Medical Promotional Product Case Studies
Information-Packed USB Drive Repeatedly Pulls Booth Traffic for Diagnostics Firm AdvanDx
Miniature FM Radios Bring Holiday Cheer to the Cottonwood Residential Treatment Center
Promo Mugs Reduce Eco-Footprint; Help Acclaimed Valley Medical Rehabilitation Center "Go Green"
Laser Eye Treatment Center Encourages Referrals With Promotional Items
September 10, 2009
Oregon Medical Association Provides its Younger Patients with a Fun Summer Gift Package for Effective Brand Recognition
Challenge: Putting together a summer-themed promotional gift package to strengthen OMA’s relationship with younger patients.
Oregon Medical Association (OMA) supports the cooperation and unity among its physicians statewide and aims to maintain high ethical, educational, and professional standards among the Oregon health care community. Every year, OMA distributes promotional products during all four seasons to foster more personal relationships with its patients, spread awareness about its services, and inform people about how they can make Oregon’s physicians more efficient. These promotional campaigns have been successful in establishing long-term relationships with OMA’s customers and setting itself apart from competitors.
During its most recent summer promotion, OMA had the task of finding a promotional giveaway that offers a personal touch while increasing the company’s brand exposure. In the past, the association has distributed custom t-shirts and beach towels, but this time the team wanted a combination of practical products which would be useful for the summer season. More importantly, OMA wanted products that would interest its patients in age range of 12-22 – products that wouldn’t be thrown away and would last all summer long, providing a better return on investment for its promotional spending dollars.
Solution: Sunglasses set and UV detector kit to provide recipients with a hip promotional package that enhances band recognition.
After consulting with ePromos Promotions Specialist Caitlin Powers, OMA put together a summer gift package that they were confident would appeal to the younger market and be used throughout the summer. The gift set included custom sunglasses with a laminated strap, a sunglass case with a clip, and a waterproof UV detector kit, all of which were given away in a promotional OMA bag. The company felt that this was a stellar promotional package that the teens and younger adults would see as stylish and specifically great for their age range.
Result: OMA patients find gift set to be cool, fun, and useful for the summer months.
After distributing the gift sets, OMA received very positive feedback from its patients. The staff was pleased to hear the kids say “these are cool” and “these are awesome”—revealing that OMA was on point with giving its younger patients useful promotional products that were trendy and upbeat. The company also put a TGIF certificate inside the bag to give its patients an item that would enable them to spend more time with friends and family. Overall, the UV detector supplied recipients with an item for health care, while the sunglasses and other items provided patients with products for personal enjoyment—a combination that’s tough to beat!
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September 1, 2009Branded Condom-in-a-Keychain Helps Spread the Word about an Emergency Contraceptive Hotline for Wisconsin’s Family Planning Health Services
Challenge: Garnering statewide awareness for a public-health-related, toll-free hotline.
Family Planning Health Services, Inc. (FPHS), a community-based, non-profit reproductive health care provider in central Wisconsin, offers family planning and health services, such as screenings for sexually transmitted disease, pregnancy education, prescription and over-the-counter birth control supplies and emergency contraception (EC) services. Several years ago, FPHS launched its Wisconsin EC Hotline, where Wisconsin women interested in emergency contraception can call for information and arrange for services.
Since the hotline’s launch, the FPHS team has been promoting it through brochures, business cards and coasters. To round-out the promotion, they sought to add one more promotional tool: a low-cost product, to allow them to give away many; also a product that would be relevant to the hotline. In addition, the team wanted a product that people would use often and keep handy—something that would be available to the individuals to remind them of the hotline when they might need it most.
Solution: On-message, refillable condom-in-a-keychain branded with hotline phone number.
Their solution, the Condom-in-a-Keychain, met criteria in every way. Made of durable, clear acrylic, the keychain, which holds one high-quality condom and a custom graphic, is coin-opened and refillable, making it a long-lasting and useful promotion that ties in well with FPHS’s reproductive health and promotional missions. The keychain is available with a multicolor screen print or a four-color-process imprint; its condoms, too, are available in a multitude of eye-catching colors. Promotions Specialist Valerie Bogucharova worked with the FPHS team to produce their order, which included an imprint of the hotline’s toll-free number in bold, blue print, along with two imprinted messages: “Because a little peace of mind goes a long way” and “Emergency Contraception. Get it today.”
Result: Keychain successfully promotes reproductive health, achieves hotline awareness goals.
For the past three years, the branded keychains have proven very popular at health fairs, baby fairs and conferences hosted by the Wisconsin Poverty Committee, Wisconsin Public Health Services, county hospitals and FPHS in the 72 Wisconsin communities it serves. FPHS purchases the product and distributes it, free of charge, to organizations and individuals willing to help spread the product—and word of the hotline.
