Brand Awareness/Promotional Marketing Promotional Product Case Studies

May 06, 2008

Custom Promotion Gives Customers Brand-Boosting Surprise for Heaven Hill Distilleries’ Popular Liquor Import

Challenge: Think outside of the promotions box to create a unique, new promotion suitable for hosted events in entertainment and dining venues

After developing a large and loyal following in major metro markets across the country through intensive viral marketing and memorable, Hpnotiq-hosted celebrity events, Hpnotiq has become one of Heaven Hill’s most successful imported offerings and one of the most successful brands in the spirits industry. To continue their brand’s “splashing” success, Team Hpnotiq connected with Major Accounts Specialist Carrie Sleva, who has worked with Heaven Hill before on other promotions.

This time, however, the team wanted a new promotion—something unique, something fun, something no one had ever seen before. The promotion also needed to suit the atmosphere of bars, clubs, restaurants and other similar venues where Hpnotiq hosts its acclaimed celebrity and consumer events. The challenge here was to get creative—to think outside the traditional promotions box, go beyond the products on the ePromos Web site, and even beyond the products typically provided by our source suppliers.

Solution: Custom-molded, collectible ice-cream sticks in the brand’s signature color

Carrie and Team Hpnotiq worked together to dream up an entirely new promotion especially for the Hpnotiq brand—custom molded ice-cream sticks. The plan: at each Hpnotiq event, give away Hpnotiq ice pops. Recipients enjoy the frozen treat—as well as the custom surprise inside. The custom sticks, each with a raised logo and in the signature Hpnotiq blue, are more likely than wooden sticks to be saved as a collectible, thus reminding recipients of the event—and the Hpnotiq brand—for years to come.

Result: Feedback from the client is excellent and strengthens the growing relationship with ePromos

Team Hpnotiq is pleased with the result: they report that the branded ice-cream sticks are a success, helping Hpnotiq find its way into the hearts and homes of lovers of fine spirits across the country.

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Hpnotiq Popsicle Stick (PDF Version)

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December 25, 2007

Zany Promotion Pens Play Key Role in Successful Push Marketing Strategy for the Pharmaceutical Firm PharmaDerm

Challenge: How to increase interest in a pharmaceutical product at the beginning of its brand lifecycle—without costly pull marketing

As any magazine, prime-time show or niche Web site will affirm: pharmaceutical pull marketing is hot, hot, hot. But just because consumers now pull drugs and medicines through distribution channels based on direct-to-consumer marketing doesn't mean pharmaceutical push marketing is dead; on the contrary, pharmaceutical marketers today continue to tweak and refine push marketing strategies that foster physician awareness, interest, consideration and, ultimately, drug recommendations and prescriptions.

PharmaDerm, a specialty pharmaceutical manufacturer of topical dermatological prescription products, sought a push marketing strategy for its new anti-inflammatory skin treatment spray, Temovate®, which is used for skin problems accompanied by itching, swelling and redness. As part of its strategy, PharaDerm contacted ePromos for a promotional product to be distributed to dermatologists.

Solution: Suction-cupped, bobble-headed imprinted pens create real brand "stickiness"; increase prescriptions for Pharma product

The PharmaDerm team initially planned to imprint the drug information on standard office pens—but we had a better idea. Since they were really looking for a clever promotional product that would maximize impact, we did a little research and found just the right item: a suction-cupped, bobble-headed pen with wispy hair and a smile as wide as a happy Temovate® patient to brighten dermatologists' desks everywhere. Not only would the pens work well to capture initial attention; but because they'd also "stick around" on doctors' desks, the pens would also ensure the Temovate® name would "stick" in doctors' minds as well.

Result: Doctors love the unorthodox promotion

The cute, unusual pens did the trick—the PharmaDerm team reported favorable feedback, as well as increased interest in and prescriptions for Temovate® nationwide.

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Pharmaderm Pen (PDF Version)

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November 29, 2007

Logo-embroidered Caps Top-Off NYSE Debut for The Blackstone Group

Challenge: Private equity firm seeks a promotion with visual buzz for its much-anticipated IPO

When your company is launching what is considered a "significant event" by key media in your industry, the promotions you choose for it should be highly visible, highly buzz-worthy. And that's precisely why the New York investment firm The Blackstone Group turned to ePromos: company executives were preparing for their company's high profile, high energy and highly anticipated IPO on the New York Stock Exchange. The Blackstone Group will forever stand in trading history as the first major U.S. private equity firm to go public.

