A Close Client/Account Rep Relationship Makes for Just the Right Promotion at Just the Right Time: Promo Blog

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December 4, 2007

A Close Client/Account Rep Relationship Makes for Just the Right Promotion at Just the Right Time

Background: When the "same-old, same-old" promotions won't do, Pelican Products turns to their promo know-how rep for help

Pelican Products, a company specializing in watertight protective cases, and ePromos sales representative Lonni Ornstein have been making beautiful promotions together since 2004, when the two worked on Pelican's first promotional products order.

Each quarter, Pelican rewards its top-performing factory employees with a useful, logo'd promotional item. The Pelican staff wanted something different this time; they weren't quite sure what…but something different. With their deadline quickly approaching, they called on Lonni for help.

Solution: An intuitive sense of what Pelican prefers leads to just the right product—a logo'd sweatshirt blanket

Thanks to their long-standing business relationship, Lonni has developed an intuitive sense of which promotional products Pelican Products might need and use. She knew they preferred lifestyle gifts to office gifts—gifts that would leave a positive impression yet that would be used by recipients every day. Keeping Pelican's budget in mind and after extensive research, Lonni presented the Pelican team with a list of potential products. From it, they chose a winner: a functional sweatshirt blanket.

Result: Blankets are imprinted and delivered on time; Pelican contest winners quickly warm up to their gifts

We quickly imprinted and shipped the sweatshirt blankets to Pelican Products just in time for their quarterly contest. The gift was well received by Pelican contest winners; it represented a nice change the barbeque sets, grills and folding chairs the company has awarded in contests past. And Lonni, with another successful promotion under her belt and an even stronger customer relationship with Pelican Products, ensured that our work with Pelican Products will continue for years to come.

Find other items for the Manufacturing Industry.
Wrap up with Promotional Blankets.
Browse through other Employee Gifts.

Pelican Employee Gift (PDF Version)

Posted by mark at December 4, 2007 10:21 AM

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A Close Client/Account Rep Relationship Makes for Just the Right Promotion at Just the Right Time

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