Solution: A workout towel and water bottle were given out to members who acheived specific goals.
A variety of bright colored promotional towels and water bottle sets were given away to gym members when they reached a specific goal, such as a certain amount of weight loss or referring a new customer. These items were inexpensive for the company, and provided a functional incentive for members to keep working hard to reach their goals.

Result: The company saw a measured increase in sales.
Membership at the center increased as a result of the promotional incentive program. The customers loved the towels, and new members were attracted to the weight loss center.