Employee Gifts Promotional Product Case Studies
Rechargeable Lanterns Motivate Company Picnic Attendance for Arista Air Conditioning
Plush Laptop Backpacks Kick Off Corporate Move and the New Year for Condé Nast’s Golf Digest
Logoed Duffels as Employee Appreciation Gifts Boost Morale in Turbulent Times for Deutsche Bank
ePromos Fills Promotional Christmas Gift Wish for “Rescue Me” Star Denis Leary
Promotional Umbrellas Cover Employees as a Appreciation Gift
Themed Packaging Stuffed with Healthy Snacks Served as Employee Appreciation Gift at Revlon
Major Company Convinces Employees to Travel through Gift Giving
A National Sales Organization Uses A Commemorative Box for a Unique Employee Gift
High Quality Fishing Lures Reel In Success For SCAG Power Equipment
Miniature FM Radios Bring Holiday Cheer to the Cottonwood Residential Treatment Center
Fun Holiday Desktop Gift Doubles as an Effective Internal Promotion for PEO Firm NELCO
Newly Merged Legal Giant Dewey & LeBoeuf Leverages Promotional Gifts to Celebrate Company Milestone
Promo Mugs Reduce Eco-Footprint; Help Acclaimed Valley Medical Rehabilitation Center "Go Green"
A Close Client/Account Rep Relationship Makes for Just the Right Promotion at Just the Right Time
Logo-embroidered Caps Top-Off NYSE Debut for The Blackstone Group
Acquisitions Prompt Re-branded Promotional Gifts at RiskMetrics Group
Equinox Gym Thanks Employees, Celebrates Milestone with Commemoration Gift
Jam-packed Employee Welcome Kit Cuts New Hire Turnover by 50% for EarthLink
Tech Company Combats Sluggish Economy With Sales Force Incentive Program
November 10, 2009Drawstring Backpacks Serve As A Functional Gift for Company Employees
Branded Microwavable Popcorn Bags as Event Invitation Consistently Serve Up Excellent Results for Servus Credit Union in Alberta, Canada
Challenge: Increase awareness for and attendance at a community-based event.
Because community events create positive emotional connections between brands, consumers and communities, companies of all shapes and sizes host and sponsor local events to build relationships with prospective customers wherever they live, work and play.
Servus Credit Union Ltd, Canada’s first province-wide credit union and Alberta’s largest, is no stranger to the event strategy: with 100 locations in 63 communities across Alberta, the financial institution has long used events to establish deep, solid roots in each of the communities it serves. Based in Edmonton and with two regional offices, Servus provides a complete line of financial offerings including loans, deposits, investments, financial planning, insurance, trust, agricultural and commercial services.
In 2008, Servus’ regional office in Red Deer, some 80 miles north of Calgary, began experimenting with a new event: a “Give Food, See a Movie” theme night for Servus members in developing community markets. In partnership with a local food bank and several local non-profits, the credit union scheduled five movie nights, the entry fee for which would be a donated food item.
The Servus team brainstormed for ways to generate awareness for the events using tactics other than print, television and radio advertising—methods they feel are much overdone. They eventually decided to use a tangible product, which would act as a conversation starter and members could take home with them. The team knew a tangible product that potentially involved all the senses—touch, taste, sight, hearing and smell—would, in turn, amplify top-of-mind awareness for the movie events.
The team was correct: we also know from our experience that using a physical product as an event reminder or invitation can substantially increase attendance, particularly if the product is relevant to the event, whether trade show, happy hour, festival or—as in Servus’ case—outdoor community movie.
Solution: Commercial microwave popcorn bags branded with event invitations.
After a few brainstorming sessions, the Servus team discovered a perfect product—branded popcorn bags. Not only is popcorn obviously related to movie events; the bags would also be easy to store and easy to get into the hands of members. In thinking about the ease of popcorn, the team also recalled another successful food promotion they ran earlier in the year: the “Piece of the Pie” promotion during which credit union staff gave visiting members a piece of pie to illustrate how Servus’ offerings could help members have a “bigger piece of pie” at year’s end.
“Popcorn wouldn’t have to be refrigerated,” the team mused, reflecting back on the successful pie experience.
A quick search for “microwavable popcorn bags” on Google led the team to ePromos’ site, where they found Commercial Microwave Popcorn Bags with a large branding area, perfect for their purpose. Green labels affixed to the white bags invited recipients to “Servus Night at the Movies.” Along with the showing date, location and time, the labels also said, “Bring your friends and family and join us for a movie on a giant screen. It’s a great way to spend a summer evening and support a worthy local cause.”
Result: Branded popcorn bags open doors to conversations, help to draw ever-larger audiences to increasingly successful movie night event.
The result—major success! A note from our contact at Servus says it best: “Thanks for everything…. I appreciate you making it happen on your end so that we could make it happen on ours. I’ve had nothing but positive feedback from branch staff who handed out the bags this summer and I’m confident the use of these promo items in our branches has helped contribute to the success of the outdoor movie campaign,” which was designed to help Servus give back to the community and raise awareness of the Servus brand in growing markets.
Servus tellers distributed the bags to visiting members, asking, “Have you heard about our movie night?” thus opening the door to conversations about the event, its purpose and the “when and where” details. Drawing more than 1,200 people, the team raised a half-ton of food plus financial donations for the non-profits during their first five events.
Following a merger late in 2008 and on the tails of the season’s movie event success, the team decided to expand the promotion into 2009, now with more branches to work with and to raise awareness for. Beginning earlier, in April, Servus hosted 18 movie nights in 2009 and collaborated with even more community non-profits for even bigger and better results—more than 10,000 movie-goers and more than $20,000 raised for the non-profits. “None of this would have been possible without the microwaveable popcorn bags!” says our contact, whose team is already working on plans for 2010’s movie events, which will start even earlier for more showings—and even greater results.
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Posted by Mike at 12:24 PM. Permalink: Branded Microwavable Popcorn Bags as Event Invitation Consistently Serve Up Excellent Results for Servus Credit Union in Alberta, Canada | Comments (0) | TrackBack
October 27, 2009Rechargeable Lanterns Motivate Company Picnic Attendance for Arista Air Conditioning
Challenge: Maximize the impact of the employee gift at the 10th anniversary picnic.
Arista Air Conditioning Corporation prides itself on treating employees like family. The firm, providing air conditioning, heating and refrigeration services to the New York tri-state area, boasts a low turnover, with almost one-third of employees having been with the company for 10-plus years.
This is no accident; the Arista team has long been devoted to making the firm an enjoyable place to work, offering, among other benefits, the quintessential company annual picnic complete with horseshoes, an air castle for the kids, a live band and collegial softball games.
Since launching the picnic 10 years ago, the Arista team has learned to maximize the effect of their annual company picnic giveaway, which they see not as an incentive, but as a reward to employees who take the time to attend. Two such tricks of the trade: first, the team promotes their chosen promotion in advance of the picnic to generate excitement; second, employees know they will receive the product only if they attend the event, which increases attendance and makes the gift and picnic more special.
Solution: Gift lanterns please employees and set a positive tone on picnic day.
This year’s selection: the Liberty Camping Rechargeable Lantern. On the day of the picnic, the Arista team implemented yet another smart strategy by giving the lanterns to employees at the sign-in booth. This strategy not only gets people excited, but also puts employees and family members alike in a good frame of mind. Since then, the team reports, they’ve received much praise on their decision to choose the lanterns, which have also proved useful to several employees on camping trips.
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August 25, 2009Plush Laptop Backpacks Kick Off Corporate Move and the New Year for Condé Nast’s Golf Digest
Challenge: To find a motivational and move-supporting promotional product.
Looking to create an internal buzz? Boost morale? Kick off a year, a season or a meeting with a bang? The right promotional products can help you accomplish those goals, as the team at Condé Nast’s Golf Digest will attest. Golf Digest, with a readership of 2.4 million, publishes how-to, what-to and where-to-play resources from leading golf authorities.
As last year drew near to a close, the Golf Digest team noticed that the recession was top of mind among the publication’s 120 or so administrative staff, who were preparing for a New Year’s move into new offices across town. To help with the move and with morale, the team turned to ePromos in search of a promotional product that would give staff a boost, launch the new office with a bang and ignite a sense of excitement for the potential made possible by a new office and a New Year.
Solution: Branded mega laptop backpack by Wenger Swiss Army®.
The team searched ePromos extensive Web catalog with an eye to a product that would motivate, encourage and facilitate a smooth move. And it wasn’t long before they found just the right one: the Mega Compu-Backpack by Wenger Swiss Army®, considered “the ultimate” among computer backpacks with room for a 17-inch laptop.
This heavyweight promotional product not only boasts the familiar Wenger name and quality; it also features side water-bottle pockets, a built-in carabiner clip, a built-in laptop sleeve, moisture-wicking mesh, a detachable cell-phone pocket and zippered compartments galore. On the bags would be imprinted Scotland’s Lion Rampant, an image borne on flags heralded by Scottish royalty. This lion, however, would also hold a golf club, Scotland being the land where golf originated.
Result: Royally branded backpacks and uplifting note welcome golf digest staff back from holiday break.
Account Executive Stephanie Kraut managed the production process and ensured a timely delivery. On January 5th, when Golf Digest staff returned from the holiday, they found the attractive bags in their seats, along with an uplifting note from the publisher for further encouragement. The team tells us that the backpacks were a huge hit—staff members used them to assist with the move and continue to enjoy them in their day-to-day lives.
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Golf Digest Backpack Internal Promotion (PDF Version).
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August 13, 2009Branded, Bound Journals Complete Sophisticated Employee Welcome Kits for Custom Governmental Software Developer, Platinum Solutions
Challenge: To make employees feel like a special part of the team from day one.
The team at Platinum Solutions, Inc. considers the employee welcome kit an essential element of successful new-hire initiations. The Virginia-based Platinum, an award-winning custom software and systems developer for the federal government specializing in law enforcement, healthcare, intelligence, defense and national security, uses employee welcome kits to give something back—in advance—and to make employees feel like a special part of the team from their first day on the job.
While evaluating the products in the existing new-hire welcome kit, one member of the Platinum team remembered how, at her former company, she had used a branded journal notebook from ePromos with great success—so much so that the team decided to incorporate that same product into the next edition of their new-hire kits. Platinum’s new-hire kits already outshined those given by most other companies: in addition to the standard pen and coffee mug, the Platinum kit also included a high-quality logoed fleece and golf polo. And now, just in time for the company’s latest growth-spurred hiring spree, the kits would emanate even more professionalism and class with the addition of the out-of-the-box yet functional journal book.
