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May 23, 2007Promotional Gift-With-Purchase Succeeds With Flying Colors
| Challenge: Increase market share and promote a new 1-day shipping service on select products.
An art supply company with retail stores in 3 states wanted to increase market share through new networks, mainly direct mail and the internet. They also wanted to raise awareness about their new 1-day shipping service on select products, while encouraging new orders and showing their appreciation for new business.
Solution: Use a promotional organizer as a gift-with-purchase for every order placed. Result: More organizers were ordered to continue the promotion, some customers requested to purchase additional organizers. | ![]() |
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Posted by mark at May 23, 2007 3:17 PM
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