Solution: Two-tiered promotion rightly reflects The Blackstone Group's style and panache

The Blackstone team wanted to give senior executives and traders an IPO-day promotional gift that would stand out amidst the media frenzy. The gift should be classy, to reflect the quality of the firm; it should also prominently display the Blackstone logo for easy viewing during various media events. We selected just the right gift, with a twist: two variations of baseball-style caps. The first, luxury hats for senior executives, embroidered with a custom commemorative logo and the new Blackstone trading symbol, designed by ePromos' in-house artists; the second, distributed to traders by the thousands at the opening trade, used the standard Blackstone Group logo.

Result: Distinctive caps distributed en-masse create a dramatic effect that lasts

The overall effect on the floor was dramatic, an undulating sea of black Blackstone Group hats creating a trade symphony. Today, Blackstone Group employees appreciate owing their own unique commemoration of the historic day; and the standard hats are still distributed by Blackstone Group professionals at tradeshows and conventions to continue to promote the Blackstone Group name and brand.

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Blackstone NYSE Debut (PDF Version)

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November 27, 2007

Branded Promo Bottle Draws Traffic to Newly Renovated Internal eStore

Challenge: Sulzer Metco revitalizes eStore inventory; seeks crowd-drawing feature product

Company stores are a great way to promote your business: they motivate employees to invest back into the company and fill the world with lots of products that carry your business name and brand. Sulzer Metco, a Swedish developer of high-tech surfaces and coatings for industrial applications, recently decided to spice up its online company store—work that called for a complete overhaul of the store's inventory. With the outdated products gone and new, creatively innovative items lining its electronic shelves, the revitalized store now needed a featured product that would drive traffic and encourage people to buy.

Solution: Sleek and shiny logo’d insulated bottle fits the brand—and pleases the people

Selzer Metco wanted to feature a drinkware item—but which one would be most appealing? Their team contacted ePromos; we quickly guided them to the perfect feature for their new eStore: a stainless steel insulated bottle with a sleek, contemporary design. As a bonus, the bottle's translucent acrylic outer layer over double-walled stainless steel gave the featured product a high-tech look of its own in keeping with the Sulzer Metco brand.

Result: Online store does brisk business; promotional bottles draw traffic and sales

Today, thanks to its makeover and updated stock, more employees than ever before patronize the online store. Sulzer Metco also reported that the bottles were a big hit. Employees loved their look and feel and unanimously agreed that the insulated travel bottle was an ideal featured addition to the company's updated online

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Sulzer Metco Insulated Bottles (PDF Version)

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October 01, 2007

Branded Promo Items Extend the Brand Post-sale for LifePath Unlimited

Challenge: How to use branding to enhance a retreat experience

Your brand, like a single thread, should be woven throughout the customer experience. From the moment customers first become aware to the purchase and touches post-sale, your brand should be there: communicating, reassuring, reminding customers of the brand promise.

This is true for all companies, and especially so for those in the self-improvement industry. LifePath Unlimited, a new firm with the stars of global reach in its eyes, is one such firm; the company offers self-development communities, programs, tools and retreats to individuals who seek to peak performance in every area of life. The LifePath staff, wanting to indelibly imprint its brand in customers’ minds during the retreat experience, turned to ePromos for help in selecting and branding promotional items that would enhance the retreat experience and continue to motivate retreat participants for months and years to come.

Solution: Give out a self-improvement kit full of branded items to retreat participants

Their choices? The LifePath staff developed a series of retreat handouts imprinted with the company logo. But they took their brand farther than that: they also extended it to several other exclusive retreat items packaged and sold as a kit, including cases to hold special retreat DVDs and CDs, mp3 players loaded the audio portion of the retreat program, and mousepads for everyday recollections and use. The overall effect would provide retreat participants with a beautiful, long-lasting rendition of the LifePath promise and brand.

Solution: Brisk kit pre-sales and customer kudos means a larger order is on the way

Even before we completed the initial order of 1,000 LifePath kits, the company pre-sold more than 300 units. The LifePath staff tells us that retreat participants love the materials: participants feel that the branded kits make their personal journey to self improvement more enjoyable. And LifePath, hoping to touch more and ever greater numbers of people with its unique program and message, plans to manufacture another 9,000 units once the initial 1,000 have sold.

