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February 24, 2007

Promotional Products Recruit New Customers for Small Biz Start-up

Challenge: Recruit new customers for a start-up business on a limited budget. After the launch of a new consulting business, the company wanted an inexpensive way to get their name out to prospective clients. Having already utilized the bulk of their money to start up the business, they had a very limited budget for promotional advertising. The company needed to find a small assortment of promotional items that fit within their budget. Solution: An assortment of discount promotional items including pens, magnets, and mouse pads. The company decided to their present new clients with a high-quality promotional pen as a “thank you” gift for their business. They also distributed other inexpensive logo pens and promotional business card magnets at networking events. Both the magnet and imprinted mouse pads were to sent to the most qualified leads.

Result: Satisfied clients and an increase in clientele.
Clients who received these promotional items realized that they were working with a company that was dedicated to customer service. The promotional products themselves helped the company build its brand and get their name out to as many potential clients as possible. Over the course of a few weeks, the company was able to attract many new clients who thanked them for the giveaways.

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Posted by epromos at February 24, 2007 12:34 PM

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