The FPHS team tells us that the condom keychain giveaways are a sound investment—and that they have become a key component of their ongoing hotline promotion. At one recent hospital fair held in a local mall, where more than 1,400 people attended, the FPHS team distributed information about their services—and their hotline promotional products—from a booth. The team reports that the keychains attract people to the booth, where they examine them and look at the information, many times opening the doors to conversation about EC and the EC hotline.
The team is also pleased to report that, thanks to their promotional efforts, many health organizations, teachers and coaches throughout the State have called and continue to call FPHS to request a supply of condom keychains, - which the team sends for free. Also, with parents picking up the hotline-branded product for their children, and teachers taking handfuls for their students, at events throughout the state, the FPHS team is moving closer to their mission of encouraging safe-sex practices, as well as their ultimate goal of generating statewide awareness for their toll-free EC hotline.
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Family Planning Health Services Condom-in-a-Keychain Brand Awareness Promotion (PDF Version).
Posted by Mike at 12:51 PM. Permalink: Branded Condom-in-a-Keychain Helps Spread the Word about an Emergency Contraceptive Hotline for Wisconsin’s Family Planning Health Services | Comments (0) | TrackBack
August 11, 2009Branded USB Flash Drives Serve a Useful Sales Function and Add Cachet to a Sales Retreat for the Leading Manufacturer of Intraoral Cameras, Digital Doc
Challenge: Putting sales tools into the hands of top, far-flung distributors attending an informational—and pampering—sales retreat.
Digital Doc LLC is now in its 11th year manufacturing the award-winning intraoral digital cameras of choice for major distributors and dental professionals worldwide. How the firm became the industry leader, selling more than 8,000 units, is part product, part marketing genius. From the product perspective, Digital Doc has, in partnership with SONY Medical Products and according to its website, so “…revolutionized the intraoral camera that it may render existing technologies in the intraoral industry obsolete.” In other words, Digital Doc sells a product that savvy dental professionals want. From the marketing perspective, Digital Doc taps a growing number of distribution channels, including four large distributors whose sales representatives carry the Digital Doc brand into far-flung corners of the United States, Australia and other nations.
It is on this latter strategy that the Digital Doc team has wisely capitalized; the team chooses qualified sales reps from some of their large distributors to join them for a weekend of fun and education – a sort of wine-and-dine “sales retreat,” an informational session at the firm’s offices in Sacramento, California area. Although the representatives come to California primarily to learn about the Digital Doc products—the specs, how to use them, how to sell them—they are, from the moment they step off the plane, catered to, wined and dined, treated to fishing trips in Tahoe and chauffeured to wine-tasting events. Why does Digital Doc go to such lengths? They do because such events are an investment; they know from experience that returning reps continue to “sell the heck” out of Digital Doc products.
For added cachet, the chosen representatives are also greeted at their hotel with a bountiful gift basket, overflowing with snacks, wine and gadgets—such as a digital camera and a branded USB flash drive, loaded with everything a sales rep and prospective client need to run and learn about the products: installation drivers, camera price lists, PDF spec sheets, flyers to give to clients and contact information for all the Digital Doc staff they met on their trip.
Solution: A Digital-Doc branded 1GB USB 2.0 velocity jump drive.
Promotions Specialist Nicole Shebloski managed the team’s order once they found the perfect USB drive among the many available on ePromos’ extensive website: the 1GB USB 2.0 Velocity Jump Drive, a compact, light and portable flash storage device ready to plug-and-play via any USB port on a Mac or PC. No drivers required; users can run applications, view videos or play MP3 files directly. The drive features a wavy design, especially attractive to the Digital Doc team, a removable cap and a blue LED light that blinks during data transfer. The exterior is made of ABS plastic. And an optional lanyard is available for an additional fee.
Result: Retreats encourage reps to "sell the heck” out of Digital Doc products; branded flash drives distribute information and increase brand recognition.
The Digital Doc sales retreats are highly effective at motivating reps to increase sales efforts and output. The Digital Doc team tells us that, whereas at one time they had a difficult time convincing sales reps to attend their retreats, now distributor reps call weekly, even daily, asking when the next retreat will be. The branded USB drives work well, too: the team imprints the Digital Doc name and “tooth” logo on the devices, seeking brand recognition akin to that of Apple and Nike. The goal is that whenever a dental professional sees that familiar “tooth,” they will immediately think of—and tell prospective clients about—Digital Doc.
The useful USB drives also provide a reminder of the fun times reps had during the retreat, acting as a keepsake as well as a continual, daily reminder of their favorite manufacturer. The team initially ordered 500 units and has since ordered more. And with the continued success of their retreats and branded USB drives, they don’t intend to stop using either anytime soon.
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DigitalDoc USB Drives Employee Event Giveaways (PDF Version).
Posted by Mike at 1:04 PM. Permalink: Branded USB Flash Drives Serve a Useful Sales Function and Add Cachet to a Sales Retreat for the Leading Manufacturer of Intraoral Cameras, Digital Doc | Comments (0) | TrackBack
August 5, 2009Imprinted Antibacterial Hand Sanitizer Spray Pen Improves Satisfaction with New Courtland Elder Services
Challenge: How to help family members who admit their loved ones into nursing homes feel comfortable at the care center.
