Real Estate Promotional Product Case Studies
Real Estate Agency Finds Success Using Cottage Collectible Cache as a Promotional Gift with Purchase
Promotional Memo Clips Make Also Make a Unique Way to Hand Out Business Cards
Promotional Paper-Clip Dispensers Help Real Estate Agents Increase Their Clientele
May 21, 2009Real Estate Agent Rewards Home Buyers With Promotional Gifts
Branded Desk Clock Proves a Meaningful Tenant Appreciation Gift for New York and Connecticut-based Common Ground Communities
Challenge: To find a useful, budget-conscious tenant appreciation gift with high perceived value.
Building owners who appreciate tenants often show it in tangible ways. Some owners foster a sense of community among tenants, hosting parties or organizing common interest groups where tenants can mix and mingle. Others send gift certificates to local restaurants or movie theaters, encouraging tenants to spend a night out, literally “on the house.” Other building owners send branded, holiday gifts to keep tenants in good cheer throughout the year and to spread the word about their properties to prospective tenants.
Common Ground, a pioneer and international leader in the development of solutions to homelessness, is not a traditional building owner by any means, yet the Common Ground team follows two tenant gift-giving traditions by gifting logoed promotional products to tenants and hosting annual, holiday parties at their different properties. One way in which Common Ground addresses the homeless issue is by building and operating supportive housing options that combine affordable accommodations with services like mental health and substance abuse counseling, job training and placement and community activities, as well as help with life skills like cooking and money management. The organization, having already helped more than 4,000 people overcome homelessness, currently manages 1,900 units in New York and Connecticut, with another 1,350 homes in development and another 2,700 planned by 2015.
With the holiday approaching, the Common Ground team began its search for a promotional product to brand and gift to tenants. In years’ past the team has selected useful products like mugs, water bottles and tote bags. This year, they wanted something different to show their appreciation to tenants. They wanted a useful product with high perceived value that looked nice but tenants typically wouldn’t buy for themselves.
Solution: Attractive, logoed Retro Desk Clock in silver, accented with blue.
Their search led them to ePromos Assistant Sales Manager Caren Aardema. Caren pointed the team to our online Web catalog of thousands of affordable, effective promotional products—many suitable to give as branded, holiday gifts. And although Common Ground has grown significantly since its start in the 90s, its budget has not: so the product needed to fit all the above criteria in addition to being affordable. Following recommendations from Caren, the team quickly honed in on the perfect product for this year’s tenant appreciation gift: the Retro Desk Clock in silver with blue accents branded with the Common Ground logo. The clock met all criteria: it would be useful to a broad range of people, both male and female; its quality and high perceived value would surprise and please most tenants; and, more important, it fit within the Common Ground budget.
Result: Pleased tenants and gift givers enjoy attractive appreciation clocks.
The team was right: tenants expressed pleasure and delight when receiving their clocks, which in turn pleased the Common Ground team. And pleased gift recipients and pleased gift givers mean an equally pleased ePromos team.
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Common Ground Imprinted Desk Clock Business Gifts (PDF Version).
Posted by Mike at 12:22 PM. Permalink: Branded Desk Clock Proves a Meaningful Tenant Appreciation Gift for New York and Connecticut-based Common Ground Communities | Comments (0) | TrackBack
May 7, 2009Shopping Totes Help Awaken Interest in Lesser-Known Business Lines for New England Landmark Griggs & Browne Associates
Challenge: How to use promotional products as part of a rebranding campaign for a recognized pest control firm offering other home services.
All else being equal, a multifaceted firm that excels in one function tends to become known for that function alone. Take Griggs & Browne Associates, for example, a southern New England firm whose heritage dates back to 1910, when a local chemist started a small pest control business in Rhode Island. Since then, Griggs & Browne has grown and expanded, becoming a recognized, leading pest and termite control provider throughout southern New England. What many New Englanders don’t know, however, is that Griggs & Browne also launched a home inspection division in the 1980s and a carpet, tile and upholstery cleaning division in the 1990s.
To awaken these sleepy lines of business, the Griggs & Browne team launched a rebranding effort aimed at 1) helping people connect the well-known Griggs & Browne name with all service lines instead of just pest control and 2) further promoting the firm’s Green and Safe policies that have proved popular with consumers wary of chemical pest control remedies.