Solution: Embossed Diplomat Bound Journal Book with lined pages and a ribbon page-marker.
Promotions Specialist Valerie Bogucharova facilitated Platinum Solutions’ order for the Diplomat Bound Journal Book, an attractive ultrahyde notebook with 100 pages of bound, lined paper and a ribbon page-marker. The handsome, black journals would also be tastefully embossed with the Platinum name and logo.
Result: Journals spotted at desks and in meetings; smooth ordering process leads team to consider using ePromos exclusively.
The team tells us that the journals, which are frequently spotted at desks and in meetings, perfectly complement the other welcome-kit products and help make new hires at Platinum feel special and valued from day one. They also report that, because the ordering experience at ePromos was as great as had been remembered, they will consider ordering all products for future welcome kits exclusively from ePromos. But don’t just take our word for it: “They’ve done a great job in ensuring our order arrived on time and have gone above and beyond the call of duty in answering our questions and concerns,” says our contact at Platinum. “Overall, it’s been a pleasure working with ePromos and we would not hesitate to use them for future reorders.”
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Platinum Solutions Journal Book New Hire Kit Program (PDF Version).
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August 11, 2009Branded USB Flash Drives Serve a Useful Sales Function and Add Cachet to a Sales Retreat for the Leading Manufacturer of Intraoral Cameras, Digital Doc
Challenge: Putting sales tools into the hands of top, far-flung distributors attending an informational—and pampering—sales retreat.
Digital Doc LLC is now in its 11th year manufacturing the award-winning intraoral digital cameras of choice for major distributors and dental professionals worldwide. How the firm became the industry leader, selling more than 8,000 units, is part product, part marketing genius. From the product perspective, Digital Doc has, in partnership with SONY Medical Products and according to its website, so “…revolutionized the intraoral camera that it may render existing technologies in the intraoral industry obsolete.” In other words, Digital Doc sells a product that savvy dental professionals want. From the marketing perspective, Digital Doc taps a growing number of distribution channels, including four large distributors whose sales representatives carry the Digital Doc brand into far-flung corners of the United States, Australia and other nations.
It is on this latter strategy that the Digital Doc team has wisely capitalized; the team chooses qualified sales reps from some of their large distributors to join them for a weekend of fun and education – a sort of wine-and-dine “sales retreat,” an informational session at the firm’s offices in Sacramento, California area. Although the representatives come to California primarily to learn about the Digital Doc products—the specs, how to use them, how to sell them—they are, from the moment they step off the plane, catered to, wined and dined, treated to fishing trips in Tahoe and chauffeured to wine-tasting events. Why does Digital Doc go to such lengths? They do because such events are an investment; they know from experience that returning reps continue to “sell the heck” out of Digital Doc products.
For added cachet, the chosen representatives are also greeted at their hotel with a bountiful gift basket, overflowing with snacks, wine and gadgets—such as a digital camera and a branded USB flash drive, loaded with everything a sales rep and prospective client need to run and learn about the products: installation drivers, camera price lists, PDF spec sheets, flyers to give to clients and contact information for all the Digital Doc staff they met on their trip.
Solution: A Digital-Doc branded 1GB USB 2.0 velocity jump drive.
Promotions Specialist Nicole Shebloski managed the team’s order once they found the perfect USB drive among the many available on ePromos’ extensive website: the 1GB USB 2.0 Velocity Jump Drive, a compact, light and portable flash storage device ready to plug-and-play via any USB port on a Mac or PC. No drivers required; users can run applications, view videos or play MP3 files directly. The drive features a wavy design, especially attractive to the Digital Doc team, a removable cap and a blue LED light that blinks during data transfer. The exterior is made of ABS plastic. And an optional lanyard is available for an additional fee.
Result: Retreats encourage reps to "sell the heck” out of Digital Doc products; branded flash drives distribute information and increase brand recognition.
The Digital Doc sales retreats are highly effective at motivating reps to increase sales efforts and output. The Digital Doc team tells us that, whereas at one time they had a difficult time convincing sales reps to attend their retreats, now distributor reps call weekly, even daily, asking when the next retreat will be. The branded USB drives work well, too: the team imprints the Digital Doc name and “tooth” logo on the devices, seeking brand recognition akin to that of Apple and Nike. The goal is that whenever a dental professional sees that familiar “tooth,” they will immediately think of—and tell prospective clients about—Digital Doc.
The useful USB drives also provide a reminder of the fun times reps had during the retreat, acting as a keepsake as well as a continual, daily reminder of their favorite manufacturer. The team initially ordered 500 units and has since ordered more. And with the continued success of their retreats and branded USB drives, they don’t intend to stop using either anytime soon.
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DigitalDoc USB Drives Employee Event Giveaways (PDF Version).
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July 2, 2009Theme-Branded Mugs Aid in Message Retention and Increase Likelihood of Reaching Sales Goals for Exclusive Adidas Accessory Licensee, Agron, Inc.
Challenge: Finding hip, functional promotional products for quarterly sales meeting giveaways.
Getting a message across is one thing; getting a message to stick, quite another. Psychologists, marketing communicators and others who study message retention tell us that messages stick best when we create connections between the new information to be retained and the information already existing in long-term memory.
The team at Agron, Inc. believes strongly in the power of promotional products to aid in message reinforcement and retention; Agron is the exclusive accessory licensee for Adidas America and one of the largest suppliers of sports and children’s products to retailers like Modells, Dicks and Kohls.
Each year, Agron sales representatives gather for three sales meetings, each with a theme or key message related either to a new technology or product to push in the upcoming quarter or new sales or service techniques to help the firm’s sales machine increase efficiency, productivity and revenue. During each meeting, the team gives theme- or message-related promotional products to help sales reps remember the new thrust until the next meeting—without constant reminders from management. The team has learned that products like pens and mugs work well because people continue to use those products, which keeps the message in eye-view and top-of-mind. The strategy works, tipping the scales favorably: the Agron team says reps are ten percent more likely to remember their message to the next meeting when message-related promotional products are used.
“Who’s the boss?” was the theme of one recent sales meeting, with the boss being the end consumer. This message was to remind sales reps that, while retailers may have opinions about what they should be selling based on historic data, it is the consumer who should drive what the retailers actually carry. Sales reps are thus instructed to educate retailers on external research that identifies future consumer wants and trends rather than to simply fill orders based on retailers’ sales histories.
Solution: 11-Ounce Budget Mug Reminiscent of One Made Famous in TV Show “The Office”.
In their search for a promotional product for the upcoming sales meeting, the team again considered pens, notebooks and mugs, all of which are easy on the budget and functional, all of which they’ve given in the past. However, the team has also found that products with “wow factor,” those considered hip, cool or unique, quickly become the “new favorites” and replace similar items given in the past. This time, the team selected the 11-ounce Budget Mug in white, which, when branded with this quarter’s “Who’s the boss?” message, reminded them of the “World’s Best Boss” mug made famous by actor Steve Carrel in the hit show “The Office.” This added recognition factor would increase message retention even more as it would work to connect new information—this quarter’s “Who’s the Boss?” theme—with information on the famed Office mug already secure in most people’s long-term memory. This particular mug provides long-lasting promotional value and comes with a free second-side or wraparound imprint, in optional gold or platinum if desired.
Result: Message-branded mugs remind team of “The Office,” help to meet sales goals again.
Promotions Specialist Omer Cohen managed the Agron team’s order from start to finish, ensuring delivery in time for the January meeting in the Los Angeles area. Both the team and staff enjoyed their new mugs, which immediately brought actor Steve Carrel and his show “The Office” to mind, and have done their duty to help reps remember their message and meet sales goals for another quarter.
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Agron Mug Sales Meeting Giveaways (PDF Version)
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June 25, 2009Branded Laptop Backpack Opens Team-Building Meeting for Banking and Credit Union Management-Consulting Firm, Cornerstone Advisors
Challenge: To add an extra, practical dose of goodwill and care to a fun learning event.
Team-building meetings are all the rage for good reason. They help staff form and tighten bonds and develop more effective working relationships. They facilitate the sharing of knowledge, vital for developing deeper understandings among disparate teams and groups. Team-building meetings also give staff a greater awareness of how to make even good teams work better.
Cornerstone Advisors is a management consulting firm providing strategic planning, benchmarking, process reengineering, technology assessment and planning, and system selection and conversion services, among others, primarily to banks and credit unions. Cornerstone recently tapped a team-building strategy with a special, two-day corporate knowledge-sharing event.
This meeting would be above and beyond the regular annual shindig, where corporate strategy for the next year is typically introduced and discussed. First, it would be held at a new location—the Sanctuary on Camelback Mountain in Phoenix, billed as a luxury boutique hideaway with dramatic mountain and spa “casitas” and spectacular valley views. Second, it would carry a completely different feel from that of the regular corporate meetings. Instead, the Cornerstone team decided, this knowledge-sharing event would be dubbed “GonzoPalooza,” letting loose the spirit of the renowned “Gonzo Banker,” the firm’s alter ego and online information resource serving up a weekly reprieve from the necessarily dry and stuffy world of finance with “a good helping of irreverence to thousands of readers around the world.” To extend the GonzoBanker’s mission of learning, each employee would be charged with presenting on a topic of interest to them.
Two weeks before the event, management decided that a promotional gift was also in order, to get employees excited, to thank them for their work in preparing their presentations and to show an extra dose of goodwill and care. Because the team wanted a gift that would appeal both to frequent-flyers who travel with laptops (Cornerstone has very few local clients) as well as to more close-to-the-nest staff who love hiking, camping and the outdoors, a backpack quickly moved to the top of the list. The team landed on the ePromos website after a Google search for “logoed backpacks.”
Solution: Branded deluxe super sonic compu-pack by High Sierra® with pockets galore.
They liked what they saw at our site, particularly the Deluxe Super Sonic Compu-Pack by High Sierra®. This backpack, constructed of mini-hexagon ripstop nylon, features a zippered rear compartment and padded sleeve large enough for a 17-inch laptop, a deluxe organizer with a zippered mesh pocket, pen pockets and key fob, a side mesh water-bottle pocket, a lined DVD/CD/Mp3 player pocket with custom headphone port, and an easy-access media pocket for a cell phone, smart phone or PDA.
Result: Bags delivered on time and welcome staff to conference room for learning event.