The New Courtland Network offers a full range of high-quality medical services to meet the specific needs of its nursing home residents, varying from dementia specialty care to long-term care. However, due to the perceived threat of constant exposure to germs, New Courtland struggled to help family members of admitted residents feel comfortable in its compassionate environment. New Courtland wanted a promotional product that would ease visitors’ concerns about the potentially contagious environment, while highlighting their commitment to providing for the physical, social, emotional, and spiritual needs of the residents at New Courtland. While there are many healthcare related products available, the New Courtland team concluded that the antibacterial hand sanitizer spray pen was the answer.
Solution: Antibacterial hand sanitizer spray pen.
When confronted with the seemingly endless options for a potential giveaway, New Courtland worked with Account Executive Michael Bloomenthal to select the most practical product for visitors. While instant care kits and anti-bacterial sprays were all viable options, New Courtland team members realized that a product with an immediate impact on the family members’ visit would have the greatest impact and decided to go with the antibacterial hand sanitizer spray pen. Because visitors are typically uncomfortable with the idea of being surrounded by ailing residents, New Courtland staff members believed that the antibacterial hand sanitizer spray pen could dispel vistors’ fear of germs. Not only does the multifunction pen provide visitors with a means of instantaneously cleaning their hands when visiting the nursing home, but it also gives visitors a pen to fill out any medical forms at the care center. The combination effectively illustrates the tremendous care and thought their staff puts into every aspect of their care for their residents and visitors.
Result: Visitors thrilled about versatile pen, sets up identical giveaway program at five other nursing homes.
The New Courtland team’s instincts were right, and family members of admitted residents loved the giveaway. The convenience of having a hand sanitizer and pen in one is invaluable in a setting like this. By giving away a product that made family members feel more comfortable during their visit, New Courtland reinforced the idea that its staff is making every effort to make every resident feel just as safe and comfortable. Following the success of the giveaway at its first nursing home location, New Courtland launched an identical giveaway at five other care centers, winning over even more family members and visitors.
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June 9, 2009Coffee Mugs Imprinted with Wraparound, Three-Color Logo for the HealthDay News Service are Perfect Holiday Gifts for a Remote Staff of Writers and Editors
Challenge: Finding a personal, meaningful gift for remote staff, able to accommodate and showcase a three-color logo.
Motivating employees you rub elbows with every day is one thing; motivating a remote or geographically dispersed staff, another. The health news syndicate HealthDay will vouch for that. HealthDay is a leading news organization whose remote journalists and editors produce consumer and professional health news, and custom content for license to media companies, hospitals, group practices, publishers, non-profits and government agencies.
The HealthDay team recently launched a holiday gift program to express appreciation to freelancers and staff, most of who work from home. Appreciation wasn’t the only goal however; the team also intended to foster a sense of community and team spirit among their staff, as well as to fill the innate human need for recognition and importance by reminding staff that they’re a vital part of something bigger than themselves.
But what to give? What product would kickoff the gift program right? The team noted that most of their freelancers and remote staff regularly start their days in front of the computer, sipping coffee, reading news and responding to e-mail—in their pajamas. Since the “morning coffee” is a personal, quiet time cherished by most, the team knew that a HealthDay branded coffee mug would fit the bill.
Solution: Wide-bodied, 12-ounce enzo glass mug in white is a match.
They began their search on ePromos’ extensive Web catalog. But with hundreds of mug styles and colors available, the team found it difficult to find a mug to accommodate and match the three-color HealthDay logo. That’s when the team tapped the ‘promo know-how’ of ePromos Promotions Specialist Caitlin Powers, who quickly honed in on a great-looking white mug that would showcase the logo: the 12-ounce Enzo Gloss Mug, with a wide, round body, a C-handle and wraparound logo imprinting.
Result: Branded coffee mugs a hit with on-location and remote staff.
The mugs were a hit. Not only did they successfully kickoff HealthDay’s new holiday gift program, but the team also thought they looked terrific. In-office editors and freelancers use their mugs everyday; and members of the remote staff start their mornings with a physical reminder of their important role in the ongoing success of HealthDay.
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HealthDay Employee Gift Mugs (PDF Version)
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May 28, 2009Recycled Flyer Branded with a Public Service Message Drives Web Traffic and Program Awareness for The State of Utah’s Anti-Meth Campaign Led by the Marketing and PR Firm, RIESTER
Challenge: To drive web traffic and program awareness with a kid-friendly promotional product.
Public service messages that require broad consumption, such as those related to literacy, obesity, drug abuse and other social concerns, typically rely on integrated marketing campaigns to deliver one, key audience-oriented message through the media most likely to be heard, seen and experienced by targets. The idea is that the various media together will make a synergistic impact that is larger and stronger than the impact of its individual components.