You and some branded mp3 Players might make beautiful promotional music together.
On the other hand, a few Mouse Pads could be just the thing your promotion needs.
LifePath Unlimited Retreat Kit (PDF Version)

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September 26, 2007

Complimentary Cosmetic Bags Help to Make Max Factor a High Fashion Name

Challenge: How to successfully reposition a well known brand in an industry where competition is fierce

Brand differentiation is a challenge in the cosmetics industry: competition is fierce and almost every brand positions itself as the pick of the glitterati. Max Factor is one such company. Although it is a well known name in cosmetics, what is not often known is that the company was created by a man named Max Factor, one of the first professional makeup artists credited with launching the retail makeup industry. Max not only coined the term ‘makeup’; he also gave ‘face’ to beauties such as Katharine Hepburn, Rita Hayworth and Bette Davis. Today, Max Factor the company seeks to honor its founder and heritage, and reposition its brand as the makeup choice of professional makeup artists.

Solution: Enlist a rising star of the fashion industry and professional makeup artists to give away complimentary cosmetic bags stuffed with Max Factor makeup

To begin the transformation, Max Factor collaborated with the up-and-coming fashion designer Alice Roi. Together, the two launched a trendy ‘pop up’ shop in New York’s SoHo for four days of glitz, glamour and—you guessed it—complimentary Max Factor makeup. ePromos sourced and customized just the right bag for the occasion in terms of cost, practicality and style: a modern black mesh to complement Roi’s metropolitan look and to tie Max Factor to fashion. And because ePromos is a full-service promotional products distributor offering complete fulfillment services, we stuffed the makeup kits with Max Factor makeup and delivered them to the pop-up store in time for this unique event.

Results: The Max Factor image shines brighter as the choice of high fashion

The Max Factor-Roi combination proved intoxicating: there is now a huge demand for Roi to open her own permanent retail store. The event also successfully positioned Max Factor as the choice of those in the fashion-know: during the event, professional makeup artists distributed the Max Factor cosmetic bags as ‘thank you’ gifts to customers purchasing Roi’s designs, and offered complimentary makeovers, with Max Factor makeup, of course, on the final day of the event.

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Max Factor Cosmetic Bag Giveaway (PDF Version)

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September 23, 2007

Proctor & Gamble’s Secret® Brand Evolution Calls for Celebrities, Fanfare, Parties…and Just the Right Goodie Bags

Challenge: How to effectively invigorate a well-known brand

When times are a’changing, brands tend to change with them…especially those in industries where competition is tough and differentiation is even tougher. Secret®, Proctor & Gamble’s number-one selling brand of antiperspirant and deodorant for women, recently kicked off its “Because You’re Hot” campaign to evolve the Secret® brand as hip, modern and feminine. The campaign is to include a six-city, casting-call tour for “hot” women who want to dance in Jennifer Lopez’s new music video, as well as various launch parties across the country. Campaign staff turned to the promo know-how people for help in designing a quality gift bag that would reinforce the brand’s cool, new image.

Solution: Lightweight yet durable, wrinkle-proof logo’ed grab bags do double duty

Because partiers would receive free product samples, imprinted tank tops, temporary tattoos and other gifts, the bags needed to be sturdy. ePromos Account Executive Stephanie Kraut helped campaign staffers develop a lightweight but durable, wrinkle-proof bag that would let partiers carry their gifts in style while providing onlookers with an easy view of the distinctive, elaborate campaign logo.

Result: The hand-outs help Secret® boost its sexy new image

Party-goers included high profile VIPs, affiliates from Proctor & Gamble, executives from Epic Records and many others. Campaign staff tell us that everyone—from VIPs to contest participants—loves the grab bags, which served double duty: they not only promoted the ongoing dance contest, but they also positioned Secret® as the choice of strong, confident, “hot” women everywhere.

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Secret® Goodie Bag (PDF Version)

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August 30, 2007

Custom Calendar Promotes Proper Recycling Techniques

Challenge: To increase circulation of information regarding proper recycling procedures

A refuse and recycling company, in an effort to get information out to area residents on proper recycling procedures, created a unique calendar.