The team connected with Promotions Specialist Amanda Ammirato, who immediately went to work to ensure their short-notice order would be produced quickly enough. The team was pleased with Amanda’s responsiveness, and thanked her for all the hard work that enabled their bags to be delivered in time.
Before the launch of the Sanctuary meeting, the team hung the bags on the backs of chairs so staff would see them when they first entered the conference room. The team reports that staff loved both the thoughtful, surprise gift and the (soon to be annual) “GonzoPalaooza” meeting—according to the team, a silly name for a not-so-silly event.
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Cornerstone Advisors Team Building Backpack Promotion (PDF Version)
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June 3, 2009Promo Awards Celebrate a Revenue Milestone for Wrigley
Challenge: Find a way to celebrate big after hitting a gigantic milestone.
$1 billion is a whole lot of money. So when Wrigley reached the $5 billion revenue goal it had set for itself, it was time for a celebration, to say the least. Wrigley, best known for its chewing gum and other confectionary treats, wanted to honor those in the company who had played a crucial role in attaining the goal. They wanted to use something more than the usual, run-of-the mill certificate or award. In order to help them find the best way to honor this momentous occasion, they contacted ePromos.
Solution: A high-quality, customized commemorative piece makes the event unforgettable.
Wrigley worked with Assistant Sales Manager Caren Aardema to find the best way to award those who helped the company reach its new levels of success. They ultimately settled on a customized commemorative piece, the Sphere Recognition Clock with Global Theme. The item was much more elaborate than a typical award, but wasn’t too flashy to detract from the item’s message, which was simple but to the point: “WRIGLEY 2007 $5 Billion in Revenue”.
Wrigley decided to hand out these imprinted awards to those who worked in the development areas of the company—it felt these people did the most in working to reach this monumental goal. Imprinted with the company logo, the commemoratives ensured that the recipients would remember this historic milestone for years to come.
Result: The items get a warm reception from pleased employees.
The commemoratives reinforced the pride that reaching $5 billion in sales inspired in the employees. With this attractive and inventive employee gift in their possession, the workers at Wrigley were very pleased. This positive attitude will no doubt encourage them to break the $5 billon mark next year!
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May 12, 2009Branded Briefcase, Desk Organizer and Portfolio Headline at Employee Recognition Night for Robins Federal Credit Union
Challenge: Finding Useful, New Employee Appreciation Gifts for a Long-Standing Employee Recognition Program
The right employee recognition gifts do more than thank people for a job well done—they also foster a positive work environment, enhance loyalty and ignite performance. The team at Robins Federal Credit Union (RFCU) knows this well; they’ve been expressing appreciation with promotional gifts for many years during the annual Robins Employee Recognition Night. RFCU, with more than 130,000 members, 17 branches, 42 ATMs and in excess of $1 billion in assets, is the fourth largest credit union in Georgia, offering lending, credit, banking and investment services to individuals and businesses across 16 middle Georgia counties.
This work doesn’t happen by itself—it takes the coordinated, collaborative effort of each member of Robins’ staff, who eagerly anticipate Recognition Night for the good feelings, good food and good gifts it brings. Although Team Robins has always enjoyed shopping for annual employee appreciation gifts, this year the task seemed more challenging: when you’ve been running the same program for many years it becomes increasingly difficult to find new and exciting products that employees haven’t received before. With their choice finally narrowed to products employees could use in the office and during training, the team turned to ePromos’ extensive Web catalog and further focused their choice to three product categories: bags, portfolios and desk organizers.
Solution: A “Manly” Briefcase, Debossed Desk Organizer and Contemporary Portfolio
But which bags? Which portfolios? Which organizers? And which type of imprint would best express management’s appreciation to staff? Enter Promotions Specialist Nicole Shebloski, who led the team to just the right products and imprinting choices. On their shopping list for this year: the Economic Force Briefcase, the Memo Pad Desk Organizer and the Contemporary Portfolio.
- Because a past year’s baby blue bag proved a wee too effeminate for male staff, the Economic Force Briefcase, affectionately and appropriately dubbed the “man bag” by the team, had extra special meaning. It also looks great, projects a professional presence and, crafted of strong, 600 denier poly-canvas with fabric-wrapped handle grips, lasts for a long time as well. The Economic Force Briefcase also features an adjustable shoulder strap and dual-gusseted pockets for a cell phone or water bottle.
- The Memo Pad Desk Organizer, small enough to fit into a teller’s cash box and practical enough to be used every day, includes two sticky pads, five sticky flags of assorted colors, 40 colorful rubber bands and paper clips (20 each), and a four-year reversible calendar. The team also debossed the organizers with the RFCU name, a small splurge they felt was well worth its weight in panache.
- The Contemporary Portfolio, perfect for taking notes during training sessions and conferences, is crafted of PVC and features colored trim with a small metal plate in the center and stitching in a choice of six colors. This jotter also includes a 30-page, 8.5 x 11 inch writing pad, an elastic pen loop, card holders and an inside flap pocket.
Result: Debossed Organizers Steal the Show; Staff and Team Looking Forward to Next Year’s Event
Team RFCU recounts overwhelmingly positive comments from staff, who were pleased that they could use the selected gifts both in the office and at home. Staffers in the human resources department carry their new, non-bulky portfolios to training sessions for easy note-taking. And while male and female staffers alike thoroughly enjoyed their new “man bags,” the debossed organizers stole the show. Not only did they love the unique gift, which tellers regularly use in their cash boxes, but employees also affirmed the team’s decision to deboss as well by sharing that they felt the debossed organizer communicated that the team thought hard about the gift—and thus about them—and that the firm as a whole really cared. Today Team RFCU is thinking about next year’s program; and staff can’t wait to see what great surprises the team comes up with as well.
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Robins Federal Credit Union Employee Appreciation Gifts (PDF Version)
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May 5, 2009Natural Gas Leader PT Badak Marks Significant Company Milestone, Encourages Safe Behavior & Boosts Productivity with Brand Name Imprinted Gift
Challenge: Finding a Promotional Product Worthy Enough to Mark a Significant Corporate Milestone
When a firm reaches a major milestone, a celebration is certainly in order – and so is a promotional product worthy enough to mark the significance of the special event. When liquid natural gas leader PT Badak’s Indonesian facility achieved a major milestone, 10 million man-hours without a disabling injury, they knew they needed to connect with a promotional product expert.
Members of the PT Badak team wanted two things from there special milestone acknowledging gift. First, they wanted a product that their employees could carry with them in the facility – which would serve as a constant reminder of their accomplishment. Second, the team wanted to give their employees something that would keep them hydrated in the hot Indonesian climate – the team set their sights on drink-ware. While an ordinary mug or other drink-ware product would have worked to meet the team’s primary goals, it would not have matched the significance of the milestone, nor would it have worked well to incent employees to want to strive toward their next goal. That’s when the PT Badak representative office in the USA (Indophil International Services LLC) turned to their promotional product expert: ePromos Account Executive Stacey Lewis.
Solution: A Badak and Milestone-Branded Jumbo ThermoCafe by Thermos®
After numerous rounds of samples and suggestions, Stacey, drawing from her extensive knowledge of milestone programs, incentive promotions, and brands, presented the jumbo ThermoCafe stainless steel bottle with a twist and pour stopper by Thermos®. This unbreakable, double-walled vacuum insulated thermos, designed with an easy to carry folding handle for convenience and portability, keeps hot things hot and cold things cold. PT Badak knew right away that this was the product they’d been searching for. The internationally renowned Thermos brand exemplifies quality, longevity and stick-to-itiveness – making it the perfect celebration reward and incentive for Badak employees. The team also knew that employees would readily recognize the traditionally expensive brand from retail venues, thus giving the gift added cachet. And, to make a great gift even better, the Thermos’ surface area would accommodate more text than could an everyday, ordinary mug. The team was able to imprint not only the PT Badak logo, but also an encapsulated version of their story as well: “10,000,000 Man Hours without a disabling injury 2008”—an added, valuable bonus.
Result: Thermoses Presented at Special Ceremony Mark Milestone, Boost Morale, Increase Productivity and Enhance Plant Safety
5,000 Badak- and milestone-branded thermoses were delivered to staff during a special milestone celebration ceremony. Today, the team regularly sees the thermoses around the plant, reporting that most employees use them every day. As added benefits, the thermoses allow employees to stay at their work stations longer and make fewer trips to the water cooler, which further reduces the risk of accidents that happen when traveling to and from work stations while also improving productivity. Above all, employees now have a daily visual reminder of their achievement and further encouragement to reach the next goal—after all, goes the thinking,if we received a gift as nice as this for the last milestone, what could possibly be in store for us when we reach the next one?
The team has been quick to acknowledge Stacey’s value. They came to the ePromos Web site in search of a promotional product but received much more, including a connection with a professional advisor who listened to what they wanted to achieve, understood the significance of their milestone and delivered a product that marked the moment, boosted morale, increased productivity, enhanced safety, and brought Team Badak that many man-hours closer to their next safety goal. Mission accomplished!
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PT Badak Safety Awareness Milestone Program (PDF Version)
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April 21, 2009Year-End Employee Gift Mugs Help Leading New England Rehab Provider Motivate Personnel, Cut Costs and Go Green
Challenge: Find a green way to express appreciation to employees.
Rehabilitation Hospital of the Cape and Islands (RHCI) provides medical, nursing and therapy services throughout southeastern Massachusetts. This 60-bed, not-for-profit specialty hospital operates from a home campus and three satellite outpatient facilities; it is the only comprehensive, hospital-level rehabilitation provider in Cape Cod.
Taking to heart the wisdom that an appreciated employee is a happy, productive employee, the RHCI team has been administering an annual holiday gift program for years. Through the program, the team provides branded, promotional gifts to say “thank you for a job well done” to staff, doctors, nurses and therapists. And because this year’s gift program would coincide with the launch of the hospital’s new “Go Green” initiative, the team set out to find a gift supporting that theme.
Solution: 14-ounce, dishwasher and microwave-safe mug with travel lid.
One product idea quickly came to light while the team discussed practical ways to become more eco-friendly: using branded, washable mugs to stop the endless consumption of paper cups. Not only do disposable cups burden already overflowing landfills; they also burden already stretched budgets by continually needing to be restocked.
With eco-savings and long-term cost efficiencies in mind, the RHCI team turned to ePromos Promotions Specialist Nicole Shebloski for help in finding a mug. Nicole soon led them to their choice: the acrylic / plastic Courier Mug by VisionUSA®. This attractive 14-ounce mug holds extra capacity for fewer trips to the drinking fountain, and is designed for comfort to encourage daily use. The Courier Mug, also shatter-resistant and BPA-free, is microwave and top-rack dishwasher safe as well. The team also selected the optional slide-snap lid for added value and to provide staff with the flexibility to use their mugs on the go.