RIESTER, a full-service marketing and public relations firm, one of the largest in the Western United States, recently launched an integrated campaign for the State of Utah designed to raise awareness about the hazards of methamphetamine use. The campaign included television, radio and print ads in English and Spanish, an educational website, www.endmethnow.org and a community outreach program with education materials to bring the campaign home to residents of Utah’s counties.
For the campaign, RIESTER worked with members of the Utah Methamphetamine Joint Task Force, formed by Governor Jon Huntsman Jr. and the Utah Association of Counties. As a part of the community outreach program, the task force team wanted a promotional product that would work to raise awareness and drive traffic to the website—a product kids would play with instead of throwing away or tucking into a drawer, never to be seen again.
Solution: A 9.25-inch recycled flyer with high fun-potential—and a large space for branding.
With those goals in mind, RIESTER browsed ePromos’ extensive web catalog and suggested a few playful products to their client. Their choice? The 9.25-inch recycled flyer, recycled so the Task Force could do their part to help the environment, a flyer because parents, kids, social workers and other concerned citizens attending county awareness programs would be likely to take them, and their branded message, home. A non-recycled version of the flyer is available on ePromos’ website as well.
Result: Wellness centers across Utah quickly deplete inventory of messaged awareness flyers.
RIESTER tells us that the flyers succeeded in driving people to the campaign website and contributed to the program’s success. The flyers, with a large area available for branding, were imprinted with the campaign’s bold black and yellow “warning” colors and a key campaign message—“Your loved one on meth isn’t a lost cause. They have you.”—as well as a phone number to call for more information and the campaign web address. The team also reports that staff members at wellness facilities in 13 counties across Utah enjoyed giving the fun flyers out and have already depleted their supplies.
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Riester Frisbee-type Flyer Cause Awareness Promotion (PDF Version)
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April 30, 2009User Group Workshop Gift Becomes Trade Show Winner and Staff Morale Booster for Medical Communications Technology Leader, Online Business Applications
Challenge: To source just the right fleece jacket for workshop attendees.
While there is no standard rulebook for the care and feeding of user groups, there is common knowledge of their win-win nature: members win by gaining access to unique educational, networking and career opportunities; companies win by nurturing customer champions and letting actual customer desires drive product direction and development.
Online Business Applications (OBA), a provider of advanced software solutions for the pharmaceutical, biotech and medical device industries, taps the power of the user group for its flagship product, the Information Request Management System (IRMS). IRMS is the leading medical information software package in use today. The IRMS User Group, enhancing the desirability and value of its namesake, gives customers a forum through which they may access OBA-led education and exchange practical implementation and usage experiences with other IRMS customers.
Each spring and fall, the OBA team hosts the IRMS Workshop, a two-day event during which customers mix and mingle while learning about product enhancements, attending break-out sessions and customer presentations, and discovering new ways to use IRMS to its fullest potential. During past workshops, the team has provided promotional products as a gesture of goodwill and to thank customers for attending, items like water bottles, clocks and branded bags.
This year, armed with a larger budget, the team purposefully veered in a new direction—fleece jackets. Considering the notoriously cold workshop and session spaces, fleece made perfect sense: while customers in the know typically come prepared with sweaters or jackets; first timers often shiver with regret, wishing they’d brought jackets as well. Branded gift jackets would not only insulate customers from the cold; they’d also increase brand awareness and communicate a more meaningful, grander “thank you.”
Solution: Generously cut 100-percent non-pilling full zip fleece jacket.
While identifying the right product type might be easy, it is just the first step in a longer production process. The next step—sifting through a haystack of seemingly similar products to hone in on the one that best meets requirements—calls for expert advice, which is precisely why the OBA team turned to ePromos Promotions Specialist Caitlin Powers.
Caitlin listened, researched fleece options, recommended several products for the team’s consideration and sent a sample as requested. The team loved the sample and, soon after, asked Caitlin to place their order for the Full Zip Fleece Jacket. This 365-gram, 100 percent non-pilling fleece is generously cut and ideal for layering. It also features two zip front pockets, a full zip front and custom embroidery on the front.
Result: Overwhelmingly favorable response leads team to order more jackets and add giveaway venues.
The team reports that workshop attendees and OBA staff alike loved their new OBA-branded fleece jackets, happily donning them during the chilly breakout and networking sessions. Recipient response was so overwhelmingly favorable that the team ordered more jackets and added tradeshows and client meetings as giveaway venues, thus creating even greater brand awareness and a fleet of walking billboards for OBA. Most recently, the team also gave the jackets to staff as a company gift, to boost morale, as well.
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Online Business Applications Custom Fleece Tradeshow Promotion (PDF Version)
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April 21, 2009Year-End Employee Gift Mugs Help Leading New England Rehab Provider Motivate Personnel, Cut Costs and Go Green
Challenge: Find a green way to express appreciation to employees.