Solution: Humorous character placed on the calendar and handed out to children in schools

Each month had a humorous character, Can Man, illustrating a recycling tip or concept. Information of the area recycling centers and hotline number were printed on the inside back cover.During recycling seminars at schools, the Can Man mascot attended and handed out the recycling calendar to children so they could take them home to their parents. They also distributed the calendars at their recycling facilities.


Result: Custom mascot costume combined with promotional calendar makes an impact

This calendar served its purpose as a valuable public service to residents and helped the company earn additional money with people recycling more items and sorting them properly.

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Do your part to save the world by buying Environmentally Friendly products.

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August 26, 2007

Bilingual Calendar Promotes Increased Awareness of Business Capabilities

Challenge: To create awareness and build new business in two countries.

An international energy system manufacturer, with divisions in China and the USA, that builds power-generating plants wanted to increase their business.

Solution: A custom bilingual calendar was chosen.
A custom bilingual calendar would allow them to visually show the plants they had completed as well as give them exposure all year long. They wanted to note their success in creating energy systems, so they included pictures and descriptions of thirteen completed power plant installations. They distributed their calendars at an international trade show convention. In addition, they sent them to their China facility for distribution through foreign trade offices in major cities.

Result: An increase in awareness of their capabilities we seen. The energy systems manufacturer felt this marketing tool helped increase awareness of their capabilities among their potential customers.

Mark the date of a successful promotion withCustom Calendars
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August 22, 2007

Custom Desk Calendars Increase Customer Relations At Campus Bookstore

Challenge: To increase campus bookstore traffic through increased campus relations with the student body.

A University campus bookstore wanted to build relations with the student body and increase bookstore sales.>

Solution: A custom 13-sheet stand-up twin-looped desk calendar was chosen.
The bookstore decided on custom calendars designed to run August to August in synchronozation with the school year.Each month had an overprint of information pertaining to the university and the students. The front cover had the logo of the bookstore and services they offered. Sponsored by the university bookstore, this calendar was distributed to each student upon registration.
With helpful reminders of school activities, athletic events, speakers, musicals, social functions, holidays and more, it was a useful item. In addition, they were reminded of the bookstore each time they looked at the calendar. The calendar was convenient enough to display in small dorm rooms or to toss in a backpack for a trek across campus.

Result: An amazing positive response led to increased sales and a re-order of calendars. Many students asked where they could purchase additional calendars so they could send them home to parents who wanted to attend events like homecoming or sporting contests. Due to the positive response, the university bookstore reordered 2,000 additional calendars for distribution and have already placed an order for the upcoming year.

Schedule in a successful promotion withCustom Calendars
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May 24, 2007

Promotional Tool Set Builds New Client Base

Challenge: Attract women to attend weekly classes on home repair. A local women’s club offered weekly classes on home repair and do-it-yourself projects. Organizers wanted a promotional campaign that would attract women with varying degrees of home repair knowledge, and increase awareness of their club. They were looking for a gift to present to participants at the conclusion of the class to help reinforce the overall goals of the program. Solution: Give out a promotional tool set featuring course information and coupons from local hardware stores. After some deliberation, the club decided to offer a promotional tool set. The package included all of the necessary tools in one easy-to-handle, attractive carrying case. Local hardware stores were asked to provide coupons to put in the set, and they gladly agreed. The set also came with a monthly schedule of events to raise awareness of the club. Finally, the carrying case was branded with the club's logo to create widespread publicity and exposure.

Results: Club members were thrilled with the gift and referred many more people to sign-up.
Club members were ecstatic about their gifts and were excited to use the new tools during home repair projects they had planned. They were so pleased with the club and its instructors that they sent a surge of referrals to sign-up for the next session of classes. The club was overwhelmed by the response and is looking forward to using promotional gifts again in the future.

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May 23, 2007

Promotional Gift-With-Purchase Succeeds With Flying Colors

Challenge: Increase market share and promote a new 1-day shipping service on select products. An art supply company with retail stores in 3 states wanted to increase market share through new networks, mainly direct mail and the internet. They also wanted to raise awareness about their new 1-day shipping service on select products, while encouraging new orders and showing their appreciation for new business. Solution: Use a promotional organizer as a gift-with-purchase for every order placed. The company decided to ship out a Desk Keeper by VisionUSA, useful for art related supplies such as markets, blades, pencils, brushes, etc. This practical product was offered to every customer who placed an order of $50 or more during the promotion period, as well as any customers who used the new 1-day service. The organizer was sent a day after the order shipped, along with a thank you note from the company. Result: More organizers were ordered to continue the promotion, some customers requested to purchase additional organizers. The art supply company ran out of these popular items in just 30 days, and placed two new orders for more products. Customers contacted the company and asked if they could purchase additional imprinted desk organizers for friends, family, and home offices. The company attributed an increase in sales to the incentive and they plan to use similar campaigns in the future.