Result: Mugs bring unexpected employee savings, serve as partner gifts.
The team reports impressive results. Employees agreed with the need to save money and reduce waste by eliminating paper cups; they were also delighted with the quality of the mugs, which were imprinted with RHCI’s logo, website and new message: “Go Green!” Even better, the team also arranged for employees to receive a $.10 discount on cafeteria beverage purchases if they filled up in their new mugs—a further incentive designed to help staff save money as well. The team also gave the mugs as partner gifts during a corporate partner summit in Boston; partners enjoyed the mugs, especially the value-add travel lid. Another unexpected result, another successful promotion!
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Rehabilitation Hospital of the Cape and Islands Mugs Internal Promotion (PDF Version)
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March 26, 2009Reusable Water Bottles Imprinted with Unit Name Cement a Sense of Family for U.S. Army Parachute Infantry Regiment
Challenge: Finding a Durable, Reusable Water Bottle Fit for “Branding” with Features Required by the U.S. Army
“Be all that you can be.” “An army of one.” “Army strong.” You might recognize one or more of these slogans used in recruitment efforts over the years by the United States Army. As Army marketers will tell you, the slogans worked and still work because they tap the attributes of strength, honor, character and teamwork that attract men and women to military careers. And because Army soldiers typically don’t fight for “the cause,” instead fighting for “brothers,” or individuals in their units, it is equally critical to continually strengthen and renew a sense of family among the enlisted corps.
It was this desire to cement a sense family and bolster morale that led the leaders of the Army’s 2-505th Parachute Infantry Regiment, 3rd Brigade Combat Team, 82nd Airborne Division, on their search for a water bottle that could be imprinted with the regiment’s name and given to troops. The mission of this rapid deployment battalion, counted among “America’s Guard of Honor,” is to deploy, conduct forcible-entry parachute assault and secure key objectives—all within 18 hours of notification. While the army rations a canteen to each solider, it is standard issue, without personality, without the ability to help individuals feel like part of a family.
Solution: Unit-Branded Aluminum Sports Bottle with Carabiner and Strap
The army team presented ePromos’ Account Executive Caren Aardema with their challenge: to find a water bottle that lives up to the U.S. Army’s high quality standards while meeting unique Army requirements. The bottle had to be durable, able to stand up to repeated, rough use without cracking or breaking. It also needed a carabiner or other method for belt-fastening to keep a soldier’s hands free while in the air and on the ground. Caren, as always, was up to the task: she immediately dipped into our large product inventory and quickly found the bottle they were looking for: the 20-ounce Aluminum Sports Bottle with Carabiner and Strap. Like the world-famous SIGG bottle, this reusable bottle resists absorbing beverage odors and tastes—and bacteria build-up as well. Crafted of lightweight aluminum, the promotional sports bottle also comes with a hinged cap and a deluxe push/pull spout.
Result: Colonels Surprise Soldiers by Hand-Delivering Water Bottles
The Colonels lined up the soldiers and, as a surprise, personally delivered the new water bottles, imprinted with the regiment’s signature image and name: “2-505th PIR, 3BCT, 82nd ABN DIV.” The soldiers loved the look and metal feel of the water bottles, and were especially happy that the bottles were personalized with their unit on it—something special most other units don’t have. Now, when the men and women of the 505th Parachute Infantry Regiment head out on a mission, they literally carry with them a tangible piece of their army family. This makes the Colonels happy, which, in turn, makes ePromos happy!
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US Army Water Bottles Team Building Promos (PDF Version)
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March 24, 2009Logoed Duffels as Employee Appreciation Gifts Boost Morale in Turbulent Times for Deutsche Bank
Challenge: To find an employee appreciation gift meeting the approval of a board selection committee and within a set budget.
Some companies respond to tough economic times by reigning in spending on morale-boosting employee pleasures like holiday parties and employee appreciation gifts. Others, however, like the leading global investment bank Deutsche Bank, believe that morale is at its lowest during times of economic turmoil—and thus when morale-boosting pleasures are needed most.
That’s why, despite an uneasy economy, Deutsche Bank Florida pushed forward with plans for its annual holiday party. Of roughly 78,000 employees in 76 countries, nearly 20 percent of Deutsche Bank’s people work in Florida, where the banking giant offers account-keeping, cash and securities investment-advisory and asset-management services to private clients, as well as payment processing and initial-public-offering and mergers and acquisitions support to corporate and institutional clients.
The Deutsche Bank team connected with ePromos Account Executive Caren Aardema, whose goal is to make the process of selecting and purchasing corporate gifts as easy as possible. Presented with the project overview and budget, Caren drew on her promotional products expertise to develop recommendations for employee appreciation gifts she thought might work; gifts she knew would be attractive to individuals from the lowest levels to the executive suites. Because a Board committee had to approve the selected product, the Deutsche Bank team returned to Caren several times with budget changes and requests for new product ideas that might satisfy everyone’s needs and desires—a difficult task but, she knew from experience, entirely feasible.
Solution: A roomy, branded coil duffel bag with zippers and pockets galore.
Caren was right. It was not long before the committee and the Deutsche Bank team agreed on the perfect employee appreciation gift—the Coil Duffel Bag in royal blue with the Deutsche Bank logo prominently screen-printed on the front pocket. This tough 19 x 13 x 14-inch poly-canvas duffel has loads of room, with a large, zippered main compartment, a zippered front pocket, zippered end pockets and a right-side pouch. And with a bottom board for support and structure, and a detachable, adjustable padded shoulder-strap and haul-handles, it’s a gift favored by travelers, picnickers, gym enthusiasts and even on-the-go working moms and dads.
Result: Duffels do double duty as holiday party centerpiece and employee appreciation gifts.
The team was pleased with Caren’s work, which made what could have been a difficult process very easy. On the day of the party, held at Deutsche Bank Florida, employees enjoyed a catered dessert, inspirational words from Deutsche Bank managers—and their new, branded duffels, which beforehand the team had arranged in an attractive, eye-pleasing table display. Today, Deutsche Bank staffers are often seen carrying their bags on travels between New York and Germany, where the firm is headquartered. Others remarked on both the huge size of the bag and its quality, while others report keeping the bag in their cars with a change of clothes for trips to the gym or impromptu, after-work socials. The end result, says team Deutsche Bank, is improved morale and, therefore, a successful employee appreciation promotion.
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Deutsche Bank Duffel Bag Holiday Gifts
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March 10, 2009Insulated Logoed Lunchboxes Serve as Economically Smart Holiday Gifts for Faculty and Staff of Rollins College
Challenge: To identify a recession-smart holiday gift appropriate for staff from the basement to boardroom.
Your organization’s annual event, be it holiday party, corporate picnic or hoedown shindig. One of your many tasks is to select and source gifts that act to welcome new staff, show appreciation to the team and foster a renewed sense of community. In years’ past, your firm gifted food and other consumable products with rave reviews, but this year you’d like to try something different. For one, at this year’s event your firm will unveil something new—be it a new logo, new product or new partnership. For two, you’d like to show sensitivity to a troubled market by gifting a budget-conscious product people will repeatedly use and remember rather than consume and forget.
This scenario is playing out across corporate America as organizations seek to cut costs while providing added value to staff through their gift programs. And as colleges and universities respond to the pinch of decreased funding and donor support, the scenario will play out across academia as well. Rollins College near Orlando, Florida, is one such institution seeking to make a difference with its holiday gift program. Rollins, the oldest college in Florida, is ranked as the top regional university in the South by U.S. News and World Report and is consistently recognized by Peterson’s, Barron’s and The Princeton Review as being among the finest private, liberal arts colleges in America.
With their holiday faculty and staff party fast approaching—and the first party in many years to be held during a recession—the Rollins team set out to find an appropriate promotional gift: one that would showcase the college’s newly unveiled logo while providing long-lasting utility to staff from the basement to the boardroom and beyond. Their search led them to ePromos’ extensive online catalog, where the team needed to find the perfect item.
Solution: Roomy, easy access insulated lunchbox with top-loading flap.
Solution: the Easy Access Insulated Lunch Box in royal blue – one of the school’s corporate colors. This particular promotional cooler has a top-loading flap, which makes getting drinks and snacks in and out while on the go a snap. Crafted with durable 70d Nylon, the lunchbox also features a front pocket and padded web carrying handle to provide years of comfortable use. The committee felt staff would find the product useful, as they’d noticed many more people bringing lunches rather than eating out due to the economic crunch. ePromos Promotions Specialist Amanda Ammirato placed the team’s order and managed production to ensure a prompt, trouble-free delivery.
Result: Lunchboxes spotted across campus; help college, staff save money.
The Rollins team predicted correctly: staff not only commented on how well the new logo looked on the bag; they also remarked on their plans to use the new lunchbox as bringing lunch from home has become much more common these days. Staff also liked that the lunchboxes are roomy and insulated to help keep cold foods cold and hot foods hot. The team is also pleased to see the new logoed lunchboxes on campus each day—yet another sign of a successful promotion.
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Rollins College Cooler Bag Employee Holiday Gifts (PDF Version)
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March 5, 2009Logoed, Heavyweight Beach Towel Serves as Retreat Welcome Gift for Biotechnology Firm United Therapeutics
Challenge: To find a brand-able beach towel to give as a corporate gift.
Companies give corporate gifts for reasons as diverse as there are gifts available. Some offer gifts in appreciation for a job well done. Others use gifts to spread a message or promote a campaign. Yet others give gifts at company meetings, whether holiday parties or far-flung, corporate retreats.
With its annual Caribbean incentive retreat drawing near, the team at United Therapeutics set out to find a high-quality promotional product matching the locale’s Caribbean theme. United Therapeutics is a biotechnology firm focused on the development and commercialization of products to improve cardiovascular health and to treat certain infectious diseases, like hepatitis C, and forms of cancer, like metastatic brain cancer. The upcoming retreat would bring together employees and their spouses from the firm’s offices in Maryland, Florida, North Carolina, Washington D.C. and the United Kingdom, giving management a forum through which to express appreciation for employees’ hard work, effective management and contributions to the success of the company.
Solution: The signature heavyweight beach towel by Towel Specialties.