Rehabilitation Hospital of the Cape and Islands (RHCI) provides medical, nursing and therapy services throughout southeastern Massachusetts. This 60-bed, not-for-profit specialty hospital operates from a home campus and three satellite outpatient facilities; it is the only comprehensive, hospital-level rehabilitation provider in Cape Cod.
Taking to heart the wisdom that an appreciated employee is a happy, productive employee, the RHCI team has been administering an annual holiday gift program for years. Through the program, the team provides branded, promotional gifts to say “thank you for a job well done” to staff, doctors, nurses and therapists. And because this year’s gift program would coincide with the launch of the hospital’s new “Go Green” initiative, the team set out to find a gift supporting that theme.
Solution: 14-ounce, dishwasher and microwave-safe mug with travel lid.
One product idea quickly came to light while the team discussed practical ways to become more eco-friendly: using branded, washable mugs to stop the endless consumption of paper cups. Not only do disposable cups burden already overflowing landfills; they also burden already stretched budgets by continually needing to be restocked.
With eco-savings and long-term cost efficiencies in mind, the RHCI team turned to ePromos Promotions Specialist Nicole Shebloski for help in finding a mug. Nicole soon led them to their choice: the acrylic / plastic Courier Mug by VisionUSA®. This attractive 14-ounce mug holds extra capacity for fewer trips to the drinking fountain, and is designed for comfort to encourage daily use. The Courier Mug, also shatter-resistant and BPA-free, is microwave and top-rack dishwasher safe as well. The team also selected the optional slide-snap lid for added value and to provide staff with the flexibility to use their mugs on the go.
Result: Mugs bring unexpected employee savings, serve as partner gifts.
The team reports impressive results. Employees agreed with the need to save money and reduce waste by eliminating paper cups; they were also delighted with the quality of the mugs, which were imprinted with RHCI’s logo, website and new message: “Go Green!” Even better, the team also arranged for employees to receive a $.10 discount on cafeteria beverage purchases if they filled up in their new mugs—a further incentive designed to help staff save money as well. The team also gave the mugs as partner gifts during a corporate partner summit in Boston; partners enjoyed the mugs, especially the value-add travel lid. Another unexpected result, another successful promotion!
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Rehabilitation Hospital of the Cape and Islands Mugs Internal Promotion (PDF Version)
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March 5, 2009Logoed, Heavyweight Beach Towel Serves as Retreat Welcome Gift for Biotechnology Firm United Therapeutics
Challenge: To find a brand-able beach towel to give as a corporate gift.
Companies give corporate gifts for reasons as diverse as there are gifts available. Some offer gifts in appreciation for a job well done. Others use gifts to spread a message or promote a campaign. Yet others give gifts at company meetings, whether holiday parties or far-flung, corporate retreats.
With its annual Caribbean incentive retreat drawing near, the team at United Therapeutics set out to find a high-quality promotional product matching the locale’s Caribbean theme. United Therapeutics is a biotechnology firm focused on the development and commercialization of products to improve cardiovascular health and to treat certain infectious diseases, like hepatitis C, and forms of cancer, like metastatic brain cancer. The upcoming retreat would bring together employees and their spouses from the firm’s offices in Maryland, Florida, North Carolina, Washington D.C. and the United Kingdom, giving management a forum through which to express appreciation for employees’ hard work, effective management and contributions to the success of the company.
Solution: The signature heavyweight beach towel by Towel Specialties.
The team reached out to ePromos Account Executive Nomi Yitzchaki with a desire for branded beach towels that would welcome employees upon arrival. Nomi presented several options, from which the United team selected a towel not available on the ePromos Web site: the Signature Heavyweight 40 x 70-inch beach towel by Towel Specialties. This huge towel, weighing in at more than 1.5 pounds, provides a large decorating surface and is available in nine colors from royal blue and turquoise to tangerine and fuchsia. The logo may also be applied in a Tone-on-Tone look, by embroidery, or by a combination of both.
Result: Both team and staff enjoys beach-themed towel’s size and plush feel.
Both the United Therapeutics team and gift recipients loved the size and thickness of the towel. The team had never provided a gift like this before, so staff was duly impressed. They also liked that the gift fit the theme of the meeting—staff members were able to use their towels during the trip while on the beach, creating a unique visual tribute to the United Therapeutics team.
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United Therapeutics Beach Towel Corporate Gifts (PDF Version)
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January 28, 2009Information-Packed USB Drive Repeatedly Pulls Booth Traffic for Diagnostics Firm AdvanDx
Challenge: To stand out at conferences and scientific meetings where pens and notebooks are the traditional giveaway fare
Tradeshow and conference giveaways, depending on the products you choose, help you achieve a variety of marketing and sales goals. Take for instance a funky, bold product; it generates attention and desire among attendees, driving a swarm of people—some qualified, some not—to your booth. On the other hand, a traditional, more conservative product designed for office use drives less traffic but causes your brand name to linger as recipients take the giveaway back to work. An inexpensive product is meant for the most hands; an expensive product, for the right hands.