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May 22, 2007

Branded Lanyards Help Promote Department Store Sales

Challenge: Promote upcoming sales in a cost-effective manner A local Macy's department store needed to come up with a promotion that would allow them to advertise specific sales in individual departments. Because employees were sometimes too busy to mention sales to every customer, Macy's needed a product that could help them advertise when the assistants couldn't. Solution: Distribute imprinted lanyards featuring advertisements in the pouch Macy's decided to purchase Screen Printed Knit Cotton Lanyards with vinyl pouches attached to have their employees wear around their necks. Inside the pouches were coupons that promoted specific sales within the store. For example, on a Thursday, all employees would feature coupons stating, "30% off all jewelry sales this weekend". Result: Increase in customers returning for the sale This advertising method turned out to be very effective for Macy's because it allowed sales assistants to promote the sale without having to verbally mention it. The sale information was very easily viewed by the customer, and it directly related to an increase in customers on sale days. Browse Custom Printed Lanyards Browse Retail Promotional Products Browse New Product/Service Launch Items Posted by epromos at 09:47 AM. Permalink: Branded Lanyards Help Promote Department Store Sales | Comments (0) | TrackBack May 13, 2007 Promotional Products Build Brand Awareness Challenge: To Increase Brand Awareness A large alcohol company wanted to promote their product with bar employees in areas where their drink would be a popular choice. They hoped that the bar employees would make their drink popular with customers. Solution: Follow The Customers The company decided to send their representatives to Cancun during Spring Break. The representatives took a variety of promotional products to give to bar employees. They handed out imprinted t-shirts, hats, shot glasses, and lanyards. All of the products were imprinted with their logo. Result: Trendy Bartenders The promotional products were a big success for the alcohol company's advertising campaign. When the company's representatives returned to the bars later that week, they saw many employees wearing their apparel which was a great way to gain important visibility for their product Browse Promotional Products For Bartending Service Browse Promotional Products For Brand Awareness Posted by epromos at 03:12 PM. Permalink: Promotional Products Build Brand Awareness | Comments (0) | TrackBack March 25, 2007 Tennis Club Serves Up Some Great Promotional Merchandise Challenge: Encourage enrollment in a tennis tournament program. A tennis organization started a program that allowed non-pro players to participate in national tournaments and receive discounts on merchandise. In order to get the program up and running, they needed an effective way to advertise the program to current members of the organization. The answer would be cost-effective and drive members to a web site where they could get more information and sign up. Solution: Distribute custom magnets for placement on cars. The tennis club purchased circular magnets that they imprinted with a tennis ball image, as well as the member number and web site address for the organization. The magnets were placed on the cars provided to players for use during the tournament. As the cars made their way around the tournament, more and more players became exposed to the web site and made subsequent visits. Result: Increased participation in the organization's new program. The organization reported a significant jump in the number of new sign-ups following the promotional magnet campaign. The magnets did such a great job that the club purchased more for over 50 pro circuit and pro tournaments throughout the year. Because the magnets were seen by a huge audience at each tournament, new sign-ups began to grow almost exponentially. Browse Tennis Promotional Merchandise Browse New Product/Service Launch Promotional Products Posted by epromos at 10:22 AM. Permalink: Tennis Club Serves Up Some Great Promotional Merchandise | Comments (0) | TrackBack March 24, 2007 Auto Glass Company Shatters Sales Records With Promotional Products Challenge: Advertise an auto glass and dent repair company. An auto glass and dent repair shop knew that volatile springtime weather often resulted in unpredictable hail storms and costly damage to automobiles. In an effort to build awareness of their business during these periods of bad weather, the company began searching for an effective advertising campaign. They wanted to target customers close to the shop in a way they wouldn't be able to overlook. Solution: Place removable stickers on car windows in parking lots near the business. The glass repair company elected to place promotional window decals on cars near their shop. The stickers were easily removed and therefore posed no hassle or inconvenience to the vehicle owners. Each sticker was imprinted with the shop's name and telephone number. Before and after hailstorms, the glass repair company blanketed area parking lots of department stores with the imprinted window decals. Result: A spike in new sales. Following the promotion, the auto glass and dent repair company