbrella with a canopy of recycled plastic and a handle of shredded wood.
When their most recent gift inventory ran low, the staff once again decided to use umbrellas. This time, however, in keeping with their desire to offer a fresh, new product—and since they give out so many of them—they would search for an environmentally responsible umbrella that would ultimately minimize environmental impact. But where to find an environmentally friendly umbrella?
Enter ePromos. The staff found our website and those of several other promotional product companies. After a few comparisons and determining that ePromos had the best selection, the best prices and what seemed to be the easiest ordering process, the staff requested a product sample from Promotions Specialist Jocelyn Cohen. Because Jocelyn also happened to be a law school graduate, and so understood the staff’s needs and objectives, they were happy to work with her and ePromos.
The staff chose the sample Jocelyn sent: our large, 44-inch Eco-Friendly Auto Open/Close Umbrella with a canopy of recycled plastic and a handle of shredded wood and plastic. The Suffolk University Law School name and logo, as well as the program name—Advanced Legal Studies—would be imprinted in white into one black panel for maximum brand visibility.
Result: Crowd-pleasing umbrellas contribute to the success of continuing legal education forum.
The staff has since given the new umbrellas to many presenters, who say that the gifts make them feel special and appreciated. First-time presenters have been especially surprised, since they participate in the program expecting nothing at all in return. Staff members tell us that promotional products are an important contributor to the success of the CLE forums. And while they will likely change the product again in the future, they plan to always keep a supply of the crowd-pleasing umbrellas on hand.
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Suffolk University Law Umbrella Thank You Gifts (PDF Version)
Posted by Mike at 10:35 AM. Permalink: Branded, Eco-Friendly Umbrellas Act as a Pleasing Honoraria for Lecturers at Suffolk University Law School’s Center for Advanced Legal Studies | Comments (0) | TrackBack
January 22, 2009Unique Giveaway Attracts University Students, Enhancing Employee Recruitment Strategy for Veteran Affairs Canada
Challenge: To Identify a Recruitment Giveaway with Key Success Traits—Able to Attract, Engage and Create Positive Memories
If your goal is to develop a strong employee recruitment strategy, several topics invariably surface time and time again: building a prequalified talent pool, developing relationships with universities and staffing firms, increasing your firm’s appeal to potential new hires. In implementing those and other recruitment strategies, savvy HR professionals commonly tap a tactic known to attract and engage potential talent: using branded promotional products. The same products that work well at tradeshows—products that attract and engage people and create memorable links in their minds—also work well as recruitment tools.
The recruitment team at Veteran Affairs Canada (VAC), the “True North’s” official provider of benefits and services to members of the Canadian Forces and the Royal Canadian Mounted Police, are veteran users of promotional products, leveraging them regularly in their post-education recruitment efforts. And because the VAC team expects significant labor force shrinkage over the next decade as boomers retire, they’ve ramped up university recruitment efforts, visiting universities across Canada, from Prince Edward Island to British Columbia. The team’s typical promotional arsenal has included pens, post-its and alarm clocks—products they intend to continue using. But for this next push, the team wanted something new to add to their recruitment toolbox, something that would attract students to the booth, hold their attention and engage them while there, and remind them of the VAC when their minds wandered down the career-choice road.
Solution: Touchable, Twistable Tangle Jr. Puzzle Imprinted with Key Web Address
Working with ePromos Promotions Specialist Caitlin Powers, the VAC team selected the Tangle Jr. puzzle to add to their collection of giveaways. The Tangle Jr., with its unique twisting and swiveling action, is hard to put down—and harder still not to take apart and put back together. The first link, imprinted with “Canada” and a stylized version of the Canadian flag, is followed by four additional links, each imprinted with the VAC’s Web address—the thought being that repetition of a single address would be more potent than including different messages on each link. And while the Tangle is available in several colors and models, including metal models for executive-level promotions, the VAC team selected the traditional Tangle in traditional blue.
Result: Branded Puzzle Drives Career Fair Traffic and Helps More Students Learn about VAC Career Opportunities
Since the Tangles arrived, the VAC team has had opportunity to put them to the ultimate test at university fairs in Sherbrooke, Quebec and Victoria, British Columbia. The result? Another promotional success! The VAC team reports that the Tangle was a great hit with students, attracting them to the kiosk and keeping them there, while also exposing them to exciting career opportunities within Veteran Affairs Canada.
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Veterans Affairs Canada Tangle Jr. Puzzle Recruitment (PDF Version)
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December 11, 2008“Welcome Kit” of Promotional Products Helps Smooth Employee Transition During Office Move and Promotes New Eco-friendly Campaign for Prominent Law Firm, Akin Gump Strauss Hauer & Feld LLP
Challenge: How to leverage promotional products to help employees feel at home quickly during a time of transition while also introducing new eco-sensitive policies.