AdvanDx is one firm that uses the tradeshow and conference circuit to great advantage. This developer and marketer of molecular-based, in vitro diagnostic tests for infectious diseases, with R&D facilities in the U.S. and Denmark and sales and marketing offices throughout the U.S. and Europe, regularly attends scientific meetings and conferences from Boston to Barcelona and beyond. During these events, the AdvanDx team presents research findings and interacts with colleagues—and potential customers—in the microbiology and infectious diseases spaces. The AdvanDx team learned early on that USB drives work well at such events; everyone seems to want one whether among the target audience or not. AdvanDx currently uses USB drives at all U.S. conferences and meetings and plans to incorporate them into international events as well.
Solution: A full-color, branded, one gigabyte USB 2.0 flash memory drive
In preparation for one upcoming session, the AdvanDx team contacted ePromos Promotions Specialist Caitlin Powers. Caitlin directed the team to several USB drive options, including the drive they ultimately chose: a full-color, one gigabyte USB 2.0 Flash Memory Drive. Fully customizable with a four-color process—not to mention compact and lightweight—this ingenious storage device plugs into any USB port. Recipients can use the drives to run applications, view videos, play MP3 files—and view your preloaded company and product literature.
The team ordered 500 units for the various department heads and chiefs, lab directors and microbiology technicians they knew would be in attendance. Their plan: to drop a postcard offering the drive in the session bags given to each participant. When the participant arrived at the booth bearing the card, they would receive their free USB drive. The team also carries traditional promotional pens and notebooks but, because all the other exhibitors do, too, feel the USB drives help AdvanDx stand out.
Result: Run on USB drives proves product’s popularity but leaves some disappointed
The drives, as expected, outperformed once again. And as before, even with 500 units, the drives quickly ran out. People arriving at the AdvanDx booth late expressed disappointment when they learned the USB drives were gone—a good indication of the promotion’s usefulness and popularity. Those who did receive the drives said they liked being able to take with them—in their pocket!—multiple PointPoint presentations and scientific papers in electronic form rather than having to carry binders, books and paper.
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AdvanDX USB Drives Trade Shows (PDF Version)
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January 8, 2009Branded Padfolio Giveaway Steals the Tradeshow for Regional Event Host, Care Medical & Rehabilitation Equipment
Challenge: To identify a useful, distinctive giveaway for attendees of a conference or tradeshow
It’s tradeshow time … and you’re on the prowl for that perfect tradeshow giveaway: something people will use both during and after the show, exposing your brand to a larger, wider audience; something show participants will tell others about, sending a steady stream of traffic to your booth; and something with more appeal and presence than is carried by the ubiquitous tradeshow pen, stress ball and gum. Such was the challenge facing the event team at Care Medical & Rehabilitation Equipment as they prepared for their Care Fair 2008. Care Medical is a leading provider of medical and respiratory equipment, supplies and services to customers, caregivers and healthcare professionals across the Northwest; Care Fair is the firm’s heavily marketed two-day, two-city regional expo bringing physicians, nurses and other healthcare professionals classes, demos, discussion and information on the latest in home medical and respiratory practices, supplies and equipment. Healthcare professionals earn continuing education units by sitting in on Care Fair classes, and then they stretch and unwind amongst the booths in exposition hall.
Solution: A branded padfolio complete with a notepad, card and CD storage
Working with ePromos’ Promotions Specialist Jason Wallace, the Care Medical team selected a promotional product with high perceived value and high show usefulness—a branded padfolio. Padfolios, in general, are fitting giveaways for tradeshows, conferences and other events where participants are likely to attend classes or take notes, and where the event hosts, sponsors and exhibitors want to distribute sales, marketing or educational materials en-masse. Recipients are also more likely to carry branded padfolios outside an event leading to increased brand exposure and name recognition.
The Care Medical team chose the Bow Trim Padfolio, specifically, with a soft-touch cover in Care Medical blue screen-printed with white text and the Care logo. The padfolio holds a slip pocket, four anti-scratch CD holders, two business card pockets and 10” x 12” 30-sheet notepad. The team’s idea was to give each participant a bag—padfolio inside—so they’d be able to take notes during classes and discussions and carry other expo giveaways during the show. The Care Medical team also pre-inserted information about the event and Care Medical in the padfolios, and included advertising from Gold-level event sponsors as well.
Result: Care Medical padfolios steal the show; team plans next order for annual sales meeting
The branded padfolio stole the show—the tradeshow, that is! Attendees appreciated the versatile, useful and high quality giveaway; the Care Medical team tells us that recipients especially liked the business card and compact disc compartments—plus the fact that could actually use their giveaway outside the show, both in the office and in the field. The Care Medical staff liked the padfolios as well—so much so that the team plans to order more for their upcoming annual sales meeting.
