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August 15, 2007
Specially Manufactured Promotional Giveaway Drives Student Recruitment for LeBoeuf, Lamb, Greene & MacRae, LLP
Challenge: How to fill seats in an associate class in the highly competitive on-campus law student recruitment market
With summer fast approaching, LeBoeuf, Lamb, Greene & MacRae, a leading full-service, global law firm, was seeking a giveaway that would help their firm stand out in the noisy and competitive atmosphere of on-campus recruiting for summertime associate classes. Because the firm had stringent brand requirements, we knew that an off-the-shelf promotional item wouldn’t work—not only did the firm need something hardworking law students could actually use, but it also had to adhere to brand regulations.
Solution: A folder fitted with a USB swing drive in corporate colors and preloaded with class information shows the firm’s attention to detail and how highly it thinks of associates
The USB swing drive, normally available only in black, was specially manufactured overseas to match the firm’s signature teal green as well as its custom packaging. Each drive was also preloaded with details about the firm’s summer associate class so students would have easy access to the information they needed.
Result: LeBoeuf draws the largest-ever summer associate class in its history
The custom designed USB drives set LeBoeuf apart from other law firms and, combined with the custom packaging, painted a professional picture of the firm for students. Students loved the swing drives and showed it in class participation: following that recruitment drive, LeBoeuf had the largest summer associate class in its history, with nearly 70 students from over 30 colleges. Expecting a repeat performance this year, the company recently ordered another set of custom USB swing drives.
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Lebeouf On-Campus Recruiting (PDF Version)
Posted by mark at August 15, 2007 5:30 PM
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