With more than 900 lawyers in 13 offices from Abu Dhabi to London, and from Beijing to both coasts of the U.S., Akin Gump Strauss Hauer & Feld LLP is one of the largest law firms in the world.
When Akin Gump’s New York City branch outgrew its space and moved to a bigger, better, greener office building (one of the greenest skyscrapers thus far), the Akin Gump HR team had three things in mind. First, they wanted to successfully bring together their 390 employees, who had been physically divided in the old building. Second, they wanted to make everyone feel at home in the new space. And third, the team also wanted to unveil a cool, new “Go Even Greener” campaign inspired by their new office home. That’s when the Akin Gump HR team reached out to ePromos Account Executive Stacey Lewis for help in creating a “welcome kit” worthy of accomplishing this multi-faceted feat.
Solution: Jumbo reusable shopping totes, microwaveable 15-ounce coffee mugs and branded LifeSavers candies.
The team’s choices for the kit certainly fit: jumbo reusable shopping tote bags, microwaveable coffee mugs and logoed rolls of LifeSavers candies. The hefty grocery totes, 100 percent recyclable and reusable, in the firm’s traditional blue, are both tear resistant and water repellant, encouraging years’ of use. The 15-ounce microwavable, dishwasher-safe mugs, also in Akin Gump blue, come with comfort-grip handles and rotating, locking signature lids that disassemble for easy cleaning. And while the LifeSavers—given for a boost of energy—aren’t available through the ePromos Web site, we were able to easily source and deliver them, branded the Akin Gump way.
Some assembly required. Anticipating the team’s need for help assembling the kits (and to minimize stress—things are busy enough just before a move!) Stacey also offered ePromos fulfillment services. This way, the products from various vendors were delivered to an ePromos’ warehouse, where our team put the kits together before shipping them to Akin Gump’s new office before the big day arrived.
Result: Less HR stress, happy employees despite a typically tumultuous time of transition—promotional success!
When the employees arrived at the new building on the first day, they were greeted with a breakfast and lunch event—and with their official Akin Gump Welcome Kits—complete with eco-friendly products. The HR team’s manager tells us the kits were a hit: he still sees employees using the bags and mugs everywhere—and when he does, he offers a comment of “Nice mug!” or “Nice bag!” Staff members report leaving the bags in their cars so they’re easily available for grocery shopping. And—a surprise to Akin Gump’s HR manager—employees loved the mugs most: they say that the lid stays cool even after microwaving so they can sip their coffee or soup without burning sensitive lips. Both products together make for a more eco-friendly Akin Gump, in the office and out. Most importantly, though, the promotional welcome kit helped employees quickly connect and settle into their new office home—another promotional success!
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Aking Gump Tote Bag Internal Promotion (PDF Version)
Posted by Mike at 12:59 PM. Permalink: “Welcome Kit” of Promotional Products Helps Smooth Employee Transition During Office Move and Promotes New Eco-friendly Campaign for Prominent Law Firm, Akin Gump Strauss Hauer & Feld LLP | Comments (0) | TrackBack
October 21, 2008Logoed Stress Balls Carry an “Emergency” Message for Zucker, Goldberg & Ackerman, Law Firm to Real Estate Financiers
Objective: To find a unique stress ball for an ongoing stress ball campaign.
Zucker, Goldberg & Ackerman (ZG&A) represents a unique clientele in New Jersey and Pennsylvania: mortgage servicers, banks and investors in all aspects of defaulted residential loans, including foreclosures, bankruptcies, loss mitigation, evictions, REO closings and litigation. Because of the fast-paced nature of their practice, the firm is devoted to technology, innovation and automation to help meet client needs—fast.
To stress the firm’s speed of service and quick turnaround time, each season the ZG&A team purchases new stress balls imprinted with various messages related to speed of service. This time, they turned to ePromos Account Executive Nomi Yitzchaki, in search of the next stress ball for the firm’s ongoing campaign.
Solution: A fire-truck-shaped stress ball imprinted with the firm’s logo and a clever message.
Their choice: a fire truck stress ball imprinted with the firm’s logo and its latest message “We’ll put out your fires,” drawing a vivid comparison between the quick response of fire fighters during fire and safety emergencies and the quick response of the ZG&A team during legal emergencies. The truck’s bright red color, impressive four-inch-long size and bold, imprinted message would make a lasting, memorable impression on clients and prospective clients alike.