The team, having never used promotional products in marketing or branding before, decided to test the method as part of their effort. With the actual product still as-of-yet undetermined, the team first selected a family venue where they’d be sure to reach large numbers of male and female homeowners: a Providence Bruins hockey game. Next, to help find a product that would best carry their message, the team then connected with ePromos Promotions Specialist Ryan Arteaga.
Solution: 20-inch x 16-inch recyclable, reusable, washable tote with lots of room for stuff—and for branding.
Working with Ryan, the Griggs & Browne team soon found the perfect product for their campaign: the Non-Woven Show Tote / Re-usable Shopping Bag in the firm’s forest green. This large 20-inch x 16-inch tote features 28-inch reinforced sewn handles and side and bottom gussets. It’s also constructed of 60 percent post-consumer recycled materials and is 100 percent recyclable, reusable and washable—making the tote an ideal solution for the team’s eco-friendly agenda. The tote also features a large area for imprinting, giving the team room enough to include the firm’s logo and long-standing tagline, “Without Griggs & Browne, the whole town would fall down,” as well as separate listings for each of the firm’s service lines: Termite Control, Pest Control, Home Inspection and Tile, Carpet and Upholstery Cleaning.
Result: Shopping totes get the jump, considered a good investment.
The team reports a great turnout—and promotional success! They started handing the bags out at 5:30 in advance of a 7:00 PM face-off—and all were gone before the puck hit the ice. Several people even came back to the booth asking for seconds. The team feels that the eco-friendly bags were a good investment and a great part of their rebranding campaign. As fans carry the bags with them on the street, to shopping, to the beach, to the library and to the office, they help to increase Griggs & Browne brand and service line awareness throughout southern New England.
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Griggs & Browne Associates Tote Bag Brand Awareness Promo (PDF Version)
Posted by Mike at 9:52 AM. Permalink: Shopping Totes Help Awaken Interest in Lesser-Known Business Lines for New England Landmark Griggs & Browne Associates | Comments (0) | TrackBack
April 23, 2009Koozie® Can Cooler Sleeves and Imprinted Pens Prove a Champion Promotional Combo for Newly Launched Office of Roofing Contractor, WB Contracting Corporation
Challenge: To quickly spread the word about a new business to as many people as possible.
As the new kid in town, a just-launched business or recently opened branch is always seeking effective ways to quickly get the word out and effectively promote the brand. And even though the New York-based roofing contractor WB Contracting Corporation had been in the industry for 40 years, it was still considered the new kid in town when the firm recently opened its new office in Houston.
WB Contracting, an industry leader in urban green roofing systems, is a certified masonry and sheet metal roofing contractor serving commercial, industrial and residential customers. But Houston locals wouldn’t know this—at least not until the WB team got the message out. They immediately set their sights on one key venue: the Houston Livestock Show and Rodeo. This decades-old annual event, drawing up to two million people, is the largest of its kind in the world.
And because Texas rodeos and livestock shows lean toward hot and dusty, show attendees lean toward thirsty. Thirsty people tend to buy drinks. And drinks, in the hot and dusty show environment, tend to get warm quickly; they also tend to condensate. Without another solution at hand, sweaty drinks tend to get wrapped in napkins, which quickly get wet and fall apart, leaving their holders with handfuls of soggy, shredded paper.
Solution: Distribute branded Koozie® can coolers and pens during highly attended local event
That’s why the WB Contracting team decided to give out can cooler sleeves, also known as “koozies” after the Koozie® brand. Because can coolers are lower in cost as compared to other popular promotional products, they enable maximum coverage for events with large numbers of attendees. And because can coolers provide a large surface area, they are ripe for imprinting lots of details customers need to know, such as a logo, message, phone number and web address. The team also decided to give away branded pens at the rodeo; “After all,” goes the thinking, “Everyone can use a pen.”