experienced a tremendous spike in sales as a direct result of the campaign. The return on investment was so stellar the the company ordered new stickers and began looking for even better ways of utilizing promotional products. Customers in need of glass repair services were happy that the shop had been proactive in reaching out to them, especially during threatening weather. Browse Automotive Service and Repair Promotional Products Browse Brand Awareness and Promotional Marketing Products Posted by epromos at 10:24 AM. Permalink: Auto Glass Company Shatters Sales Records With Promotional Products | Comments (0) | TrackBack March 23, 2007 Bank Attracts New Customers With Promotional Incentives Challenge: Increase the customer base of a small local bank. Small local banks lose customers to large national banks every day. To stop this trend, one small bank advertised with a message that its customers were not merely account numbers, but real people. The bank wanted to come up with an incentive to get these people into the bank and to take out new CDs with them. Solution: Offer an executive pen with each new CD deposit of at least $5,000. The bank decided to run an ad in the local paper offering a promotional executive pen as a gift with each new CD deposit of at least $5,000. When customers responded to the ad and came in to open an account, the bank presented them with a luxurious pen in a gift box to use to fill out the paperwork. Result: High response rates and an increase in new CD deposits. The advertisements offering the free executive pen resulted in a very high response rate and an increase in the customer base. Customers understood right away that they were going to receive very special treatment from this bank and they referred others to make CD deposits as well. The bank was thrilled with the response and is looking forward to using a similar gift-with-purchase campaign in the future for their other products and services. Browse Financial Services Promotional Products Browse Gift With Purchase Promotional Items Posted by epromos at 10:56 AM. Permalink: Bank Attracts New Customers With Promotional Incentives | Comments (0) | TrackBack March 21, 2007 Hospital Boosts Community Awareness With Promotional Items Challenge: Create awareness of hospital services and location. A hospital was concerned that local residents were unaware of it's location and services. After considering it's options, the hospital decided to host a health fair to promote it's services. People would be contacted via a direct mail campaign that would include an affordable promotional gift to encourage them to show up. The hospital also wanted gifts for attendees at the fair to take home with them. Solution: Host a health fair at the hospital and give out promotional merchandise to increase exposure. The hospital eventually chose a jumbo business card magnet for the direct mail campaign. The imprint on the magnet included the hospital's logo, a directional map, and emergency numbers. The background of the magnet included a ghost image of the hospital's building with a bright blue skyline. At the actual health fair, the hospital used BiC WideBody Retractable Message Pens as giveaways. The window imprint on these pens included words promoting the hospital's tagline, services, address, and telephone numbers. For kids attending the fair, the hospital used person-shaped pencils in a variety of colors. Result: The hospital gained widespread exposure and stronger relationships with the community. It also enjoyed a huge turnout at the health fair, which led to improved awareness of the physical location and the services offered. Attendees were pleased with the promotional gifts they received and their opinions of the hospital improved greatly. The hospital appreciated the chance to bolster their ties to the community they served. Browse Message Pens Browse Hospital Promotional Products Browse Brand Awareness and Promotional Marketing Products Posted by epromos at 11:58 AM. Permalink: Hospital Boosts Community Awareness With Promotional Items | Comments (0) | TrackBack March 17, 2007 Restaurant Raises Awareness of New Service With Promotional Products! Challenge: Promote "To Go" business and ability to cater corporate lunches. With more people dining out, the competition for dining dollars is greater than ever. Customers are strapped for time and may not be able to spend their lunch hour at the restaurant. As a result, restaurants are increasingly offering delivery or pick-up service. One restaurant wanted to promote its new "To Go" option and its ability to cater corporate lunches. They needed an affordable way to spread the word and keep their contact information close to their potential customers. Solution: Imprint removable stickers with the restaurant logo and number to make ordering easier. The restaurant eventually decided to use promotional stickers that were easily transferred from surface to surface. Each sticker was imprinted with the company's logo and phone number, as well as a reminder that customers can fax, e-mail, or phone their orders in ahead of time. These removable stickers were sent out as part of a direct mail campaign that targeted companies close to the dining establishment. Each mailing included six stickers and a letter explaining where to place them (computer, filing