Result: Good, and better, as stress “trucks” are well-received by clients.
The ZG&A team tells us that they were pleased with the quality of the product, happy to have selected the fire engine for their ongoing stress ball campaign and happier still that the stress “trucks” continue to be well-received by clients and prospective clients.
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Zucker, Goldberg, and Ackerman Stress Balls Brand Awareness (PDF Version).
Posted by Mike at 9:03 AM. Permalink: Logoed Stress Balls Carry an “Emergency” Message for Zucker, Goldberg & Ackerman, Law Firm to Real Estate Financiers | Comments (0) | TrackBack
December 27, 2007Newly Merged Legal Giant Dewey & LeBoeuf Leverages Promotional Gifts to Celebrate Company Milestone
Challenge: Build rapport and establish a sense of common pride internally among newly merged companies
When the law firm powerhouses Dewey Ballantine and LeBoeuf, Lamb, Greene & MacRae merged after behind-the-scenes negotiations, they created what is now the 11th largest law firm in the U.S.: Dewey & LeBoeuf. The new firm, with more than 1,300 lawyers, is also credited with ownership of both the largest New York and London offices of any U.S. firm. Although the firms quickly ended fast flying rumors by confirming rumors of the merger early on, anticipation continued to run high until October 1, 2007—the official date of the merger.
On that date, the new Dewey & LeBoeuf team wanted to present a promotional gift to the new staff to help quickly establish a shared sense of pride and build rapport among the new family members. The plan: to leave a special merger-announcement gift on each employee's desk on the morning of October 1st.
Solution: A gift for every desk—an imprinted notebook and pen in the high style of the new, esteemed law firm!
The gift, we knew, had to be in keeping with both firms' rich heritage and premier reputations; it had to be top-notch. It also had to be functional and highly visible; something law firm employees would be pleased to use before respected clients and potential clients.
The brainstorming began. Before long, the Dewey & LeBoeuf team and we had selected just the right item: a spiral notebook imprinted with the new firm's name on the cover. As an added bonus, each employee would also receive a stylish, high quality pen.
Result: The notebooks help usher in a new era for the firm
On the morning of October 1st, employees throughout the newly-merged firm's 26 offices across four continents arrived to find their new notebooks and pens on their desks—a perfect way to develop a sense of community among the formerly separate teams and to officially announce the merger on its effective date. The Dewey & LeBoeuf team was so pleased with the gifts and employees responses to them that they have since reordered for various events on four other occasions.
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Dewey & LeBoeuf Merger (PDF Version).
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August 15, 2007Specially Manufactured Promotional Giveaway Drives Student Recruitment for LeBoeuf, Lamb, Greene & MacRae, LLP
Challenge: How to fill seats in an associate class in the highly competitive on-campus law student recruitment market
With summer fast approaching, LeBoeuf, Lamb, Greene & MacRae, a leading full-service, global law firm, was seeking a giveaway that would help their firm stand out in the noisy and competitive atmosphere of on-campus recruiting for summertime associate classes. Because the firm had stringent brand requirements, we knew that an off-the-shelf promotional item wouldn’t work—not only did the firm need something hardworking law students could actually use, but it also had to adhere to brand regulations.
Solution: A folder fitted with a USB swing drive in corporate colors and preloaded with class information shows the firm’s attention to detail and how highly it thinks of associates
The USB swing drive, normally available only in black, was specially manufactured overseas to match the firm’s signature teal green as well as its custom packaging. Each drive was also preloaded with details about the firm’s summer associate class so students would have easy access to the information they needed.
Result: LeBoeuf draws the largest-ever summer associate class in its history
The custom designed USB drives set LeBoeuf apart from other law firms and, combined with the custom packaging, painted a professional picture of the firm for students. Students loved the swing drives and showed it in class participation: following that recruitment drive, LeBoeuf had the largest summer associate class in its history, with nearly 70 students from over 30 colleges. Expecting a repeat performance this year, the company recently ordered another set of custom USB swing drives.
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Lebeouf On-Campus Recruiting (PDF Version)
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June 5, 2007Computer Bag Builds Brand Recognition
| Objective: To build brand recognition with law librarians.
Solution: Microtek Laptop Bag. While a previous Compressed T-Shirt giveaway worked well for law students, ePromos recommended a slightly more upscale product for this more established and professional group. Cases work for those with or without laptops. |  |
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April 19, 2007Crystal Awards Reward Fit Employees
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Challenge: Reduce employee turnover at a law firm. Solution: A health incentive recognition program to demonstrate management's caring attitude. Result: Overall increase in employee morale, a healthier workforce, and lower turnover. |  |
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