But which can cooler? Which pen? With these questions in mind, the WB team connected with ePromos’ Promotions Specialist Omer Cohen. Omer quickly led the team to their choices: the Original Can Cooler Sleeve by Koozie® and the attractive Tri-band Pen. The Koozie® promotional beverage insulator maintains a can temperature of 40-degrees or below for 35 minutes, plenty of time to finish a drink and three times longer than a can is able to hold its temperature without a Koozie. The Tri-band pen, with a curved plastic barrel and a striped writing grip, provides a level of writing comfort and control not found in lower priced pens. It is available in a variety of barrel colors and comes with medium-point black ink.
Result: Pens disappear like popcorn; Koozies bring in the purse.
The team’s choices proved to be money horses, bringing a purse in the form of needed brand awareness. They report that attendees picked up the pens “like popcorn,” and that many of the people asking for Koozies® had wet napkin-covered drinks in hand. The team feels their selected promotional combo was a solid investment from which they are already seeing returns.
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W.B. Contracting Imprinted Koozies® Event Promotion (PDF Version).
Posted by Mike at 12:40 PM. Permalink: Koozie® Can Cooler Sleeves and Imprinted Pens Prove a Champion Promotional Combo for Newly Launched Office of Roofing Contractor, WB Contracting Corporation | Comments (0) | TrackBack
April 14, 2009Strategic Selection of Promotional Products Announce New Web Address for Chic Student Apartment Communities by Campus Habitat
Challenge: To find quality promotional products appealing to students—and budget holders.
New company name, new brand, new website—all the reason to blanket your market with promotional products bearing the image, likeness and address of your new-new thing. The team at Campus Habitat understands this strategy - Campus Habitat being a reincarnation of an old firm taking on a new, modern life with a new name and a new website. Campus Habitat acquires, renovates, and manages upscale student apartment communities near universities nationwide; the firm currently operates chic student residences in New York, Illinois, Indiana, Michigan, Pennsylvania, North Carolina and Wyoming.
Solution: Promotions Specialist points the way to student-friendly, budget-friendly promotional tools.
To get word to students at neighboring universities—and to drive prospective tenants to their new Web site—the Campus Habitat team, already armed with a supply of key-chains and other small gifts, turned to ePromos for help in building a reserve of strategic, website-driving promotional products. And while the team knew in advance which promotional tools they wanted, ePromos Promotions Specialist Kristan Bullard led them to specific products that fit their budget.
On the team’s promotional agenda:
- The Retractable Comfort Grip Pen, available in four translucent colors, with a clear clip and accents and a comfort rubber grip. The team chose pens imprinted with the Campus Habitat Web address because students need and want them—and because pens are easy to carry and to give to large numbers of students.
- The Clip-and-Go Carabiner Key Holder, laser-engraved with the Campus Habitat site, with a gate-style latch for easy attaching to duffel bags, book bags, belt loops and purse straps. Carabiners, like pens, are also easy to transport, easy to give and desirable to students.
- One-ounce Hand Sanitizer branded the Campus Habitat way, small enough to fit in students’ book bags, pockets and purses. The team selected hand sanitizers because a little goes a long way—thus maximizing brand and web address exposure. Plus, although most students typically don’t buy hand sanitizer for themselves, most do like to carry it with them.
- The 15 x 18-inch Drawstring Backpack, in black, with the Campus Habitat web address emblazoned on one side. This all-purpose, mid-weight drawstring backpack with a large main compartment can be carried over the shoulder. Since they’re perfect for the beach, for the gym, for school and for work, students love them—thus so do teams that want to reach students!
- The 36-inch Telescoping, Folding, Automatic Umbrella, also in black, also emblazoned with the Campus Habitat web address. This 36-inch umbrella folds down to a neat 15-inches, making it easy for students to carry them along in their book bags and backpacks.
- Two-Color Custom Playing Cards come standard in bridge size; poker size is available for an additional fee. The team liked the idea of playing cards with their web address on the reverse because every home needs a deck of cards, and students within the Campus Habitat communities often meet for poker and casual card games.
Result: Branded drawstring backpacks, pens, playing cards and hand sanitizer win most student votes.
The team, pleased with their new promotional tools, first delivered them among student tenants who cheerfully help spread the word about Campus Habitat. The team then surveyed those students to see which products they liked best. In first place, as we expected, were the branded drawstring bags. The team tells us that the bags are a favorite; they regularly see students wearing their bags both on and off property. Following closely behind were the Campus Habitat-branded pens and playing cards, both of which tied for second place. The logoed hand sanitizer won third place, with carabiners not far behind. An “A” lineup in all!
