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February 7, 2008Bags, Blankets or Balls … Which Tradeshow Promotion Brings the Greatest Success? Financial Services Provider Mixit Taps Promo Product Mix at Prestigious Tradeshow
Challenge: Maximize promotional effectiveness at a unique tradeshow opportunity
A tradeshow is a prime opportunity to generate leads and build new business relationships; a prestigious and well-attended tradeshow even more so. That’s why the Mixit team reached out to ePromos when they landed a spot at a hot, upcoming financial services tradeshow in Chicago—they wanted to make the most of their tradeshow opportunity. Mixit, a leading provider of advanced trading technology and connectivity services, delivers a suite of integrated products that make trading and communicating with customers possible, including products for backend processing, order management and options and foreign equity trading.
Solution: Use a tried and true, three-pronged promotional product mix
ePromos account executive Mike Bloomenthal worked with the Mixit team, pointing them to a variety of effective and popular tradeshow promotional products, each with its own unique characteristics and benefits. The Mixit team ultimately selected a mix of computer bags, fleeces and stress balls, the latter of which might sometimes be deemed a less effective promotion because of their low cost and seeming ubiquity. Which promotional products would prospects prefer? Which would win the day? Only the tradeshow would tell.
Result: Imprinted stress balls drive high tradeshow traffic and brand awareness; imprinted bags and blankets warm relationships
Surprise! The Mixit team reported, as we knew they would, that the stress balls were most effective in directing people to the Mixit booth. Because they were easy to carry, pleasant to look at and fun to hold, demand for the stress balls quickly spread throughout the show—demand the Mixit team was pleased to meet, freely giving away the stress balls to everyone and anyone who asked. And although the bags and fleece work well for tradeshow promotions, too, they are better reserved for qualified, serious prospects rather than for driving booth traffic. All in all, the Mixit team considers their tradeshow promotion a superb success.
Squeeze out your promotional stress with Stress Balls.
Browse through other great tradeshow promos in our Tradeshow Category.
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Mixit Stress Balls (PDF Version)
Posted by mark at February 7, 2008 9:22 AM
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