The team reached out to ePromos Account Executive Nomi Yitzchaki with a desire for branded beach towels that would welcome employees upon arrival. Nomi presented several options, from which the United team selected a towel not available on the ePromos Web site: the Signature Heavyweight 40 x 70-inch beach towel by Towel Specialties. This huge towel, weighing in at more than 1.5 pounds, provides a large decorating surface and is available in nine colors from royal blue and turquoise to tangerine and fuchsia. The logo may also be applied in a Tone-on-Tone look, by embroidery, or by a combination of both.
Result: Both team and staff enjoys beach-themed towel’s size and plush feel.
Both the United Therapeutics team and gift recipients loved the size and thickness of the towel. The team had never provided a gift like this before, so staff was duly impressed. They also liked that the gift fit the theme of the meeting—staff members were able to use their towels during the trip while on the beach, creating a unique visual tribute to the United Therapeutics team.
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United Therapeutics Beach Towel Corporate Gifts (PDF Version)
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February 24, 2009Executive Padfolios with the Look, Feel and Smell of Leather Set the Right Tone for Consolidation Kickoff Meeting of Marketing Research Firm GfK Healthcare
Challenge: To source a padfolio with high perceived value—and in an unusual color.
It’s one thing to know, intellectually, that your firm is merging; it’s another altogether when to feel at ease with the reborn company. Promotional products branded with the new company “face” may smooth the transition, helping employees old and new to feel connected to one another and to the new firm. The team at the new GFK Healthcare used promotional products as part of their consolidation / kickoff meeting strategy when three related entities—GfK Market Measures, GfK Strategic Marketing and GfK V2—recently merged. The new firm, GFK Healthcare, is the largest provider of fully integrated healthcare marketing research in the U.S.
Even before the consolidation, each of the GfK research operations held an annual, two-day kickoff meeting during which top-level departmental managers met with company executives to formulate goals and strategic plans for the upcoming year. This year’s kickoff, however, to be held at the Wyndham Princeton Forrestal, would be bigger and better; it would be a meeting of members of the newly melded firm during which new directions would be discussed, new slogans announced, new corporate materials presented.
The GfK team, wanting to thank staff for their energy and attendance, began researching promotional products they could use—not surprising since research is what they do. They asked sales representatives which product would best communicate their thanks with a “wow, this is useful!” appeal. Their reply? Zippered bags and padfolios. But not just any padfolios—padfolios resplendent with GfK’s corporate orange.
Solution: ePromos taps extensive network to source attractive, orange padfolios.
The GfK team went to work. Because they weren’t thrilled with their current promotional products vendor, they began their search for a new one—a firm known for delivering a high level of service, a firm that would ease the pain of finding the product they wanted. That firm was—you guessed it—ePromos. The GfK team connected with Account Manager Lonni Ornstein, telling her they were in a pinch and wanted an attractive padfolio, in GfK orange, with a high enough perceived value to gift even to top executives.
And Lonni delivered. She tapped ePromos’ extensive supplier network to source a padfolio not available through the ePromos website or competing providers: the ProTech Padfolio. This high-tech organization tool, crafted with UltraHide simulated leather, has the soft look and feel of rich Nappa leather without the rich Nappa price. The leather padfolio contains two interior pockets perfect for PDA, iPod or cell phone, as well as an interior gusseted file pocket, two CD pockets, a business card holder and a wide-body pen holder. It also comes with a built-in solar calculator, a writing pad and matching privacy cover, and a zippered closure and front pocket. Most important to the Gfk team, however, is that the padfolio is available in a range of colors—including GfK orange.
Result: Padfolios exceed expectations, impress GfK employees and clients.
The team reports padfolio success. Employees and sales teams were receptive and excited—and happy that the event team listened to and delivered exactly what they wanted. The team and recipients said the product turned out better than expected, with the look, smell and feel of leather and attractive imprinting—just what’s needed to impress managers, executives and clients at meetings.
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GfK Healthcare Padfolio Meeting Giveaways (PDF Version)
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January 20, 2009ePromos Fills Promotional Christmas Gift Wish for “Rescue Me” Star Denis Leary
Challenge: To Source, Produce and Deliver a Particular Holiday Gift for the “Rescue Me” Production Crew
Canterbury Productions produces the popular T.V. show “Rescue Me,” which lets viewers inside a New York City firehouse—and inside the people who work there—in a post-9/11 world. The show focuses on the trials and tribulations of senior firefighter Tommy Gavin, played by Denis Leary. Production runs throughout the year, with the exception of summer and Christmas breaks—time off the hard-working crew has come to anticipate and appreciate after several years of continued strong ratings.
The Canterbury team likes to give wrapped gifts and small trinkets to the crew when they close the set for summer and Christmas. This Christmas, star Denis Leary had one gift in mind already, a gift that he, himself, received on a talk show and enjoys very much—a coffee mug that changes colors when hot liquid is added. The Canterbury team scoured the Internet in search of just the right mug, sampling products from several promotional products companies before selecting ePromos; according to the team, ePromos had, beyond a huge selection, the best product, the best price and the best service.
Solution: Attractively Packaged, Color-Changing “Miracle” Mug is Just What the Production Team Wanted
When the Canterbury team connected with ePromos Promotions Specialist Amanda Ammirato, she knew exactly the product they wanted: the 11-ounce Mystique® color-changing mug, often a great way to unveil new products, new logos or new facilities. The mug’s patented, colored surface, vanishes when subjected to heat, revealing your promotional message. The colored surface reappears as the mug cools, which makes the hidden message “disappear” once again. The Canterbury team ordered two different mugs: on one, the “Rescue Me” show logo is consumed in “flames” when a hot beverage is added; on another, an impassioned Leary and the stacked words “death sex love life” appear.
Result: Crew is Pleased by Show-Branded Memorabilia—and Surprised by Special Effects
On the last day of shooting before Christmas break, the Canterbury team, bearing wrapped gifts—the special mugs in special gift bags among them—wished the 270+ member production crew Happy Holidays! The Canterbury team tells us that crew members and other special production folks loved the mugs, even though they first appeared to be plain black with the “Rescue Me” logo. A plain black mug alone would have pleased the crew, as production teams typically enjoy show-branded gifts that later become treasured memorabilia. That’s why the crew was even more pleased—and pleasantly surprised—when they discovered the mug’s “special effect.” This, in our eyes, makes the “Rescue Me” mug promotion a top contender for a promotional Emmy!
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Canterbury Productions Mugs Employee Gifts (PDF Version)
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January 16, 2009Unique Promotional Product Complements Internal Promotion and Provides Just the Right “Answer” for Ask.com
Challenge: To Find a Unique, Year-End Promotional Gift on Message with an Ongoing Internal Promotion
Looking to boost morale? Unleash a sense of team spirit? Reinforce a key corporate philosophy? While your reason for launching an internal promotion may vary, one expected outcome will not: you’ll want to get employees motivated, excited and on the same page. This is also true in Ask.com’s case; every year, the search giant rolls out a new, themed promotion designed to keep its 750-plus employees innovating and working together on the fast, relevant Ask.com search technologies that are used by millions of people each day. “Ask = Answers” was the theme for the latter half of 2008; and with a company-wide holiday party approaching, the Ask.com team wanted an appropriately themed holiday gift to hand out with the party reminders.
Solution: A Branded Magic “Answer” Ball? “All Indications Say Yes!”
Enter ePromos. With a vast product collection at our disposal and extensive experience helping companies large and small, local and global, implement effective internal promotions, it took a simple search for “answer balls” on their Ask.com search engine to come across our site. Assistant Sales Manager Caren Aardema worked with the Ask.com team to get their custom Magic Answer Balls in time for their event. Just like with the childhood favorite of yore, simply ask a question, shake the ball, and wait for one of twenty messages to appear, among them Yes, No, No doubt about it, The stars say no, So it shall be, Indications say yes, Answer unclear ask later and Don’t bet on it. Custom answers are also available to customers ordering larger quantities.
Result: Employees Give Many Thanks for the Unique Holiday Gift
Early in the morning on the day of the holiday party, the Ask.com team dressed their branded magic balls in bows and delivered them to each desktop along with a custom postcard featuring an entertaining photo of the company’s president and CEO. After work began, employees near and far were found having fun with their answer balls; many sent “thank you” e-mails to the team expressing a renewed sense of excitement and anticipation for the evening’s holiday party. Was the “answer ball” promotion a success? “All indications say yes!”
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Ask.com Answer Balls Internal Promotion (PDF Version)
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January 13, 2009Logoed Sweatshirt Blankets Boost Holiday Morale Among Remote Employees for Caribou Systems Incorporated
Challenge: to Find a Thoughtful, Personal yet Mindful-of-the-Budget Promotional Gift to Send to Remote Staff over the Holidays
Despite a plethora of technology tools like e-mail, Webinars, instant messaging and remote access services, helping remote employees feel connected—and stay connected—is no small task. Keeping morale up requires an ongoing effort, not to mention costly periodic in-person meetings and social events. Another less costly way to boost morale among remote employees is to deliver unexpected and annual promotional gifts that say, “We appreciate you—thanks for all you do!”
Caribou Systems Incorporated knows the remote workplace: nearly all employees of this leading software and professional IT consulting services firm for the health insurance industry work remotely from home. Over the years, the Caribou team has birthed a tradition of sending holiday cookies to their remote staff, both to say “thanks for a job well done” as well as to help boost morale and foster a larger sense of belonging. This is especially important during the holidays, when remote employees might feel they’re missing out on holiday office fun. This year, seeking to give a gift beyond the well-received but anticipated cookies, the Caribou team turned to ePromos’ Promotions Specialist Valerie Bogucharova. On their agenda: a morale-boosting promotional product more personal than cookies, more thoughtful and longer-lasting than yet another food product, able to make employees feel special and important without busting the budget.
Solution: Roomy, Sweatshirt Blanket Screen-Printed with the Caribou Logo
One of the items Valerie suggested struck a chord with the Caribou team: a branded promotional sweatshirt blanket that fit within their budget and carried a high perceived value. It would also last much longer than a food gift! The Caribou team anticipated that staff would use their blankets at home both while they worked and while they played with their families. The 80/20 cotton/polyester sweatshirt blanket, a roomy 54 x 84 inches, comes rolled and with a hangtag, and is available in a multitude of colors with your logo screen-printed or embroidered. The Caribou team chose an attractive gray blanket with their logo screen-printed in matching Caribou blue.
Result: Timely Blankets Charm Remote Staff—and Their Families and Pets!