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Care Medical Padfolios Trade Show (PDF Version)
Posted by Mike at 9:21 AM. Permalink: Branded Padfolio Giveaway Steals the Tradeshow for Regional Event Host, Care Medical & Rehabilitation Equipment | Comments (0) | TrackBack
February 28, 2008Goody-stuffed Promotional Backpack Creates Positive Moments of Truth for Las Vegas Orthopedic and Sports Medicine Center
Challenge: Maximize first impressions and warmly welcome new patients
There’s power in new patient welcome gifts, especially when patients must return to your practice for a regimen of treatment lasting weeks or months. Welcome gifts not only promote positive patient relations; they also give staff the opportunity to create yet another positive moment of truth—moments that go a long way toward impacting patient satisfaction and referrals. The leadership team at the Advanced Orthopedics & Sports Medicine Center in Las Vegas understands this power well, which is precisely why they turned to ePromos for help in selecting new patient welcome gifts.
Solution: Attractive, logo drawstring backpack filled with promotional gifts
Already in the team’s sights: a substantial promotion with a high-perceived value, including classic promotional gifts like water bottles and t-shirts. Not yet in sight, however, was a way to distribute those gifts. With the help of their ePromos Associate, the Center team selected a sleek, attractive high-quality drawstring backpack, imprinted with a brilliant rendition of the Center’s logo, phone number and Web address. The quality and eye appeal of the bag significantly increased the perceived value of the giveaway as a whole—which is precisely the effect the team was after. There were three factors at work here, both signifying a full package of attention and care: the treatment course as prescribed by the Center, a like-minded gift for patients which symbolizes ongoing care and attention and ePromos’ full experience in seeing each aspect of the project through on every level from diagnosis through cure.
Result: New patients feel like family; staff enjoys the glow of gift-giving
The Center team is pleased with the outcome. Not only does staff enjoy the glow that comes with giving gifts to new patients; but new patients on the receiving end say the gifts make them feel warmly welcomed—almost like part of the family. And, that, we believe, is promotional success!
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AOSM Drawstring Backpack (PDF Version)
Posted by mark at 9:37 AM. Permalink: Goody-stuffed Promotional Backpack Creates Positive Moments of Truth for Las Vegas Orthopedic and Sports Medicine Center | Comments (0) | TrackBack
February 5, 2008Miniature FM Radios Bring Holiday Cheer to the Cottonwood Residential Treatment Center
Challenge: Find a low-cost promotional holiday gift that serves dual promo purposes
The Cottonwood Treatment Center is a residential treatment community for youth with impulse control disorders, learning disabilities and other mental and physical health issues. The Center is also slated to become one of only six nationally approved fetal alcohol spectrum disorder diagnostic centers and the only one of its kind combining diagnostic and treatment capabilities—in the country. At its core though are people. The Center prides itself on its cadre of dedicated staff, all of whom have devoted themselves to helping youth lead more fulfilling and enriching lives. To find just the right way to offer a warm, holiday ‘thank you’ to its dedicated staff, the Center team turned to ePromos.
Solution: Cost-effective and portable mini, imprinted FM clip radios
The strategy quickly became clear after discussions: we were looking for fun, convenient promotional giveaway—a gift that would serve double duty as both an internal and external promotion. After ‘scanning’ various options, Center staff quickly ‘tuned in’ to a unique promotional item—a portable, scanning FM clip radio in an appealing translucent purple. Shaped like micro CD players, the imprinted gifts were small enough to encourage employees to carry with them after hours, thus maximizing visibility and promotional power. The radios were also very affordable—a key concern for non-profits with lean budgets.
Result: Gift radios surprise employees; increase name recognition in community
Cottonwood Center employees were pleasantly surprised when they received their gifted FM radios, a throwback to a time when listening to music was simpler—a time before expensive mp3 players ruled the world. Center staff was also pleased with the promotion: they successfully rewarded their valued employees, thus increasing morale, output and impact on the youth they serve, while also gaining an invaluable increase in name recognition in the community as well.
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Cottonwood Medical Center Radios (PDF Version)
Posted by mark at 9:21 AM. Permalink: Miniature FM Radios Bring Holiday Cheer to the Cottonwood Residential Treatment Center | Comments (0) | TrackBack
December 20, 2007Promo Mugs Reduce Eco-Footprint; Help Acclaimed Valley Medical Rehabilitation Center "Go Green"
Challenge: How to cost-effectively reduce an eco-footprint by reducing the use of Styrofoam cups in an office / medical environment
The Rehabilitation Center at the Santa Clara Valley Medical Center is considered an institution of excellence—in more ways than one. Nationally acclaimed for its Physical Medicine and Rehabilitation Residency Teaching and Training program and named one of the top rehabilitation hospitals in the country by U.S. News and World Report, the Rehabilitation Center also seeks to be environmentally responsible as well.
The Center's staff found during one environmental impact assessment that they used an unusually high number of disposable Styrofoam cups for water, tea and other beverages—decidedly neither eco-friendly nor gentle on the environment. The solution was easy: move from Styrofoam to more durable drinkware; but with a seemingly endless variety of cups, mugs, bottles and glasses to choose from, implementing the new solution seemed anything but.
