Solution: Goodwill packages filled with promotional products.
The company recognized that one problem with recruiting dealers from such a variety of locations and backgrounds was the lack of unity with the company. To counter this problem and win over the potential recruits, the telecommunication company created customized goodwill packages that were designed to increase the sense of unity and teamwork throughout the company. Each candidate received four separate mailings that included items like promotional baseball caps, window stickers, polo shirts, plaques, keychains, and Lucite displays. Every mailing included literature about the company and personalized letters. By spreading the company's logo and information, they hoped to win over the dealers.

Result: A huge success!
There was a 100% success rate! Of the 250 targeted dealers, all agreed to sign up and work with the telecommunications company. A second group of 250 dealers also agreed to work with the company after receiving the customized packages with promotional products. With a 100% success rate, the company couldn't have asked for better results.