The team mailed the blankets to employees’ homes in early December—and then eagerly waited for the postal service to do its work. One blustery, wintry day shortly thereafter, mail carriers in Illinois, where several Caribou employees work from home, delivered a timely surprise: a bundled holiday sweatshirt blanket from Team Caribou! And although the weather wasn’t as wintry in other employees’ home states, they enjoyed their blankets just as well: the Caribou team tells us that staff raved about the quality of the blanket and logo, and about the creativity and thoughtfulness of the unexpected gift. They also tell us that some employees actually have to wrest their blankets away from thieving family members and pets—in our eyes a sign of a well-loved, and thus an effective, promotion!
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Caribou Systems Sweatshirt Blanket Internal Promotion (PDF Version)
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December 11, 2008“Welcome Kit” of Promotional Products Helps Smooth Employee Transition During Office Move and Promotes New Eco-friendly Campaign for Prominent Law Firm, Akin Gump Strauss Hauer & Feld LLP
Challenge: How to leverage promotional products to help employees feel at home quickly during a time of transition while also introducing new eco-sensitive policies.
With more than 900 lawyers in 13 offices from Abu Dhabi to London, and from Beijing to both coasts of the U.S., Akin Gump Strauss Hauer & Feld LLP is one of the largest law firms in the world.
When Akin Gump’s New York City branch outgrew its space and moved to a bigger, better, greener office building (one of the greenest skyscrapers thus far), the Akin Gump HR team had three things in mind. First, they wanted to successfully bring together their 390 employees, who had been physically divided in the old building. Second, they wanted to make everyone feel at home in the new space. And third, the team also wanted to unveil a cool, new “Go Even Greener” campaign inspired by their new office home. That’s when the Akin Gump HR team reached out to ePromos Account Executive Stacey Lewis for help in creating a “welcome kit” worthy of accomplishing this multi-faceted feat.
Solution: Jumbo reusable shopping totes, microwaveable 15-ounce coffee mugs and branded LifeSavers candies.
The team’s choices for the kit certainly fit: jumbo reusable shopping tote bags, microwaveable coffee mugs and logoed rolls of LifeSavers candies. The hefty grocery totes, 100 percent recyclable and reusable, in the firm’s traditional blue, are both tear resistant and water repellant, encouraging years’ of use. The 15-ounce microwavable, dishwasher-safe mugs, also in Akin Gump blue, come with comfort-grip handles and rotating, locking signature lids that disassemble for easy cleaning. And while the LifeSavers—given for a boost of energy—aren’t available through the ePromos Web site, we were able to easily source and deliver them, branded the Akin Gump way.
Some assembly required. Anticipating the team’s need for help assembling the kits (and to minimize stress—things are busy enough just before a move!) Stacey also offered ePromos fulfillment services. This way, the products from various vendors were delivered to an ePromos’ warehouse, where our team put the kits together before shipping them to Akin Gump’s new office before the big day arrived.
Result: Less HR stress, happy employees despite a typically tumultuous time of transition—promotional success!
When the employees arrived at the new building on the first day, they were greeted with a breakfast and lunch event—and with their official Akin Gump Welcome Kits—complete with eco-friendly products. The HR team’s manager tells us the kits were a hit: he still sees employees using the bags and mugs everywhere—and when he does, he offers a comment of “Nice mug!” or “Nice bag!” Staff members report leaving the bags in their cars so they’re easily available for grocery shopping. And—a surprise to Akin Gump’s HR manager—employees loved the mugs most: they say that the lid stays cool even after microwaving so they can sip their coffee or soup without burning sensitive lips. Both products together make for a more eco-friendly Akin Gump, in the office and out. Most importantly, though, the promotional welcome kit helped employees quickly connect and settle into their new office home—another promotional success!
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Aking Gump Tote Bag Internal Promotion (PDF Version)
Posted by Mike at 12:59 PM. Permalink: “Welcome Kit” of Promotional Products Helps Smooth Employee Transition During Office Move and Promotes New Eco-friendly Campaign for Prominent Law Firm, Akin Gump Strauss Hauer & Feld LLP | Comments (0) | TrackBack
December 2, 2008Promotional Umbrellas Cover Employees as a Appreciation Gift
Challenge: Give employees a small token of appreciation to encourage goodwill and thank them for their service.
St. Vincent Corrugated Containers manufactures boxes for a variety of industries in the Caribbean. Employees of the company are some of the hardest working in the region, and St Vincent wanted to express their gratitude and appreciation. They wanted a simple gift that employees would appreciate and use often. To get some expert advice, they got in touch with ePromos Promotions Specialist Valerie Bogucharova.
Solution: Each employee was given a branded umbrella to use during the rainy season.
Working closely with Valerie, St. Vincent expressed their desire to give employees a gift that they would get a lot of use out of. Eventually, they decided on a custom straight handle sport umbrella - the rainy season can get intense in many parts of the Caribbean, so having an umbrella nearby at all times is an absolute must. Not only would employees get some good use out of the functional gift, but they would also help spread the name of the St. Vincent Corrugated Containers brand.
Result: Employees were surprised and excited to receive the useful gift; widespread appreciation was openly expressed.
When St. Vincents gave out the umbrellas to their employees, many were taken by surprise and were delighted to receive the gift. The employees used the gift to travel to and from work - which generated some great exposure for the company - and some even gave them to their children to use on their way to school.
In addition to using the umbrellas as an employee gift, St. Vincents liked the umbrellas so much, they passed them out to clients whenever they would visit their office. These giveaways were very well received and generated goodwill in the community and helped to gain valuable publicity for the company. St. Vincent’s was very pleased with the results of the campaign, and they look forward to running similar programs in the future.
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St. Vincent Corrugated Containers Umbrellas Employee Appreciation Gift (PDF Version)
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May 8, 2008Themed Packaging Stuffed with Healthy Snacks Served as Employee Appreciation Gift at Revlon
Challenge: To find an employee appreciation gift with a movie-night theme and in keeping with the firm’s heritage and push for health
“In the factory we make cosmetics; in the drugstore we sell hope.” Those words of Charles Revson, founder and creator of Revlon, continue to guide the firm—one of the strongest consumer brand franchises in the world—even today. This world leader in cosmetics, skin care, fragrance and personal care also takes pains to motivate and reward its energetic, success-oriented employees, whom the Revlon team says are at the very core of the firm’s success.
Celebrating employee appreciation week is one outlet the Revlon team uses to do so, a popular way for companies to build and cement relationships with their most important asset—their employees. This year’s employee appreciation week at Revlon would include a movie night. And because no movie night is complete without snacks, the Revlon team turned to ePromos for helping in creating a special gift snack package for this very special occasion—a package that would also help communicate Revlon’s vision of glamour, excitement, innovation and creativity.
Solution: Movie-themed popcorn container imprinted with special message and filled with healthy and heritage-appropriate snacks
In keeping with a health initiative underway at the company, the Revlon team wanted healthy snacks, but snacks that would work well with the movie-night theme. Also, in respect of and keeping with the firm’s heritage, the snacks also needed to be Passover friendly. The Revlon team worked with our Major Account Specialist team to create a custom employee appreciation gift that met the criteria and then some, with a unique popcorn container imprinted with a special message and filled to overflowing with select healthy and Passover-friendly snacks: Veggie Chips, Trail Mix, Terra Chips and, to satisfy that sweet craving while counting calories, Chips Ahoy 100-calorie packs.
Result: Employees devour the special movie-night packaging (metaphorically) and the well-chosen snacks (literally)
The Revlon team reports that “movie night” was great success and, even more importantly, that the special popcorn gift packages were well received. Not only did employees express appreciation upon receiving the gifts, but they also left hardly a crumb to be found: a true testament and indication of well-chosen snacks; in our eyes, an indication of yet another successful employee appreciation week promotion.
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April 21, 2008Major Company Convinces Employees to Travel through Gift Giving
Challenge: A large company needs to provide an incentive for 300 sales personnel to travel outside the country for an annual conference that is normally held in the U.S.
Corporate travel is definitely grueling especially when trying to convince and coordinate hundreds of your employees to travel outside of the workplace, not to mention overseas. A major corporation was faced with such a dilemma of persuading 300 of their national sales force to travel to a meeting usually held in the U.S. but was now being held in a Canadian resort. Your employees are what give your company vitality so incentives and rewards are crucial in certain situations.
Strategic gifting is effective when the gift is highly useful and appreciated amongst your employees. The large company in this case had to find an incentive or corporate gift item that would not only uphold the company’s image of being high quality and professional but also would have a high-perceived value amongst employees.
Solution: Provide sleek and soft personalized Tuscany passport cases as a gift to drive the sales representatives to travel.
Since the sales reps were obligated to bring their passports in order to travel to Canada, the company thought it would be considerate to provide their employees with stylish passport cases. The cases were very professional, compact, light, and super-soft: a design that was well received by employees. The travel itemacted as a convenient and wonderfully attractive passport carrier and was imprinted with each individual sales representative’s name along with the company logo.
Results: The customized passport cases ended up serving a dual purpose.
Tuscany passport cases delighted the sales representatives who appreciated the individual consideration they received through a personalized gift. The company also re-ordered more passport cases and distributed them as holiday gifts for their clientele hence building positive dynamism in their current business relationship.
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April 14, 2008A National Sales Organization Uses A Commemorative Box for a Unique Employee Gift
Challenge: A commemorative gift is needed for a national sales organization to distribute to its sales team at the conclusion of the annual company meeting.
After a weekend spent at on off site meeting at an island resort, a national sales organization wanted to send their sales team home with something to remember the experience. The gift would need to be simple and mobile, but specific to each individual’s personal experience over the weekend. The organization sought something unique, customizable and creative.
Solution: A photo box to memorialize the experience with a photograph and store small keepsakes from the event.
Following some brainstorming and consideration, the organization decided to reward their employees with a laser engraved photo box displaying the company name, year and location of the event.. Unlike a generic picture frame, the photo box allows three dimensional objects to be displayed alongside cherished photographs. The company reasoned that recipients of the gift could use the photo box to store keepsakes such as seashells and airline ticket stubs in addition to their favorite photographs from the event.
Result: The photo box was enthusiastically received by the sales people and the company is considering giving the gift annually at the conclusion of each destination meeting.
The gift’s combination of thoughtfulness and originality made the photo box a success. Members of the company’s sales team were thrilled to have a way to remember their weekend and enjoyed being able to customize their gift with their own photos and memorabilia. The company has decided to continue giving the Photo Box gift annually after off-site meetings proving that a successful gift doesn’t have to be expensive or elaborate as long as it’s original.