cabinet, refrigerator, fax, phone, etc.). The restaurant also had the wait staff hand them out with each bill, and a small basket of them was placed by the entrance. Result: Increased business, hundreds of stickers continue to be handed out. The restaurant reported that their initial order of promotional stickers ran out quickly as their "To Go" business steadily gained popularity among the community. Customers were appreciative of the restaurant's effort and enjoyed having contact information close by in a convenient place. The restaurant was happy with the steady influx of customers using the "To Go" option and has ordered more stickers to continue the promotion. Browse Restaurant and Food Promotional Products Browse New Product/Service Launch Promotional Items Posted by epromos at 02:17 PM. Permalink: Restaurant Raises Awareness of New Service With Promotional Products! | Comments (0) | TrackBack March 16, 2007 Racing Association Ignites Fan Interest With Promotional Lighters! Challenge: Introduce new drivers for a professional racing association. Sporting events are highly-visible, multi-million dollar moneymakers for many industries. Car racing has become one of America's most popular events to both watch and attend. In order to maintain a high level of enthusiasm among fans, a car racing company wanted to introduce four new drivers beginning the circuit with a usable, long-lasting item that would be in people's hands for a lot of the time. Solution: A BIC lighter imprinted with the names of four new racers. The association chose to distribute BIC lighters because a majority of racing fans are cigarette smokers. The company imprinted an array of colors with the official company logo and the names of the new drivers onto each lighter, which were handed out to the first 10,000 people who arrived at an event. Result: Huge amounts of publicity and visibility for the new drivers. The new drivers gained high visibility throughout the day because their names were in the hands of 10,000 fans. The lighters quickly became popular collector's items and fans everywhere wanted to get their hands on them. The association was pleased with the interest the promotion generated and is looking forward to handing out similar giveaways at future events. Browse Promotional Lighters Browse Sports and Recreation Promotional Products Browse Tailgate and Sporting Event Promotions Posted by epromos at 02:57 PM. Permalink: Racing Association Ignites Fan Interest With Promotional Lighters! | Comments (0) | TrackBack March 14, 2007 Pizza Place Gets Fresh Business With Promotional Products! Challenge: Offer a coupon to promote a new store opening and encourage repeat business. A brand new pizza and sub shop was opening on the edge of a college campus. To help promote the shop's grand opening, the owner wanted a way to distribute coupons to students who placed orders. The item had to be affordable, but big enough to include take out information, price lists, and delivery hours. Solution: An adhesive coupon placed on top of all outgoing pizza boxes. The owner of the store imprinted a "take out" menu and coupon for future food orders onto a promotional adhesive notepad. The shop employees stuck a menu/coupon to the top of all outgoing pizza boxes to be redeemed with the next pizza order. The adhesive coupon was imprinted with a menu, prices, the phone number and a tagline that read, "Delivery to your dorm 3 p.m. to 3 a.m." Result: The campaign was incredibly successful and many new orders were placed. The company was able to track the number of coupons used by the college students. Due to the campaign's incredible success, the store planned a second promotion for the following semester. Students were pleased to have a convenient menu, and of course, appreciated the money-saving coupons. Browse Restaurant and Food Promotional Items Browse New Product/Service Launch Promotional Merchandise Posted by epromos at 03:56 PM. Permalink: Pizza Place Gets Fresh Business With Promotional Products! | Comments (0) | TrackBack February 19, 2007 Promotional Keychains Strengthen Sales for Women's Fitness Center Challenge: To increase the number of one-year memberships at a women's fitness club. The owner of a women's fitness club was looking for a creative way to get potential customers into the facility for a free consultation. She knew from past experiences that people who attended free consultations were much more likely to sign up for a new membership. The gym needed a way to get these people in the door. Solution: Offer promotional merchandise as an incentive for prospects to schedule a free fitness consultation at the gym. The gym placed an order for 500 promotional keychains, and then sent a direct mailing to prospects within a 5 mile radius of the fitness center. The mailing outlined the details of the free consultation and promised each person a free imprinted key fob if they attended. The promotional gift was a simple incentive that would give people an added reason to check out the center and see what it offered. Result: Immediate increase in the number of new one year memberships, with two more orders placed for promotional merchandise to continue the campaign. The gym owner reported an immediate increase in the number of new 1-year memberships following the promotional campaign. It was so successful