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Campus Habitat Brand Awareness Promos (PDF Version).
Posted by Mike at 11:27 AM. Permalink: Strategic Selection of Promotional Products Announce New Web Address for Chic Student Apartment Communities by Campus Habitat | Comments (0) | TrackBack
January 29, 2009A Fresh, Upscale Alternative to the Traditional Holiday Gifts Brings in New Business for Taconic Builders
Challenge: To source a USB drive not readily available on the web
Each year, thousands of companies give tens of thousands of holiday gifts to tens of thousands of customers. Many are content to give traditional gifts like apparel, pens, calendars, wine, cookies and candy. Other firms search high and low for gifts related to the business at hand—calculators for accounting firms, tire gauges for auto shops, picture frames for photographers, iPods or Blackberries for technically oriented organizations.
The New York based Taconic Builders, Inc., developer of some of the country’s finest residential and commercial properties, has, until this year, fit into the latter category, regularly sending construction-related gifts to its property owner, architect and design clients. They have, now and again, broken from tradition, interspersing trade gifts like tape measures with traditional gifts like chocolates. Little did the team know that, during one typical client meeting, tradition was about to change.
Client representatives gathered round the table, as did the Taconic team and several contractors—one of whom carried with him a USB drive. “What’s that?” the team wondered. “Where did you get it?” asked another. The contractor showed the team the USB drive he received as a gift elsewhere, raving about how useful it was for transporting electronic files between various non-networked locations. The Taconic team was hooked; they found the idea of a Taconic-branded USB drive altogether attractive, perfect for this year’s client gifts! The USB drive struck the team as fresh and upscale; they also knew clients would use them since much work today is digitized.
Solution: ePromos taps its deep vendor well to locate the ideal USB drive
Enter ePromos. The Taconic team had done their research and wanted a particular USB drive not available through our product-rich Web site. No problem. ePromos Promotions Specialist Jason Wallace reached into our deep well of off-site vendors to locate just the right product—a one gigabyte USB drive in a handsome granite gray that fit the builder theme while matching perfectly with Taconic’s color logo.
Result: Grateful clients, renewed client relationships and a new tool for the sales arsenal
In early December, the USB drives began making their way to Taconic clients and partners in New York, Connecticut, New Jersey, Seattle, Canada, London and more. And soon thereafter, grateful responses poured in: “This year you went above and beyond,” said one Taconic client. “This is so much better than a personalized pen—it’s useful!” said another. Many were surprised by the gift’s unexpected high quality. Even better, several architects the team hadn’t talked to in a few years reconnected again to say thanks—and to discuss new projects. The Taconic team, moved by the unexpected but thoroughly delightful response to the branded USB drives, now plans to use them as sales leave-behinds, possibly to provide additional firm and project information, definitely to incent additional contract signings.
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Taconic Builders USB Drives Holiday Gifts (PDF Version)
Posted by Mike at 9:05 AM. Permalink: A Fresh, Upscale Alternative to the Traditional Holiday Gifts Brings in New Business for Taconic Builders | Comments (2) | TrackBack
January 27, 2009Stainless Flask and Cigar Holder Duo Caps the Year as a Corporate Gift for Pacific Northwest Real Estate Developer Schnitzer West, LLC
Challenge: To identify a high-quality corporate holiday gift recipients likely haven’t seen before
Employees, customers, partners and other stakeholders who help your firm achieve its mission are corporate gold—especially evangelists, those who help your firm grow by recommending you to others. That’s why it’s smart strategy and plain, good business sense to recognize promoters and partners with appropriate corporate gifts, whether during the holidays or immediately following a referral.
Schnitzer West, LLC, a leading real estate investment, development and management firm in the Pacific Northwest, follows this practice by sending corporate gifts to brokers who onboard new tenants. And with two million square feet of Class A and suburban office, flex and biotech space—and another five million in the pipeline, not to mention luxury multi-family apartment units and current expansion into other growing regions in the U.S., including Denver and hot spots in California—the Schnitzer West team understandably relies heavily on its network of brokers.