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March 6, 2008High Quality Fishing Lures Reel In Success For SCAG Power Equipment
Challenge: Top off a client gift bag with just the right on-brand recreational item
A leading manufacturer of commercial power mowers, SCAG Power Equipment aims to infuse its motto, “Simply the Best,” into everything it does. Because of this, SCAG wanted to make sure the gift bag it compiled for an upcoming hunting and fishing trip would offer its invited VIP clients and valued employees nothing but the best: a topping-off gift indicative of the all-around good time in the great outdoors that SCAG seeks to evoke.
SCAG knows the importance of holding memorable, impactful corporate events. They offer opportunities for the brand relate to clients and employees on a more personal level. This relationship building is crucial for any company’s ultimate success, so savvy management at SCAG needed everything to be perfect. That’s when ePromos, top-of-mind to any seasoned marketing operative, entered the equation.
Solution: An attractive, useful fishing lure enhances the gift bag
The event’s name was the 2008 Cast and Blast and was held on the warm gulf coast: known all over the world as a top fishing destination. SCAG contacted seasoned ePromos account executive, promo expert Corey Boyer, to help choose a fitting item. With his help, they settled on spoon lure imprinted with the company’s name. Spoon lures, with their concave shape and ability to reflect light, are ideal for gulf water fishing: this point is also reflective of ePromos wide-ranging, deep-diving insight into client needs.
Result: With an added boost from the gift bag, the corporate event is a major success
SCAG reported that the Cast and Blast 2008 attendees were incredibly pleased with the event and the gift. The fishing lures helped the gang nab boatloads of quality fish and played an active role in enhancing the event. SCAG was extremely pleased with the results, and is looking forward to working with ePromos again for future promotional needs and ideas. The brand knows that it will receive expert sourcing, keen customer service, helpful strategic guidelines and a high level of creativity from ePromos—the promo know-how people.
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SCAG Fishing Lure (PDF Version)
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February 5, 2008Miniature FM Radios Bring Holiday Cheer to the Cottonwood Residential Treatment Center
Challenge: Find a low-cost promotional holiday gift that serves dual promo purposes
The Cottonwood Treatment Center is a residential treatment community for youth with impulse control disorders, learning disabilities and other mental and physical health issues. The Center is also slated to become one of only six nationally approved fetal alcohol spectrum disorder diagnostic centers and the only one of its kind combining diagnostic and treatment capabilities—in the country. At its core though are people. The Center prides itself on its cadre of dedicated staff, all of whom have devoted themselves to helping youth lead more fulfilling and enriching lives. To find just the right way to offer a warm, holiday ‘thank you’ to its dedicated staff, the Center team turned to ePromos.
Solution: Cost-effective and portable mini, imprinted FM clip radios
The strategy quickly became clear after discussions: we were looking for fun, convenient promotional giveaway—a gift that would serve double duty as both an internal and external promotion. After ‘scanning’ various options, Center staff quickly ‘tuned in’ to a unique promotional item—a portable, scanning FM clip radio in an appealing translucent purple. Shaped like micro CD players, the imprinted gifts were small enough to encourage employees to carry with them after hours, thus maximizing visibility and promotional power. The radios were also very affordable—a key concern for non-profits with lean budgets.
Result: Gift radios surprise employees; increase name recognition in community
Cottonwood Center employees were pleasantly surprised when they received their gifted FM radios, a throwback to a time when listening to music was simpler—a time before expensive mp3 players ruled the world. Center staff was also pleased with the promotion: they successfully rewarded their valued employees, thus increasing morale, output and impact on the youth they serve, while also gaining an invaluable increase in name recognition in the community as well.
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Cottonwood Medical Center Radios (PDF Version)
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January 31, 2008Fun Holiday Desktop Gift Doubles as an Effective Internal Promotion for PEO Firm NELCO
Challenge: Find a dual-purpose holiday gift for employees
Staff at the PEO firm NELCO, recognizing that employee gift promotions motivate employees and subtly but effectively communicate company brand, recently contacted ePromos for help with their holiday gift promotion. NELCO handles the administrative end of hiring and staffing—functions like HR, payroll administration and taxes, and benefits administration and workers comp—freeing companies to focus instead on the supervision side of staffing.
Solution: A bendable, character clock with note/pen holders, in corporate colors
Our team and their team talked. We strategized. We showed the NELCO team various promotional options. And we loved their choice!—a bendable, character alarm clock with a clip to hold notes, photos or a business card, and with arms that can be posed to hold a pen. The amusing desktop clock, which also happened to be available in NELCO’s corporate colors, was ideal for several reasons:
1. Employees would likely keep the clocks on their desks, thus serving as an effective internal promotion
2. The clocks would reinforce the time-savings theme of the NELCO brand
3. They would also make employees feel good, thus fostering loyalty
The result: happy employees, happy NELCO team, successful promotion!
Reactions to the holiday gift were very favorable. Employees were instantly attracted to the clock’s unique design, which soon appeared on desktops throughout the company. The NELCO team was pleased as well: they say the promotion was a success, and report their intention to work with ePromos on future promotions.
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Nelco Character Clock (PDF Version)
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January 16, 2008Electronics Company Thanks Its Employees with a Calendar
Challenge: Boost employee morale and remind customers of quality workmanship
An electronic component manufacturer wanted a way to boost employee morale and increase quality awareness with an effective advertising vehicle.
Solution: A custom appointment calendar
The company held a poster contest for employees or their families with cash prizes awarded. The winners received the ultimate honor when their artwork was printed in a custom spiral appointment calendar. The calendar featured twelve full-color reproductions of the artwork. A photo and biography of each artist was printed on the calendar grid area below the images to supply some background information to the artwork. Also, a quality message was incorporated into each biography. The company logo, quality slogan, and contact information were all printed on the drop ad space, serving as a reminder of the excellent services provided by the manufacturer.
Result: Calendars were a success; they plan on expanding the thank-you next year
After the calendars were created, they were given as a goodwill gift to all employees. In addition, they were distributed personally to customers stopping at the office. The calendars provided year-long advertising and created an association between quality and the company. For the upcoming year, the company plans on expanding the distribution to a mailing list of city residents.
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December 27, 2007Newly Merged Legal Giant Dewey & LeBoeuf Leverages Promotional Gifts to Celebrate Company Milestone
Challenge: Build rapport and establish a sense of common pride internally among newly merged companies
When the law firm powerhouses Dewey Ballantine and LeBoeuf, Lamb, Greene & MacRae merged after behind-the-scenes negotiations, they created what is now the 11th largest law firm in the U.S.: Dewey & LeBoeuf. The new firm, with more than 1,300 lawyers, is also credited with ownership of both the largest New York and London offices of any U.S. firm. Although the firms quickly ended fast flying rumors by confirming rumors of the merger early on, anticipation continued to run high until October 1, 2007—the official date of the merger.
On that date, the new Dewey & LeBoeuf team wanted to present a promotional gift to the new staff to help quickly establish a shared sense of pride and build rapport among the new family members. The plan: to leave a special merger-announcement gift on each employee's desk on the morning of October 1st.
Solution: A gift for every desk—an imprinted notebook and pen in the high style of the new, esteemed law firm!
The gift, we knew, had to be in keeping with both firms' rich heritage and premier reputations; it had to be top-notch. It also had to be functional and highly visible; something law firm employees would be pleased to use before respected clients and potential clients.
The brainstorming began. Before long, the Dewey & LeBoeuf team and we had selected just the right item: a spiral notebook imprinted with the new firm's name on the cover. As an added bonus, each employee would also receive a stylish, high quality pen.
Result: The notebooks help usher in a new era for the firm
On the morning of October 1st, employees throughout the newly-merged firm's 26 offices across four continents arrived to find their new notebooks and pens on their desks—a perfect way to develop a sense of community among the formerly separate teams and to officially announce the merger on its effective date. The Dewey & LeBoeuf team was so pleased with the gifts and employees responses to them that they have since reordered for various events on four other occasions.
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Dewey & LeBoeuf Merger (PDF Version).
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December 20, 2007Promo Mugs Reduce Eco-Footprint; Help Acclaimed Valley Medical Rehabilitation Center "Go Green"
Challenge: How to cost-effectively reduce an eco-footprint by reducing the use of Styrofoam cups in an office / medical environment
The Rehabilitation Center at the Santa Clara Valley Medical Center is considered an institution of excellence—in more ways than one. Nationally acclaimed for its Physical Medicine and Rehabilitation Residency Teaching and Training program and named one of the top rehabilitation hospitals in the country by U.S. News and World Report, the Rehabilitation Center also seeks to be environmentally responsible as well.
The Center's staff found during one environmental impact assessment that they used an unusually high number of disposable Styrofoam cups for water, tea and other beverages—decidedly neither eco-friendly nor gentle on the environment. The solution was easy: move from Styrofoam to more durable drinkware; but with a seemingly endless variety of cups, mugs, bottles and glasses to choose from, implementing the new solution seemed anything but.
Solution: Re-useable imprinted acrylic mugs freely distributed to one and all
That's when the Rehabilitation Center's staff turned to their ePromos Account Executive Nomi Yitzchaki for recommendations and help. Nomi worked with the Center team to identify just the right pieces—sturdy 14-ounce acrylic mugs in black and clear imprinted with the Center's motto: "A leader in rebuilding lives."
Result: Styrofoam usage and environmental impact, down; morale, green-savvy, up
Mugs were distributed to all employees, who appreciated the thoughtful gift. Even better, the Center reports that its use of Styrofoam has decreased dramatically; and staff today continues to look for more ways to "go green."
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Posted by mark at 9:26 AM. Permalink: Promo Mugs Reduce Eco-Footprint; Help Acclaimed Valley Medical Rehabilitation Center "Go Green" | Comments (1) | TrackBack
December 4, 2007A Close Client/Account Rep Relationship Makes for Just the Right Promotion at Just the Right Time
Background: When the "same-old, same-old" promotions won't do, Pelican Products turns to their promo know-how rep for help
Pelican Products, a company specializing in watertight protective cases, and ePromos sales representative Lonni Ornstein have been making beautiful promotions together since 2004, when the two worked on Pelican's first promotional products order.
Each quarter, Pelican rewards its top-performing factory employees with a useful, logo'd promotional item. The Pelican staff wanted something different this time; they weren't quite sure what…but something different. With their deadline quickly approaching, they called on Lonni for help.
