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May 6, 2008Custom Promotion Gives Customers Brand-Boosting Surprise for Heaven Hill Distilleries’ Popular Liquor Import
Challenge: Think outside of the promotions box to create a unique, new promotion suitable for hosted events in entertainment and dining venues
After developing a large and loyal following in major metro markets across the country through intensive viral marketing and memorable, Hpnotiq-hosted celebrity events, Hpnotiq has become one of Heaven Hill’s most successful imported offerings and one of the most successful brands in the spirits industry. To continue their brand’s “splashing” success, Team Hpnotiq connected with Major Accounts Specialist Carrie Sleva, who has worked with Heaven Hill before on other promotions.
This time, however, the team wanted a new promotion—something unique, something fun, something no one had ever seen before. The promotion also needed to suit the atmosphere of bars, clubs, restaurants and other similar venues where Hpnotiq hosts its acclaimed celebrity and consumer events. The challenge here was to get creative—to think outside the traditional promotions box, go beyond the products on the ePromos Web site, and even beyond the products typically provided by our source suppliers.
Solution: Custom-molded, collectible ice-cream sticks in the brand’s signature color
Carrie and Team Hpnotiq worked together to dream up an entirely new promotion especially for the Hpnotiq brand—custom molded ice-cream sticks. The plan: at each Hpnotiq event, give away Hpnotiq ice pops. Recipients enjoy the frozen treat—as well as the custom surprise inside. The custom sticks, each with a raised logo and in the signature Hpnotiq blue, are more likely than wooden sticks to be saved as a collectible, thus reminding recipients of the event—and the Hpnotiq brand—for years to come.
Result: Feedback from the client is excellent and strengthens the growing relationship with ePromos
Team Hpnotiq is pleased with the result: they report that the branded ice-cream sticks are a success, helping Hpnotiq find its way into the hearts and homes of lovers of fine spirits across the country.
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Hpnotiq Popsicle Stick (PDF Version)
Posted by mark at May 6, 2008 1:31 PM
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