Each year, the team seeks out yet another new corporate gift—something for the holidays, something high quality, something unique; a gift their brokers probably haven’t seen before, a gift worth holding onto. This year, someone on the team had an idea for a cigar humidifier—so to the Internet they went. One of their search engine searches was for “corporate promotional gifts”—which, we’re pleased to say, led the team to ePromos and Promotions Specialist Nicole Shebloski.
Solution: Branded, stainless steel “Sin Set” by Zippo®
The Schnitzer West team worked with Nicole, brainstorming for just the right holiday gift for their brokers. Their choice—the “Sin Set” Cigar / Flask Combo by Zippo®--met all criteria: high quality, unique and worthy of a permanent home among anyone’s belongings. The promotionally branded, brushed stainless steel case holds an integrated two-ounce, stainless steel flask with a screw-on lid, with space for a 46-ring gauge cigar. Screen-printed with the Schnitzer West logo and packaged in attractive gift boxes, we knew the “Sin Sets” were sure to make a lasting impression.
Result: Attractive gift draws desire—and leads to a second order
And we were right. The Schnitzer West team hand delivered the gifts to more than 110 local brokers in mid-December, just before the holidays. Not only did brokers love their gifts, but staff and tenants did as well, leading the team to order more. And a second order can only mean one thing—yet another successful promotion!
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Schnitzer West Custom Flasks Holiday Gifts (PDF Version)
Posted by Mike at 9:08 AM. Permalink: Stainless Flask and Cigar Holder Duo Caps the Year as a Corporate Gift for Pacific Northwest Real Estate Developer Schnitzer West, LLC | Comments (0) | TrackBack
May 12, 2007Real Estate Agency Finds Success Using Cottage Collectible Cache as a Promotional Gift with Purchase
| Challenge: Find a House Warming Gift to Present to New Homeowners. A real estate agency needed a promotional gift to present to new homeowners at the end of the closings. They wanted the gift to be house-warming and personal to show their clients how much they care, but also wanted it to give their company exposure and get their name out there. The gift had to be unique and perfect for this original type of advertising use. Solution: A Promotional Gift That Can Also Serve as a Decoration for the New Home. |  |
Result: Greatful Clients and Happy Homeowners.
The promotion was extremely successful with the real estate agency's clients. Each new homeowner was happy to see that they were helped by someone who was a friend in addition to a real estate agent. They loved their new porcelain cottage house and used it as one of the first items they put on display in their new house.
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April 24, 2007Promotional Memo Clips Make Also Make a Unique Way to Hand Out Business Cards
| Challenge: Find a Gift for All Prospective and New Clients at Chamber of Commerce Events. A real estate agency needed a creative and unique way to hand out business cards to prospective and new clients at an industry event. They wanted their business cards to stand out above the many others that were to be handed out that day. Solution: Put Business Cards in House Note Nest Clip and Handed Them Out. Result: The Product and the Promotion were a Great Success. |  |
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Posted by mark at 12:31 PM. Permalink: Promotional Memo Clips Make Also Make a Unique Way to Hand Out Business Cards | Comments (0) | TrackBack
April 23, 2007Promotional Paper-Clip Dispensers Help Real Estate Agents Increase Their Clientele
| Challenge: Find a Unique Real Estate Promotional Product to Hand Out at a Town Fair. A group of real estate agents needed to be supplied with a promotional product that can be handed out at a town fair. The product needed to be something anybody can use often, regardless of whether or not thay are involved in business. Solution: Giving Out a Promotional Paper-Clip Dispenser. Result: A Successful Promotion and Increased Business! |
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Browse Promotional Paper Clips and Paper Clip Dispensers
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March 19, 2007Real Estate Agent Rewards Home Buyers With Promotional Gifts
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Challenge: Find a gift for new home buyers that would promote business and improve customer satisfaction. A real estate agent always gave new home owners information about local utility companies including phone, cable, and electric. In addition, he also have his company business card with his picture and office information on it. The agent wanted to find a promotional gift that could include all of this information in one convenient spot that the homeowner would appreciate, display openly, and use often. Solution: A large promotional magnet featuring important contact information. Result: Customers were pleased with the product and referred new business. |  |
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