Solution: An intuitive sense of what Pelican prefers leads to just the right product—a logo'd sweatshirt blanket
Thanks to their long-standing business relationship, Lonni has developed an intuitive sense of which promotional products Pelican Products might need and use. She knew they preferred lifestyle gifts to office gifts—gifts that would leave a positive impression yet that would be used by recipients every day. Keeping Pelican's budget in mind and after extensive research, Lonni presented the Pelican team with a list of potential products. From it, they chose a winner: a functional sweatshirt blanket.
Result: Blankets are imprinted and delivered on time; Pelican contest winners quickly warm up to their gifts
We quickly imprinted and shipped the sweatshirt blankets to Pelican Products just in time for their quarterly contest. The gift was well received by Pelican contest winners; it represented a nice change the barbeque sets, grills and folding chairs the company has awarded in contests past. And Lonni, with another successful promotion under her belt and an even stronger customer relationship with Pelican Products, ensured that our work with Pelican Products will continue for years to come.
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Pelican Employee Gift (PDF Version)
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November 29, 2007Logo-embroidered Caps Top-Off NYSE Debut for The Blackstone Group
Challenge: Private equity firm seeks a promotion with visual buzz for its much-anticipated IPO
When your company is launching what is considered a "significant event" by key media in your industry, the promotions you choose for it should be highly visible, highly buzz-worthy. And that's precisely why the New York investment firm The Blackstone Group turned to ePromos: company executives were preparing for their company's high profile, high energy and highly anticipated IPO on the New York Stock Exchange. The Blackstone Group will forever stand in trading history as the first major U.S. private equity firm to go public.
Solution: Two-tiered promotion rightly reflects The Blackstone Group's style and panache
The Blackstone team wanted to give senior executives and traders an IPO-day promotional gift that would stand out amidst the media frenzy. The gift should be classy, to reflect the quality of the firm; it should also prominently display the Blackstone logo for easy viewing during various media events. We selected just the right gift, with a twist: two variations of baseball-style caps. The first, luxury hats for senior executives, embroidered with a custom commemorative logo and the new Blackstone trading symbol, designed by ePromos' in-house artists; the second, distributed to traders by the thousands at the opening trade, used the standard Blackstone Group logo.
Result: Distinctive caps distributed en-masse create a dramatic effect that lasts
The overall effect on the floor was dramatic, an undulating sea of black Blackstone Group hats creating a trade symphony. Today, Blackstone Group employees appreciate owing their own unique commemoration of the historic day; and the standard hats are still distributed by Blackstone Group professionals at tradeshows and conventions to continue to promote the Blackstone Group name and brand.
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Blackstone NYSE Debut (PDF Version)
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November 20, 2007Acquisitions Prompt Re-branded Promotional Gifts at RiskMetrics Group
Challenge: Jazz up a company's image
RiskMetrics Group specializes in risk management, corporate governance and research disciplines. After acquiring two other companies, RiskMetrics Group executives launched a re-branding campaign to unite employees, create a sense of community among the different offices, as well as to reach out to current and prospective clients.
Solution: Two-tiered re-branding focus means gifts for employees and prospective clients
To accomplish these goals, the RiskMetrics Group team selected for its new branding an assortment of office and desk items that employees would see and use often. Also on the agenda, a set of branded promotional products for distribution at tradeshows: a messenger bag, key chain and water bottle, among others.
Result: Branded office gifts ease employee transitions; tradeshow promos impress prospects
RiskMetrics Group executives consider the re-branding campaign a major success. The tradeshow promotions helped spread the word in the market about the new brand and company, while the useful branded office products introduced the company's updated logo and brand to employees at the old and new firms, helping members of the acquired companies feel right at home with their new RiskMetrics Group family.
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Risk Metrics Rebranding Campaign (PDF Version)
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November 1, 2007Equinox Gym Thanks Employees, Celebrates Milestone with Commemoration Gift
Challenge: Find a suitable item to mark a company milestone
You know that proud, chest-swelling feeling you get when your employer hands you a gift that says “I appreciate you; thanks for a job well done”? Leaders at Equinox Gym were aiming for just that effect when they determined to give all Equinox employees a special promotional gift to commemorate the signing of the Gym's 100,000th member.
Solution: Desktop commemorative globe with special message insert marks 100,000th customer
Equinox contacted ePromos for help in finding the perfect commemoration gift—one that would inspire pride and serve as a reminder of how each individual's hard work contributed to Equinox's success, while still being easy on the budget. After exploring various options, the Equinox team selected a handsome desktop magnetic globe with a brief commemoration message inside. The plan: deliver the globes to each employee once the 100,000th customer joined.
Result: The thoughtful gift boosts employee morale
When the right time came, the globes were distributed across the company—one for each employee's desk. Employees reportedly appreciated the gift, which served to lift morale and increase loyalty. And today, Equinox's employees are hard at work recruiting their next 100,000 customers.
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Equinox Milestone Gift (PDF Version)
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August 27, 2007Jam-packed Employee Welcome Kit Cuts New Hire Turnover by 50% for EarthLink
Challenge: How to reduce employee churn across multiple company locations
If your company is spread across the country, and if new hire churn seems to be spiraling out of control, you might consider whether or not your new hires have ever embraced—or been embraced by—the corporate culture.
EarthLink faced that very same situation: with offices across the nation, it wasn’t always easy for new employees to feel connected to the broader EarthLink family. And, EarthLink knew, if new hires aren’t feeling like part of the family, they’re that much more likely to leave.
Solution: Hug new hires with special “welcome” gifts—before day one begins!
Since people are more likely to be enthused and excited about their jobs if they feel appreciated and valued, we customized a new hire kit that now surprises new employees at home a day or two before they begin their new jobs. The eye-catching kit includes:
- A warm welcome letter from EarthLink’s CEO expressing the company’s commitment to its employees
- Loads of branded goodies for the home and office — water bottle, mouse pad, baseball cap and drawstring backpack
- Custom packaging, also in EarthLink’s corporate orange, to complete the kit’s visual impact
Result: Employee churn down by 50%; new-hire promotional gift program expanded
Today, EarthLink’s new hires show up for their jobs with that warm and fuzzy “I love being a part of this!” feeling, which is reflected in a turnover rate that’s 50% lower than before the program began. In fact, the welcome-kit program was such a hit that the company now gives branded gifts during the interview process as well to encourage more candidates to say “yes” to begin with!
Take Away Message:
It’s never too early to make employees feel a welcome part of your corporate community. A program that targets new employees early can have a huge impact on turnover without being complicated or expensive.
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Earthlink New Hire Kit (PDF Version)
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July 5, 2007A Great Employee Gift for a Family Owned Business
ACME Smoked Fish, a family-owned smoked fish producer based in Brooklyn, New York.
Objective: Reward employees and bolster the sense of family cultivated by the company.
Solution: Fleece Blanket and Fleece Vest. ACME Smoked Fish was looking for an affordable holiday gift for their employees. As a family-owned and operated business, their workers have always been more to them than just employees, and they wanted their gift to reflect that. Fleece blankets were an ideal choice because they generate warmth and security. They were also a perfect gift for employees to take home and share with their families.
The employees loved the blankets so much, the next year ACME gave fleece vests to all their factory workers.
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April 19, 2007Crystal Awards Reward Fit Employees
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Challenge: Reduce employee turnover at a law firm. Solution: A health incentive recognition program to demonstrate management's caring attitude. Result: Overall increase in employee morale, a healthier workforce, and lower turnover. |  |
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April 18, 2007Tech Company Combats Sluggish Economy With Sales Force Incentive Program
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Challenge: Increase sales by 20% per sales associate.
A technology company began experiencing economic pressure and decided they wanted to motivate the sales force in response. To compensate for losses generated by the economic climate, the company decided that increasing sales by 20% per sales associate would be appropriate. The company wanted a way to motivate their employees to achieve these new goals and to recognize employees that were able to do so.
Solution: A sales incentive program that rewarded employees with crystal awards for meeting their goals. Result: The program was a huge success, increasing sales by 20 percent. |  |
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Posted by mark at 4:04 PM. Permalink: Tech Company Combats Sluggish Economy With Sales Force Incentive Program | Comments (0) | TrackBack
April 9, 2007Promotional Incentives Boost Business 35% in 12 Months!
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Challenge: Provide employee incentives for success and foster friendly competition.
A corporation with several U.S. locations wanted to enhance the team atmosphere within each territory with hopes to increase business. Managers decided to set up a friendly, competitive "race" within each location and reward employees who participated. By improving teamwork, the company hoped to see a proportionate increase in sales.
Solution: A recognition program was put into effect that awarded employees with the best results. Result: Overall increase in employee morale, a healthier workforce, and lower turnover. |  |
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Posted by mark at 10:53 AM. Permalink: Promotional Incentives Boost Business 35% in 12 Months! | Comments (0) | TrackBack
March 15, 2007Company Ensures Smooth Transition With Promotional Products
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Challenge: To aid organization within recently merged companies. A large amount of confusion and disorganization often arises within companies during mergers and acquisitions. Employees often don't know whom to contact within the new company regarding HR issues such as health care, retirement, etc. When one manufacturing company acquired its competitor and moved both companies into one location, they needed a way to alleviate confusion and worries among personnel. Solution: An imprinted mousepad containing new departmental phone numbers for each employee. Result: Employees appreciated the gift and were relieved to have the information in a convenient spot. |  |
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Posted by mark at 3:31 PM. Permalink: Company Ensures Smooth Transition With Promotional Products | Comments (0) | TrackBack
March 2, 2007Promotional Towel Increases Attendance at Company Picnic
| Challenge: How to get more members to attend an annual company event. A large aerospace engineering company holds an annual picnic, and wanted to get more employees to attend than in previous years. It is known throughout the company that all employees who attend will receive a promotional gift. The gift that is given out is put on display in the office in an effort to encourage employees to go. The company was in need of a promotional product that would inspire more members than ever to show up at the picnic. Solution: A promotional beach towel is used to attract more employees to the event. Result: Numbers at the event increase dramatically. |  |
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Posted by mark at 2:25 PM. Permalink: Promotional Towel Increases Attendance at Company Picnic | Comments (0) | TrackBack
January 20, 2007Drawstring Backpacks Serve As A Functional Gift for Company Employees
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Challenge: How to provide a reward for employees. A large manufacturing company sought to provide its employees with a promotional gift. They figured the best place to distribute the gifts would be the company's annual picnic. Solution: A drawstring backpack is chosen as the ideal gift.
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Posted by mark at 9:17 AM. Permalink: Drawstring Backpacks Serve As A Functional Gift for Company Employees | Comments (0) | TrackBack
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