Solution: Re-useable imprinted acrylic mugs freely distributed to one and all
That's when the Rehabilitation Center's staff turned to their ePromos Account Executive Nomi Yitzchaki for recommendations and help. Nomi worked with the Center team to identify just the right pieces—sturdy 14-ounce acrylic mugs in black and clear imprinted with the Center's motto: "A leader in rebuilding lives."
Result: Styrofoam usage and environmental impact, down; morale, green-savvy, up
Mugs were distributed to all employees, who appreciated the thoughtful gift. Even better, the Center reports that its use of Styrofoam has decreased dramatically; and staff today continues to look for more ways to "go green."
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Posted by mark at 9:26 AM. Permalink: Promo Mugs Reduce Eco-Footprint; Help Acclaimed Valley Medical Rehabilitation Center "Go Green" | Comments (1) | TrackBack
May 4, 2007Laser Eye Treatment Center Encourages Referrals With Promotional Items
Challenge: Become the leading laser eye treatment facility in the area.
A laser eye treatment facility needed an effective promotion that would help them surpass fierce competition in the area. The promotion would be given to clients in order to demonstrate the high level of customer service and encourage them to refer new business to the center.
Solution: Fill a promotional mug with post-up supplies to increase satisfaction and encourage referrals.
The treatment center eventually decided on a promotional travel mug with a full-color vignette of an eye next to the tag like "Eye Love Jules Stein Clinic." The mugs were then filled with supplies that patients would use after their operations, and given to them following their laser surgery procedures.
Result: Patients loved the package and ended up referring new business to the center.
The compact and creative package not only aided in recovery, but helped position a lasting message. The eye treatment center was able to surpass its competitor's in terms of level of exposure, leading to several new clients. Many patients who were pleased with the quality and service provided by the company referred more new patients to the center.
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Posted by mark at 2:10 PM. Permalink: Laser Eye Treatment Center Encourages Referrals With Promotional Items | Comments (0) | TrackBack
March 12, 2007Pill Dispenser Promotes Medical Alert Service
| A customer in Arizona purchased the new Press-it Pill Dispenser to promote a medical alert service in their community. People with medical requirements could simply press the button on their bracelet or necklace alert tag and medical assistance would be immediately notified. The "pressing" action of the Press-it Pill Dispenser was a perfect tie-in to the mechanics of their own alert system. In addition, the product was ideal for those needing to organize their daily medication. Even if they were not yet ready to apply for the alert system, they would be reminded of the service each day. |  |
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Posted by mark at 4:03 PM. Permalink: Pill Dispenser Promotes Medical Alert Service | Comments (0) | TrackBack
March 9, 2007Med-minder Boosts Awareness for Clinic
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Objective: A weight loss center in Columbus, OH was looking for a creative way to encourage their clients to take the nutritional supplements needed for healthy weight management.
Although the clients knew that they needed to take their pills daily, many complained that sorting through bottles each morning was a hassle and easy to forget or put off. Presenting their problem to their local distributor, the staff was shown a variety of pill boxes, but none of them reflected the image of the weight loss center. The distributor's dilemma was to find a 7-day pill strip that not only reflected the flair of the center, but would be roomy enough to hold the large tablets their clients required. The staff was shown the 7-Day Med Minder and immediately loved the modern style. The pill compartments were large enough to fit their multiple daily vitamins and the angled imprint area was perfect for really making their name stand out. They ordered 2,000 and distributed them to new and existing clients. |  |
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Posted by mark at 10:45 AM. Permalink: Med-minder Boosts Awareness for Clinic | Comments (0) | TrackBack
February 18, 2007Hospital Thanks Employees With Promotional Gifts
| Challenge: Commemorate the 50th anniversary of a hospital and raise funds. A hospital wanted to find a special giveaway to commemorate their 50th Anniversary while raising proceeds to give back to the assistance fund that had aided the hospital's success since it's inception. Solution: A promotional apothecary imprinted with a commemorative message. |  |
Result: Recipients cherished the gift and displayed it throughout the hospital.
The gift was cherished by recipients and proudly displayed on work areas throughout the hospital. It was a great way to commemorate the anniversary and show thanks for those employees who attended the fundraiser. Because the imprinted jar was so versatile, employees found several different uses for it and were pleased with the options it provided.
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Posted by mark at 12:54 PM. Permalink: Hospital Thanks Employees With Promotional Gifts | Comments (0) | TrackBack
January 21, 2007Promotional Products Cut Down On Hospital Visits
| Challenge: Improve Communication A hospital in Michigan wanted to improve their communication with patients. The hospital was already using promotional magnets to list key contact numbers, but they were not having the desired impact because countless people were going to the emergency room when it was not an actual emergency. The hoped encouraging patients to take advantage of non-emergency service would cut costs and keep the emergency room free to handle true emergencies. Solution: A Change In Approach Result: A Measurable Success |  |
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