that the gym placed two more orders for the branded keychains shortly afterwards. New gym members were happy to have a free trinket and were pleased with the level of service provided by the fitness center, which is looking to run similar promotions in the future. Browse Direct Mail Promos. Browse Giveaway with Purchase Items. Browse Sports and Recreation Promotional Merchandise. Posted by epromos at 11:42 AM. Permalink: Promotional Keychains Strengthen Sales for Women's Fitness Center | Comments (0) | TrackBack February 15, 2007 Manufacturer Infiltrates Lucrative Industry Segment with Attention-Grabbing Promotional Products! Challenge: To gain access to an exclusive industry sector and open new accounts worth millions. A construction and mining equipment company was looking for a creative way to sell their commercial engines to school bus fleets, a very lucrative — but very exclusive — target market for their products. The company also wanted to convey its ability to help fleets “find their way out of the forest of new emissions regulations” in a manner that stuck with the client. The product’s compliance with new emissions regulations was its unique selling point, and it had to be stressed without boring potential buyers. Solution: Send out a direct mail package which includes promotional products to highlight the company’s mission, as well as a high-value incentive to schedule a sales consultation. The construction and mining equipment company eventually turned to affordable promotional merchandise in order to communicate their message. To show clients that they could help them out of the “forest of new emissions regulations”, they sent out direct mail packages that included a promotional compass. This simple promotional item did a great job of actually illustrating what the company would do, instead of just plainly stating it in a manner likely to be overlooked. In addition to the imprinted compass, the package promised a hi-tech promotional GPS system to clients that scheduled a sales presentation. These coveted gadgets were a great incentive to respond to the promotion and an easy way to get people excited about the product. Result: Mind-boggling 48% response rate with a 16% conversion to sale, resulting in millions of dollars in new revenue. Whereas many direct marketers consider response rates from 2-3% to be good, this mailing yielded an impressive 48% that blew industry response standards out of the water. Out of this 48%, 16% of the prospects were converted into paying clients. It gets better — each one of these clients invested a bare minimum of $1.3 million into new engines. Not too bad for an inexpensive promotional compass and some promotional electronics! The manufacturing company was absolutely stunned by their results, and will likely conduct similar campaigns in the future. Browse Brand Awareness and Promotional Marketing Browse Manufacturing Promotional Products Browse Direct Mail Promotional Products Posted by epromos at 01:29 PM. Permalink: Manufacturer Infiltrates Lucrative Industry Segment with Attention-Grabbing Promotional Products! | Comments (0) | TrackBack February 07, 2007 Breaking News: Promotional Products Helped Sell More Newspapers During 1996 Olympics! Challenge: To make newspaper resellers more visible to the public during the 1996 Olympics in Atlanta. During the 1996 Olympics, Atlanta’s daily newspapers committed to publishing four editions each day throughout the 17 days of Olympic festivities. In order to sell these editions, the newspapers concentrated on finding a way to increase the visibility of 500 newspaper resellers, also known as “hawkers.” The newspapers also wanted to make life easier for the hawkers in whatever ways they could. Solution: Provide sellers with an assortment of promotional products that would help the public easily identify them. The daily newspapers ended up putting together a large promotional package to increase hawker visibility and make their jobs easier in the midst of huge crowds. The hawkers received promotional hats, imprinted sunglasses, and customized t-shirts featuring the logos of the newspapers. They also received promotional aprons to help them collect money, imprinted buttons to advertise prices, and branded fanny packs which held a variety of personal items such as sunscreen, ponchos, and water bottles. Results: Newspaper sales outperformed projected figures by over 12%. Thanks to the promotional gift packages, visitors found it very easy to locate newspaper resellers and purchase editions throughout the day. The high-visibility afforded by the promotional apparel meant sales moved much quicker and smoother, and people weren’t waiting on huge lines to get their papers. The personal items allowed hawkers to stay alert and motivated all day without the need for extended breaks. Overall, an affordable promotional package recouped investments many times over. Newspaper sales during this period outperformed expected figures by over 12%. Browse Promotional Products for Newspapers Browse Brand Awareness and Promotional Marketing Posted by epromos at 03:30 PM. Permalink: Breaking News: Promotional Products Helped Sell More Newspapers During 1996 Olympics! | Comments (0) | TrackBack Looking for promos? Find promotional items, corporate gifts and promotional marketing articles at ePromos.