Solution: Send out a direct mail package which includes promotional products to highlight the company’s mission, as well as a high-value incentive to schedule a sales consultation.
The construction and mining equipment company eventually turned to affordable promotional merchandise in order to communicate their message. To show clients that they could help them out of the “forest of new emissions regulations”, they sent out direct mail packages that included a promotional compass. This simple promotional item did a great job of actually illustrating what the company would do, instead of just plainly stating it in a manner likely to be overlooked.

In addition to the imprinted compass, the package promised a hi-tech promotional GPS system to clients that scheduled a sales presentation. These coveted gadgets were a great incentive to respond to the promotion and an easy way to get people excited about the product.